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INSPIRED BY INNOVATION
H E L L A H E A D L A M P D E S I G N
IT IS AN EXCITING AND INTERESTING TIME TO BE IN THE GLOBAL AUTOMOTIVE INDUSTRY AT PRESENT � WITH ACCELERATING TECHNOLOGY INNOVATION AND MARKET TRANSFORMATION. HELLA PARTICIPATES AND DRIVES MANY OF THESE TRENDS, SO IS UNIQUELY POSITIONED TO ENSURE YOU MASTER AND PROFIT FROM THEM.
FOR DECADES WE HAVE BEEN CONSISTENTLY DELIVERING MARKET DEFINING FUNCTIONALITY TO OUR ROADS WITH AN EMPHASIS ON QUALITY, EFFICIENCY AND DESIRABILITY. OUR DESIGNS SEEK TO CHALLENGE THE STATUS QUO AND FURTHER EXPLORE THE BOUNDARIES OF L IGHTING TECHNOLOGY TO SET NEW STANDARDS OF SAFETY AND PERFORMANCE.
THROUGH OUR PARTNERSHIP WITH YOU, WE ASPIRE TO DEVELOP S IGNATUR E PER FO R MA NC E PR O DUC TS WITH SUPER IOR FUNCT IO NA L ITY A ND INNO VAT IV E DNA TO PAVE THE WAY TO THE FUTURE OF AUTOMOTIVE L IGHTING TOGETHER.
� D R . N I C O L A S W I E D M A N N , M E M B E R O F T H E E X E C U T I V E B O A R D �
T H E B I R T H O F
INNOVATIVE LIGHTING AND VEHICLE TECHNOLOGY.Founded over 100 years ago, HELLA is an internat ional , publ ic ly l is ted fami ly bus iness ,
spec ia l iz ing in innovat ive l ight ing systems and vehic le e lectronics . S ince the beginning, the
h ighest qual i ty s tandards and innovat ive pract ices have set the d i rect ion wi th in the company,
which is t rue even to th is day . The hunger for the next great breakthrough has led HELLA to
be counted amongst the technologica l forerunners of the industry , thus cement ing i ts pos i t ion
as an integral p layer in the automot ive market and posi t ion ing i t to of fer unique solut ions in
the af termarket and spec ia l appl icat ions segment .
H E L L A R E A L I Z E S A S I G N AT U R E
FOR SPECIAL VEHICLES.HELLA has p layed an act ive ro le in the spec ia l is t vehic les market
through i ts Spec ia l Appl icat ions d iv is ion for several years now.
Through synergiz ing i ts numerous strengths and capac i t ies as a t ier
1 suppl ier, the company des igns, develops and produces innovat ive
l ight ing and e lectronics solut ions for a great number of manufacturers in
target groups such as agr icul ture , construct ion , t rucks, buses and RVs,
to name a few. On account of h igh levels of technologica l , process and
qual i ty expert ise that HELLA has developed through working wi th OE
customers in the automot ive industry , hol is t ic end-to-end solut ions are
repl icated s e a m l e s s l y f o r t h e s m a l l e r - v o l u m e ve h i c l e m a n u f a c t u re r s .
Moreover, HELLA‘s economical and technical ly ef f ic ient solut ions also
guarantee a s ignature sty le and strong des ign in accordance wi th
customer spec i f icat ions .
T H E F U T U R E I S C R E AT E D I N T H E M I N D
AND SKETCHED ON A SHEET OF PAPER.Insp irat ion is a lways the bui ld ing b lock of any des ign idea – an in i t ia l sketch , the f i rs t s troke of a brush.
Gradual ly , the l ines and thoughts combine to g ive shape to the f ina l product . But how exact ly does th is look,
the conceptual phase and the col lect ive work between the customer and the HELLA resource personnel?
To get a deeper understanding of th is , we take a look over the shoulders of the des igners – in fact , we take a
look into the ir sanctuary : the sketchbook.
H E L L A L E A R N S F R O M L I G H T �
AND REMOULDS IT.
1O N LY T H O S E W H O A R E FA S C I N AT E D B Y L I G H T
WILL STUDY LIGHT.I t a l l started with a f lame, a f l ickering l ight and an inspirat ion. The German entrepreneur
Sal ly Windmüller founded the Westfäl ische Metal l- Industr ie Akt ien-Gesel lschaft
(The Westphal ian Metal Industry Company) on June 11, 1899. At that t ime, the product range
consisted pr imari ly of bulb horns, candles and kerosene lamps for carr iages. This, however, d id
not sat isfy the strategic v is ion of the young vis ionary. Fascinated by l ight and dr iven by the passion
of innovat ion, within a t ime span of just ten years, he introduced the “System HELLA“ acetylene
headlamp, which completely revolutionized the automotive world. The magnitude of the leap can only
be understood by the fact that in comparison to standard candles and kerosene lamps, the l ight ing
effect of this headlamp was f i f ty t imes br ighter, thus kickstart ing the beginning of an era.
