INTERNATIONAL FASHION SHOW & FASHION AWARDS 11TH … · PRESENTS INTERNATIONAL FASHION SHOW & FASHION AWARDS 11TH August MELBOURNE 2019 This document is commercial-in- confidence

PRESENTS

INTERNATIONAL FASHION SHOW & FASHION AWARDS

11TH August MELBOURNE 2019

This document is commercial-in- confidence . The information contained within it is the property of Meilleur events and as such forms part of our Intellectual Property. Should we believe this information has been shown, copied or sent without our authorisation, to secondary parties, we reserve the right to commence legal proceedings without further notice

A PROPERTY OF MEILLEUR EVENTS

ABOUT US

A Brainchild of the Actor/Designer Couple

Vishwajeet & Sonalika Pradhan.

While Vishwajeet has been a part of Bollywood for the past

28 years, having acted in over 200 films / television shows

and theatre ,Sonalika has had her fingers in different pies…

Fashion Designing, Brand Management, Events among other

things . . .

The duo not only brings along the Business & Bollywood

magic but is all set to re-create it in Melbourne with IFWA.


Participants in Melbourne with Australian twist

Melbourne, world’s most livable city, is famous for opulence & energy, and

IFWA will be no exception and will be charging up the August weekend to

its hilt.

The city is loved for its landscapes, wineries & cafes, and teeming with a

very strong Diaspora from the Indian Subcontinent and other South Asian

Countries, as well as a “fashion with a difference” hungry local Australian &

European population, Melbourne is just ready to welcome and explore the

fashion flavours of the Subcontinent.

Your participation at IFWA will be an enticing leisure and business platform,

perhaps helping you accomplish your goal of networking or purely indulging

in a high class fashion runway & lifestyle.

The party will continue long after the last model has walked the final

runway on 11th August. IFWA will continue to celebrate fashion industry in

style with its exhibitions & workshops. A VIP event which will make you feel

like a VIP.


Australia is ready for glamour, grandeur & glory as the talents & next generation from Fashion industry are exhibiting in Melbourne

for ‘IFWA’- India Fashion Week Australia- extravagant affair of exclusive fashion runway, lifestyle, exhibition, networking &

entertainment.

COUNTRIES.TALENTS. PARTICIPANTS. ONE DESTINATION.

FASHION SHOW & AWARDS EVENING

11TH Aug 2019 Sunday

* photos are for reference only


The venue

Peninsula Docklands Atlantic is going to be the most stylish destination in town that weekend. Nestled just moments to Melbourne’s top tourist

attractions, Peninsula is an upscale venue which welcomes elegance and overlooks picturesque Docklands.

One of the largest space in Victoria, it is inspired by London’s Tate Modern Museum, the space features 9 metre high ceilings, floor to ceiling windows

and a sophisticated neutral colour palette ready to be stamped with your own personal style.

In a glamour inclusive afternoon runway experience featuring ensemble by iconic designers, exhibition, muzak & video projections, and advanced

interactive social experience, you will be a part of the journey of a successful international lifestyle runway show, orchestrated by a world class skilled

team of Meilleur events


Entertainment

Get up close with what’s in vogue as showcased by international style influencers. Whether

you’re a street style master, minimalist or diverse visionary – IFWA invites you to a gala which

will make style & enjoyment feel effortless, confident, and undeniably yours.

Designer series begins with impeccable couture from local and international designers at the

Opening Gala Runway show on 11th August. Experience spectacular silhouettes crafted from rich,

delicate fabrics at this stunning, otherworldly showcase.

You’ll be entertained pre and during the runway & exhibition throughout the evening and will have

the opportunity to unwind, mingle and network with the fashion elite – including aspiring

designers, entrepreneurs, media personnel and like-minded individuals.

It’s the perfect place to meet your friends before (and after) your fashionable day out.

Treat yourself pre-event with a bespoke cocktail or a glass of sparkling and be refreshed,

continue to enjoy and relax in style. Plush, welcoming, spacious and comfortable environment,

while our chosen artist will treat you with class-apart entertaining music and world class fashion

runway.

