Gold sponsors Party sponsor

13–14 March 2018Grange Tower Bridge Hotel, Londonmrsannualconference.com

INNOVATION, INSPIRATION AND INTEGRATION

Impact 2018: Welcome from our conference patron, Stan Sthanunathan, honorary fellow MRS, and EVP consumer & market insights, Unilever

“In a fast-moving commercial and social landscape, the need for accurate, astute and actionable insight has never been more critical. The demands are great and the stakes couldn’t be higher. Impact 2018 casts light on the strategies that will help to drive progress. With a stellar line up of brands, speakers, and stories – you won’t want to miss this leading summit of ideas.”

Keynote speakers for Impact 2018 Keynote authors cast light on human progress and technology

Early Bird Discount!Visit mrsannualconference.comfor the full programme mrsannualconference.com

Age of No Retirement / AMV BBDO / Aviva / AXA – Global Healthcare / Aziz Foundation / BBH / BT Group / BT Sport / Channel 4 / Coca Cola Company / Diageo / English Federation of Disability Sport / European Outdoor Group / Halfords / Home Office / IKEA Group / ITV / Karmarama / KFC UK and Ireland / Lloyds Banking Group / Mass Challenge / Mimica / Mr and Mrs Smith / Nationwide / Network Rail / Nomad Foods / Nuffield College / O2 / ONS / PrideAM / Prime Minister’s Office / Redscout UK / RipJar / Royal Shakespeare Company / Samsung Electronics / Shell New Energies / Sony Pictures / Superdry / TfL / That Lot / The FA / The Walt Disney Company / UM / Unilever / Virgin Money… others announced soon

The conference patron and the MRS would like to thank the Impact 2018 Client Advisory Panel

Tim Hulbert, managing director, group head of brand and insight, Barclays Claire Rainey, head of research change & continuous improvement, Sky Nick Rich, VP, consumer insights, InterContinental Hotels Group Zoe Ruffels, VP European consumer & market insights, Samsung Electronics Jessica Salmon, head of insight, O2 Andrew Geoghegan, global head of consumer planning, Diageo Martin Squires, global lead, customer intelligence & data, Walgreens Boots Alliance Keryn McKenzie, group foresight and insight director, Tesco Tim Warner, VP insights & analytics Europe, Sub-Saharan Africa and global innovation insights practice, PepsiCo Vijay Raj, VP – CMI, Research Innovation, Media and Shopper Insights, Unilever

Brands and organisations in attendance include…

Dexter Dias QC on the Ten Types of Human; who we are and, more importantly, who we can be.

Dexter Dias’s book The Ten Types of Human is an illuminating examination of human nature. It looks at the best and worst that human beings are capable of, and asks why. It explores the frontiers of the human experience, excavating the forces that shape our thoughts and actions in extreme situations. Listen in as he presents a fascinating and fresh way for us to understand ourselves.

Julia Hobsbawm OBE on social health in an Age of Overload and surviving and thriving the collapse of traditional work.

Julia Hobsbawm, expert in modern connectedness, networks, and social health in particular, outlines her hugely successful formula for today’s working professionals which earned her book ‘Fully Connected’ a place on the shortlist for Management Futures Book of the Year. Described by Simon Schama as ‘the wizard of connection’ will get you thinking and doing differently after her talk!

Ian Hislopeditor, author and broadcaster, on the uses of satire and the prospects for our post-factual, Brexit-bound and scandal-ridden world

What can a satirist teach the insight world? Ian Hislop has been the editor of Private Eye for over 30 years – and is reputedly the most sued man in Britain. Listen in as Hislop offers the insight world a glimpse into a very unique world of observation, analysis and criticism. How can satire help us to understand the world more clearly – and make change? A critical keynote for anyone who wants a fresh, funny and uncompromising reading of the world we live in.

Jayne-Anne Gadhia CBE chief executive officer, Virgin Money on winning public trust, women in business and dealing with professional and personal crisis

What can a banker teach the insight world? Jayne-Anne Gadhia has been CEO of Virgin Money since 2007. Author of The Virgin Banker, Gadhia is a fierce supporter of businesses that make a difference – and also a frank voice on the subject of mental health. She takes an uncompromising look at the insight business, public trust in institutions, communicating insight to finance chiefs and equality in the workplace. A must-attend for anyone in the modern workplace.

