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www.stepstone.com 1 Innovation culture to beat the competition, drive market share, revenue and EBITDA growth Nigel Sterndale CIO Totaljobs Group

Innovation to drive market share, revenue and EBITDA growth_LI

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Page 1: Innovation to drive market share, revenue and EBITDA growth_LI

www.stepstone.com1

Innovation culture to beat the competition, drive market share,

revenueand EBITDA growth

Nigel SterndaleCIO Totaljobs Group

Page 2: Innovation to drive market share, revenue and EBITDA growth_LI

Innovation – why is it important?

It’s the onlyinsuranceagainstirrelevance

Innovation distinguishes between a leaderand a follower

It’s the only guarantee oflong-term customer loyalty

It’s the only strategy for out-performing economic growth

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Innovation won’t just happen, it needs leadership commitment, a systematic approach and the belief that over

time it will lead to out-performing the competition

HYPOTHESIS

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Five innovation initiatives

R&D Team Innovation Friday’sInnovation LAB

Innovation Award

IDEAS

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To discover & exploit product opportunities that will delight our customers from the data we collect about our

jobs and candidates

R&D Team

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Behavioural data is who’s applied for what

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Recommended jobs is live

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Specific business challenges, cross functional teams, 48 hours, with outputs pitched to the Leadership team

Innovation LAB

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Lab run for Visibility products

Cross-functional volunteers

Output into delivery roadmap

First items in development

Next Innovation Lab in July

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Commitment to give regular time to tech and product teams to focus on innovation with showcases & feedback

reviews

Innovation Friday’s

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An easy way for any employee to submit an idea, customer or user feedback and have it reviewed

IDEAS

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Launched March

Open to sales and customer support

To capture and respond to your and your clients’ feedback

Vote for your favourite suggestions

Reviewed weekly by product team

Champagne for the best idea each month

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World class award to underline our commitment to innovation and its importance in helping achieve Totaljobs Group goals

Innovation Award

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What will be awarded?

+ Focused innovation time to develop your idea

+ The coolest innovation conference

+ £50,000 cash bonus

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How it works

Game changing ideas that accelerate growth

Business case presented to the Leadership team

Tech, Marketing & Finance deep dive on costs and ROI

assumptions

Demonstrate 3x return on investment within 12 months

of launch

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6 Ideas to business case3 Ideas shortlisted

2 winners

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Six months in what have we learned?

• Positive motivational impact, it’s driven engagement, high approval for the opportunity

• Not everything works, and not always at the first attempt – you need to be willing to inspect and adapt

• Even when it does work you have to put effort in to keep things fresh

• But if you do put consistent effect in you do get innovative ideas out

• You need a credible outlet to develop great ideas into production or interest falters

• It’s a long term view to realise revenue and EBITDA growth (but it’s achievable and measurable)