Melbourne you can now meet, exchange, view & buy directly from the designers as we will also

host a range of pop up stalls throughout the event. This will be offering a wide range of coveted

fashion products & services, accessories & more for exhibition goers to enjoy. The area will cater

to its audiences with offerings like never before as they head into the runway to check out the

latest trends this season.

* Photo is for reference only


Mission, Vision & Core Values

IFWA proposes to be ‘An unprecedented, vibrant, cosmopolitan & luxurious experience’ offering endless possibilities for real & digital

engagements, ideas, entertainment and fashion appreciation. IFWA exists to provide & amplify the creative talents- in particular to new

& next generation – at a platform which welcomes local and international designers. Every year celebration, Fashion school selected

talents will be provided an exclusive segment to showcase their ensemble on the runway. IFWA wants to celebrate, promote & drive

home the feeling of creative success to designers, consumers, retailer- both locally & globally.

IFWA vision is three fold: RES - Runway-Exhibit-Support.

Runway- For the talents. Exhibit- For the retailers. Support- Our upcoming designers. local and international fashion institutes & a

Charity driven program.

The core values of IFWA : Our Business is guided with the core values of Corporate Social Responsibility. We support Young Fighters

Foundation Fund as our charity organization. A local yet international Not For Profit that supports the treatment, research and

eradication of childhood cancer in developing countries across the globe.

Environmentally Sustainable & favourable Event: An event which supports ‘no real fur’, offers environmentally reducing impact ways

of operations and an event which actually makes the time of the participants, talents, team, retailers, community & consumers a worth it

one with the networking & exposure delivered.

Creative & Technologically advance team work: All this is only possible if we have a team that shines with creativity, hard work &

advanced technology.

We pursue: excellence, we do what is right, we support & showcase passion, creativity, integrity, agility and offer trustworthy platforms.


Young Fighters Foundation (YFF Global)- ‘Turning Hopes into Cures’

www.yffglobal.org : [email protected]

YFF, a global non-profit organization, is established across Australia, United States

of America, and India.

Mission with founding YFF is to help make medical resources available and

provide financial help to families of children battling cancer in developing

countries.

We recognize that children are our future and if there is a treatment

available for a disease, it should be available to EVERY CHILD no matter

where they live.

YFF hence aims at ‘turning hopes into cures’ with global community

association & support.

YFF Australia, inaugurated & supported by Cricket Australia, was

established in July 2016, with a fund raiser event in the presence of Local

MPs. It’s Directors & Executive Directors are Mr. Dixit Awtani & Mrs. Dheepa Awtani.

YFF global is privileged to receive Asia Pacific Support through StyleAwards, Meilleur Events.

SUPPORTING CHARITY


MARKETING AND PR PLAN

Our extensive marketing and public relations campaign assists us to

generate interest in the awards whilst also providing branding and

promoting our sponsors as good corporate citizens. The public and

community support for the fashion industry & awards will provide many

opportunities for sponsors to be aligned with a wide range of community and

individual activities. Our promotional campaign enables a broad reach

The IFWA will be supported by an extensive marketing and public relations

campaign including-

1. Launch & After party with media/sponsors.

2. Press conference/PR activity.

3. Radio partner (National/International)

4. Television (National/International)

5. Print Partner (National/International)

6. Social media campaign Facebook/ Insta/ YouTube



MEDIA

MIXINTERNATIONAL FASHION SHOW & FASHION AWARDS


OFFICIAL SPONSORS CATEGORY FOR IFWA

TITLE SPONSOR

AUD $ 40,000 + GST

POWERED BY SPONSOR

AUD $ 25,000 + GST AUD $ 25,000 + GST

ASSOCIATE SPONSORS: AUD $ 10,000 + GST

MEDIA PARTNER RADIO PARTNER PRINT PARTNER MAGZINE PARTNER ONLINE PARTNERS

POWERED BY SPONSOR

AUD $ 10,000 + GST AUD $ 10,000 + GST AUD $ 10,000 + GST AUD $ 10,000 + GST

/ // /


Business/ Partner with us for network, promotion & glamour

With expected footfall of about 300+ with millions of audience reach through our marketing plan. It will be an

innovative branding opportunity for the sponsors to tap.

