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Gil AdatoVice President – Digital Health Head of New Business Development & Connected Value Propositions
IoT, AI & 5G enabling the next frontier in personalized healthcareAI & Big Data Expo - Amsterdam
June 19th, 2019
Telehealth
Insurers
AI
Subscriptions
Sleep Ecosystem
New IoT Platform
New IoT Biz Unit
Elderly Care Initiative
VP, Digital Health @ Philips (Amsterdam) Head of New Business Development & Connected Value Propositions
Israel US Korea Netherlands
IDF 8200 Elite Intelligence Unit
CHAIRMAN’S OFFICE
2009 2011 2015
Israel US Korea Netherlands
IDF 8200 Elite Intelligence Unit
CHAIRMAN’S OFFICE
2009 2011 2015
Health Continuum Vision: holistic & continuous care
PreventionHealthy living Diagnosis Treatment Home care
connected care and health informatics
Health Care?
Reality Check #1
Sick Care!
of Americans rate their own health very good to excellent84%
53%
Reality Check #2
of healthcare professionals rate the health of their population positivelybut only
10% of healthcare professionals rate the health of their population as very good or excellent
And only
People are not aware nor in control of their health
Care should transform
to
- Right Intervention
- Right Time
- Right Place
When they’re aware, healthcare is not always ON
88%
4%8% Other
Healthy behavior
Spend on medical services
50%
10%
20%
20%
Access to care
Genetics
Healthy behaviors
Environment
Historical focus → Reactive
What makes us healthy→ ProactiveCare should
transform
to
Proactive Health Care
from
Reactive Sick Care
When healthcare is ON, it is mostly reactive
Pharma
Primary care
Specialist hub
Lab
Payers
Research
Home care
Retail outlet Diagnostic center
24/7 triage hub
Care should transform
to
Interconnected Care
from
Fragmented Care
And even then, healthcare is highly fragmented
They had to join forces to fight a common enemy
Our enemy is the current state of global healthcare
500 million people suffer from respiratory diseases
+
worldwide have diabetes
400Mpeople
1B adultshave hypertension
An estimated 1 out of 3 peoplewill be diagnosed with cancer in their lifetime
How does the IoT & AI enable us to fight this common enemy?
IoT is enabling us with access to data
Data Collection(health, activity, location, emotions, temp, air…)
Sensors (source)
Data is King! (Personal, population, environment…)
Data (currency)
Data Transmission(Bluetooth, Wifi, Cellular (3G/4G/5G), LORA…)
Connectivity (medium)
IoT IoTIoT ?
but IoT is missing the ‘So What?’ to unlock real value
Pathology Quantification
GenomicsPersonal health tracking Home monitoring Medication adherence Analytics
Medical imaging Patient monitoring
IoT can not survive the ‘healthcare winter’ alone
IoT can’t add context to make better sense out of health data
IoT connects & drives exponential growth of health data
AI enables IoT to connect the dots & deliver value
Data Collection(health, activity, location, emotions, temp, air…)
Sensors (source)
Data is King! (Personal, population, environment…)
Data (currency)
Data Transmission(Bluetooth, Wifi, Cellular (3G/4G/5G), LORA…)
Connectivity (medium)
IoT IoTIoT
Analysis, Insights & Actions(Timely, contextual & actionable insights)
Intelligence (brain)
AI
IoT is changing everything
Car = IoT = InfraYou can drive!
Keys = AI = RationalWhy would you want to drive?
