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Investigating the influencer marketing landscape in 2019 & beyond.
I N F L U E N C E R M A R K E T I N G R E P O R T :
W H A T ’ S N E X T F O R I N F L U E N C E R M A R K E T I N G ?
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W H AT ’S NE X T F OR INF LUE N C E R M A R K E T IN G?
“Strength and growth come only through continuous effort and struggle.”
- Napoleon Hill
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W H AT ’S NE X T F OR INF LUE N C E R M A R K E T IN G?
EXECUTIVE SUMMARY
INTRODUCTION
TRANSPARENCY
PRICING
ROI
CONCLUSION
SPECIAL THANKS
ZINE
www. zine.co [email protected]: @zineco_officialFacebook: @zine.co.officialInstagram: @zine.co.officialLinkedIn: ZINE
CONTENTS
57%see measuring ROI as the biggest challenge
Budgets are increasing but ROI is still the biggest question for influencer marketers.
29%brands are unsure about how sponsored posts are priced
Payment has always been a grey area in influencer marketing – namely because there are so many variables.
21%of brands say fake followers are the biggest issue in the industry
With all the press around fake followers in the second half of 2018, 21% of brands believe fake followers to be the biggest issue.
33%use engagement as their biggest metric of success
While the jury is still out on the overall ROI of influencer marketing, engagement is currently the biggest metric for campaign success.
83%of brands will increase their budget for influencers
With 49% increasing their budget specifically for micro and mid-tier influencers.
75%of influencers put more effort into posts for brands they like
more so than for posts that have been paid by brands
25%of influencers would reject a collaboration if the guidelines are too restrictiveOver prescriptive guidelines produce inauthentic content. As profession-als, influencers need to protect their reputation to maintain their hard-earned follower base.
31%of influencers say they have been 'gifted' fake followers/engagments
Fake followers or bots don’t always mean intentional fraud. How can the industry move to more relevant metrics and measure ROI?
73%of brands manually check influencers' audience health
For many, influencer marketing is still an enormously manual process, without the right tools in place scaling campaign execution in line with investments will be challenging.
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EXECUTIVE SUMMARYZINE explored the biggest challenges influencer marketers face today, the direction we are headed tomorrow, and what’s next for influencer marketing.
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W H AT ’S NE X T F OR INF LUE N C E R M A R K E T IN G?
I nfluencer Marketing is a booming industry that has continued to grow rapidly. It’s forecasted to reach $10bn total value in 2022. Whilst a niche
area of marketing, it certainly has received plenty of press. ASA fines and controversies like Fyre Festival have put in-fluencers in the press in a rather negative light. Closer to the industry, there have been headlines around fake followers, fraud and wasted budgets. But where is the industry headed in 2019? How are brands and influencers dealing with negative press, and what other issues come with this rapid growth?
ZINE surveyed 1000 influenc-ers and 200 brands, agencies and PRs to better under-stand the true pain points of the industry, what is needed to support growth and clear the arguably, slightly-tainted image of influencers.
Our survey yielded a few important notions. First, ROI still poses one of the biggest question and something that will need to be addressed to support our second discovery - scale. The direction of in-fluencer marketing is one towards more budget for smaller influencers, thus in-creasing the volume of influ-encers, beyond the growth in
WHATS NEX T FOR INFLUENCER MARKETING?
To help answer this question, ZINE has surveyed over 200 brands and agencies to under-stand where their pri-orities lie, how their influencer marketing in-frastructure will change, and the biggest challeng-es they face in the year ahead.
As this only tells one side of the story, for the second part to our research we surveyed over 1000 influencers to better understand the things they prioritize, their response to the issue at hand, and most importantly, how brands can get the most from their collaborations. The goal of this research, was to shine a light on the true state of influenc-er marketing today, with the view to understand the direction its protago-nists believe it is headed.
budgets. With this increase in both scale and budget comes increased urgency to show ROI of influencer marketing and scale operations accord-ingly. Transparency is a key challenge in that process.
In this 2019 report we investi-gate what the industry needs to get the most out of influ-encer marketing, addressing issues arising around strategy, execution and measurement.
SURVEY RESULTS: The biggest challenge in Influencer Marketing today is...
INTRODUCTIONWhat’s next for influencer marketing?
57%
21%
13%
6%
2%
1%
0% 10% 20% 30% 40% 50% 60%
Follower visibility ASA regulations General campaign management
Authenticty of influencer content Fake followers Measuring ROI
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TRANSPARENCYAnalytics are more accessible now than ever - is transparency on the rise?
