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INTRODUCTION ON FASHION & DESIGNING CONCEPTS IN FASHION PRESENTED BY ANKUR SHUKLA BUSINESS COMMUNICATION APPAREL PRODUCTION MANAGEMENT

Introduction on fashion designing and fashion shows

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Page 1: Introduction on fashion designing and fashion shows

INTRODUCTION ON FASHION & DESIGNING CONCEPTS IN FASHION

PRESENTED BY ANKUR SHUKLABUSINESS COMMUNICATION

APPAREL PRODUCTION MANAGEMENT

Page 2: Introduction on fashion designing and fashion shows

 

 

Fashion DesigningFashion DesigningRajesh Raj Rajesh Raj +91-96405-+91-96405-9433594335

                                                                                                                                                                                                        

 

 

Basic concept of FashionBasic concep 

t of FashionDesigningDesig 

ning

What is Fashion designWhat is Fashion desig 

nis theis theapplied artapplied artdedicated todedicated toclothingclothingand lifestyleand lifestyleaccessoriesaccessoriescreated within the cultural and social influences of a specific time. 'created within the cultural and social influences of a specific time. 'Fashion design differs fromFashion design differs fromcostume designcostume designdue to its core product having a builtdue to its core product having a builtininobsolescenceobsolescenceusually of one to two seasons. A season is defined as eitherusually of one to two seasons. A season is defined as eitherautumn/winter or spring/summer. Fashion design is generally considered to haveautumn/winter or spring/summer. Fashion design is generally considered to havestarted in the 19th century withstarted in the 19th century withCharles Frederick WorthCharles Frederick Worthwho was the firstwho was the firstdesigner to have hisdesigner to have hislabellabelsewn into the garments that he created. While allsewn into the garments that he created. While allarticles of clothing from any time period are studied by academics as costumearticles of clothing from any time period are studied by academics as costumedesign, only clothing created after 1858 could be considered as fashion design.design, only clothing created after 1858 could be considered as fashion design.

Some fashion designers are self-employed and design for individual clients.Some fashion designers are self-employed and design for individual clients.Other high-fashion designers cater to specialty stores or high-fashionOther high-fashion designers cater to specialty stores or high-fashiondepartment stores. These designers create original garments, as well as thosedepartment stores. These designers create original garments, as well as thosethat follow established fashion trends. Most fashion designers, however, work forthat follow established fashion trends. Most fashion designers, however, work forapparel manufacturers, creating designs of men’s, women’s, and children’sapparel manufacturers, creating designs of men’s, women’s, and children’sfashions for the mass market. Large designer brands which have a 'name' asfashions for the mass market. Large designer brands which have a 'name' astheir brand such astheir brand such asCalvin KleinCalvin Klein,,Ralph LaurenRalph Lauren, or, orChanelChanelare likely to beare likely to bedesigned by a team of individual designers under the direction of a designerdesigned by a team of individual designers under the direction of a designerdirector.director.

                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        

 

 

Types of fashion 

Types of fashion

 There are three main categories of  There are three main categories of fashion design, although these mayfashion design, although these maybe split up into additional, morebe split up into additional, morespecific categories:specific categories:●● Haute coutureHaute couture ●● Ready-to-wearReady-to-wear ●● Mass marketMass market

 

 

Fashion DesigningFashion DesigningRajesh Raj Rajesh Raj +91-96405-+91-96405-9433594335

                                                                                                                                                                                                        

 

 

Basic concept of FashionBasic concep 

t of FashionDesigningDesig 

ning

What is Fashion designWhat is Fashion desig 

nis theis theapplied artapplied artdedicated todedicated toclothingclothingand lifestyleand lifestyleaccessoriesaccessoriescreated within the cultural and social influences of a specific time. 'created within the cultural and social influences of a specific time. 'Fashion design differs fromFashion design differs fromcostume designcostume designdue to its core product having a builtdue to its core product having a builtininobsolescenceobsolescenceusually of one to two seasons. A season is defined as eitherusually of one to two seasons. A season is defined as eitherautumn/winter or spring/summer. Fashion design is generally considered to haveautumn/winter or spring/summer. Fashion design is generally considered to havestarted in the 19th century withstarted in the 19th century withCharles Frederick WorthCharles Frederick Worthwho was the firstwho was the firstdesigner to have hisdesigner to have hislabellabelsewn into the garments that he created. While allsewn into the garments that he created. While allarticles of clothing from any time period are studied by academics as costumearticles of clothing from any time period are studied by academics as costumedesign, only clothing created after 1858 could be considered as fashion design.design, only clothing created after 1858 could be considered as fashion design.