Maggie Aderin-Pocock MBEspace scientist, educator and broadcaster, on the process of investigation, communicating complexity and project leadership

What can a space scientist and the co-presenter of The Sky at Night teach the insight world? You’d be surpised. Listen in as she offers a masterclass on how to communicate complex ideas to a wide audience, how to structure and plan an investigation into an area of the unknown, how to visualise theoretical concepts, and how to project manage vast inquiries into the nature of life itself. This will be a bracing, energetic and truly stellar start to Day Two of Impact 2018.

Val McDermidaward-winning crime novelist on forensic thinking, puzzle-solving and the power of online communities

What can a crime novelist teach the insight world? Meet one of the world’s most fiendishly ingenious plotters, planners and puzzle solvers. Val McDermid’s sleuth, psychological profiler Dr Tony Hill, is no slouch when it comes to the analysis of other human beings. What’s his secret? What role does research play in her own fiction? How does she earn and retain reader trust? And – what happened when 10,000 people signed up for her online forensics course? A killer end to Impact 2018.

Commerce and innovation • Brands and growth • Reputation and risk • Technology and trust • Creative and communications • Conscious marketing and diversity • Social media and listening • Language and influence • Virtual reality and gameplay • Insight and nextgen consumers • Society and change • Data and analysis • News and interpretation • Young researchers and their vision of the future • GDPR clinic • Networking and party

Book by 26 January and save up to £180

It’s time to enter The Encounter Zone

Six workshop sessions will introduce you to, among others, entrepereneurs, journalists, sportspeople, ex-intelligence professionals and comedians. What can the insight and business world learn from these fascinating voices? Be prepared to roll up your sleeves in this series of highly interactive, energising and illuminating sessions.

David Schneider’s Social Media Workout

Actor, comedian, director and co-writer of The Death of Stalin is also the founder of social media consultancy That Lot. He’ll bring you his unique, funny and deeply insightful take on how to ensure that you maximise your online brand. Prepare to meet the masses.

Tomorrow’s leaders on the shape of things to come

What does the future hold for the world of insight, society and business? We ask a group of young researchers to outline their vision of the world they want to create. Listen in as they map out the shape of things to come. A must-attend event for anyone who wants to get a glimpse of the next-generation at its most creative, imaginative and driven.

Party —Tuesday13 March17.30

Tuesday 13 March

mrsannualconference.com

Tuesday 13 March

mrsannualconference.com

AM PM

09.30

Opening keynote: Jayne-Anne Gadhia CBEListen in as the chief executive officer of Virgin Money discusses winning back customer trust, women in business and the modern challenge of achieving a work-life balance.Interviewer: Richard Young, journalist and editor

08.00Registration

09.15Welcome fromJane Frost CBE,CEO of the Market ResearchSociety and Stan Sthanunathan, conference patron and EVP consumer & market insights, Unilever

Room 2 15.10 TD

The evolution of social media insight – Part One

Three brands share how they developed innovative research approaches to see their brand in people’s homes, measure consumption and target narrow audiences. From image recognition to simulated social media use, they show how social insight is expanding far beyond marketing measurement.

Chair: Jay Owens, director, Pulsar Jeremy Hollow, founder and MD, Listen & Learn Research & Emma Crowle, senior insight manager, AXA – Global HealthcareLucy O’Neill, research manager, Channel 4 & Ian Wright, joint managing director, TapestryPaul McGowan, global client partner, IKEA at Kantar Consulting & Gianluca Toccafondi, global head of strategy, IKEA Group

Room 1 15.10 BB/SC

Keeping it real: conscious marketing and the role of brands in setting people free

Shutting out marginalised voices makes no sense for business or society. Discover how insight, advertising agencies and brands can drive forward ‘conscious marketing’ that is effective, authentic and representative of all parts of the world we live in.

Chair: Jane Bainbridge, editor, Impact and Research LiveParticipants:Michael Brown, insight director, UM Ros King, director of marketing innovation and communications, Lloyds Banking GroupMark Runacus, chief strategy officer, Karmarama & president of PrideAMKaren Fraser MBE, director, Credos Jan Gooding, global inclusion director, Aviva & president, MRS

Encounter Zone 15.10 EZ

Who’s pulling your strings? an experiment in sub-conscious influence

We’ll demonstrate how behaviour can be influenced via nuances in language – without people’s knowledge. A former member of the government’s intelligence services will show how these techniques are employed by malevolent organisations in cyberspace, and we will conduct live experiments with delegates to dramatically bring it to life. The objective is to inspire delegates to think differently about how they use language in marketing and research.

