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Gil Adato Vice President – Digital Health Head of New Business Development & Connected Value Propositions IoT, AI & 5G enabling the next frontier in personalized healthcare AI & Big Data Expo - Amsterdam June 19 th , 2019

IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

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Page 1: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Gil AdatoVice President – Digital Health Head of New Business Development & Connected Value Propositions

IoT, AI & 5G enabling the next frontier in personalized healthcareAI & Big Data Expo - Amsterdam

June 19th, 2019

Page 2: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Telehealth

Insurers

AI

Subscriptions

Sleep Ecosystem

New IoT Platform

New IoT Biz Unit

Elderly Care Initiative

VP, Digital Health @ Philips (Amsterdam) Head of New Business Development & Connected Value Propositions

Israel US Korea Netherlands

IDF 8200 Elite Intelligence Unit

CHAIRMAN’S OFFICE

2009 2011 2015

Israel US Korea Netherlands

IDF 8200 Elite Intelligence Unit

CHAIRMAN’S OFFICE

2009 2011 2015

Page 3: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Health Continuum Vision: holistic & continuous care

PreventionHealthy living Diagnosis Treatment Home care

connected care and health informatics

Page 4: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Health Care?

Reality Check #1

Sick Care!

Page 5: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

of Americans rate their own health very good to excellent84%

53%

Reality Check #2

of healthcare professionals rate the health of their population positivelybut only

10% of healthcare professionals rate the health of their population as very good or excellent

And only

Page 6: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

People are not aware nor in control of their health

Page 7: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Care should transform

to

- Right Intervention

- Right Time

- Right Place

When they’re aware, healthcare is not always ON

Page 8: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

88%

4%8% Other

Healthy behavior

Spend on medical services

50%

10%

20%

20%

Access to care

Genetics

Healthy behaviors

Environment

Historical focus → Reactive

What makes us healthy→ ProactiveCare should

transform

to

Proactive Health Care

from

Reactive Sick Care

When healthcare is ON, it is mostly reactive

Page 9: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Pharma

Primary care

Specialist hub

Lab

Payers

Research

Home care

Retail outlet Diagnostic center

24/7 triage hub

Care should transform

to

Interconnected Care

from

Fragmented Care

And even then, healthcare is highly fragmented

Page 10: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging
Page 11: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging
Page 12: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

They had to join forces to fight a common enemy

Page 13: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Our enemy is the current state of global healthcare

500 million people suffer from respiratory diseases

+

worldwide have diabetes

400Mpeople

1B adultshave hypertension

An estimated 1 out of 3 peoplewill be diagnosed with cancer in their lifetime

Page 14: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

How does the IoT & AI enable us to fight this common enemy?

Page 15: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

IoT is enabling us with access to data

Data Collection(health, activity, location, emotions, temp, air…)

Sensors (source)

Data is King! (Personal, population, environment…)

Data (currency)

Data Transmission(Bluetooth, Wifi, Cellular (3G/4G/5G), LORA…)

Connectivity (medium)

IoT IoTIoT ?

but IoT is missing the ‘So What?’ to unlock real value

Page 16: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Pathology Quantification

GenomicsPersonal health tracking Home monitoring Medication adherence Analytics

Medical imaging Patient monitoring

IoT can not survive the ‘healthcare winter’ alone

IoT can’t add context to make better sense out of health data

IoT connects & drives exponential growth of health data

Page 17: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

AI enables IoT to connect the dots & deliver value

Data Collection(health, activity, location, emotions, temp, air…)

Sensors (source)

Data is King! (Personal, population, environment…)

Data (currency)

Data Transmission(Bluetooth, Wifi, Cellular (3G/4G/5G), LORA…)

Connectivity (medium)

IoT IoTIoT

Analysis, Insights & Actions(Timely, contextual & actionable insights)

Intelligence (brain)

AI

Page 18: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

IoT is changing everything

Car = IoT = InfraYou can drive!

Keys = AI = RationalWhy would you want to drive?

Page 19: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Context

Environmental Context

Physical Context

Emotional Context

Artificial Intelligence (AI) enables

- Context Aware- Personalized- Adaptive - Predictive- Preventive- Actionable- Health Care- Anytime- Anywhere

- Health- Activities - Routines- Habits- Preferences- Locations…

- Emotions - Distress…

- Air quality- Temp- Humidity- Pressure- Precipitation…

AI Personalizes, Predicts & Interconnect healthcare

BreezoMeter

NEURA

Beyond Verbal

Page 20: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

AI, enabled by the IoT, will flip healthcare on its head

Accessible

Health Care

Effective & Affordable

Health Care

Engaging

Health Care

- Anytime

- Anywhere

- Healthier people

- Lower cost

- Less hospital readmissions

Higher consumer

- Acquisition

- Engagement

- Retention

- Monetization

- Loyalty

Page 21: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Wide spectrum of AI in healthcare