2O N LY T H O S E W H O S T U D Y L I G H T
LEARN TO UNDERSTAND LIGHT.
HELLA bel ieves l ight to be an integral part of safety on the road, which is why i t
devotes countless resources to understanding i t . Through cutt ing edge research
techniques, the highest qual i ty expert ise and innovat ive design phi losophy, l ight ing
products and l ight ing systems are developed. Since the founding of the company
in 1899, the ethos to constantly innovate, lead and grow has not changed. In the
rapidly changing market of today, HELLA str ives to support modern vehicle design
with a focus on modernity and minimal ism.
O N LY T H O S E W H O B R I N G L I G H T I N TO F O R M
C AN R EV O LU T ION IZE L IGHT.HELLA innovates to be able to real ize the future today . S ince the creat ion of the automobi le ,
HELLA has been busy se t t ing and reset t ing mi les tones in l igh t ing techno logy , thus p ioneer ing
count less l ight ing products and l ight ing systems. Th is is because the perfect in tegrat ion of a
headlamp into the vehic le is a lways based on modern, ta i lor-made des ign and the harmonious
interact ion of innovat ive l ight ing systems. Th is means: opt imum i l luminat ion of the road, safety ,
and dr iv ing comfort .
In th is respect , the HELLA design phi losophy fo l lows a c lear goal : revolut ionary forms coupled
wi th the la test technology , in accordance wi th the wishes of the c l ient . Through tapping into the
fu l l spectrum of sophist icated l ight ing technology knowledge, HELLA is able to break new ground
in vehic le des ign and to generate a brand-spec i f ic appearance for i ts customers .5To ensure safety , qual i ty and readiness for the future , HELLA products are tested under the
str ic test s tandards to comply wi th the or ig inal equipment manufacturer qual i ty requirements .
Only those products that sat is fy these may be use to l ight the way as sh in ing examples .
B U I L D I N G T H E B R I D G E TO T H E F U T U R E
THROUGH EXCELLENCE.
3Vis ion is developed and ref ined when unique strengths are channeled strategica l ly and ef f ic ient ly .
H igh levels of technologica l , process and qual i ty expert ise do not just enable hol is t ic so lut ions
to be real ized , they a lso open up new, ind iv idual poss ib i l i t ies . HELLA is surg ing forward into
new front iers , espec ia l ly in regard to modular des ign . Modular bu i ld ing b lock systems prov ide
in-house engineers , des igners and contro l lers a var iety of des ign poss ib i l i t ies , ranging f rom
the futur is t ic to the c lass ic . The customer spec i f ies the insta l la t ion opening and determines the
des ign – HELLA produces the module . Thus, customer-spec i f ic and, above a l l , fu ture-or iented
headlamps are developed.
O N LY T H O S E W H O U N D E R S TA N D L I G H T
CAN BRING LIGHT INTO FORM.
Light ing the way! Custom design meets
in te l l igent e lectronic contro l : three l ight
funct ions beam out of a s ingle LED-fed
l ight guide .
Daytime
running l ight
Posi t ion l ight
H Y M E R H E A D L A M P
EXCELLENT PERFORMANCE.M O D E R N D E S I G N M E E T S
With HELLA on board , caravans and motorhomes can re ly on safety , qual i ty and performance, thanks to
HELLA’s prowess of combin ing technologica l competence and innovat ive des ign . Caravans and RVs are
famous for the ir inner arch i tecture , but through the use of HELLA technology , we are able to complement
the overal l des ign of the complete vehic le .
etence and innovat ive des ign .. Car
he use of HELLA technology , wew ar
The tr iangular form is the bui ld ing b lock for the des ign
theme, which contr ibutes to the var ious l ight ing funct ions and
emphasizes the beauty of the vehic le layout .
IN IT IAL CONCEPT AND STYLING
TECHNOLOGICAL HIGHLIGHTS
th
y of the v
Direct ion ind icator
The form that unif ies l ight design and l ight ing expert ise.
I n s p i re d b y n a t u re , t h e o rg a n i c s h a p e e n s u re s p owe r f u l
i l luminat ion , wi th the robust housing lending addi t ional
s tab i l i ty to the unique cover lens .