Participants:Sven Hughes, founder and CEO & Rachel Emms, strategic development officer, VerbalisationDavid Balson, director of Intelligence, RipJar (formerly of GCHQ)

14.55Short break

13.00Networking lunch

16.10Networking break

16.40

Keynote: Ian HislopJoin Ian Hislop, editor of Private Eye, author and broadcaster, as he discusses the uses of satire, the modern art of obfuscation, the post-factual world and the state of our Brexit-bound nation.

Interviewer: Marc Brenner, former editor, Research magazine

17.30

MRS Annual Conference Party

One of the highlights of the insight social calendar. Make sure that you’re at the table. Join us at Revolution, America Square for one of the social highlights of the research calendar. Network, chill and enjoy food and drink until late. This year’s party is kindly sponsored by Research Now.

14.10

Keynote: Julia Hobsbawm OBEJoin Julia Hobsbawm, author of Fully Connected, as she discusses social health in an Age of Overload and surviving and thriving the collapse of traditional work.

SC Adapting to change in society and cultureBB Challenges for business and brand

TD Opportunities through technology and dataEZ Encounter new voices and techniques

Book by 26 January and save up to £180

11.55 BB

Fuelling creative communication

In a media world dominated by user-generated content, never before has human truth been so important to a comms strategy. We explore how real collaboration between clients, ad agencies and researchers energises the creative process and results in truly innovative advertising.

Chair: Rhiannon Price, head of qualitative research, Northstar ResearchNathalie Gill, insights and research director, BAMM & Matthew Warren-Bostrom, BT Group brand strategy and insight & David Murray, strategy partner, AMV BBDOAlison Bainbridge,founder, ABA Research & Zoe Nicolay, head of customer, Halfords & Will Hodge, head of planning, KarmaramaPanel includes:Jason Cobbold, managing director, Redscout UK

11.55 TD

Great expectations: how technology is driving trust

The story of ‘tech’ in the media is often discussed in the context of data breaches, biased algorithms, devaluation of the workforce and the dehumanisation of society. This is a toxic message at a time in which trust in institutions (and by proxy in brands) is at an all time low. Based on new research, an MRS Delphi Group report turns that negative narrative on its head and looks at how technology can build trust by meeting new consumer expectations of transparency, control, relevance, security and fulfilment.

Chair: Tim Phillips, journalistPanel includes:Sarah Bennison, chief marketing officer, NationwideRufus Radcliffe, group marketing and research director, ITV

11.45Short break

11.55 EZ

Levelling the playing field: research with disabled groups

A recent study showed that because of public stigma almost half disabled people are fearful of being active because they may lose the very financial support that enables it. That fear is very real, this session will explore how this insight was uncovered and features stories from this marginalised group.

Participants:Emma Spring, research & insight manager & Elliott Johnson, senior research executive, English Federation of Disability SportAmy Eborall, insight manager & Maria Twigge, research director, FlexMR Members of The Dwarf Sports Association and Limb Power

Room 1 10.45 BB

How to deliver unexpected commercial innovation

How are global brands using insights from a range of sources to challenge audience thinking and behaviour? This session will help you outline new ways of looking at your brand to find innovative ways to drive purchasing and engagement, moving beyond barriers such as seasonality and generations of entrenched behaviour.

Chair: Richard Ellwood, head of audience strategy EMEA & UK, The Walt Disney CompanySabine Stork, founding partner, Thinktank & Claire Sayles, business development manager, hydrogen, Shell New EnergiesCrawford Hollingworth, founder, The Behavioural Architects & Sheila Cunningham, global head of planning (Baileys), Diageo Scott Morrison, co-founder, ThinkSprint & Zoe Ruffels, vice president, consumer and market intelligence, Samsung Electronics Europe

Encounter Zone 10.45 EZ

‘Events, dear boy, events’: how to plan for the unknown and manage reputational risk

Reputation can make or break a business. In this high-stakes, interactive session attendees will vote as ‘board directors’ on how their business should behave in an unfolding scenario – with a leading former news editor and a group of reputation analysts on hand to reveal how different stakeholders view their decisions.

