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Icon Books' sales sheet for the Introducing series in 2009
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Graphic guides to big ideas
Cleverer by design in 2009!
UK Sales: To order books or discuss special promotions speak to your Faber rep or get in touch with the Faber sales department – 0207 927 3800 / [email protected]
Orders to TBS – UK: 01206 255678 / [email protected]; Export: 01206 255644 / [email protected]
Publicity: Najma Finlay, Head of Publicity, Icon Books – 0207 700 9962 / [email protected] other enquires: Andrew Furlow, Sales and Marketing Director, Icon Books – 0207 700 9961
Compact Introducing titles available by September 2009:
Buddha 9781848310117 £6.99Capitalism – April – NEW TITLE 9781848310551 £6.99Chaos 9781848310131 £6.99Critical Theory 9781848310599 £6.99Ethics 9781848310087 £6.99Foucault – June 9781848310605 £6.99Fractals – September 9781848310872 £6.99Freud 9781840468519 £6.99Islam – September 9781848310841 £6.99Jung 9781848310100 £6.99Keynes – June 9781848310650 £6.99Linguistics – September 9781848310889 £6.99Logic 9781848310124 £6.99Marxism 9781848310582 £6.99Mind and Brain 9781840468540 £6.99Nietzsche 9781848310094 £6.99Philosophy 9781840468533 £6.99Postmodernism 9781840468496 £6.99Psychology 9781840468526 £6.99Quantum Theory 9781840468502 £6.99Relativity 9781848310575 £6.99Sociology – September 9781848310858 £6.99Statistics – September – NEW TITLE 9781848310568 £6.99Wittgenstein – September 9781848310865 £6.99
All titles: 176pp with b/w illustrations throughout, 168 x 118mm. Canadian price $10.99
POS & stockpacks
Spinner (holds 140 books) 9781840469431 Free with order for 140 booksA2 Poster 9781840469561 FreeBookmark (x10) 9781840469509 Free48-copy stockpack (2 x all 24 titles) 9781840469448 £335.52
Canada – Penguin416 925 2249 / [email protected]
Australia – New ZealandAllen & Unwin612 8425 0100 / [email protected]
Design © www.edwardbettison.com
South Africa – Book Promotions 021 707 5700 / [email protected]
Singapore – Malaysia63199331 / [email protected]
Overseas:
Introducing 2009 blad A3_1.indd 1 14/3/09 13:24:46
In September 2007, Icon republished six bestselling titles from our famous comic-book-style Introducing series in brand-new, pocket-sized cheaper editions with striking new covers.
In 2008 we republished six further titles in the new format.
In 2009, Icon launches an inventive, aggressive new marketing campaign to promote Introducing as simply the most enjoyable, concise way to get your head around mankind’s biggest ideas.
Six books are published this September, including the brand-new title Statistics. 24 books will then be available in the new compact format.
Focused on September but building up through the year will be:£30,000 online marketing campaign
➔ Highly interactive, brilliant new website at www.introducingbooks.com
➔ Facebook quiz app to test your skills and share your scores with friends
➔ Extensive online advertising
➔ Adword advertising promoting the series to anyone interested in big ideas
➔ All designed to build the Introducing community particularly among 18–40 year olds
Major trade marketing spend
➔ Sleek new 140-copy spinner units, free with an order to fill it
➔ Free posters and bookmarks
➔ 3 for 2 and Buy 2 for £10 promotions available – talk to your rep
➔ 48-copy stockpack available
Giveaway promotions throughout the year in collaboration with
Extensive schedule of Introducing author events throughout the country, including numerous libraries in association with the Reading Agency, and Cheltenham Literary Festival
Wide-ranging PR campaign with competitions, cartoon strips, feature pieces across the intelligent mainstream media
NE
W T
ITLE
Brand new spinners!
3 for theprice of 2!
(UK)New website at
introducingbooks.com
2 for £10!
