International Sponsoring, Marketing and Support

By Lynda Ncube

According to Edward Ludbrook only 1% of distributors sponsor internationally.

Q1.What would you do if you

knew you couldn’t fail? Q2 How many people would

you sponsor internationally??

Imagine..............

5 years from now you meet a friend and they ask: “how is that perfume business you were doing?”

What if your response is “I have teams in over 20 countries and they are all doing very well. How about you? Did you join?”

Challenges V Benefits

• Lets look at a few challenges and benefits of sponsoring internationally

• We will also hear some comments from distributors who have joined

Challenges of working internationally

• Dont know anyone abroad

• Dont see the benefits

• Dont know where to start

• No one in the team is doing it.

• There is no office in that country

• It is too expensive to do

• Different time zones

challenges• language barrier

• distributors abroad stopped working or never got started

• People not responding to emails

• Have tried to sponsor internationally but it does or has not worked

Challenges from distributors abroad

• Challenges in their country• “Most people married to their jobs

and think they will never make it” • “No funds to buy kits”• “Introducing FM to new market”• “products too expensive for local • people”• “ buy now pay later.” Tying up

distributor funds

Benefits of working internationally

• Meet people from different backgrounds

• Travel virtually

• Making a difference to other peoples lives

• Unlimited income potential

• Will find people looking for an opportunity

Benefits

• Ability to reach out to people who will never have this opportunity

• Must give it time – be patient

Work local think global

• It all starts with you.

• Are you ready and willing to make a commitment to building an international business from the comfort of your own home?

The Power of LeverageS

Source: The One Minute Millionaire

Building internationally requires the same basics

• Mentor - uplines• Team – initially leaders• Networks – immediate f/f/r• Infinite networks–other peoples f/f/r• Tools – skype, internet, website• Systems – 300 +1,1200 points• Fulcrum- YOU• Dream – 21%, Orchid club, Mercedes

Why is it easier to build today?

• Technology

• Reduced costs of advertising

• Ability to act local but think global

3 stages to international sponsoring

• Momentum - Airplane

• Education - Systems, skills

• Profit - Leaders = £££’s

3 stages to international sponsoring

Stage 1 Momentum

- Plan your international expansion

- Create a sponsoring frenzy- Find networkers who want to build

and become leaders- Leaders will sponsor locally

- Largest investment in time, effort

3 stages to international sponsoring

• Stage 2 Education.• Educate your team• Coach your team leaders• Help team leaders to sponsor and

coach others• Impress the importance of working

systems• Keep going despite the challenges• Keep sponsoring

3 stages to international sponsoring

• Stage 3 Profit• With time, 3,6,9 months -

emergence of 1 or 2 leaders• Continue positive support• Continue momentum, sponsoring

and supporting• YOU are now an international

networker. Join the 1% club• 6-12 months or more. It is worth it.

We have just covered sponsoring

Lets now look at marketing

Marketing strategy

• Dates when new country will open or decide where you want a team

• Ensure availability of marketing tools• Best country to buy products from• Shipping agent./freight forwarder• Details of upcoming meetings• Incentive programs available to

prospective distributors• Support communication: voicemail,

conference calls, webinars

Marketing tools

• Skype• Email• Webinar• Facebook• Linkedin• Twitter• Personal

website

• Act local think global

• Referrals• Go back to

existing list and ask

• Friends,Family

Relatives

Marketing: Looking for lookers/leaders

• “Are you walking past a fortune?”• “Hi Group members, I am looking for self-

motivated, ambitious, business minded people. Are you open-minded or are you married to a job. Inbox me”

• “Have you found the opportunity that will take care of you and your family for the rest of your life?”

• “Would it be ok if you never had to go to work again?”

• “Discover how to create wealth from perfumes”

Marketing: Community Fundraising Programme

• “Do you raise money for charity, church, school, club etc. Ask about our Community Fundraising Programme(CFP). Post email address for details”

We have just looked at marketing

Now lets look at Support for your international team

support

Coaching via skype/phone

Facebook

Systems

• Get the team working the 300 plus 1 or the 1200 points system.

• Encourage completion of the 90 day plan• Encourage distributors to use and work

the existing PROVEN systems• Work with those working the systems• Incorporate the incentive programmes• Teams succeed where people are

working together - TEAM

support

• Coach – groups 80:20 rule

• One to one 20%

• Be available on fb/skype

• Respond promptly to emails

• Make new distributors feel comfortable

• Build rapport

Support

• Connect team members

• Give praise and recognition

• Believe in distributors

• Stay positive

• Be solution-orientated

• Have fun

• Enjoy what you are doing

Summary• “International networking is just like normal

networking EXCEPT the opportunity is much, much larger and you do not necessarily develop the network face-to-face. The world is a huge place... you must THINK and ACT BIG. With telephones and effective systems, it does not matter whether you live in the most isolated village... You can create a massive income by taking advantage of the new international networking opportunity” E Ludbrook

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