FINAL DESIGN
A wel l thought-out in i t ia l approach is cr i t ica l in
creat ing modern des ign wi th a d is t inct ive character.
DESIGN
E V O B U S H E A D L A M P
A S Y M M E T R Y O F
The technology and des ign have been marr ied to a l low the headlamp
to project a d is t inct ive character. An innovat ive Bi-LED module a l lows
seamless l ight output whi le del iver ing a s ignature sty le .
CONCEPT AND STYLING
AND QUALITY.
DESIGN
E V O B U S H E A D L A M P
A S Y M M E T R Y O F
Dayt ime running l ight
and posi t ion l ight
FINAL DESIGNFINAL DESIGN
Dayt ime running l ight
and posi t ion l ight
ph
oto
: D
aim
ler
AG
B i -LED (h igh and
low beam)
A true embodiment of modern des ign, the resul t is
the perfect symbios is of headlamp and vehic le .
AND QUALITY.I l luminat ing the way forward wi th a reassur ing sense of safety , HELLA created a headlamp that
combines t imeless des ign and sophist icat ion wi th super ior qual i ty . C lean l ines and smooth angles
complement each other perfect ly whi le character iz ing the d is t inct ive des ign .
IN IT IAL CONCEPT AND STYLINGStroke by s troke the innovat ive l ight ing e lements are in tegrated
in to a modern des ign concept , a l lowing the fu l l per formance of the
technology to be deployed.
FINAL DRAFT AND TECHNOLOGICAL HIGHLIGHTS
F INNAL DRAFT AND
Mult id imensional rad iance, shaped and tamed but
redef ined at the very la test when the headlamps are
swi tched on.
VA N H O O L H E A D L A M P
FROM ANOTHER DIMENSION. G R O U N D B R E A K I N G L I G H T E F F I C I E N C Y
Dynamic l ines b lend wi th c lass ic forms. The new generat ion of coaches is redef in ing the way we
look at buses, and HELLA is f ront and center in do ing th is by enhancing the f ront of the bus wi th i ts
custom-designed, h igh-performance headlamps. The future-or iented HELLA LED l ight ing technology
projects safety on to the road, thus prov id ing comfort to a l l those in the bus .
ed
of the
G H T E F F I C I E N CCC Y
generat ion of coaches is redef inn iing the wway we
o ing th is by enhancing the f rontt of thee bus wi th i ts
The future-or iented HELLA LEDD l ight ing ttechnology
mfort to a l l those in the bus .
FINAL DESIGNRobust , tough and ef f ic ient is what a HELLA headlamp stands for,
whi le be ing complemented by s leek l ines and aesthet ic angles .
Headlamp
(90 Bi-halogen module)
Sty l ing l ight
(LED)
Work l ight
(70 LED module)
From the asphal t to the f ie ld : Automot ive des ign
and technologica l expert ise have revolut ion ized
the agr icul tura l vehic le sector.
S T E Y R H E A D L A M P
L I G H T I N G T E C H N O LO G Y A N D L I G H T D E S I G N
FOR THE HIGHEST DEMANDS.
From the asphal t to the f ie ld : Automot ive des ign
and technologica l expert ise have revolut ion ized
the agr icul tura l vehic le sector.
Adverse weather condi t ions , rough terra in , heavy t ransport . Vehic les that are regular ly exposed to the h ighest of
loads must work perfect ly . HELLA is wel l aware of the chal lenges and works t i re lessly to overcome these so that our
l ights cont inue to funct ion even when far f rom the nearest road. Wi th HELLA‘s advanced technology integrated into a
custom-made headlamp we are able to increase dr iver product iv i ty whi le project ing an exc lus ive des ign .
TECHNOLOGICAL HIGHLIGHTSHighly developed l ight ing solut ions ,
wi th modern integrat ion , accord ing to
customer spec i f icat ions :
headlamp, work l ight and sty l ing l ight
in per fect harmony.
IN IT IAL CONCEPT AND STYLING
FINAL DESIGNYou can see the ambi t ion of a pro in the
eyes . And these are complete ly focused.
Strong in character, they rad iate in a
wel l- toned body and ensure except ional
per formances.
ph
oto
: S
TE
YR
ph
oto
: C
as
e I
H
C A S E I H H E A D L A M P
PIONEERING AND TREND SETTING.I N N O VAT I V E I L L U M I N AT I O N S T R E N G T H �
The agr icu l tura l terra in demands max imum per formance f rom the veh ic les bu i l t to opera te on i t . The equ ipment i s
permanent ly put to the tes t – and must w i ths tand end less per iods o f use . The head lamps in par t i cu lar must cu t
through the darkness even when the v is ib i l i ty is low and the a i r is th ick wi th dust . The purposeful appearance of th is
l ight ing uni t i l lustrates th is po int : wi th in tegrated HELLA Power, every chal lenging task becomes an easy exerc ise .
