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Case Study: Enhancing Overall Reader Experience
Integrated Mobile App for A Regional Media House
BUSINESSREQUIREMENTS
www.happiestminds.com. Write to us at [email protected]
About Us
SOLUTION OVERVIEW
WSO2, IosAndroid, Windows
NeoLoad, Wireshark
OURSOLUTIONS
TOOLS/TECHNOLOGIES
BUSINESSIMPACT
Happiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions, IPs in IT Services, Product Engineering, Infrastructure Management and Security. These services have applicability across industry sectors such as retail, CPG, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automotive and travel/transportation/hospitality. As a Mindful IT Company, the focus is on ‘Being Mindful’ and ‘Doing Mindful’ which involves perceiving immersively, processing non-judgmentally and performing empathetically. 60 minutes in a week is committed towards inculcating a mindful approach within the organization, using a select set of tools and techniques. Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, The Netherlands, Australia, Middle East and Turkey.
To build the existing mobile news app with functionalities like videos and basic news
To strengthen the poor user experience – no content categories, news depth & breadth, offline functionality & personalization
Built an interactive app with powerful features like TV, Radio, multiple news categories, multi-language, offline behavior, personalization, contextual ads, analytics, notification etc.
Exhaustive news coverage 24/7
Reader – friendly layout for any screen type
All news stories are stored in the device for offline-viewing
Technology Architecture was created to provide API & User Manager
Hybrid technologies used for data integration
HTML5, CSS,JSON, jQuery
Polopoly CMS BitgravityLive Stream
PHP CMS IdentityManagement
Ad ServerAdministratorsmonitor Approve
ContentSMS Gateway Ad Server
Ad Server
API Gateway / API Middleware
RESTful Interfaces
MobileApplication iOS / Android / Windows Phone / Tab
API PlatformXHTML/HTML5 Polopoly CMS Live Stream URLs Akamai CDN SMS Gateway Notification Service
Client System Third Party System
Load Balancer
Settings
Local DB
AdAnalyticsData
Live TVStream
PushNotifications
SMSNews
NewsContent
VideoStream
WebViews