Context
Environmental Context
Physical Context
Emotional Context
Artificial Intelligence (AI) enables
- Context Aware- Personalized- Adaptive - Predictive- Preventive- Actionable- Health Care- Anytime- Anywhere
- Health- Activities - Routines- Habits- Preferences- Locations…
- Emotions - Distress…
- Air quality- Temp- Humidity- Pressure- Precipitation…
AI Personalizes, Predicts & Interconnect healthcare
BreezoMeter
NEURA
Beyond Verbal
AI, enabled by the IoT, will flip healthcare on its head
Accessible
Health Care
Effective & Affordable
Health Care
Engaging
Health Care
- Anytime
- Anywhere
- Healthier people
- Lower cost
- Less hospital readmissions
Higher consumer
- Acquisition
- Engagement
- Retention
- Monetization
- Loyalty
Wide spectrum of AI in healthcare
Consumers Chronic Patients Severe Patients
Engagement Engagement
Diagnosis
Mgmt./Compliance
Treatment
Health & Wellness (Pregnancy, Elderly,
Nutrition, Preventive…)
Population Health Mgmt. (Diabetes, Hypertension, Sleep
Apnea, Asthma, COPD…)
Oncology, Cardiology, Infectious Diseases,
Imaging (MRI, CT, X-Ray)…
‘Assessment’
IoT & AI example #1
TelehealthRemember: Only 6% of people need to see the doctor
IoT & AI enable telehealth to provide better care
23
1. Healthy living2. Disease management
Assessment (not Diagnosis), Management / compliance, Engagement
Enabled Telehealth
1. Symptom Checker 2. Health Assessment3. Digital Twin (PHR)4. Disease Management
Human Enabled Telehealth
RelevanceAcross the health continuum
PurposeDiagnosis, Treatment & Management / compliance, Engagement
SolutionsPure-play telehealth platform
PreventionHealthy living Diagnosis Treatment Home care
Strategic Partnership& Equity Investment
Better care that transforms care pathways
24
DiagnosedUndiagnosed Treatment Compliance Wellbeing
• Human Powered• AI-Powered
Philips will soon transform a critical care pathway from 13-14 months to 5-10 weeks
• Human Powered• AI-Powered
• Human Powered • Human Powered• AI-Powered • AI-Powered
• Present• Future
Index
Better care that transforms experience & economics
25
1 0 0 % of consumers/patients in need medical attention (GP, specialist)
~ 4 0 % of issues are resolved (source: undisclosed Philips partner)
~ 9 0 % of issues are resolved (source: – Philips partner)
~ 6 % require in person consults< 5 % require an ER visit(source: – Philips partner)
Target consumers / patients
AI-powered telehealth
Human-
powered
telehealth
In-person
consult
$200 savings per consult (source: undisclosed Philips partner)
>$200 savings per consult
IoT & AI also enable a broader reach to consumers/patients at lower costs
IoT & AI example #2
Contextual User Awareness & EngagementRemember: Segment of One
People forget that patients are also consumers
Engagement is key to the consumerization of health
How many of you hit these numbers?
While hoping to hit these numbers?
more engagement
10Xincreased retention
>30%increased conversion
>50%
>60%
These numbers are mission critical when it comes to healthcare.
It’s about people’s lives!
Personalized & adaptive insights are key to engagement
Deeper insights into consumers in the physical world
REACT TOWHAT I DO
Woke up, Sleep Deprived
On the way to the gym
About to leave home
Idle for 2 hours
About to fall asleep
Commuting to work
Left the supermarket
Audience
TriggerEngage!
ADAPT TOWHO I AM
Business traveler
Avid Runner
Restaurant Lover
Busy Mom
Workaholic
Active Lifestyle
MorningCommuter About to
leave home
Needs a ride to work!
Persona
Moments
A day in the life of 1000 anonymized users
A day in the life of 1000 anonymized users
A day in the life of 1000 anonymized users
A day in the life of 1000 anonymized users
Identify & quantify engagement opportunities
Personas
Succ
ess
Rat
e o
f En
gage
me
nt
Op
po
rtu
nit
ies
Global Consumer Brand case study, 10K users
Better understanding of our users in the real world
Your grandparents Have a traditional elderly
care home solution
Without With
Alert → your grandparents are
depressed
No alert →makes sense since the grandparents are tired from their busy days in the
park with the grandkids
Also with
No alert → voice analytics indicate a range of emotions
that doesn’t include depression
Your grandparents are spending full evenings relatively static in the
living room
Trigger
Elderly Care Example:
Better understanding that also boosts business KPIs
of the general public think connected health technology is important for improving lifestyles63%
73%
Initial responses to IoT & AI are encouraging
of healthcare professionals said connected tech is important to improving the prevention of medical issues
IoT, AI & 5GIn Healthcare
Tele-surgery Traditional centralized approach
New distributed approach
5G networks• Superior: speed, bandwidth, latency, power, reliability, etc.• Intelligent: Network Slicing (separate custom network per
application)
Immediate AI Processing-
intensive AI
Superior & intelligent network
Centralized AI
5G enables to turn utopian applications into reality
Not fast enough networks
will transform sick care into health care
Remember #1: 6 letters and 1 digit
IoT AI 5G
Remember #2: healthcare transformation will hockey stick only when the sick care ‘kingdoms’ join forces!