Influence - Robert Cialdini

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  • 1. The Psychology ofPersuasion

2. Whats in it for you? 3. Disclaimer 4. Six Weapons of Inuence 1. Social Proof 2. Reciprocity 3. Commitment and Consistency 4. Authority 5. Liking 6. Scarcity 5. Social Proof 6. Operators are waiting, please call now 7. If operators are busy, please call again 8. Reciprocity 9. Scarcity 10. What weve covered so far Social Proof Reciprocity Scarcity 11. Whats left Commitment and Consistency Authority Liking 12. More information Google Cialdini 13. Be Responsible Dont sacrice long term harm for short term gains.