TECHNOLOGICAL HIGHLIGHTS
Main l ight
(90 Bi-halogen module)
Work l ight
(70 LED module)
Sty l ing l ight (LED)
h the darkness even when the v is ib i l i ty is low and the a i r is th ick wi th dust . The purposeful appearance of th is
g uni t i l lustrates th is po int : wi th in tegrated HELLA Power, every chal lenging task becomes an easy exerc ise .p g
TECHNOLOGICAL HIGHLI
First of all , the ideas were honed, and then
the des igners sharpened the ir penc i ls .
P owe r f u l l i g h t m o d u l e s s e r ve d a s t h e
m o t i v a t i o n t o d e ve l o p t h e s h a p e o f t h i s
headlamp.
FINAL DESIGNThe automot ive express ion strengthened
through def ined conf idence. Str ik ing
features and sof t l ines ensure a look
that capt ivates. The headlamp brightness
make i t c lear that the t ime of day and
weather are just minor deta i ls . One headlamp, two work l ights and a s ty l ing l ight were
the key e lements in the des ign development .
IGHTS
Main
(90 Bi-halo
TECHNOLOGICAL HIGHLISty l ing l ight (LED)(LED)
IN IT IAL CONCEPT AND STYLING
IN IT IAL CONCEPT AND STYLINGInsp ired by the c i rcular form and modernism acquired through under-
standing the c lass ica l . A t ransformat ion that meets the ze i tge ist and
strengthens the character of the machine .
FINAL DRAFTVersat i le l ight ing performance packaged in
a compact headlamp. The des ign is a t rue
thoroughbred that conquers every chal lenge.
B M W M O TO R B I K E H E A D L A M P
WITH A MODERN DESIGN.C L A S S I C H E A D L I G H T
FIVer
HELLA redef ines standards and del ivers l ight ing des ign as wel l as l ight ing safety in super ior form over and
over. The muscular body of th is b ike , wi th i ts s trong l ines , demands a headlamp that prov ides the f in ish ing
touch to i t s beat ing hear t o f a rac ing mach ine . The so lu t ion was super ior and groundbreak ing in equal
measure . By redef in ing the c lass ic round headlamp, the des igners f rom BMW and HELLA have together set
another mi lestone in the development of two-wheeler, customer-spec i f ic headlamps.
FINAL DESIGN AND TECHNOLOGICAL HIGHLIGHTSRelaxed tour ing or powerfu l per formance – th is
headlamp blazes the t ra i l , thanks espec ia l ly to the
advanced l ight ing technology .
ph
oto
: B
MW
AG
V I S I O N A N D I N N O VAT I O N
T H E F U T U R E N E E D S S O L U T I O N S �
HELLA DEVELOPS THEM.We l ive in a modern wor ld , a wor ld which revolves ever faster due to the innovat ions be ing made at an accelerat ing rate . HELLA
is one of the actors dr iv ing th is t rans i t ion , set t ing revolut ionary l ight ing benchmarks and creat ing the path for a promis ing
technologica l l ight ing future .
Th is is emphasized by the Dig i ta l L ight generat ion . Technologies such as AFS, Matr ix LED and L A S E R are a lready l ight ing up
roads today . However, the fu ture o f l igh t w i l l open up d imens ions hard ly imag inab le today but soon a rea l i t y , thanks to HELLA.
Examples of HELLA‘s leading innovat ions are L iquid Crysta l D isplay (LCD) or Dig i ta l Mirror Devices (DMD) , which wi l l soon be
changing how we v iew the road in the near future .
The capabi l i t ies of l ight appear l imi t less – once they have been recognized, honed and real ized .
AFS (Adapt ive Front l ight ing System) , a cornerstone of in te l l igent l ight ing technology , has steered
dr iv ing in a new d irect ion , a l though the potent ia l o f th is system is far f rom having been complete ly
unlocked. HELLA recognized th is as an opportuni ty and made changes to produce extended
prof i les , such as for buses, f ie ld l ight prof i les for t ractors , as wel l as other appl icat ions requir ing
SOE qual i ty per formance. Th is has a l l been done whi le be ing mindful o f ach iev ing bet ter v is ib i l i ty
for enhanced safety on the road and beyond.
A F S �A D A P T I V E F R O N T L I G H T S Y S T E M�
INTELLIGENT LIGHT DISTRIBUTION, REDEFINED.
