Data-Driven Analysis of Co-Creation in Innovation Ecosystems

Jukka Huhtamäki, Martha G Russell, Neil Rubens and Kaisa StillEBRF 2010, September 15-16, Nokia, Finland

www.innovation-ecosystems.org

Innovation Ecosystems & Value Co-CreationInnovation Ecosystems refer to the inter-organizational, political, economic, environmental, and technological systems through which a milieu conducive to business growth is catalyzed, sustained, and supported.

Value is co-created for the innovation ecosystem through events, impacts and coalitions/networks that emerge from a shared vision of the desired transformations. Data-driven metrics measure, track and visualise the transformation, empowering interaction with feedback for the shared vision.

www.innovation-ecosystems.org

Innovation Ecosystems Transformation Framework:

Research Problem/Questions

Theme: How can data-driven visual social network analysis provide insights on innovation ecosystems?

We look for insights that can be used to:• Communicate complexity to co-create vision• Identify and empower influential individuals for critical actions• Connect components to catalyze the evolution of the ecosystem• Develop and implement programs (meetings, funding, initiatives) to foster co-

creator networks • Measure and transform an innovation ecosystem

This study: How do co-creator networks enable local/regional ROI on innovation investments made for globalization?

Work in progress!www.innovation-ecosystems.org

The Way We USED to Think About Organizations New Organizational Chart Based on Relationships

Relationship-Focused Co-Creation Infrastructure

(Visual) Social Network Analysis “. . . allows investigators to gain new insights into the patterning of social connections, and it helps investigators to communicate their results to others.“ (Freeman, 2009)

Infrastructure for Resource Flows - - - Relationships

(Companies are interlocked through key people – information flow, norms, mental models.(Davis,1996)

Data for Visualisation & Knowledge Crystallisation

 

Accessing Data Streams about Innovation Building a Dataset on Innovation

Crystallisation Through Visualisation The Card-Mackinlay-Shneiderman visualisation reference model:(Card et al., 1999; Miksch, 2005)

Investments as Value Co-CreationCompanies leverage value co-creation opportunities through relationships with multiple investors. Some investors are international.

Investors leverage co-creation opportunities with investments in multiple companies. Intl companies not shown.

Timeline analysis of investment events reveals patterns of co-investment – an indication of intention to co-create value.

ILLUSTRATIVE

Example view to IEN dataset in Gephi. Companies are selected with keyword search “Finland + Finnish;” the funding organizations associated with those companies are added Nodes represent companies and their investors; edges indicate resource flows. The network layout is created with Yifan Hu Multilevel algorithm and nodes are inflated according to their indegree, i.e. the number of the connected investors.

Investments As Value Co-Creation

Example view to IEN dataset in NodeXL. Nodes represent companies and their investors; companies are selected with keyword search “Finland + Finnish”. Nodes are inflated according to their indegree, i.e. the number of investors of a company. Finnish Industry Investment is the main investor with outdegree 17 (betweenness centrality 1965).

ILLUSTRATIVE

Degree distribution

Employee Mobility As Value Co-Creation

Example view to IEN dataset for keyword search “Tampere”. Nodes represent companies and their previous and current employees. The network layout is created with Fruchterman Reingold algorithm and nodes are inflated according to their outdegree. Protocols for anonymity are evolving.

ILLUSTRATIVE

Towards Actionable Co-Creation Insights Relationship interlocks structure resource flows for co-creation.

Openly accessible data provides directional results. Data can be federated to co-create datasets.

Visual network analysis  • Reveals co-creation relationships

• People, companies, funding• Reveals patterns of co-creation

• Existing edges and potential links• Provides analytical opportunities

• Augment dataset with data from multiple sources, if needed

• Communicates complex relationships to diverse groups

Johari Window, Joseph Luft and Harry Ingham, 1955

We apply these methods and tools to better understand how local/regional investments made for globalization can return benefits to the local region.

Make complex relationships known for sharing and co-creation

Discussion & Takeaways

Knowledge crystallisation provides co-creation feedback loop: also support for interventions, action research, policy analysis.

Visualisations reveal multidimensional complexities.

SNA metrics highlight patterns of ecosystem relationships.

Technically, our framework for tracking, processing and visualising data enables the parallel uses of various state of the art analysis tools.

Data sources abound; can be federated for co-creation of analytical & actionable insights. Collaborations are welcome.

Discovering the story behind numbers and their visualisations requires context, perspective, interaction and iteration!

www.innovation-ecosystems.org

AppendixIEN Work in Progress

Regional case studies are underway:•Cap Digital, Paris•Birmingham Science Park Aston•New York City Media Labs•Norwegian Regional Development

Future presentations

September 18-19, 2010, Beijing, China, “Innovation Ecosystems: New Insights with Network Approach”, Beijing First Global World City Conference, September 18-19, 2010, Beijing, China.

October 5, 2010, Oslo, Norway, “Innovation Ecosystems in Traditional and Changing Cultures: Examples from Minnesota and Silicon Valley”, Norwegian Information Technology Forum October 5, 2010, Oslo, Norway.

October 22, 2010, Madrid, Spain, “Using Social Media to Leverage Triple Helix Insights in Innovation Ecosystems,” Workshop at Triple Helix Conference VIII, October 12, 2010, Madrid, Spain.

November 7-10, 2010, Austin, TX, “Using Data-Driven Social Network Analysis for Insights on Innovation and Change,” INFORMS, Austin, TX.

November 14 – 17, 2010, Sacramento, CA, “Social Media Conversations and Value Networks in the Green-tech Innovation Ecosystem,” 2010 Behavior, Energy and Climate Change Conference.