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Introduction to Psychology
Group Project: July 24-27
Then: The Big 5, Creativity and HelpfulnessNow: The Effect of Priming on Creativity
The Plan Start movie: Jul 24 Finish movie and get
instructions: July 25 Complete measures and email
scores: July 26 Data entry and analysis: July 27 Paper due: August 7
The Question
Think about Amelie’s personality - Creative? - Neurotic?- Helpful? - Others?
What is the interplay between these in the real/non-reel world?
Does gender matter? Preliminary, exploratory data
Original Method
Watch movie Take on a code name (see next slide) Rate yourself at home (on creativity,
Big5 and altruism questionnaires) Compute means Enter data Analyze data
Adding an IV: Code Name Surprising effect of subtle IV Makes this study an experiment List of primes
CREATIVE
artistic, original, aesthetic, sublime, gifted, inventive, spirited, novel,
innovative, resourceful, inspired, ingenious, creative,
pioneer, unique
NON-CREATIVE
mundane, ordinary, normal, common, modest, routine, usual, humdrum,
standard, conventional,
mainstream, obvious, typical, mediocre,
regular
CONTROL
ballerina, snapple, mowgli, cinco
The effect of priming on creativity scores
56
57
58
59
6061
62
63
64
65
66
Creative prime Uncreative prime
Cre
ativ
ity
sco
re
64.7
59.3
There was an effect of prime such that those primed with a creative code name (like “original” and unique”) had much higher creativity scores than those primed with a non-creative code name (like “standard” and “routine”)
The effect of gender of creativity scores
56
57
58
59
60
61
62
63
64
65
66
Women Men
Cre
ativ
ity
sco
re
62.9
61.2
There was no effect of gender on creativity scores
Does gender affect movie rating?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Women Men
Lik
ing
of
mo
vie 4.2 3.9
There was no effect of gender on the rating of the movie
What, it is not a “chick flick”?!
Did creativity affect movie rating?
00.5
1
1.52
2.53
3.5
44.5
5
Low Creativity (<61) High Creativity (>61)
Lik
ing
of
mo
vie
3.7
4.5
Those that scored lower than the median on creativity tended to report liking the movie less than those who scored higher than the median on creativity
Better predictor than gender
Who is more helpful: men or women?
00.5
11.5
22.5
33.5
44.5
5
Men Women
Hel
pfu
lnes
s 3.8 3.6
No effect of gender on helpfulness Contrary to past research But remember (with respect to all
these results) that the data analysis is exploratory, and the sample size is small
The effect of creativity on helpfulness
0
1
2
3
4
5
Low Creativity (<61) High Creativity (>61)
Hel
pfu
lnes
s
3.34.0
Those that had high creativity scores reported being more helpful than those that had low creativity scores
Creativity Helpfulness?
What might the reason for this be?
The effect of openness on helpfulness
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Low Openness (<5) High Openness (>5)
Hel
pfu
lnes
s
3.33.9
Those that reported high openness to experience also reported being more helpful than those that reported low openness to experience
This might begin to solve the conundrum of the Creativity Helpfulness effect
Since Openness Creativity, and Openness Helpfulness,Openness may be the third variable!
That thing about standardization...
56
58
60
62
64
66
Sample Population
Cre
ativ
ity
sco
re
62.17 62.22
The thing about standardization is…- It is a normal curve - It is robust- The sample size is huge
Paper 4 page maximum 12 point, double-spaced Spell- and grammar-checked Appropriately titled
Describe the concepts of priming and creativity (1 page or less)
Briefly describe the study involved in this group project (1 page or less)- Talk about its method, results, and limitations w.r.t. priming
The importance and applications of this kind of research (2 pages or less)- You will most likely have to cite other priming studies (see pdf files and look for your own) to make good points
Resources PDF files in Writing Assignment folder The UT library system Online resources Any other valid resource of your choice
Briefly cite your resources in the paper (this can be a 5th page if you need it to be)
