IPGP Jury Final PPT

8/2/2019 IPGP Jury Final PPT

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Interview for Marketing Position
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A typical job interview may have a body like this:

Direct questions Masked questions

Teaser questions

What can be asked?

Starters Resume Based

Work Style Based Skill & ManagementSituation Based

Company Based Closing Questions

q Direct Questionsq Masked Questionsq Skill-Set Questionsq Teaser Questions


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Start up Questions

Hello, how are you doing today?

Ans: Good Morning Sir/Maam, I am good.Thank You Tell me something about yourself

Ans: Introduction .. How would you Rate yourself in a scale

of 1 to 10 for this job?

Ans: 8/9 and I am working further toimprove this rating.


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Resume Based Questions

What were your duties in the companyduring internship/prior job? Analyzing the market Monitoring & controlling promotional activities

Overseeing and implementing product distribution

Attending and organizing sales promotional events andexhibitions

Coordinating with and reporting to managers to carry out

campaigns Acting as liaisons between the media, suppliers, and

clients

D


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Resume Based Questions

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Work Style Based Questions

Do you like to work alone or in a team? Depends on the task

Brainstorming- team

How do you plan your deadlines? Prioritize time in advance

Keep track

More information about status of project- allow to

adjust accordingly

Skill & M t


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Skill & ManagementQuestions

Why do want to work with our marketingdepartment?

Company is a leader

Interesting future projects

My skills and experience can be utilized Why do you think some marketing

strategies fail? Undermine competition

Failure to keep up with market changes Good Planning but Execution failure

What is the effect of social mediamarketing in the research?

Larger sample data to analyze
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Situation Based Suppose there is launch of a new

collection for working women, as thetarget customers. What kind of researchwould you carry out before the launch?

Size of the pie (Secondary Research) Demand among the Target market

Survey and Focus groups

Competitive analysis of similar collection What Price range an points are customers

willing to pay


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Situation Based

Suppose we are launching a newcollection for college students. Whataccording to you would be an effectivemarketing strategy?

Product Defining youth culture

Price Research on what works

Place Distribution near the college campus, and relevant

hangout places

Promotion

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Situation Based

Wha

twould

you

C d I d t


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Company and Industry

What is the biggest challenge in marketing a new product? Marketing Plan Marketing channels(Declining consumer dependence on marketing

communications for information)

Target customer Right Price Limited Budget Managing PLC


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What would be the impact of foreign brands on ourproduct positioning ?

Competition will increase Aggressive promotion Competitive pricing strategy

If a given a choice, which brands positioning would youlike to change and why?

Area of improvement Company must have thought before using a particular

brand positioning


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How soon can you join, if selected? After college

Do you have any questions for us? Companys growth plan

Travelling Competitors doing well

If selected, how many years would you expect to workwith us and why?

Focus on growth in an organization Stay long enough to learn and grow within organization

Closing Questions


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How to grab the job

opportunity???


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Dont expect them to know anything about you orunderstand your message

Because it is up toYOU to know yourmessage


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Know your message and strengthen youranswers with anecdotes, stories, jokesand statistics

Be Natural Make your points entertaining and

memorable Prepare for the unexpected Watch yourself and film yourself body

language Dress Appropriately


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Thank You

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IPGP Jury Final PPT