H alf of our survey re-s p o n d e n t s said they feel the general understand-
ing of influencer marketing is better today than it was in the past, but it’s still not as transparent as other areas of digital marketing. While transparency applies to a wide range of issues in the industry, the notably least transparent areas were influ-encer pricing and audiences; both of these metrics can sub-stantially erode ROI if not con-sidered carefully.
AUDIENCE INSIGHTS
From audience demograph-ics to audience statistics, when it comes to transpar-ency the industry offers a lot but demands very little. 42% of brands ask influencers for proof of follower and engage-ment stats, with 18% asking for demographic reports on influencers’ audience specifi-
cally.
While understanding an in-fluencers audience demo-graphics sounds as though it should come as standard, there is still a widespread lack of knowledge around what an influencer’s audience typically looks like.
Ensuring your well-targeted campaigns are highly efficient, in theory means selecting influencers who have (for example) a geographically concentrated audience. This, however, is not as straight forward as it sounds - the larger the influencer, the more diverse their audience will be. A 90% concentration of an audience in one location is possible with smaller influ-encers (up to 10,000 followers) but increasingly unlikely beyond that.
If audience location is key to the success of a campaign, eg. your objective is to reach UK markets only, this should be the limiting factor for influ-
LAUREN SPEARMAN Benefit Cosmetics
“The number of followers someone has should be a redundant measurement when making decisions about who to work with, or for comparing talent. What’s important is how many of those followers you will actually reach, and how engaged that audience is. It’s true what they say: size doesn’t matter (…it’s the reach that counts!)”
45%of influencers say they don’t get asked to provide any evidence of their following being genuine
38%of influencers say that their engagement rate is the primary indicator for a genuine audience
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encer selection - rather than size (micro, mid-tier, macro). However CPMs of smaller in-fluencers remain significant-ly above that of larger ones, therefore a tradeoff between geographical relevance and price may well make sense.
To ensure your budget is spent on the right audience, asking for audience demographics is imperative. With most pro-fessional influencers already having made the switch to Instagram Business accounts, this information can be easily provided.
AUDIENCE AUTHENTICITY
With followers and engage-ments being sold at bargain prices and instagram still playing catch up with purging fake accounts, the fear of paying to reach an audience that doesn’t exist, runs high in the industry.
21% of the brands surveyed feel that fake followers are
the biggest challenge in the industry. But the truth is, bots are likely here to stay.
45% of influencers state they don’t get asked to provide any evidence of their following being genuine. This however doesn't mean marketers are not aware or interested in those metrics. They simply don't rely on influencers to provide this information. 93% of those surveyed engage in some form of audience vetting and 73% do so complete-ly manually without the use of technology or third party reports.
There is clearly demand for more transparency and as marketers try to scale (see next section of this report), the industry will need to provide more easily accessi-ble and reliable metrics than currently used to benchmark audience health. In the end, manual process cannot be applied at scale.
33%of brands use engagement as their main metric for measuring the success of influencer campaigns
SURVEY RESULTS: Regarding influencer marketing I struggle the most with...
SURVEY RESULTS: How do you check an influencers’ audience health?
29%
26% 25%
11%
8%
0%
5%
10%
15%
20%
25%
30%
35%
Negotiation processes - getting / knowingthe right price
Finding new influencers
Justifying the budget to seniormanagement
Creative direction
Campaign guidelines / legal compliance
SURVEY RESULTS: How do you show brands that your following is genuine?
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34%
26%
20%
8%
4%
4%
3%
0% 5% 10% 15% 20% 25% 30% 35% 40%
I don't check - it's not important to me (theircontent is what matters)
I don't check - I don't have the means (i.e. timeor technology)
I read comments
I spot check their followers
I use technology / service / reports
I check their engagement rate
All of the above
45%
38%
17%
0%
0%
0% 10% 20% 30% 40% 50%
They follow me and can see I am genuine
They have their own analytics
Audience analytics report
Engagement rates
I don’t get asked to prove the authenticity of my audience
RIGHT: @itsvictorwong (35K) - Eyewear Designer, Creative
Director and Influencer
LEFT: @motherland (17.1k) - Mother Kerry
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PRICING Without knowing expected returns, getting the right price is challenging..