Some fashion designers are self-employed and design for individual clients.Some fashion designers are self-employed and design for individual clients.Other high-fashion designers cater to specialty stores or high-fashionOther high-fashion designers cater to specialty stores or high-fashiondepartment stores. These designers create original garments, as well as thosedepartment stores. These designers create original garments, as well as thosethat follow established fashion trends. Most fashion designers, however, work forthat follow established fashion trends. Most fashion designers, however, work forapparel manufacturers, creating designs of men’s, women’s, and children’sapparel manufacturers, creating designs of men’s, women’s, and children’sfashions for the mass market. Large designer brands which have a 'name' asfashions for the mass market. Large designer brands which have a 'name' astheir brand such astheir brand such asCalvin KleinCalvin Klein,,Ralph LaurenRalph Lauren, or, orChanelChanelare likely to beare likely to bedesigned by a team of individual designers under the direction of a designerdesigned by a team of individual designers under the direction of a designerdirector.director.

                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        

 

 

Types of fashion 

Types of fashion

 There are three main categories of  There are three main categories of fashion design, although these mayfashion design, although these maybe split up into additional, morebe split up into additional, morespecific categories:specific categories:●● Haute coutureHaute couture ●● Ready-to-wearReady-to-wear ●● Mass marketMass market

 

 

Fashion DesigningFashion DesigningRajesh Raj Rajesh Raj +91-96405-+91-96405-9433594335

                                                                                                                                                                                                        

 

 

Basic concept of FashionBasic concep 

t of FashionDesigningDesig 

ning

What is Fashion designWhat is Fashion desig 

nis theis theapplied artapplied artdedicated todedicated toclothingclothingand lifestyleand lifestyleaccessoriesaccessoriescreated within the cultural and social influences of a specific time. 'created within the cultural and social influences of a specific time. 'Fashion design differs fromFashion design differs fromcostume designcostume designdue to its core product having a builtdue to its core product having a builtininobsolescenceobsolescenceusually of one to two seasons. A season is defined as eitherusually of one to two seasons. A season is defined as eitherautumn/winter or spring/summer. Fashion design is generally considered to haveautumn/winter or spring/summer. Fashion design is generally considered to havestarted in the 19th century withstarted in the 19th century withCharles Frederick WorthCharles Frederick Worthwho was the firstwho was the firstdesigner to have hisdesigner to have hislabellabelsewn into the garments that he created. While allsewn into the garments that he created. While allarticles of clothing from any time period are studied by academics as costumearticles of clothing from any time period are studied by academics as costumedesign, only clothing created after 1858 could be considered as fashion design.design, only clothing created after 1858 could be considered as fashion design.

Some fashion designers are self-employed and design for individual clients.Some fashion designers are self-employed and design for individual clients.Other high-fashion designers cater to specialty stores or high-fashionOther high-fashion designers cater to specialty stores or high-fashiondepartment stores. These designers create original garments, as well as thosedepartment stores. These designers create original garments, as well as thosethat follow established fashion trends. Most fashion designers, however, work forthat follow established fashion trends. Most fashion designers, however, work forapparel manufacturers, creating designs of men’s, women’s, and children’sapparel manufacturers, creating designs of men’s, women’s, and children’sfashions for the mass market. Large designer brands which have a 'name' asfashions for the mass market. Large designer brands which have a 'name' astheir brand such astheir brand such asCalvin KleinCalvin Klein,,Ralph LaurenRalph Lauren, or, orChanelChanelare likely to beare likely to bedesigned by a team of individual designers under the direction of a designerdesigned by a team of individual designers under the direction of a designerdirector.director.

