Influencer Marketing: Turning

Housewares Consumers into Marketers

WOMEN MAKE THE WORLD GO ROUND

2

% o

f Wom

en

Traditional Advertising

Women like Her

% o

f Wom

en

Traditional Advertising

Women like Her

What Do Your Favorite Bloggers Inspire You to Do?

0%

10%

20%

30%

40%

50%

60%

70%

80%

Try Something

New

Share Information

with Friends & Family

Purchase a New Product

Share My Own Personal Story/

Experience

0%

10%

20%

30%

40%

50%

60%

70%

80% 35-45

45-55

55-65

Previous Experience

Recommendations from Family/Friends

Makes Me Laugh/Has Sense

of Humor

Teaches Me Something/

Tutorials

Influence Changes with Age

On Which Social Media Channels Do You Follow Bloggers?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook Instagram Pinterest Twitter YouTube Snapchat

35-45

46-55

56-65

“With the holidays coming up, the Ziploc® Brand

Vacuum Sealer System will come in handy even more.”

- Belle, Influencer

“Life is full of adventure and adventures can

be dirty.”

- Lori, Influencer

“Since I started using the product I have been

#laundryredefined and I am loving it!”

- Lorena, Influencer

Top 3 Challenges for Influencer Marketing in 2017: • Determining ROI • Choosing Provider • Determining Where Influencer Marketing

Fits in Marketing Mix

State of Influencer Marketing 2017, Linqia

Why Do I Have to let Consumers Do my Job?

Brand Manager

@ V N In s i g ht s

Because She Knows You Don’t Like Her

@ V N In s i g ht s

% o

f Wom

en

Traditional Advertising

Women like Her

Partners

@VNInsights follow us!

STEPHEN REILY, Founder

vibrantnat ionins ights.com in fo@vibrantnat ion.com