Inbound Marketing Training

• What is Inbound Marketing?• Why are we here today?• Who sponsored these FREE sessions?• Who is Inbound Marketing Specialists?• How can we increase your organization’s visibility on the

web?• What we will discuss in each session?

Blogging – Is it really necessary?1. What is a Blog?2. The difference in blogs3. Driving Traffic4. Lead Generation from Blogging

Blogging Best Practices1. Pick a great title2. Address one topic3. Write relevant content4. Blog consistently5. Optimize for Humans AND Search Engines6. DON’T forget about images and formatting

Four Reasons to Use LinkedIn1. Company Reach2. Product Awareness3. Search Engine Optimization4. Lead Generation

LinkedIn for your Organization1. Overview2. Careers3. Products4. Page Insights5. Follower Insights6. Employee Insights

LinkedIn for Individuals

1. Complete your profile2. CONNECT!3. Join Groups4. Start a discussion a week5. Insert a hyperlink in your email signature.6. Use personalized invites!