An effective brand recall, a tag on with IFWA’s organic growth will translate into your golden opportunity to

have your business noticed:

•Local Platform, International Fame: Event where you nor your business needs to travel overseas. The

power of Business & associated publicity is now coming to you in Melbourne, Australia, giving you dynamic

exposure.

•International Networking & Association: Your Brand gets promotion at a large scale & you make

international business connections.

•Media/PR: Your engagement with IFWA will garner an obvious effect of having an exposure & publicity

through Australian & sub continent influenced Media outlets & PR.

•Social Media & Digital Boost: With our fierce & precise social media & digital platform engagements, you

are at an opportunity to have attention of nearly 300 million reach & trended increment, our pages have more

the 100 k+ followers and the efforts intend to exponentially increase the exposure.

•Brand Recall: From brand awareness, stall exhibition to integrated brand activations, your one partnership

step will make these happen.

•Logo presence: Online & Offline PR integration, program literature, merchandizes, crew member outfits &

more options.

You: Think you would rather enjoy a premium runway experience on the stage, we can tailor a proposal to

make your glamour dream come true.



TITLE SPONSORBRAND PLACEMENT

- Recognised as IFWA title sponsor by your company name.

- Acknowledgment as Naming Rights partner/Presenter in Media and press release.

- Name announced by Mtv and Colours channels before any promotions or telecast , Naming

rights partner of IFWA .

PRE EVENT PROMOTION

- Logos on posters, billboards, newspapers advertisements, banners , flyers, newsletters etc.

- Acknowledgment on commercials.

- logos , links placement and profile on website.

- Acknowledgement as presenter in Print media editorial , National and International radio stations.

- Right to display your promotional banners on the launch event.

ON- SITE PROMOTION

- Video commercial played before and after the start of the event.

- Logo mention in between the show . Acknowledgement from stage by MC.

- Logo on media wall used for photoshoot on the day of the event.

- Your company representative will be honouring on stage. Media bites at the event.

- Exclusive right to display your promotional banners at the event.

- Presenter of an award at the event. Sharing the seat with Celebrities.

NUMBER OF TICKETS


POWERED BY SPONSOR

BRAND PLACEMENT

- Recognised as IFWA powered by your company name.

- Acknowledgment as powered by partner in Media and press release.

PRE EVENT PROMOTION

- Logos on posters, billboards, newspapers advertisements, banners , flyers,

newsletters etc.


- logos, links placement and profile on website.

- Acknowledgement as presenter in Print media editorial , National and International

radio stations.


ON- SITE PROMOTION


- Logo mention in between the show .

- Acknowledgement from stage by MC.


- Your company representative will be honouring on stage.


- Presenter of an award at the event. Sharing the seat with Celebrities.

- Media bites at the event.

NUMBER OF TICKETS


ASSOCIATE SPONSORS

BRAND PLACEMENT

- Recognised as Associate Sponsors of the event.

- Acknowledgment as Naming Rights partner/Presenter in Media and

press release.

PRE EVENT PROMOTION

- Logos on posters, billboards, newspapers advertisements, banners ,

flyers, newsletters etc.


- logos , links placement and profile on website.

- Acknowledgement as presenter in Print media editorial,

National and International Radio Stations


ON- SITE PROMOTION


- Logo mention in between the show .

- Acknowledgement from stage by MC.


- Your company representative will be honouring on stage.


NUMBERS OF TICKETS


Show will be televised with repeats on MTV India International feed & Colours APAC on prime time.