H ow much should I charge for a s p o n s o r e d post? is one of ZINE’s
most read blog articles of all time. Not by brands, but by in-fluencers. At the same time, many survey respondents feel there’s a lack of transparency and consistency with influenc-er pricing.
There is still no industry standard for influencer fees, and whilst guidelines and averages can prove a good starting point for negotiations or campaign planning, actual prices observed can be sig-nificantly off with regards to those estimates. In addition, taking into account the issue of fake followers, CPMs and
PRICING RECAP: THINGS TO CONSIDER DURING THE NEGOTIATION PROCESS
• Set yourself a target average CPM based on your budget and required outcomes (reach, engagement, etc)
• If you need 5 influencers, reach out to at least 15 that fit your requirements. This will allow you to compare prices and select influencers that fall into your budget
• Negotiate - any quote is an initial offer and there is nothing to stop you making a counter offer, and request analytics around audiences and previous post performances
• Get in it for the long run - long term influencer relations are the most authentic way to engage with influencers, and buying content in bulk & booking in advance should come at a discount too
CPEs are becoming increasing-ly less meaningful.
When evaluating and comparing fees, looking at the most common factors that impact pricing can be helpful to understand deviations from the 'norm'. Understanding in-fluencer fees is inevitably, down to experience and the ability to estimate expected returns based on previous campaign results.
Executing a number of campaigns in a particular vertical, in conjunction with observing various results from influencers, will provide a better understanding of the 'right' price. Depending on the value a brand assigns to a specific goal the 'right' price can indeed be different for
COMMON FACTORS IMPACTING INFLUENCER FEES
• Creative guidelines - strict guidelines and heavily branded content restrict influencers' creative freedom and ability to tell their story, 41% of influencers will push back on those briefs
• Professional representation - fees tend to be higher than when dealing with influencers direct
• Type of influencers - niche/expert influencers are often in high demand • Time of the year - looking for a sponsored post leading up to christmas? You have plenty of company!
• Quality of content - professional photographers, location scouting, props retouching and editing cost the influenc-er too
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75%of influencers put more effort into content when they love the brand, verses 25% who put more effort in if they are being paid more
44%of influencers turn down brands that don't resonate their style and/or their audience
36%of influencers only accept payment for collaborations, the remaining 64% are willing to collaborate in return for giftis, event attendance or exposure
18%of influencers would bump up the cost of a collaboration if the guidelines provided are very strict
“You need to look at your target audience, the category [of the influencer] also needs to fit with the brand, and they need to have the right audience so you target the right people. ”
EMILY MCDONNELL (Former) Google Influencer Manager
most brands.
Instead of setting your mind on a few influencers you have researched to be the ‘best fit’, find a larger pool of influ-encers that fit your require-ments, including demograph-ics (!) but also quality and type of content produced, and start negotiations from there. Continuous evaluation of results and related fees, will gradually provide a more com-prehensive picture around the likely costs and returns - which we will discuss in more detail later in this report.
49%of respondants said they’ll put their budget increase towards micro and mid tier influencers
83%of respondants said they’ll increase their influencer marketing budgets in 2019
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encers, means more vetting, more analytics collection and thus more resources needed to see campaigns through. Un-surprisingly, technology and more staff to run campaigns are the top investments for marketers in 2019 - right after more influencers, of course.
Scaling at a rapid speed can get messy. But the industry is quickly adjusting to the new demands with inno-vative technologies and tools that allow brands to get the complete picture.An abundant choice of third party reports seem to make the vetting process a breeze, yet marketers are faced with a number of metrics, but again very little track record regarding their effectiveness.
every other form of marketing, is not one size fits all. Every brand needs to discover and establish its own, tested and proven way of engaging with influencers. Toes in the water won’t be sufficient to establish a viable framework for most brands. Hence it's not surpris-ing that a proven track record /some experience in working with influencers will have the biggest impact on marketers’ influencer marketing strategy in 2019.
Generally, it appears that marketers move towards higher volumes of influenc-ers but also higher budgets. Those budgets are going towards more micro and mid tier influencers (49%); 83% of respondants confirmed they will increase their influenc-er marketing budgets in 2019. More budgets and more influ-
A n indirect rather than direct obser-vation of our survey is the struggle to
scale influencer marketing ef-fectively, in particular when trying to tackle transparen-cy and ROI at the same time. It's possible to vet influenc-ers, negotiate prices and measure ROI. It’s also feasible to exercise this level of due diligence when engaging 5 in-fluencers; but this task is almost impossible at a scale of (for example) 500 or more. However scale is necessary to fully grasp the effects of an influencer marketing strategy, allow for sufficient samples, account for outliers, trial and error testing, and measure-ment.
