Influencer Marketing Toolkit

The BasicsWhat is Influencer Marketing?

Influencer marketing organically connects

you and your business with your target audience through a “mutual friend” (influencer)

that your audience trusts, respects and listens to. Essentially, influencer marketing is word-of-mouth advertising on a potentially global level.

Consumers are becoming increasingly more skeptical and critical of traditional ads. Because of this skepticism, audiences are turning to those they trust for product recommendations. The psychology behind influencer marketing is this: “If this person that I know and trust is taking the time to talk about this product or service, this product must be great!”

Influencer marketing campaigns can, improve brand advocacy, brand awareness, reach new target audiences, improve sales, drive lead generation, and accelerate digital growth.

Influencer Marketing Toolkit

Macro Influencer

Micro Influencer

A macro influencer would be a more traditional form of influencer. Somebody with an enormous audience, and a global

reach. These influencers are typically traditional celebrities, or social media celebrities.

A micro influencer is someone who has not reached celebrity level. They have smaller audiences, and are often involved in more

niche industries. The use of this type of influencers is growing.

Now that you have an understanding of what

influencer marketing is and who can be considered

an influencer, it’s time to start thinking about creating your own

influencer marketing campaign. Here are 8 tips to running a

successful influencer marketing campaign:

8 Tips to Running a Successful Influencer Marketing Campaign

1. Establish your brand on social channels.

Influencer marketing campaigns work best when a brand is already

established on social media channels. Since these campaigns typically live and

breathe on social media, it’s important to have an established presence there. When someone sees your product being en-dorsed by an influencer, they will typically check out your social media feeds too – if they land on an empty or inactive profile, their trust decreases.

PROS• They often have a niche following, with hyper

targeted demographics.• Their content receives very high engagement.• Generally they cost less to employ.

CONS• They typically have a lower

engagement rate.• They may have a high

percentage of fake or inactive followers

• They cost a lot more money

3. What is the purpose of your influencer marketing

campaign?

Depending on the answers to these questions, and the purpose of the influencer marketing campaign, you may want to add one of these

elements to your influencer marketing campaign strategy:

4. Develop a campaign strategy.What topics do your target audience search for online?

What channels do they use?

What types of people / brands do they follow?

What content do they engage with?

In order to develop an influencer marketing campaign, you need to know who your target audience is, and where they

spend their time online. This will help determine what channels they will be on, what kind of content they engage with and

ultimately what kind of influencers you will be looking for.

2. Determine your target audience and what platforms they use.

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Are you looking to increase brand awareness, reach new audiences, increase conversions, drive lead generation or

accelerate digital growth? How much budget are you planning on allocating to your influencer marketing campaign?

Product Review

Contests and Giveaways

Discount Codes

Competition (between influencers)

Influencer Marketing Toolkit

5. Develop a prospective influencer profile.

Use gShift’s prospective influencer profile template to start collecting information about prospective influencers. Record

account information, follower count, fake follower metrics, engagement rate, who their audience is and their contact information.

From here you will be able to make decisions on which influencers you would like to reach out to for their involvement in your campaign.

This will make it easier to decide on who is the best fit for your influencer marketing campaign. An important consideration when looking for influencers is to take into account your budget. If you have a small budget, you may want to consider using micro influencers.

Get the roster template here: gshift.it/IMRoster

Take some time to ask yourself:Does the influencer share the type of content your target audience is interested in?

Does the personality of the influencer fit with your brand and product image?

Do the influencer’s followers engage with the content that they post?

Are their followers part of your target audience?

Will you use micro influencers, macro influencers, or both?

6. Contact and contract influencers.

Reach out to the influencers you want to work with using gShift’s influencer email template. Remember to add a personal touch, by mentioning why you think they will be the right fit for the campaign. Follow them on their various social media profiles so that you appear on their radar, and they know that you’re a fan of their work. Begin negotiations with influencers and have them sign a contract when you come to an agreement.

Stay on top of communication with your employed Influencers. You can ask that they send you content before posting for

approval. Make sure they follow your brand accounts, and engage with content that you post throughout the campaign. The

brand should also be commenting on content posted by influencers during the campaign.

7. Project manage the campaign.

Find Influencers for your campaign using gShift’s Influencer module. We have a list of over 13,000 vetted influencers with more being added everyday!

Get the Outreach Email here: gshift.it/IMEmailOutreach

gShift’s Top Tips:

8. Continue the relationship with the influencer.

Keep in mind that an influencer will not always fit into your target audience. For example, the influencer might be in their 30’s and create content about

makeup, but their followers may be 16 – 20 year olds.

You should not dictate what an influencer should write or post. They built their audi-ence and know what content resonates well with their audience. You want the content

they share about your product to be genuine and true to who they are. You should provide the influencers with a campaign overview, and some outline of your brand and product so that they know who you are, and can represent the brand well.

Use gShift kontextURLs for tracking engagement and the success of your influencer campaign in real-time.

Contact us:1 866 743 5960info@gShiftLabs.com

126 Wellington Street West, Suite 209 Barrie

/gShiftlabs

@gShiftlabs

For more information on tracking your influencer campaign data visit: kurls.io