                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        

                                                                                                                                                                                                        

 

 

Types of fashion 

Types of fashion

 There are three main categories of  There are three main categories of fashion design, although these mayfashion design, although these maybe split up into additional, morebe split up into additional, morespecific categories:specific categories:●● Haute coutureHaute couture ●● Ready-to-wearReady-to-wear ●● Mass marketMass market

BE FASHIONABLE.

STAY FASHIONABLE.LOOK FASHIONABLE.

FASHION. The universal language of every soul.

Page 3: Introduction on fashion designing and fashion shows

What is Fashion?

Fashion is a general term for a popular style or practice, especially in

clothing  footwear  accessories  make up  body piercing or

furniture Fashion refers to a distinctive and often habitual trend in

the style with which a person dresses, as well as to prevailing styles in behaviour.

Fashion also refers to the newest creations of textile designers.  The more technical term, costume, has become so linked to the term "fashion“.

Page 4: Introduction on fashion designing and fashion shows

CONCEPTS IN FASHION DESIGN

Fashion season is defined as either Autumn/Winter or Spring/Summer.

Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth,father

of Haute-Couture,who was the first designer to have his designer

label sewn into the garments that he created. House of Worth was his label.

Page 5: Introduction on fashion designing and fashion shows

TYPES OF FASHION

Haute-Couture (hi – fashion)

Prêt-A-Porter (ready to wear)

Mass market

Page 6: Introduction on fashion designing and fashion shows

Haute-Couture….French for "high sewing" or "high dressmaking" or "high fashion“ , refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer’s or wearer’s measurements and body stance, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques. "Couture" means dressmaking, sewing, or needlework and "Haute" means elegant or high. Haute Couture is a "protected name" that can be used only by firms that meet certain well-defined standards by Chambre de commerce et D’industrie le Paris.

Page 7: Introduction on fashion designing and fashion shows

To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, members of the Chambre syndicale de la haute couture must follow these rules:

Design made-to-order for private clients, with one or more fittings.

Have a workshop (atelier) in Paris that employs at least fifteen people full-time.

Must have twenty full-time technical people in at least one atelier (workshop).

Each season (i.e., twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.

Page 8: Introduction on fashion designing and fashion shows
Page 9: Introduction on fashion designing and fashion shows

Ready-to-wear…. or  prêt-à-porter is the term for factory-made clothing, sold

in finished condition, in standardized sizes. Designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item.

In high-end fashion, ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. The Fall/Winter shows take place in February, and the Spring/Summer collections are shown in September.

Page 10: Introduction on fashion designing and fashion shows
Page 11: Introduction on fashion designing and fashion shows

Mass Market…

is ready-to-wear garments in mass. is available in large quantities and

standard measurements. use’s cheap materials or fabrics,

creatively used, to produce affordable fashion.

use simple production techniques therefore to sell at cheaper rates.

are fashion available both in brands and on streets.

Page 12: Introduction on fashion designing and fashion shows
Page 13: Introduction on fashion designing and fashion shows