Influencer marketing, like
TURNING UP THE VOLUMEGrowth in 2019 is fuelled by higher budgets but also higher volumes
N O I N F L U E N C E R C A N G U A R A N T E E A C L E A N A U D I E N C E . 1 I N 3 I N F L U -
E N C E R S S A I D T H E Y ’ V E B E E N G I F T E D F O L L O W E R S O R E N G A G E M E N T I N
T H E P A S T . T H I S S H O W S T H A T E V E N W I T H T H E B E S T I N T E N T I O N S F R O M
I N F L U E N C E R S , M A R K E T E R S W I L L U L T I M A T E L Y H A V E T O F I N D A W A Y T O
A C C O U N T F O R F A K E F O L L O W E R S I N T H E I R E S T I M A T I O N S .
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T he return on i n v e s t m e n t of influenc-er marketing shouldn’t be hard to measure.
Simply take your return and divide it by your initial invest-ment. But looking into those two metrics in more detail, es-pecially in terms of influencer
ROI57% of respondants say measuring ROI is the biggest issue in the industry today
MORE ACCURATE METRICS
Using sales to estimate ROI is pretty straightforward. However, influencer marketing is a diverse channel and the impact/value of awareness, consideration and, last but not least, content creation should also be taken into account.
Influencers feel most com-fortable being measured on the latter; 75% of influencers said brands should care most about the quality of content when evaluating them for a collaboration. Understandi-bly so, since influencers have
the most control over their content vs the other metrics they are measured on. When it comes to engagement, in-fluencers can often be faced with strict branding guide-lines, resulting in less organic and engaging content (ii- zine report). 28% of influenc-ers said brands rarely share their campaign objectives with them meaning they have little knowledge about which metrics matter the most or how they performed against those.
Marketers on the other hand are heavily focussed on en-gagements (33%) and direct
MINI CASE STUDIES
These mini influencer marketing case studies are examples of how measurement and campaign evaluation are unique to the specific campaign goal. The common denominator for these campaigns, is that each brand applied an ‘always on’ approach.
Brand AwarenessAs part of their Global expansion strategy, French fine jewellery brand Les Georgettes by Altesse or-chestrated an international influencer campaign across 10 countries. Using gifting only, they achieved a total reach of over 4million, while generating a wealth of content for their website and social channels.
SentimentIceland foods shifted their budget from celebrity endorse-ments to working with Channel Mum on an extended campaign - The Power of Frozen, using real mum influencers creating a wealth of content. As a result, the retailer achieved a 60% boost in approval ratings.
User Generated ContentTo keep their users engaged, Benefit Cosmetics need to create a constant stream of content on their feeds. With UGC content delivering 5x the conversions, who better to feed this content than their die hard influencer-customers?
Direct SalesGymshark’s forcasted £140m revenue for 2020 is thought to be largely down to their excellent use of influencers. In addittion to sponsoring body builders attending fitness events, they also have some prime real estate on many of their ‘Gymshark Athletes’ profile’s with links to buy their best looks.
“For us, measurement depends on the budget of the campaign. If it’s a really big branded campaign it will be a brand affect study verses a competitor; whether consideration and awareness for the brand has changed and track it over time rather than just a single point in time”
ANDY FAIRCLOUGH IPG MediaBrands
marketing, this simple formula quickly turns into a measure-ment nightmare.
When looking at the issues previously discussed, trans-parency and in particular fake followers and engage-ments, the question of 'what' and 'how' to measure presents the biggest challenge when it
comes to ROI these days. And with all the aforementioned issues, audience relevance and authenticity, fees and research intensive processes - how can one not question what’s left of the mysteri-ous 11x ROI the industry is talking about, once all direct and indirect cost have been accounted for?
sales (22%) when it comes to measuring success.
Engagement is considered a reasonable approxima-tion of impressions in the industry, since one would have to see a post to engage with it. However assuming a post needs to be seen to get en-gagement is wrong, bots are working on algorithms to dis-tribute likes based on other metrics, such as #s, followers and specific accounts, when the post wasn’t actually seen by anyone.
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A HOLISTIC APPROACH
Sales and impressions (measured via engagements) are the most prominent metrics brands look at when measuring success. However, to fully account for the value of influencer marketing, content and its appeal/ef-fectiveness, when deployed via the brands own channels (including owned social accounts, email collateral and paid social) should be taken
into account too.