Participants:Stephen Bevan, former news editor of the Sunday TimesAnna McAvoy, director, Kantar Millward BrownAkhila Venkitachalam, consulting director, Kantar AnalyticsAndrew Tucker, CEO, Mettle Consulting

10.15Networking break

Room 2 10.45 SC

Breaking boundaries: insight that fuels social progress

Only the most innovative and ground-breaking research can help tackle profoundly challenging issues; taboos, inequality and injustice . This session showcases cutting-edge social innovation projects designed to combat child pornography, ageism and women fleeing violence in Nigeria. What can the social and commercial worlds learn from these high-stakes engagements?

Chair: Sinead Jefferies, director, Chime Insight and EngagementJulia Ridpath, research lead, BritainThinks & Miriam Wraight, head of research, information and communications unit (acting), Home OfficeJosh Dickins, strategist, Flamingo Research & Georgina Lee, founder, Age of No RetirementGeorgie Whiteley, research specialist, Girl Effect

13.25 – 14.05 LUNCH SESSION SC

Visions of the Future:Young researchers on the shape of insight to come

Five rising stars in the insight business give you a daring, creative and passionate view of the what the future of the insight business will look like – and how we can prepare for it.

Chair: Fran Pearce, global brand manager, SuperdryMathilde Leblond, IDO

Lottie Birdsall-Strong, research manager, The FAAmy Watson, research manager, ABA ResearchKathryn Webb, creative developer, AKQAFrances Revel , associate director, Insight at The 7 Stars

mrsannualconference.com

Wednesday 14 March Wednesday 14 MarchAM PM

08.00Registration

09.15Welcome fromJane Frost CBE,CEO of the Market ResearchSociety.

10.15Networking break

Room 2 10.45 BB

Marketing to the next generation of consumers

Consumers of all types are changing rapidly. From owners to users? From fitting in to standing out. Will they even want the same things tomorrow as they do today? Joeri Van den Bergh shows us how the speed of change is affecting multiple generations of customers at the same time. A panel of insight and marketing professionals tells us how they respond to this challenge and keep up with the pace of the next generation of consumers.

Chair: Tim Phillips, authorJoeri Van den Bergh, professor , Vlerick Business School, and author of How Cool Brands Stay Hot

Begonia Fafian WE knowledge and insights director, Coca Cola CompanyRick Strubel, global VP Axe/Lynx, Unilever

Cristina Petcu, research director, Sony PicturesNick Steel, growth strategy and insight director, Nomad Foods

Room 1 10.45 TD

New realities: insight through virtual reality, simulation and observation

Virtual Reality has brought new and diverse experiences in gaming and other industries, promising deeper levels of immersion and empathy. But how can such opportunities benefit participant engagement and data collection? We highlight groundbreaking innovation from the RSC and O2, and their agencies, giving a glimpse into the future of insight.

Chair: Betty Adamou, designer and founder, Research Through Gaming

Pippa Bailey, head of innovation, Ipsos MORI & Becky Loftus, head of audence nsight, Royal Shakespeare Company & Dr Alastair Goode, cognitive scientist, Gorilla in the Room

Ian Bramley, quantitative research, Populus & Jessica Salmon, head of insight, O2

Peter Pashley, head of development & Adrienne Law, producer, ustwo games

Encounter Zone 10.45 EZ

The Entrepreneurs’ Bootcamp: beyond brand extension

Extending a brand’s reach and scope used to be about taking baby steps – making incremental moves into adjacent spaces; new markets, new product lines, new sectors. Today, brand stretch requires taking real risks, because realising the rewards is so much harder. In this fully interactive workshop participants will work with a group of famed entrepreneurs and walk away with ideas, inspiration and intelligence that will allow them to leap from developing a brand, to nurturing an entire brand ecosystem. A must-attend events for brand managers and their insight partners.

Participants: Andrew Graham, co-founder, Mr and Mrs Smith Reka Mehr MBE, UK director, Mass Challenge

Solveiga Pakštaite, CEO, MimicaConrad Persons, CEO, Mash Strategy

11.45Short break

11.55 TD

The evolution of social media insight - Part Two

Dynamic, award winning, examples of social listening, brand planning and delivering, at its best. To drive commercial return from social media you have to add to the social and cultural conversation. Three brands demonstrate how they used social insight to step out of the sea of social sameness to drive real performance.

