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25th June – The Home Office
Hannah Terrey & Mariette Brethouwer
IoF Payroll Giving Conference 2015
Black Friday, Cyber Monday... #GivingTuesday
“I came into work today with a spring in my step. I know I work for a charity of course I do, but it's hard to physically see how I'm anymore than someone who processes data. I can’t wait to get involved with all the fundraising activities - after all, supporting charity is what I'm here for. "
270 per cent increase compared to Dec 3rd 2013 43 per cent higher than any other Tuesday in the year.
number of donations up by 46 per cent compared to Dec 3rd 2013, value of text donations increased by 80 per cent.
more than £2,500 was donated every minute on Visa cards - an increase of ten per cent compared to 2013.
donations increased by 16 per cent.
spontaneous donations increased by 35 per cent.
Localgiving.com, total raised was £75,736 – an increase of 885 percent on last year when they raised £7,693.
What did the campaign do for you?
Will you take part
again?
#GivingTuesday
2015
Building on the first year...
• More reach! Get more people involved by working with organisations and individuals who can help share the messages, including a team of social media ambassadors!
• More time! Make sure that the campaign is promoted earlier, in order to allow more time to plan, and to create buzz about the campaign
• More Companies! Get more businesses on board, particularly small & local ones
• More community engagement and local leaders! Ensure that #GivingTuesday brings together and benefits local communities
Increasing reach...
And ownership!
• External advisory group, influencers and ambassadors
• ‘Comms Corp’ model
• Pro-bono support with creatives, toolkits, webinars and materials
• Partners hosting events and providing platforms
• Strengthening regional and country leaders
Expanding the ‘team’
Involving more Companies to support Charities
The CAF Big Promotion!
The CAF Give As You Earn BIG Promotion offers your organisation the chance to:
• build brand reputation by taking part in the largest ever payroll giving promotion
• raise valuable income for the charities your employees care about
• win £4,000 for the charity of your choice
• offer your employees the chance to win one of four £250 donations to charity
Work with your PFO to create plans
Benefits of getting your whole office involved
• Creating a tangible link between ‘telling’ staff we’re leading a campaign and actually engaging staff with the campaign
• Promoting Payroll Giving amongst our staff – Platinum Award
• Instilling a sense of pride in staff – they could see how they were part of something amazing
• Making staff think about how they can use their time and voice as well as donations to make a difference
• Giving staff a platform they could
own, shape and be proud of!
What can you do now?
• Sign up as a partner on www.givingtuesday.org.uk/get-involved
• Set up your own Payroll Giving scheme or promote the scheme amongst staff
• Speak to your company partners about their plans and what you can do together for #GivingTuesday!
• Let us know about any events that you would like us to come along to!
• Share your stories with the #GivingTuesday team so we can share them online
• Join our webinars, events and conferences!
• Send us any feedback, questions or comments you would like to share!
We would love to hear from you!
Hannah Terrey, Head of Policy & Campaigns [email protected]
Mariette Brethouwer, Corporate Client Manager – [email protected]
Follow us!
www.givingtuesday.org.uk
@givingtuesdayuk
facebook/givingtuesdayUK
