Interactive Interactive Multimedia CD Multimedia CD

for for

Unsigned ArtistsUnsigned Artists

Miguel RodriguesBSc Music InformaticsStudent Number: 11511645Module: 2MUS514 - Negotiated Project

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OverviewOverview

This project consists in This project consists in offering an Interactive offering an Interactive Multimedia CD service to Multimedia CD service to unsigned artists. unsigned artists.

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Software used: Director MX 2004Software used: Director MX 2004 Music production, mixing and masteringMusic production, mixing and mastering Biography of the artistBiography of the artist Photos of the artistPhotos of the artist Videos of the artistVideos of the artist The CD will play also a normal audio CD The CD will play also a normal audio CD

(i.e. Playable through a hifi system)(i.e. Playable through a hifi system)

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It can be used as a It can be used as a substitute of the substitute of the traditional Press traditional Press

Kits!!!!Kits!!!!

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WHY?WHY?

Industry FeedbackIndustry Feedback

““RadioIndy is pleased to present Miguel Rodrigues with a GrIndie RadioIndy is pleased to present Miguel Rodrigues with a GrIndie Award for the CD "Micro Talk “ Award for the CD "Micro Talk “

““......it will be interesting to see collaborations with various singers.” it will be interesting to see collaborations with various singers.” (Alisa Carraro, special to The Epoch Times) (Alisa Carraro, special to The Epoch Times)

An´R Magazine An´R Magazine

Get people to listen my workGet people to listen my work

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Key FeaturesKey Features

3 Tracks with master quality (Demo)3 Tracks with master quality (Demo) Contemporary sound despite the genre of Contemporary sound despite the genre of

musicmusic Expertise in music and computer music Expertise in music and computer music

technology technology Up-to-date software and samplesUp-to-date software and samples Interactivity of the CDInteractivity of the CD Industry contactsIndustry contacts TangibilityTangibility

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Project DeliverablesProject Deliverables

Project Planning and management documentationProject Planning and management documentation Finance PlanningFinance Planning Relevant industry feedback at appropriate stages in Relevant industry feedback at appropriate stages in

key componentskey components A detailed project proposal for universities, venues, A detailed project proposal for universities, venues,

sponsors, artist and collaboratorssponsors, artist and collaborators Marketing PlanMarketing Plan Multimedia StoryboardMultimedia Storyboard Partly functional prototype of the Interactive CDPartly functional prototype of the Interactive CD

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Key Milestones & ComponentsKey Milestones & Components

Meeting with Artist Regarding Music Direction

Music Genre

Covers or Original Music

Choice of songs (3 songs)

Decide the need to have session musicians or not

Decide the need to book a Recording Studio or not

Give Budget fee to the client

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Meeting with Artist Regarding Media Content

Biography Pictures Videos Design of the CD

Music Production

Score, editing, mixing and mastering of 3 tracks

Key Milestones & ComponentsKey Milestones & Components

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Multimedia CD Multimedia Storyboard Splash Screen (Intro) Production of the Multimedia CD-ROM Discuss and review the Multimedia CD with costumer CD On-body and Jewel case Artwork design

Final CD Mastering (PQ Coding, etc.)

Final CD Mastering (PQ Coding, etc.) and send it to the Fabric

The tracks can include an ISRC number

Multimedia CD Project PlanningMultimedia CD Project Planning Splash SreenSplash Sreen

Key Milestones & ComponentsKey Milestones & Components

1111

StakeholdersStakeholders

Unsigned artists or bands

Record Labels

Venues

Radio Stations / webcasts

Promoters

Distributors

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Project LifecycleProject Lifecycle

Initiation Planning Execution

Closure

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Rapid Aplication DevelopmentRapid Aplication Development

RAD

prototypes

iterative development

structured techniques

involves

construction

merge

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Planning

Implementation

Construction

Design

RAD - StagesRAD - Stages

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Rapid Aplications Rapid Aplications DevelopmentDevelopment

Pros

• Promotes strong collaborativeatmosphere and dynamic gathering of requirements

• Business owner actively participates in prototyping, writing test cases and performing unit testing

Cons

• Dependency on strong cohesive teams and individual commitment to the project

• Success depends on disciplined developers and their exceptional technical skills and ability

• Decision making relies on the functionality and less degree of centralized engineering authority.

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RAD is suitable for applications which are

interactive, with clear functionality at the user

interface, have a clearly defined user group, are

not computationally complex and have

requirements which are not too detailed and fixed.

Rapid Aplications Rapid Aplications DevelopmentDevelopment

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Marketing StrategyMarketing Strategy

Target Market Independent/Unsigned artists or bands that want to produce a Master Quality Demo for future promotions. Marketing Programme Online advertising in specific music sites

Music magazines

Venues and word of mouth

Pricing Competitive price (Lower than average market price)

Service charged per project.

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Promotion Budget ForecastPromotion Budget Forecast

Website (maintenance) – £ 45Website (maintenance) – £ 45 Brochures – Brochures – £187.89 (1000 units)£187.89 (1000 units) Classified in music magazines - £ 40 * Classified in music magazines - £ 40 * Online advertising – £ 550Online advertising – £ 550

Facebook – £ 390 (2,217,236 Impressions; 1500 clicks)Facebook – £ 390 (2,217,236 Impressions; 1500 clicks) Goggle adwords – £ 150 (2,297 Impressions)Goggle adwords – £ 150 (2,297 Impressions) Uk.music.jobs - £10 (1000 clicks)Uk.music.jobs - £10 (1000 clicks) Star Now – free (400 page views)Star Now – free (400 page views) Blogs - freeBlogs - free

* Prices based on Sound on Sound magazine

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Financial PlanFinancial Plan

Start-up summary

Break-even point

The company will achieve the break even point after 2 complete projects (saying that each project runs for 3 months)

2020

Financial PlanFinancial Plan

Sales Forecast

Cash Flow Statement

Profit & Loss

Balance Sheet

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ConlusionConlusion

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BibliographyBibliography

University of California.University of California. Rapid Application Rapid Application Development [Online]. 16 April 1997 Available at: Development [Online]. 16 April 1997 Available at: http://sysdev.ucdavis.edu/webadm/document/rad_thttp://sysdev.ucdavis.edu/webadm/document/rad_toc.htmoc.htm

England E, Finney A. Managing Interactive Media. England E, Finney A. Managing Interactive Media. Edition: 4rd Edition, Harlow (UK): Addison-Wesley; Edition: 4rd Edition, Harlow (UK): Addison-Wesley; 20072007

Cheverton P. Key Marketing Skills. Edition: 2nd Cheverton P. Key Marketing Skills. Edition: 2nd Edition, London (UK): Kogan Page;2004Edition, London (UK): Kogan Page;2004

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Miguel RodriguesBSc Music Informatics

Student Number: 11511645Module: 2MUS514 - Negotiated Project

The End

Thank you

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| Miguel Rodrigues Music LTD | 2009 |