Areas of fashion design…Area Brief Market

Women’s day wear Practical, comfortable, fashionable

Haute-couture, ready-to-wear, mass market

Women’s evening wear

Glamorous, sophisticated, suited for occasions

Haute-couture, ready-to-wear, mass market

Women’s lingerie Glamorous, comfortable, washable

Haute-couture, ready-to-wear, mass market

Men’s day wear Casual, practical, comfortable

Tailoring, ready-to-wear

Men’s evening wear Smart, elegant, formal, apt for occasion

Tailoring, ready-to-wear

Kid’s wear Trendy or classy, practical, washable, functionable

Ready-to-wear, mass market

Teenage girl wear Colorful, comfortable, glamorous, pretty

Ready-to-wear, mass market

Page 14: Introduction on fashion designing and fashion shows

Area Brief Market

Jean’s wear Unisex, democratic, comfortable, practical, functional

Ready-to-wear, mass market

Sport’s wear Comfortable, practical, well ventilated, washable, functional

Ready-to-wear, mass market

Knit wear Right weight and color for the season

Ready-to-wear, mass market

Outer wear Stylish, warm, Right weight and color for the season

Ready-to-wear, mass market

Bridal wear Sumptuous, glamorous, classic

Haute-couture, ready-to-wear, mass market

accessories Striking, fashionable Haute-couture, ready-to-wear, mass market

Page 15: Introduction on fashion designing and fashion shows

Designing a Collection

Page 16: Introduction on fashion designing and fashion shows

Design development process are as follows…

1. Research 2. Theme/ Mood board3. Inspiration board4. Illustration board5. Client board6. Accessory board7. Flat sketch board / tech pack8. Trim and fabric board9. Muslin fits (toile)10. Actualising the garment11. Costing 12. Presentation

Page 17: Introduction on fashion designing and fashion shows

Research is done on…

Type of collection Trend forecast Material availability Theme and inspiration Season Story line Clients profile Budgeting and costing

Page 18: Introduction on fashion designing and fashion shows

Theme/ Mood board & inspiration board revolves around…

Occasions Seasons Activities Interests Social interests Objects Nature Emotions …etc

Page 19: Introduction on fashion designing and fashion shows
Page 20: Introduction on fashion designing and fashion shows
Page 21: Introduction on fashion designing and fashion shows

Client profile board showcases…

Age group Social status Income Interests and hobbies Demography or geography Season or activity Marital status Character Attitude Motto in life Role model

Page 22: Introduction on fashion designing and fashion shows
Page 23: Introduction on fashion designing and fashion shows

Accessory board…

Carried Accessories

Worn Accessories Detachable Accessories

Canes, handbags, swords, hand fans, parasols, umbrella etc

Jackets, boots and shoes, cravats, ties, sunglasses, belts, gloves, muffs, jewellery, watches, shawls, scarves, socks, stockings etc

Aigrettes, lapels, pins and badges etc

Accessories can be categorised mainly into 3 types:

Page 24: Introduction on fashion designing and fashion shows
Page 25: Introduction on fashion designing and fashion shows

Flat / technical sketch sheet details…

the blue print of making a garment the proportional drawing on construction of garment seam types and placement stitching and its types trims and fabrics number of pieces to construct number of colors for the same design sizes

Page 26: Introduction on fashion designing and fashion shows

Flat sketch

Page 27: Introduction on fashion designing and fashion shows

Tech pack

Page 28: Introduction on fashion designing and fashion shows

Trim and fabric board consists of…

Embellishments Closures (buttons, hooks etc) Laces Threads Fusing material Label (brand name) Fabric swatches

Page 29: Introduction on fashion designing and fashion shows

Trim board

Page 30: Introduction on fashion designing and fashion shows

Swatch board

Page 31: Introduction on fashion designing and fashion shows

Muslin fit (toile)

Are done by either using draping method or pattern making method

This is the process of test fit done before actualising on real fabric.

It helps in correcting any ill fit or flaws in the garment.

Is done on cheaper fabrics

Page 32: Introduction on fashion designing and fashion shows
Page 33: Introduction on fashion designing and fashion shows

Actualising… Muslin fit or toile are transferred onto

real fabrics after alteration or correction if any

The transferring is done with the help of tracing wheel, scales and markers

Page 34: Introduction on fashion designing and fashion shows

Costing…

Includes all expenses inherited during the development of every single garment piece.

Later a price is put up on the basis such that all the expenses + profit is incurred back.

Can hike any % of the total net expense to gain back any % of profit

Page 35: Introduction on fashion designing and fashion shows
Page 36: Introduction on fashion designing and fashion shows

Presentation…

Collection launch at a fashion runway Retail store exhibition Exhibition to client E -store launch Presenting to the in house head

designer

Page 37: Introduction on fashion designing and fashion shows

Conclusion

Fashion keeps inviting and exploring new lands and base when every time a new design develops. But the concepts and process involved remains the same and design derivation are always fresh, crisp and edgy.

Fashion will never fade its face in any era. Fashion in you showcase the outlook who you are as a person.

Page 38: Introduction on fashion designing and fashion shows

Thank you