22 Drapers August 1 2009

indicator

WOMENSWEAR

Drapers spoke to 50 independents about their women’s young fashion business for the week ending July 18. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

young fashionDespite plenty of press coverage, light denim failed to take off this season among women’s young fashion indies. Trade last week was tough for most, with 46% of those polled reporting falling sales. Those surveyed said they planned to buy into new brands for spring 10 to boost sales.

Top 10 Best-selling brands of the week

1 G-Star2 Superdry3 Lipsy4 Firetrap5 Miss Sixty6 Yumi7 Fullcircle8 Religion9 French Connection10 Ted Baker

Top 5Best-selling categories of the week

1 Dresses2 Tops3 Jeans4 T-shirts5 Shorts

Top 5Best-selling T-shirt dress brands of the week

1 Miss Sixty2 Firetrap3 Religion4 Yumi5 Lipsy

Quickfire questions

How many new brands will you take on for spring10?

Average 1.3

Which denim shape do you think will sell best this autumn?

1 Bootcut2 Straight3 Skinny fit

What brand do you and your staff wear most in store?

1 G-Star2 French Connection3 Diesel

Which spring outerwear style did you have most of in your Sale?

1 Lightweight jackets2 Macintoshes3 Long trench coats

To read the latest womenswear news, go to www.drapersonline.com/news/womenswear

For us, it’s more the over-35s market that wants light denimAudrey Cleeve, owner of Stepping out in Midhurst, West Sussex

Flower power: Yumi proved popular

of young fashion indies will up their accessories budgets for spring 10

47%

If we can find interesting brands we’ll definitely increase our accessories budgetNarin Ibrahin, co-owner of Inocencia in Shrewsbury, Shropshire

of indies said light denim did not sell as well as expected this season

71%

00%Better

00% Same

00% Worse

Fashion in figures

18%Better

36% Same

46% Worse

Total week’s takings

Average spend

DATE:week ending july 18 2009

9.5% Year-on-year change

£11,176Average:

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

Date:week ending july 18 2009

Average:

£69.11

How does your week’s business compare with this time last year?

Skin tight: denim from Fullcircle