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IP Multimedia Subsystem Part 4 Marek Średniawa [email protected] Institute of Telecommunications Project is co-financed by European Union within the European Social Fund 1 EIMS 2017

IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa [email protected] Institute of Telecommunications

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Page 1: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

IP Multimedia Subsystem

Part 4Marek Ś[email protected]

Institute of Telecommunications

Project is co-financed by European Union within the European Social Fund1

EIMS 2017

Page 2: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

IPTV services

Page 3: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

Evolution of TV…

Advertising

Legacy TV

Interactive TV

CommunicationsContent on demand

Convergence

WebTV

User generated content – social applications

Personalization

3EIMS 2017

Page 5: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

Open IPTV Forum - open IPTV standard

Operators

Infrastructure and system vendors

CE manufacturers

Goals of teh Open IPTV Forum:

architecture

„plug & play” access to services

5EIMS 2017

Page 6: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 6

IP TV definitions and businees models

BT: Safe delivery of streamed visual content to users via a managed network and itspresentation on a TV set or a similar device

NTT: Digital TV service delivered to users via broadband IP network

TVP: IPTV – any audio/wideo transmission, which even partially is based on the IP protocol (prof. Marek Hołyński)

Page 7: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 7

What is IPTV ?

• TV in the IP network

• Bidirectional channel between a user and a service provider

• Breakthrough in TV usage pattern

– Integration of IPTV service with other services

• Presence

• VoIP

• Social

Page 8: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

Users perspective

• TV + Internet + telecom

• Time schedule independence

– time shift feature

– PVR

• Location independence

• Content personalization

• Migration to the idea of home entertainment and

communication center

– Set top box

– Home gateway

– Broadband access

EIMS 2017 8

Page 9: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 9

Service integration – triple play

Page 10: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 10

IPTV - operation

• Multicasting and unicasting modes

• Live broadcasting

– IGMP - Internet Group Management Protocol version 2

• Content and programs on demand

– RTSP - Real Time Streaming Protocol

• Video compression standards

– H.264

– MPEG 2

– MPEG 4

Page 11: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

IMS and IP TV

Page 12: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 12

Standardization of IPTV

• DVB IPTV: Technical standards for digital television

• OMA BCAST: Mobile TV with interactivity

• ETSI TISPAN IPTV: Integration of IPTV with NGN and IMS

• ATIS IIF: IPTV network architecture

• ITU-T FG IPTV: Coordination, review of architecture

• Open IPTV Forum: personalized IPTV services , plug and play

• IETF: Protocols, SIP, SDP, IGMP, RTSP, RTP, TV URI, CRID

• Related areas:– ETSI-DVB: Electronic Program Guide

– ETSI-OMA: Electronic Service Guide

– ETSI-ATIS: NGN-based architecture

– ITU- wiele: Architecture coordination

Page 13: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 13

TISPAN NGN architecture concept of subsystemsO

ther

netw

orks

Other subsystems

Core IMS

PSTN/ISDN Emulationsubsystem

Use

r Equ

ipm

en

t

Service Layer

Transport Layer

Transfer Functions

Resource and Admission Control

Subsystem

Network Attachment Subsystem

Applications

Userprofiles

Page 14: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 14

Page 15: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 15

General IPTV architecture

Page 16: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 16

Potential evolution of IPTV

Source: E.Mikoczy: IPTV Services over IMS:Architecture and Standardization, IEEE Comm.Mag. Nr 5/2008.

Page 17: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 17

TS 181 016: integration of IPTV services with NGN

• Use cases

• Requirements

Transport Provider

IPTV Service Provider

Transport Domain

Consumer

Content provider

NGN Service Provider

Content Domain

Service Domain

Consumer Domain

Page 18: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 18

IPTV – two options in TISPAN NGN

Page 19: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 19

IPTV implementation based on IMS

Source: E.Mikoczy: IPTV Services over IMS:Architecture and Standardization, IEEE Comm.Mag. Nr 5/2008.

Page 20: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 20

TS 182 027: IPTV based on IMS

• Support for IMS session control layer

– Common authentication and authorisation services:

• public-, private ID

– Common resource management,

– Common charging mechanisms

– Support for many access techniques

• Basic broadcast and streaming services

– Broadcast TV

– CoD

– network PVR (personal video recorder)

– User generated content - planned inTISPAN Release 3

Page 21: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 21

TS 182 027: IPTV based on IMS

• Value added services

– Discovery and selection of services

– EPG

• Merging IPTV with telecom services

– IPTV + voice call

– IPTV + presence – availability status and watched content info

– IPTV + IM

– Click-to-dial from TV

• Games, quiz, advertisement response – real time feedback

– Calling party identification on the TV screen

– Call forwarding during watching TV

Page 22: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 22

Functional architecture of NGN IPTV

Page 23: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 23

ETSI TISPAN IPTV architecture

Source: E.Mikoczy: IPTV Services over IMS:Architecture and Standardization, IEEE Comm.Mag. Nr 5/2008.