In terms of most popular metrics to measure success, content creation and website visits were the second largest, accounting for 32% of replies.
This is moving in the right direction, rather than looking at metrics that can't be measured efficiently and ac-curately, like engagements, marketers have to find more reliable metrics for measure-
ment spread across the sales funnel.
Whilst website traffic or profile views don't necessarily fully account for overall awareness created, it can still prove in-sightful when combining those metrics to establish a holistic view of the overall impact of in-fluencer marketing.
A lot of marketers still struggle, but many (1/3 according to our survey) have also achieved a
INFLUENCER MARKETING STR ATEGIES
CAMPAIGN LEDActivating influenc-ers around specific marketing campaigns
AMBASSADORSEntering long term agreements with influ-encers for (exclusive) sponsorship
USER GENERATED CONTENTLeveraging the content of a brands customers and advocats
ALWAYS ONContinuously engaging influencers
INFLUENCER MARKETING GOALS
SOCIAL/CONTENTLeveraging influencer content across own and paid social channels
AWARENESS/PRDriving brand awareness through influencers
SENTIMENTInitiating conversations around the brand via in-fluencers
SEOUsing influencers for link building
B R O A D I N F L U E N C E R M A R K E T I N G S T R A T E G I E S & G O A L S
SALESConverting influencer's audiences to customers
REVIEWS/PRUsing influencer reviews to build brand trust
BRAND PERCEPTIONChanging/building brand perception via influencer association
greater understanding of in-fluencer marketing in their business.
As the basic understand-ing of influencer marketing increases, we expect more diverse influencer marketing strategies with an emphasis on measurable goals.
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to provide relevant infor-mation or leave it to third party providers to establish estimates on their audience demographics and authen-ticity. The latter however, raises the barriers to entry for brands with limited resources.
The bot problem is here to stay too, but the problem isn’t the fake followers since we can’t eliminate the use of bots completely. Over time, Instagram and other stake-holders will reduce the amount of bot activity, but the real challenge is how to account for underlying dis-crepancies when looking at key metrics of success.
Scalability and growth of in-fluencer marketing can only
I nfluencer marketing still isn’t on par with other areas of marketing yet, but it’s here to stay. As brands continue to evaluate their best
approach to tackle fraud, relevance and ROI, the industry has already made big steps towards more trans-parency. Ultimately, the data is there - if you dare to ask for it. Technology, and key stakeholders like Instagram, will drive this further, giving brands faster and more reliable access to relevant metrics that would have to be collected manually otherwise.
As campaigns get bigger, ac-countability needs to get better too. Influencers will increasingly feel pressure
continue if the friction and cost to engage the right in-fluencers and/or accurately measuring success, is reduced drastically. In the meantime, brands, agencies and influ-encers alike will have to col-laborate to explore alterna-tive ways of measuring and defining success.
With ROI in mind and with greater understanding and access to relevant data, more diverse, tailored and brand specific influencer marketing strategies will emerge in 2019. With some brands already pi-oneering the field, more case studies proving ROI and so-phisticated methodolo-gies, influencer marketing will continue to get more attention from marketers.
CONCLUSIONInfluencer marketing isn't perfect yet, but it's heading in the right direction
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@ T H E _ L I F E _ O F _ A I V A X D E L I V E R S M O R E T H A N
J U S T S N A P S H O T S T O H E R 2 0 9 K F O L L O W E R S
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APPENDIX
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Patricia ColetoJohanna cabralAline SouzaShivangi YadavPierre-Philippe Hau-
teclairCamila AbuawadRania AbdullaAmandine le rouxbrenna hardyBryan SkeenTanatia MorganaFranke TesteMoneyz KandaIvoneta MitreaTanatia MorganaJessica CookBrit BonesRose Marie PISANO
MelecaAbhishek SainiKelly EdgarNathan RohrerEdwin HendriksKat SunAurora MacPhersonSonya KerrAdaeze AnaneSarah My sweet
beautesiddhi mehtaEmma MeeseTheresa GromskiSheryl BlasnikElle Glose
A SPECIAL THANKS...