Chair: Fran Cassidy, founder Cassidy Media PartnershipSaskia Jones, data strategy director, partner, BBH & Jack Foley, senior brand manager, KFC UK and Ireland

Mike Norrish, digital director, BT SportBridget Middleton, social media and content manager, TfL

11.55 EZ

The Write Stuff: discover the hidden power in your words

It’s all very well being naturally insightful, but can you communicate it in writing? Two experienced and talented business writers from the Dark Angels business writing team will take you on a whistle stop tour of your own creativity. In just one hour, you will amaze yourself.

Participants:John Simmons, independent writer and brand consultant, formerly a director of Interbrand & Newell and Sorrell.

Elen Lewis, writer, editor and author, including editor of Market Leader and The Marketing Society

11.55 SC

Behind the headlines: truth, prejudice and Brexit

In a world of tension, uncertainty and where the very definition of truth is in flux, how can society and commerce interpet and act upon the changes around us. What is insight’s role in steering the world to safe harbour?

Chair: Brian Tarran, editor, Significance, magazine of the Royal Statistical Society

Viki Cooke, founding partner, BritainThinks & Tufyal Choudhury, research and policy lead, Aziz Foundation

Luke Perry, deputy head of qualitative, Jigsaw Research & Catherine Hunt, head of insight and evaluation, Prime Minister’s Office and Cabinet Office Communications

Jon Puleston, VP innovation, Lightspeed & Lindsay Richards, research fellow, Centre for Social Investigation, Nuffield College

Room 2 15.10 SC

The persuaders: behaviour change for social good

Innovative approaches to behaviour change research can help develop new ways of thinking about both the problem itself and the potential solutions. We will explore how different approaches to understanding behaviour have led to new ideas and ways to deal with some of the biggest issues of our time.

Chair: Caroline Florence, founder and director, Insight Narrator

Sarah Grant, senior research consultant, Incites Consulting & Pauline Shephard, insight director, European Outdoor Group

Robin Pharoah, director of global insight, Future Agenda & Ian Stevens, programme manager, suicide prevention, Network Rail

Lisa Edgar, founder, The Big Window & Lindsey Rix, managing director, savings and retirement, Aviva UK

Room 1 15.10 TD

Data science: disruption and opportunity

A panel of clients discuss the risks and opportunities posed by data science; it’s role in the development of the insight function, the need to extract value from data and issues around being in command rather than the servant of new technology. Session orchestrated by the International Journal of Market Research (IJMR)

Chair: Corinne Moy, global director of marketing science, GfK UK

Panel includes:Becky Tinsley, admin, data census, Office for National Statistics

Encounter Zone 15.10 EZ

Laughter, researchers and the Great British Public

This’ll be fun – a workshop where delegates compare their senses of humour to the nation’s. We’ve segmented the population by humour type, and lined up a team of comedy writers and producers to explore how humour works. We’ll even explain why Mrs Brown’s Boys is the UK’s best loved comedy. Be prepared to learn and laugh – but make no mistake, for the insight world, comedy is a serious business.

Participants: Pauline McGowan, Peter Dann, Kate Benson, researchers, The Nursery

Steve Hall, stand-up comic and writer

Paul Powell, writer and producer

Dave Cohen, writer, songwriter and comedy tutor

09.30

Keynote: Maggie Aderin-Pocock MBESpace scientist and broadcaster, Maggie Aderin-Pocock, on the process of investigation, communicating complexity, project leadership and women in the sciences.

Interviewer: Richard Young, journalist and editor

12.55Networking lunch

14.10

Keynote: Dexter Dias QCJoin Dexter Dias, human rights barrister and author of The Ten Types of Human, as he outlines his vison of who we are and, more importantly, what we can be.

16.10Networking break

16.40

Keynote: Val McDermidAward-winning crime novelist Val McDermid on forensic thinking, puzzle solving and the power of online communities.

Interviewer: Martin Lee, co-founder and strategist, Acacia Avenue

17.15

Closing remarks and awards shortlistMRS CEO Jane Frost CBE rounds up two days of conference and reveals the contenders for the Impact Awards 2018.