M AT R I X L E D
LIGHT THAT REACTS MORE QUICKLY THAN THE HUMAN EYE.MATRIX LED is an inte l l igent l ight ing solut ion that a l lows the cont inual use of h igh
beam l ights wi thout them glar ing into the v iew of other dr ivers . Preceding and
oncoming vehic les are detected in good t ime and b lended out wi th in mi l l iseconds, road
s igns are shown in opt imal ly ad justed l ight , whi le a l l o ther re levant areas remain fu l ly
i l luminated . Even in curves , MATRIX LED scans the road, recognizes spec i f ic s i tuat ions
and reacts accordingly . I t controls the intensity of the l ight cone automatical ly , depending
on the s i tuat ion , thus opt imiz ing v is ib i l i ty and enhancing safety .
The market is st i l l looking for ways to provide even more l ight . Laser diodes and high-power LEDs
are space-saving elements with the added benef i t of producing an explosion of concentrated l ight
intensity . The precis ion of the laser beam in combinat ion with intel l igent LED power shows the great
potent ial of l ight : enhanced lane area i l luminat ion for maximal precis ion, homogeneity and clar i ty .
L A S E R
LONG�RANGE HIGH�PERFORMANCE LIGHTING.
AFS – L ight that senses and adapts
LASER – Targeted road i l luminat ion
MATRIX LED – Opt imal ly contro l led LEDs for prec ise
and ideal l ight d is tr ibut ion
LIGHTING GOALS!J O I N U S I N S E T T I N G
HELLA col leagues at our locat ions l is ted below wi l l be happy to answer any quest ions . We look forward to explor ing exc i t ing opportuni t ies wi th you
and developing a partnership to redef ine l ight ing technology across the wor ld .
Via B . Buozz i , 5
20090 - Caleppio di
Settala I tal ia
Tel : +39 2 98835-1
info i ta l ia@hel la .com
www.hel la . i t
HELLA S.p.A.
2 Internat ional
Business Park
#02-12 The Strategy
Singapore 609930
Tel : +65 6854 7300
singapore@hel la .com
www.hel laas ia .com
11th/F, Block 5 , Daning Hub
No. 1898 Gong He X in Road
Shanghai 200072 P. R . China
Tel : +86 21 6117-6228
www.hel lacn .com
6th Floor, Platinum Tower,
Plot no . 184,
Udyog Vihar Phase-1
Gurgaon -122016
Tel : +91 124 4658600
www.hel la .co . in
201 Kel ly Dr ive
P.O. Box 2665
Peachtree C i ty , GA 30269
USA
Tel : +1 877 224-3552
www.hel lausa.com
A M E R I C A
HELLA, Inc.
A S I A
HELLA Asia
Singapore Pte Ltd
HELLA Trading
(Shanghai) Co. Ltd.
HELLA India
Light ing Ltd.
Rixbecker Straße 75
59557 L ippstadt
Deutschland
Tel : +49 2941 38-0
info@hel la .com
www.hel la .com
H E A D Q U A R T E R S
HELLA GmbH &
Co. KGaA
Handelskai 94-96
1200 Wien
Österre ich
Tel : +43 1 60689-20
info-ag-ce@hel la .at
www.hel la .com/agro
E U R O P E
HELLA Fahrzeugtei le
Austr ia GmbH
Uni t 6 Appletree
Industr ia l Estate
Chipping Warden
Banbury , Oxon
OX17 1LL
England, UK
Tel : +44 1295 662400
hel la .sa les@hel la .com
www.hel la .co .uk
HELLA Limited
Lundsbjerg Industr ive j 13
6200 Aabenraa
Danmark
Tel : +45 7330 3600
info@hel la .dk
www.hel la .dk
HELLA A/S
Cels iusbaan 2 , Postbus 1398
3430 BJ Nieuwegein
Neder land
Tel : +31 30 6095611
nl . in fo@hel la .com
www.hel la .n l
HELLA Benelux BV KG Knutsson AB
19181 Sol lentuna
Sver ige
Tel : +46 8 923000
www.kgk.se
L I G H T I N T R A N S I T I O N �
THANKS TO ELECTRONIC SIGNALS.Driven by innovation, HELLA moves daily through a spectrum
and depth of e lectronics . Systemat ic technologica l goals
are pursued, complex connect ions are developed and new
opportuni t ies are explored, because at HELLA, we bel ieve
the next leap in l ight ing can only be achieved through the
help of e lectronic advancement .
© HELLA GmbH & Co. KGaA, L ippstadt 9Z2 999 141-378 J01452/KB/07.18/0.8
Subject to technica l modi f icat ions . Pr inted in Germany.