Integrate Mobile Marketing Into Your Next MarketingCampaign

Give the customers receiving your messages a way to send you feedback so that you can

connect with them and improve your services. Appreciate customer feedback when you get

it. Positive or negative, it is worth considering what their feedback means to you and your

business.

Sometimes, changes in the marketplace can affect your customer base. Technology can

drive business away, so you have to be on top of every new release out there if you want to

remain competitive.

You can't have mobile marketing without the use of social media services. Reward

customers who TwitPic or share deals on your site with a coupon or contest entry. Getting

word of mouth working for you is an effective advertising method, even online and on

phones.

Don't drive your customers crazy with too many offers. The highest results come from

messages that are sent a few times a month. You can make your offers seem more inviting if

they appear to be exclusive and not always available. If they believe another offer is

imminent, they are not as likely to be swayed by the current offer to take action.

Use trivia games or quizzes to get a better response from your mobile marketing. Send out

trivia or quiz questions as text messages to get your customers to interact with your

campaign. You can use the quiz program to gather feedback and options on your products

from your customer, while providing entertainment to them.

Mobile marketing is a great way to attract more customers, but make sure that your mobile

marketing campaign works cross platforms. If your marketing efforts don't work on all the

popular devices, you could lose customers due to technical issues.

Be honest with your customers about the service. No one wants to be spammed. Allow them

to opt in or out of your service. It is very easy to screw up an SMS strategy because of how it

notifies consumers. You can create a privacy issue. For these reasons, you must make

certain that your SMS marketing plan includes only those customers who have opted in. You

must also be certain to send only the number of texts you have agreed to monthly. If you are

honest, customers will trust you and your brand.

Coupons sent via multimedia messaging services can reward your existing customers and

entice new ones. Send promo codes in coupons. A tracking code can be added and linked to

your mobile-friendly website. Established customers appreciate coupons as rewards, and

they are also a great way to entice new customers.

Begin your efforts with the acquisition of phone numbers for your database. Refrain

mindlessly adding phone numbers in your marketing database. It is advisable to attain

permission from involved parties before you incorporate such tactics. You can either set up a

number where an individual can message your system with a code or you can create a web-

based form that they can fill out.

For a greater marketing effect, include as much detailed information as possible at one time.

As an example, snail mail an invitation to an event, like a sale or promotional launch. Follow

up with an email and an MMS reminder before the beginning of the sale.

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