2. OBJECTIVE: Generate leads for increased in-store sales TARGET: new customers, lapsed, current TACTICS: Manage stores interaction with target by integrating CRM with marketing and sales InspiredByPlatinum
3. Customer Relationship Management
4. Customer Relationship Management Success coaches track customer contact online and in-store, providing analytics weekly. The coaches work with the store management to create a level of accountability that leads to greater sales and profits.
5. Customer Relationship Management InspiredByPlatinum Program generates qualified leads. Converting these leads makes you money! Generated qualified leads 61 Average value per lead $1,514 Potential total value of leads $92,354 *Case study Mid-Market single store retailer (8/14/2015 to 9/7/2015)
6. Lead Generation
7. Lead Generation Helping move the customer from online to your store.. E-blast program Online registration system/building customer data In-store registration system/building customer data Lead and conversion tracking Call center (optional)
8. Lead Generation
9. Awareness and Impressions Boost
10. Awareness and Impressions Boost Building Awareness and Boosting Social Impressions to Generate Leads. Case study Mid-Market single store retailer During the month of August 2015, promoted posts: 174,600 Facebook users 4,400 Likes, Comments or Shares 424 Clicks 100x greater than what the jeweler was producing on his own through the same channel during the same month.
11. InspiredByPlatinum While working as a team, we combined the expertise of: a full-service ad agency with experience on brands like Sherwin-Williams, Moen, and JoAnn Fabric and Craft Stores. a digital marketing agency on the cutting edge of targeting, content, and promotion in the digital space. a success coach/lead management team with many years of experience working in the jewelry industry. How Do We Do It?
12. InspiredByPlatinum LeadGen registration system Gift with registration bonus offer PowerUser lead management system Digital marketing campaign with analytics Scheduled appointments with prequalified leads All you have to do is sell! Program Summary