Embed Size (px)
Citation preview
Laurent TONNELIERmobiLead, [email protected]
March 2016Paris, France
INTERNET of THINGS enablerfrom unique identification(product, packaging, label)
to related content and services
PRINT ContentURL
NFC Tag QR Code
Product Information
From MDM data to PRINT and MOBILE Content
Sensors
Devices
” 26 Billion Units by 2020 ” Gartner
URL basedUnique IDs
NFC Tags QR Codes Audio Tags
Documents
Consumer Packaged GoodsLabels
Cards
M2M
INTERNET OF THINGS
Ralls, Texas – Grain silos
SEVERAL USAGES
Marketing, Commerce, Logistic…
Babel Tour, Pieter Bruegel
SEVERAL TECHNOLOGIES
QR, DM, UPC, NFC…
Ticketing Logistics
Commerce
Anticounterfeiting
3779000000576
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
..............
Marketing
3 779000 000576
Identification
.
.
.
.
.
.
.
.
.
.
.
.
.
. .
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Convergence of Technologies
Ticketing Logistics
Commerce
AnticounterfeitingMarketing
Identification
different Point of Views
PersonalizationUnitary Tracking
One to One Marketing
MOBILEAD, committed to Norms and Standards
NormsAFNORISO
StandardsGS1W3C
Best PracticesSYSTEMATICCNRFID AIPIA
Product ItemBatch
Every Each
UnitaryTagging
Variable Printing
Cold data Warm data
BrandSKU / GTINIngredientsAllergens
sGTINUUIDExp.
Driven by Innovation,a unique and original approach
Variant
Drop on Demand
Unitary Tagging and Variable Digital Printing
Marketing, Logistics, Commerce combinedURL, GTIN, ERP ID and Exp. in a QR Code
PublicOnline
Web App
Anti Count. Grey MarketMarketing
PrivateOnline/Offline
MapApplication
From one Tag to several usagesMarketing & Semantic Anticounterfeiting
Public
RemoteWeb App
AnticounterfeitingMarketing
Private
Local DrawApplication
From one Tag to several usagesMarketing & Visual Anticounterfeiting
With…Visual Identifier
What…GTIN Identifier
When…TimestampPeriod of Time
What…Label Signature
Product Signature
What…ERP Identifier
Driven by Innovation,a unique and original approach
Where…GeocodingRegion
CodedCyphered
URL basedUnique ID
Laurent TONNELIERmobiLead, [email protected]
March 2016Paris, France
INTERNET of THINGS enablerfrom unique identification(product, packaging, label)
to related content and services
![Solutions Enabler 8.1 Installation Guide - Dell EMC · 2 Solutions Enabler 8.1 Installation Guide. 13 15 ... [GA] - x86_64 ... Solutions Enabler 8.1 Installation Guide 9](https://img.dokumen.tips/doc/110x75/5b805fa37f8b9ad4778d4e79/solutions-enabler-81-installation-guide-dell-emc-2-solutions-enabler-81.jpg)