Consumers Chronic Patients Severe Patients

Engagement Engagement

Diagnosis

Mgmt./Compliance

Treatment

Health & Wellness (Pregnancy, Elderly,

Nutrition, Preventive…)

Population Health Mgmt. (Diabetes, Hypertension, Sleep

Apnea, Asthma, COPD…)

Oncology, Cardiology, Infectious Diseases,

Imaging (MRI, CT, X-Ray)…

‘Assessment’

Page 22: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

IoT & AI example #1

TelehealthRemember: Only 6% of people need to see the doctor

Page 23: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

IoT & AI enable telehealth to provide better care

23

1. Healthy living2. Disease management

Assessment (not Diagnosis), Management / compliance, Engagement

Enabled Telehealth

1. Symptom Checker 2. Health Assessment3. Digital Twin (PHR)4. Disease Management

Human Enabled Telehealth

RelevanceAcross the health continuum

PurposeDiagnosis, Treatment & Management / compliance, Engagement

SolutionsPure-play telehealth platform

PreventionHealthy living Diagnosis Treatment Home care

Strategic Partnership& Equity Investment

Page 24: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Better care that transforms care pathways

24

DiagnosedUndiagnosed Treatment Compliance Wellbeing

• Human Powered• AI-Powered

Philips will soon transform a critical care pathway from 13-14 months to 5-10 weeks

• Human Powered• AI-Powered

• Human Powered • Human Powered• AI-Powered • AI-Powered

• Present• Future

Index

Page 25: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Better care that transforms experience & economics

25

1 0 0 % of consumers/patients in need medical attention (GP, specialist)

~ 4 0 % of issues are resolved (source: undisclosed Philips partner)

~ 9 0 % of issues are resolved (source: – Philips partner)

~ 6 % require in person consults< 5 % require an ER visit(source: – Philips partner)

Target consumers / patients

AI-powered telehealth

Human-

powered

telehealth

In-person

consult

$200 savings per consult (source: undisclosed Philips partner)

>$200 savings per consult

IoT & AI also enable a broader reach to consumers/patients at lower costs

Page 26: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

IoT & AI example #2

Contextual User Awareness & EngagementRemember: Segment of One

Page 27: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

People forget that patients are also consumers

Engagement is key to the consumerization of health

Page 28: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

How many of you hit these numbers?

Page 29: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

While hoping to hit these numbers?

more engagement

10Xincreased retention

>30%increased conversion

>50%

>60%

Page 30: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

These numbers are mission critical when it comes to healthcare.

It’s about people’s lives!

Page 31: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Personalized & adaptive insights are key to engagement

Page 32: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Deeper insights into consumers in the physical world

REACT TOWHAT I DO

Woke up, Sleep Deprived

On the way to the gym

About to leave home

Idle for 2 hours

About to fall asleep

Commuting to work

Left the supermarket

Audience

TriggerEngage!

ADAPT TOWHO I AM

Business traveler

Avid Runner

Restaurant Lover

Busy Mom

Workaholic

Active Lifestyle

MorningCommuter About to

leave home

Needs a ride to work!

Persona

Moments

Page 33: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

A day in the life of 1000 anonymized users

Page 34: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

A day in the life of 1000 anonymized users

Page 35: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

A day in the life of 1000 anonymized users

Page 36: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

A day in the life of 1000 anonymized users

Page 37: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Identify & quantify engagement opportunities

Personas

Succ

ess

Rat

e o

f En

gage

me

nt

Op

po

rtu

nit

ies

Global Consumer Brand case study, 10K users

Page 38: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Better understanding of our users in the real world

Your grandparents Have a traditional elderly

care home solution

Without With

Alert → your grandparents are

depressed

No alert →makes sense since the grandparents are tired from their busy days in the

park with the grandkids

Also with

No alert → voice analytics indicate a range of emotions

that doesn’t include depression

Your grandparents are spending full evenings relatively static in the

living room

Trigger

Elderly Care Example:

Page 39: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Better understanding that also boosts business KPIs

Page 40: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

of the general public think connected health technology is important for improving lifestyles63%

73%

Initial responses to IoT & AI are encouraging

of healthcare professionals said connected tech is important to improving the prevention of medical issues

Page 41: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

IoT, AI & 5GIn Healthcare

Page 42: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Tele-surgery Traditional centralized approach

New distributed approach

5G networks• Superior: speed, bandwidth, latency, power, reliability, etc.• Intelligent: Network Slicing (separate custom network per

application)

Immediate AI Processing-

intensive AI

Superior & intelligent network

Centralized AI

5G enables to turn utopian applications into reality

Not fast enough networks

Page 43: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

will transform sick care into health care

Remember #1: 6 letters and 1 digit

IoT AI 5G

Page 44: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging

Remember #2: healthcare transformation will hockey stick only when the sick care ‘kingdoms’ join forces!

Page 45: IoT, AI & 5G enabling the next frontier in personalized ... · AI, enabled by the IoT, will flip healthcare on its head Accessible Health Care Effective & Affordable Health Care Engaging