17.30

Closing drinksAfter two days of brain food, join us for a drink and a chance to unwind. Take stock and kick back in style.

mrsannualconference.com

Book by 26 January and save up to £180

SC Adapting to change in society and cultureBB Challenges for business and brand

TD Opportunities through technology and dataEZ Encounter new voices and techniques

14.55Short break

13.25-14.05 LUNCH SESSION

Lunchtime keynote: David SchneiderThe comedian, actor, co-writer of The Death of Stalin and co-founder of social media agency That Lot, on how to build your personal and professional brand on Twitter, Facebook, Instagram and beyond.

mrsannualconference.com

Booking Form

Please complete one booking form for each delegate

Ticket typesNot an MRSmember?Call020 7566 1820to incorporateone full year ofMembership toyour booking.

Delegatedetails

Paymentmethods

All fees are to be paid in pounds sterling and are subject to VAT at the standard rate of 20%, including bookings from outside the UK.Payments are to be made with booking form or, when agreed, payment is to be made upon receipt of invoice.

Cheque/bankers draft made payable to The Market Research Society (not MRS)

Bank transfer A Bank transfer has been organised and will reach your accounts in five working days MRS Bank Details: Barclays Bank plc, 27 Soho Square, London W1D 3QR Sort Code 20-67-83 Account No 20618357 Swift Code BARCGB22 IBAN No. GB23 BARC 2067 5920 6183 57

Invoice Please issue an invoice direct to my company (stated above) Purchase Order No.

Address (if different to above)

Postcode

Debit/Credit Card Please debit my debit/credit card Visa Mastercard Amex Switch (Issue No.)

Cardholder’s name

Card No. Expiry date Security code

Cardholder’s signature

Name Job title

Tel no. Email (valid email required to process your application)

Company

Address

Postcode Country

Name of the person completing the form if different from the delegate:

Name Email

I agree to the terms and conditions as stated below:

Signed

Data Protection Statement MRS processes the informationprovided by its members and non-members to enable it to carryout its activities in accordance with its objectives and for itsadministrative purposes. We may use the information to tell youabout our products and services and also make it available to anyperson on request to enable them to contact you for any purposeother than direct marketing. If you do not wish the information tobe disclosed in this way, please notify us in writing. The Society is occasionally approached by other organisations who wish to engage in direct marketing to its customers. If you do not object to the Society disclosing the information it holds for these purposes, please tick this box.

Cancellations and substitutions Only one delegate may attendper ticket. Substitutions (change of name on ticket) may be madein writing to conference@mrs.org.uk at anytime. Please note thatif a non-member is to replace a member, then MRS will invoicefor the fee difference. Delegates may only be substituted bycolleagues from the same company. All cancellations must bemade in writing to conference@mrs.org.uk 28 days prior to thestart of the conference. After this time the full fee will be payable.We are unable to make refunds or cancel invoices for those whocancel within the 28-day period or who fail to attend the event.

Payment As a condition of entry on the day of the conference,full payment must be received prior to the event.Disclaimer There may be occasions when changes in content,speakers, timing and location have to be made for reasons outsideour control. MRS accepts no responsibility for the opinions ofspeakers or any other persons expressed on its events.

How to bookThe easiest way to book is online atmrsannualconference.comComplete this form and return to:Email conference@mrs.org.ukFax +44(0)20 7490 0608Post Conference Team, MRS, The Old Trading House, 15 Northburgh St, London, EC1V 0JRIf you have any questions please call+44 (0)20 7566 1852

Delegate bag sponsorBronze sponsor Survey partner

Full delegate ticket (13 and 14 March) Please tick the appropriate fee

Price information Book before 26 January Book after 26 January

MRS Member rate £710 + VAT (£852) £830 + VAT (£996)

Standard rate £825 + VAT (£990) £945 + VAT (£1,134)

MRS Company Partner rate* £650 + VAT (£780) £830 + VAT (£996)

Day delegate ticket (13 or 14 March)Price information Book before 26 January Book after 26 January 13.03.2018 14.03.2018

MRS Member rate £395 + VAT (£474) £460 + VAT (£552)

Standard rate £520 + VAT (£624) £590 + VAT (£708)

MRS Company Partner rate* £395 + VAT (£474) £460 + VAT (£552)