Page 24: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017

24

IMS IPTV architecture, TS 182 027

Transport Control

Functions

SSF

Core IMS

Transport Processing

Functions

IPTV Media Functions

CoD-MCF

CoD-MDF

BC-MCF

BC-MDF

N-PVR-MCF

N-PVR-MDF

IPTV Service

Control

Functions

CoD-SCF

BC-SCF

N-PVR-SCF

Xc

Xd

Gm

Gq'

Xa

ISC

e2

UPSFCx

e4

RACSNASS

UE

IPTV Media

Control Functions

IPTV Media

Delivery Functions

Sh

Ut

y2

SDF

Sh

ISC

Xp

Media Delivery,

Distribution & StorageTransport Functions

Application and

IPTV Service

Functions

Page 25: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 25

IMS IPTV architecture, TS 182 027

Transport Control

Functions

SSF

Core IMS

Transport Processing

Functions

IPTV Media Functions

CoD-MCF

CoD-MDF

BC-MCF

BC-MDF

N-PVR-MCF

N-PVR-MDF

IPTV Service

Control

Functions

CoD-SCF

BC-SCF

N-PVR-SCF

Xc

Xd

Gm

Gq'

Xa

ISC

e2

UPSFCx

e4

RACSNASS

UE

IPTV Media

Control Functions

IPTV Media

Delivery Functions

Sh

Ut

y2

SDF

Sh

ISC

Xp

Media Delivery,

Distribution & StorageTransport Functions

Application and

IPTV Service

Functions

UE: User Equipment

Set-top box, Residential Gateway, Home-Theater PC, …

Core IMS:

SIP servers and HSS

SCF i SDF: dedicated SIP application

servers for IPTV

Page 26: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 26

IMS IPTV architecture, TS 182 027

Transport Control

Functions

SSF

Core IMS

Transport Processing

Functions

IPTV Media Functions

CoD-MCF

CoD-MDF

BC-MCF

BC-MDF

N-PVR-MCF

N-PVR-MDF

IPTV Service

Control

Functions

CoD-SCF

BC-SCF

N-PVR-SCF

Xc

Xd

Gm

Gq'

Xa

ISC

e2

UPSFCx

e4

RACSNASS

UE

IPTV Media

Control Functions

IPTV Media

Delivery Functions

Sh

Ut

y2

SDF

Sh

ISC

Xp

Media Delivery,

Distribution & StorageTransport Functions

Application and

IPTV Service

Functions

Media delivery and control eg. video-on-

demand jukebox

Transport, network attachment,

reservation of resources

Page 27: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 27

IMS IPTV architecture, TS 182 027

Transport Control

Functions

SSF

Core IMS

Transport Processing

Functions

IPTV Media Functions

CoD-MCF

CoD-MDF

BC-MCF

BC-MDF

N-PVR-MCF

N-PVR-MDF

IPTV Service

Control

Functions

CoD-SCF

BC-SCF

N-PVR-SCF

Xc

Xd

Gm

Gq'

Xa

ISC

e2

UPSFCx

e4

RACSNASS

UE

IPTV Media

Control Functions

IPTV Media

Delivery Functions

Sh

Ut

y2

SDF

Sh

ISC

Xp

Media Delivery,

Distribution & StorageTransport Functions

Application and

IPTV Service

Functions

NASS: Network Attachment Subsystem

(serwer DHCP)

Page 28: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 28

IMS IPTV architecture, TS 182 027

Transport Control

Functions

SSF

Core IMS

Transport Processing

Functions

IPTV Media Functions

CoD-MCF

CoD-MDF

BC-MCF

BC-MDF

N-PVR-MCF

N-PVR-MDF

IPTV Service

Control

Functions

CoD-SCF

BC-SCF

N-PVR-SCF

Xc

Xd

Gm

Gq'

Xa

ISC

e2

UPSFCx

e4

RACSNASS

UE

IPTV Media

Control Functions

IPTV Media

Delivery Functions

Sh

Ut

y2

SDF

Sh

ISC

Xp

Media Delivery,

Distribution & StorageTransport Functions

Application and

IPTV Service

Functions

SDF: Service Discovery Function, “my IPTV services”

Page 29: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 29

IMS IPTV architecture, TS 182 027

Transport Control

Functions

SSF

Core IMS

Transport Processing

Functions

IPTV Media Functions

CoD-MCF

CoD-MDF

BC-MCF

BC-MDF

N-PVR-MCF

N-PVR-MDF

IPTV Service

Control

Functions

CoD-SCF

BC-SCF

N-PVR-SCF

Xc

Xd

Gm

Gq'

