Intro to

Web 2.0

ToolsJune 05,

2009

P2Rx Content &

Technology ,

R. Yoder

presenting

Context

• Learn new stuff, reinforce norms & energize• Learn what others are doing• Learn from trusted sources, including who is a

trusted source• Develop working relationships, hold project

meetings

OUR GOALS

5

Make InfoMore

Accessible

Discover Information

Add Value

Increase Engagement

Improve InformationImprove Information Improve CommunitiesImprove Communities

Increase Discussion

Plan - Overview

• Perspective of the kinds of things out there• Things GLRPPR & P2RIC are doing• Examples of other programs to explore• What to do

– Specific recruitment request

• Marketing framework – How does it make your customer’s job easier?

• Chicago Google maps combined with crime blotter• Real time map: bus routes• Google maps combined with property tax data• Bloglines pull together RSS feeds

Is it possible to combine information to improve information use?

• Using the wisdom of crowds to indicate nature of content• Algorithm is essentially the more people that describe it, the greater confidence one has in its classification

•Communicating among members of a community – professional, social, familial - LinkedIn, Myspace, Facebook •Improves with level of trust, ID credible sources

•Content development created and edited by crowdsourcing•Algorithm is essentially the more people that vote for it, the more one should look at it

Syndication: making content accessible by others

•Tools to publish all or portion of available content, e.g., blogs, wikis, RSS feeds, pipes • Information gadgets from others for your site, e.g., CDC badges, mobile apps

Makes collaboration possible (basecamp, Google docs)

10

GLRPPR Blog

P2RIC YouTube

• Content syndication provides a streamlined process for disseminating current and credible content in real-time on other Web sites.

• 200,000 page views of CDC Salmonella content via the Content Syndication channel. (3/23/2009)

Content Syndication

Topic Hubs

04/21/23

Feed Management

CDC Widgets

• The Salmonella Typhimurium Outbreak Map provides up-to-date, visual information about the outbreak investigation.

• The Everyday Health widget provides tips on how to protect yourself and your family from salmonella.

• The FDA database widget increases access to and use of the product recall information it contains.

CDC Widgets

www.cdc.gov/widgets

CDC Buttons and Badges• Online graphics allow partner organizations and

citizens to display simple images and messaging related to the recall.

• A series of 4 buttons were shared with partner federal agencies and organizations.

• Two badges were made available on the CDC MySpace page for individuals to use within their profile pages.

GLRPPR Facebook

Gen Boomer v. Gen Yhttp://blogs.salon.com/0002007/2009/05/29.html

If you build it…They will come.Or will they?...

P2TagTeam

Identify Emerging Issues

42

Measure the Impact of Our Information

43

Know Who Our Users Are

44

Problem:Just because you create something, doesn’t mean

people will use it

Strategic Marketing Mix

Strategic Marketing Mix and Our Products

Initial Results?

Wordpress GLRPPR Blog

GLRPPR has been able to eliminate a printed newsletter by releasing information through their blog

YouTube WRRC’s Recycling Channel # of subscribers

Delicious P2TagTeam

We told 12 people…we now have 60 discrete users tagging bookmarks with “P2TagTeam”

What’s Our Strategy?

1.Focus on a

few tools at a time

3. Make the

tools available to users

in our community of practice

2.

Learn

the tools

inside

and out

TO DOs

1. Figure out what people need

2. Create/find/use a tool

3. Market & feedback

Richard Yoder, PEUNO – CBA – NBDCP2RIC Director6001 Dodge St. RH308Omaha, NE 68182402.554.6257ryoder@unomaha.eduwww.p2ric.org

R7 = IA, KS, MO, NE

Changing the Way We ‘Read’ the Web

Pros / Cons of Web 2.0

55

Luis von Ahn, Carnegie Mellon University

What We’ve Done