Introducing 2009 blad A3_1.indd 2 14/3/09 13:24:55
In September 2007, Icon republished six bestselling titles from our famous comic-book-style Introducing series in brand-new, pocket-sized cheaper editions with striking new covers.
In 2008 we republished six further titles in the new format.
In 2009, Icon launches an inventive, aggressive new marketing campaign to promote Introducing as simply the most enjoyable, concise way to get your head around mankind’s biggest ideas.
Six books are published this September, including the brand-new title Statistics. 24 books will then be available in the new compact format.
Focused on September but building up through the year will be:£30,000 online marketing campaign
➔ Highly interactive, brilliant new website at www.introducingbooks.com
➔ Facebook quiz app to test your skills and share your scores with friends
➔ Extensive online advertising
➔ Adword advertising promoting the series to anyone interested in big ideas
➔ All designed to build the Introducing community particularly among 18–40 year olds
Major trade marketing spend
➔ Sleek new 140-copy spinner units, free with an order to fill it
➔ Free posters and bookmarks
➔ 3 for 2 and Buy 2 for £10 promotions available – talk to your rep
➔ 48-copy stockpack available
Giveaway promotions throughout the year in collaboration with
Extensive schedule of Introducing author events throughout the country, including numerous libraries in association with the Reading Agency, and Cheltenham Literary Festival
Wide-ranging PR campaign with competitions, cartoon strips, feature pieces across the intelligent mainstream media
NE
W T
ITLE
Brand new spinners!
3 for theprice of 2!
(UK)New website at
introducingbooks.com
2 for £10!
Introducing 2009 blad A3_1.indd 2 14/3/09 13:24:55
Graphic guides to big ideas
Cleverer by design in 2009!
UK Sales: To order books or discuss special promotions speak to your Faber rep or get in touch with the Faber sales department – 0207 927 3800 / [email protected]
Orders to TBS – UK: 01206 255678 / [email protected]; Export: 01206 255644 / [email protected]
Publicity: Najma Finlay, Head of Publicity, Icon Books – 0207 700 9962 / [email protected] other enquires: Andrew Furlow, Sales and Marketing Director, Icon Books – 0207 700 9961
Compact Introducing titles available by September 2009:
Buddha 9781848310117 £6.99Capitalism – April – NEW TITLE 9781848310551 £6.99Chaos 9781848310131 £6.99Critical Theory 9781848310599 £6.99Ethics 9781848310087 £6.99Foucault – June 9781848310605 £6.99Fractals – September 9781848310872 £6.99Freud 9781840468519 £6.99Islam – September 9781848310841 £6.99Jung 9781848310100 £6.99Keynes – June 9781848310650 £6.99Linguistics – September 9781848310889 £6.99Logic 9781848310124 £6.99Marxism 9781848310582 £6.99Mind and Brain 9781840468540 £6.99Nietzsche 9781848310094 £6.99Philosophy 9781840468533 £6.99Postmodernism 9781840468496 £6.99Psychology 9781840468526 £6.99Quantum Theory 9781840468502 £6.99Relativity 9781848310575 £6.99Sociology – September 9781848310858 £6.99Statistics – September – NEW TITLE 9781848310568 £6.99Wittgenstein – September 9781848310865 £6.99
All titles: 176pp with b/w illustrations throughout, 168 x 118mm. Canadian price $10.99
POS & stockpacks
Spinner (holds 140 books) 9781840469431 Free with order for 140 booksA2 Poster 9781840469561 FreeBookmark (x10) 9781840469509 Free48-copy stockpack (2 x all 24 titles) 9781840469448 £335.52
Canada – Penguin416 925 2249 / [email protected]
Australia – New ZealandAllen & Unwin612 8425 0100 / [email protected]
Design © www.edwardbettison.com
South Africa – Book Promotions 021 707 5700 / [email protected]
Singapore – Malaysia63199331 / [email protected]
Overseas:
Introducing 2009 blad A3_1.indd 1 14/3/09 13:24:46