Xa

ISC

e2

UPSFCx

e4

RACSNASS

UE

IPTV Media

Control Functions

IPTV Media

Delivery Functions

Sh

Ut

y2

SDF

Sh

ISC

Xp

Media Delivery,

Distribution & StorageTransport Functions

Application and

IPTV Service

Functions

User profile settings, eg. Parental control profile

Page 30: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 30

IMS IPTV architecture, TS 182 027

Transport Control

Functions

SSF

Core IMS

Transport Processing

Functions

IPTV Media Functions

CoD-MCF

CoD-MDF

BC-MCF

BC-MDF

N-PVR-MCF

N-PVR-MDF

IPTV Service

Control

Functions

CoD-SCF

BC-SCF

N-PVR-SCF

Xc

Xd

Gm

Gq'

Xa

ISC

e2

UPSFCx

e4

RACSNASS

UE

IPTV Media

Control Functions

IPTV Media

Delivery Functions

Sh

Ut

y2

SDF

Sh

ISC

Xp

Media Delivery,

Distribution & StorageTransport Functions

Application and

IPTV Service

Functions

SSF: Service Selection Function, access to Electronic Programme

Guide, what programs and features are available

Page 31: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 31

IMS IPTV architecture, TS 182 027

Transport Control

Functions

SSF

Core IMS

Transport Processing

Functions

IPTV Media Functions

CoD-MCF

CoD-MDF

BC-MCF

BC-MDF

N-PVR-MCF

N-PVR-MDF

IPTV Service

Control

Functions

CoD-SCF

BC-SCF

N-PVR-SCF

Xc

Xd

Gm

Gq'

Xa

ISC

e2

UPSFCx

e4

RACSNASS

UE

IPTV Media

Control Functions

IPTV Media

Delivery Functions

Sh

Ut

y2

SDF

Sh

ISC

Xp

Media Delivery,

Distribution & StorageTransport Functions

Application and

IPTV Service

Functions

SCF: Service Control Function,

establishing IPTV SIP session,

selection of Media Function

RACS: Resource & Admission Control

Subsystem

Page 32: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 32

SCF capabilities

• Session initiation and control for IPTV services

• Interaction with IMS core and S-CSCFs in reception, authorization and

execution of requests of IPTV users

• User authentication and authorization related to specific content

– Based on user profile

• Selection of appropriate control and media delivery functions

• Service personalization

– Channel selcetion based on user preferences

• User account control

Page 33: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 33

IMS IPTV architecture, TS 182 027

Transport Control

Functions

SSF

Core IMS

Transport Processing

Functions

IPTV Media Functions

CoD-MCF

CoD-MDF

BC-MCF

BC-MDF

N-PVR-MCF

N-PVR-MDF

IPTV Service

Control

Functions

CoD-SCF

BC-SCF

N-PVR-SCF

Xc

Xd

Gm

Gq'

Xa

ISC

e2

UPSFCx

e4

RACSNASS

UE

IPTV Media

Control Functions

IPTV Media

Delivery Functions

Sh

Ut

y2

SDF

Sh

ISC

Xp

Media Delivery,

Distribution & StorageTransport Functions

Application and

IPTV Service

Functions

RTSP controls media: trick mode, Co,D,

network PVR

RTP – media transport

IGMP used for broadcast control

mode (multicast)

Page 34: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 34

TS 184 009: TV URI

• TV URI: “E164” for TV channels

Page 35: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

IP TV – operation

Page 36: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 36

Discovery and selection of IPTV services and session

establishment

Source: E.Mikoczy: IPTV Services over IMS:Architecture and Standardization, IEEE Comm.Mag. Nr 5/2008.

Page 37: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 37

IPTV - linear TV mode

Page 38: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 38

IPTV - CoD mode

Page 39: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 39

Broadcast mode with tricks

Page 40: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 40

Interaction of IPTV with NGN services and applications - ASF

Page 41: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 41

ASF – handling of IPTV interaction

• Delivery of notifications from many service domains and sources– IMS-IM,

– IMS incoming call

– SMS/MMS

– e-mail

– Change of presence status

– RSS

– …

• Delivery of notifications to UE based on context– User profile

– Location

– Presence and availability status

• Notification may require user action/response

Page 42: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 42

IMS-IPTV interworking

Page 43: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

Implementation example

Open Source IMS Core – Fraunhofer FOKUS

http://www.openimscore.org/

Page 44: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 44

IPTV and Open Source IMS Core

Page 45: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 45

Integration of IPTV with IMS services

Page 46: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017

46

IPTV + VoIP• IPTV client featuring VoIP

• Integration of TV and telecom services

– Display of caller identification

– If connection established

• VoD – paused video

• Program TV – silent mode

Page 47: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 47

Interactive advertisement and e-commerce

• Personalized, focused and interactive advertisement• embedded e-commerce

Page 48: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS 2017 48

VoD session continuity

Page 49: IP Multimedia Subsystem Part 4 - Instytut Telekomunikacjimareks/eims/EIMS-4-color.pdf · IP Multimedia Subsystem Part 4 Marek Średniawa mareks@tele.pw.edu.pl Institute of Telecommunications

EIMS

Project is co-financed by European Union within European Social Fund49

EIMS 2017