Other Entitlements:

1) Associate Sponsorship on 2 fiction shows for 8 weeks on Colors APAC

2) Associate Sponsorship on 1 weekend show for 8 weeks on Colors

3) Associate Sponsorship of 2 Prime Time shows for 8 weeks on MTV

VALUE ADD:

Slot weekly promos 30 sec to air 8-10 times per day for 1 week each channel

Besides Colour APAC reach, Latest rating of MTV programming was received by 372 million TV households

worldwide.

Our tv channel partners


Our National & International Print/ Digital and social media partners

And many more….


Australian digital audience reach

Digital Display Advertisements

Digital display ads – The ads/impressions

are served on mobiles, tablets and desktop

Digitally display ads to targeted audience on

the News Corp network. We will target the ads

to audiences who visit our networks such as

Heraldsun.com.au, Premium Lifestyle - Vogue,

Travel, Taste.com.au, kidspot.com.au, whimn.com.au and many more.


* photos are for reference only

The IFWA celebration boasts an impressive portfolio of highlights, engagement with a range of brands and media associations that will enable your business

to pursue its vision of having global presence.

If the above is what you need, then IFWA and your brand are going to be an impeccable fit. Hop on with IFWA’s philosophy as the potential boost you are

going to experience will just keep you spellbound and perhaps give your brand a spectacular & splendid stardom.

So come, soak yourself in exuberance and don’t miss out to join designers and models and take your place to see the runway segment’s exquisite in vogue

collections and great entertainment at IFWA, which will leave you feeling inspired for the new season.


News links-

https://en.wikipedia.org/wiki/Vishwajeet_Pradhan

https://timesofindia.indiatimes.com/tv/news/hindi/Vishwajeet-Pradhan-gets-a-new name/articleshow/12636149.cms

http://www.freepressjournal.in/lifestyle/sonalika-pradhan-applauded-for-her-latest-fashion-show-vitamin-by-sonalika/1304519

http://www.freepressjournal.in/entertainment/vishwajeet-pradhan-to-produce-fashion-reality-show/1250573

http://www.freepressjournal.in/lifestyle/fashion-designer-sonalika-pradhan-presents-her-new-collection-in-vitamin-in-australia/1292663

Testimonials (India / Dubai / Kenya / Australia)

https://en.wikipedia.org/wiki/Vishwajeet_Pradhan

https://timesofindia.indiatimes.com/tv/news/hindi/Vishwajeet-Pradhan-gets-a-new name/articleshow/12636149.cms

http://www.freepressjournal.in/lifestyle/sonalika-pradhan-applauded-for-her-latest-fashion-show-vitamin-by-sonalika/1304519

http://www.freepressjournal.in/entertainment/vishwajeet-pradhan-to-produce-fashion-reality-show/1250573

http://www.freepressjournal.in/lifestyle/fashion-designer-sonalika-pradhan-presents-her-new-collection-in-vitamin-in-australia/1292663


MEDIA COVERAGE


FOR INQUIRES CONTACT:[email protected]+ 61 421 765 086

FOR MORE DETAILS [email protected]://www.facebook.com/Meilleur.events/

GOOGLE US ON FOLLOWING LINKS:

Vishwajeet Pradhan

Sonalika Pradhan

This document is commercial-in- confidence . The information contained within it is the property of Meilleur events and as such forms part of our Intellectual Property. Should we believe this information has been shown, copied or sent without our authorisation, to secondary parties, we reserve the right to commence legal proceedings without further notice

mailto:[email protected]

https://www.facebook.com/Meilleur.events/

https://www.google.com.au/search?q=vishwajeet+pradhan&oq=vi&aqs=chrome.4.0j69i60l3j35i39l2.8670j0j4&sourceid=chrome&ie=UTF-8

https://www.google.com.au/search?q=sonalika+pradhan&oq=sonalik&aqs=chrome.0.35i39j69i60l3j0j69i65.7779j0j9&sourceid=chrome&ie=UTF-8

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INTERNATIONAL FASHION SHOW & FASHION AWARDS 11TH … · PRESENTS INTERNATIONAL FASHION SHOW & FASHION AWARDS 11TH August MELBOURNE 2019 This document is commercial-in- confidence