* MRS Company Partner (CPS) benefits can include tickets to attend MRS Conferences. CPS tickets can be used towards the cost of a place at MRS Annual Conference at the value of £300 each to cover some or all of the MRS Company Partner rate applicable at the time of the booking. If you would like to check what benefits are available to you before booking please email company.partners@mrs.org.uk

What your ticket includes— Unlimited entry to all conference sessions, workshops and debates on day(s) booked— Ticket to MRS Conference Party on 13 March, inclusive of complimentary canapés,

drinks and entertainment regardless of day attending— Entry to the conference hub areas and networking activities on day(s) booked— Refreshments and full buffet lunch on day(s) booked— Delegate bag including delegate pack, final programme and delegate list— Invitation to the closing networking drinks reception on Wednesday 14 March

Party and SponsorsMRS extends sincere thanks to our sponsors,who help make the conference possible.

Gold sponsors Sponsor

Join us for a night to remember at RevolutionThe conference party has become one of the most eagerly anticipated fixtures in the research social calendar. It offers the perfect informal environment to relax, eat, drink and network with the rest of the research business. After a full day at conference you’ll want to unwind and at Revolution, you’ll have the chance to do just that.

Tuesday 13 March, 17.30Revolution1 America SquareLondon EC3N 2LS

Party sponsor

Research Now Group is the global leader in digital data collection to power analytics and insights. Research Now currently operates in over 40 countries from more than 20 offices around the globe with locations in the Americas, Europe, the Middle East, and Asia Pacific. Research Now is recognised as the quality, scale, and customer satisfaction leader in the market research industry.

We are a customer consultancy.

We help brands understand, and play into what matters to customers.

Quadrangle is an award-winning customer consultancy based in London. We help ambitious brands improve customer and commercial performance. Our role is to ensure brand decision-making, delivery and measures are driven by a deep, honest understanding of what matters to customers.

We start from the view that customers create the value in brands; and that digital has furtherheightened the importance of this truth.

Our work draws on our unique, 30-year experience across research, marketing, analytics and strategy consulting, and is underpinned by the attitude at the heart of Quadrangle: Entrepreneurial imagination.

Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.

Lucid is the world’s largest audience platform for sourcing and understanding “human answers” -- real, deterministic data about human behavior at scale. The company has built the largest and most powerful programmatic sample marketplace and has enabled brands, agencies, and partners to ask and answer more than 17 billion questions worldwide. Lucid delivers unprecedented access to consumers for data-driven decision-making -- about everything from marketing to product development -- in real- time. Lucid is headquartered in New Orleans with offices in London, New York, and New Delhi.

Great ideas for…commercial innovation, social empowerment, reputation management, earning trust, social media listening, connecting with the hard to reach, extracting value from big data, ensuring diversity, creative advertising, powerful communication, virtual reality applications, brand building, effective storytelling, data management, influencing behaviour, next generation marketing

Participants include...ABA ResearchAcacia AvenueAge of No RetirementAKQAAMV BBDOAviva UKAXA – Global HealthcareAziz FoundationBAMMBBHBritainThinksBT SportCassidy Media PartnershipChannel4Chime Insight and EngagementCoca Cola CompanyCredosDiageoEFDSEuropean Outdoor GroupFlamingo ResearchFlexMR

Future AgendaGfK UKGirl EffectGorilla in the RoomHalfordsHome OfficeIKEA GroupImpact MagazineIncites ConsultingInsight NarratorIpsos MoriITVJigsaw ResearchKantar AnalyticsKantar Millward BrownKarmaramaKFC UK and IrelandLightspeedListen & Learn ResearchLloyds Banking GroupMarket LeaderMash StrategyMass Challenge

Mettle ConsultingMimicaMr and Mrs SmithNationwideNetwork RailNomad FoodsNorthstar ResearchNuffield CollegeO2Office for National StatisticsPopulusPrideAMPrime Minister’s Office and Cabinet Office CommunicationsPrivate EyePulsarRedscout Research Through GamingRipJarRoyal Shakespeare Company

Samsung ElectronicsShell New EnergiesSignificance MagazineSony PicturesSuperDryTapestryTfLThat LotThe 7 StarsThe Behavioural ArchitectsThe Big WindowThe FAThe NurseryThe Walt Disney CompanyThinkSprintThinkTankUMUnileverustwogamesVerbalisationVirgin MoneyVlerick Business School