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InspiredByPlatinum Program

InspiredByPlatinum Slide Share Presentation

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Page 1: InspiredByPlatinum Slide Share Presentation

InspiredByPlatinum Program

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OBJECTIVE: Generate leads for

increased in-store sales

TARGET: new customers,

lapsed, current

TACTICS: Manage stores’

interaction with target by

integrating CRM with marketing

and sales

InspiredByPlatinum

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Customer

Relationship

Management

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Customer Relationship Management

Success coaches track

customer contact online and

in-store, providing analytics

weekly. The coaches work

with the store management to

create a level of accountability

that leads to greater sales and profits.

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Customer Relationship Management

InspiredByPlatinum Program

generates qualified leads.

Converting these leads

makes you money!

• Generated qualified leads – 61

• Average value per lead – $1,514

• Potential total value of leads – $92,354

*Case study – Mid-Market single store retailer (8/14/2015 to 9/7/2015)

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Lead

Generation

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Lead Generation

Helping move the customer

from online to your store..

• E-blast program

• Online registration system/building

customer data

• In-store registration system/building

customer data

• Lead and conversion tracking

• Call center (optional)

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Lead Generation

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Awareness and Impressions Boost

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Awareness and Impressions Boost

Building Awareness and

Boosting Social Impressions

to Generate Leads.

Case study – Mid-Market single store retailer

During the month of August 2015, promoted

posts:

• 174,600 Facebook users

• 4,400 Likes, Comments or

Shares

• 424 Clicks

100x greater than what the jeweler was

producing on his own through the same

channel during the same month.

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InspiredByPlatinum

While working as a team,

we combined the expertise of:

• a full-service ad agency with experience on

brands like Sherwin-Williams, Moen, and

JoAnn Fabric and Craft Stores.

• a digital marketing agency on the cutting edge

of targeting, content, and promotion in the

digital space.

• a success coach/lead management team with

many years of experience working in the

jewelry industry.

How Do We Do It?

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InspiredByPlatinum

• LeadGen registration system

• Gift with registration bonus offer

• PowerUser lead management system

• Digital marketing campaign with

analytics

• Scheduled appointments with

prequalified leads

All you have to do is sell!

Program Summary