1,000 influencers took the time to fill in the ZINE survey and give valuable feedback that will help progress the industry.(These are those who chose not to remain anonymous)
Kurt WWFOOD MANIABRDonnagucci A.Ama PetersFederica GuatelliStephanie HillMirian FernandezCristina LaborimDennis WierengaJenna UrbenLita LeeNicole Flowersranbir nagiJen ThorneValeria NovaTara CukJon HippKaren McGillLucie Towndrowbrandi amabiscaMattia CastellanoMaria DixKate HiscoxRaman DhingraUsama AbidDada MitinguelLouisa SadlerDarcy VandenbergSuemy LucioRon LRachel WhiteLinda NjunkengJako LaskeraRute ObadiaZoe LouiseRuby Whitman
ALEXANDRE BEAUVAIS-CHI-VA
Dada MitinguelSadaf SaniiBrenna HardyJasmin SchellingLeslie LentzMelina Johannsenvita shatinAnouska BandMolly LetendreSamantha IudiciAryanne PadilhaConsuelo GanzFlaviana BoniEva StrettonRaigna VargasRambo The PuppyAlice NBrittany GilesNikki Miller-KaEzinma OtukaAna Rosa Ruiz-Rubioraizze AvellarPreeti ChaudhuriChristine KaaloaClarity BlackmonScot GillespieSarah HarradineStacey ColleyHalyna KhaynusMichelle SchwartzJoana PioTacheline dayouteOksana PolikarchykCecilia LosadaElizabeth ThompsonSany NguyenJames RoffeyTrini GonzalezShiboyn BeharryDenerick LindseyPaloma SadkiPaola MoralesStefana DavidIsabel AssisEmma GarciaMirelle CantalejoLAURA ALVESCarlotta MarianiMonica De LimaMonica De LimaMarica TumbarelloVeronica Garcia withor-
withoutshoesAishwarya IyengarGisele Moreira
Cool Buenos Aireskevin avilaNadine BeckMarian Victoria De AssisELENI STASINOPOULOUBrandon ZingaleCarmen Antóndomenico porfidoChristina TsitlakidouOtávio Dominguesmartina del regnoMapie LabelleMaria SilvaCassie HeplerKhaled KharmaAngelina ShashkinaBarbara VissaniAdam LukaszewiczSarah FernNancy Lozano-StecykAlya AlfaouriMaria BeMihaela BetsyAnna Livia MarianiBianca WesselShivalik KatyalNaima SandeleKathleena NaudascherSarah GarlandAtul VashistSalman QureshiKristopher LoydHouda BounaddiFrieda LuthShernette WilliamsAdélia NerysMitsi SioutaEvan LucasKelly ZevallosNihat ErdogduMindie Packersandra garciaShanice BannisKhaoula BoumaazaKate LiliGoffredo CardinalePooja KawatraBogaerts FlorenceNita MirallesSamantha MogweNisrine El LababidiCharnaie GordonDavid BenezraGergana GanchevaBilal hassanCaroline TranLara Keiller
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Carin Toonentripti bishtArdee AgudaAirish AbellaAdriana AlvaradoClaudia Oliveirat jPaula CordeiroZoe SmithLucy MortlockLei Lei ClaveyJacob TysonOlivia CoboElenia ScarsellaFirdaousse El wardiNatalie MigliariniAline AdjemianDenisa Dusparailaria previatiValentina RondiChanning MorrisLindsey DianeVictoria ZorinaPatryk StawinogaChristina Gavrilas-Pear-
sonNoemi Grieco
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Parys NjokeIshleen KaurSwati SharmaKuldeep SinghaniaAuneetuh AJustanny LoubassouShan FourieArianna MarianiTabitha SerranoRashee GuptaYousra ZadiMarta CampanaXenia GomezAurora MacPhersonKaren MascarenhasMadeleine BryanDejana EricCoralie RaspautJessica RappVanessa AbreuJenna EliseJanet AmritAlice NSary MelatiDenina Martinjazmin scheitelSolange ParducciStefano MatteiBecky ExcellSaf TNatasha Mello PereiraKish BurriesAlejandra RocaLauren EinHelen NealeShinjini BhowmickDorothée DutheilSonali AwasthiChristian GertsenRandolph ChengNikolas McDoleJolanta KartasovaCustodia ChinevaSarah RCarolyn Paulksenia mirnoChristen ClinkscalesPau MaldonadoMonero BerneschiVeronica PerezWolf SquadGiulio AprinAnick LamotheRich McCorChloe FidsYeny FerrerasGaby Velasco
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W H AT ’S NE X T F OR INF LUE N C E R M A R K E T IN G?
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otoniCecilia Rizzoli
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