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In this unit you will learn the following conceptsand skills:•How TV advertisements use sound, image andstoryline to appeal to target audience;•Plan your own TV commercial;•Storyboard your TV advertisement referring tosound, image and storyline
S t a r t
Man on beachTiger in jungle
Guitar musicFemale rock
voice
Expert explainsbenefits
Young childrenCouples hold
hands
White kitchenWaterfall
No musicVoice-over (male)
No storylineJust explain
benefits
Drum noisesWild sea foam
Man washedashore and
animals appear
Nature – sea,jungle, huts
Female -20sMale admirers
in suits
CountrysideBusy city
Night-clubs
Escape from countryside
into fun city-life
Orchestra musicVoice-over
No storylineJust series of
images
Smart villaTrees, beach
What links?
Man on beachTiger in jungle
Guitar musicFemale rock
voice
Expert scientistMotherChild
Young childrenCouples hold
hands
White kitchenWaterfall
No musicVoice-over (male)
No storylineJust explain
benefits
Drum noisesWild sea foam
Man is washedashore and
animals appear
Nature – sea,jungle, huts
Female -20sMale admirers
in suits
CountrysideBusy city
Night-clubs
Escape from countryside
into fun city-life
Orchestra musicVoice-over
No storylineJust series of
images
Smart villaTrees, beach
What links?
Man on beachTiger in jungle
Guitar musicFemale rock
voice
Expert explainsbenefits
Young childrenCouples hold
hands
White kitchenWaterfall
No musicVoice-over (male)
No storylineJust explain
benefits
Drum noisesWild sea foam
Man washedashore and
animals appear
Nature – sea,jungle, huts
Female -20sMale admirers
in suits
CountrysideBusy city
Night-clubs
Escape from countryside
into fun city-life
Orchestra musicVoice-over
No storylineJust series of
images
Smart villaTrees, beach
What links?
Man on beachTiger in jungle
Guitar musicFemale rock
voice
Expert explainsbenefits
Young childrenCouples hold
hands
White kitchenWaterfall
No musicVoice-over (male)
No storylineJust explain
benefits
Drum noisesWild sea foam
Man washedashore and
animals appear
Nature – sea,jungle, huts
Female -20sMale admirers
in suits
CountrysideBusy city
Night-clubs
Escape from countryside
into fun city-life
Orchestra musicVoice-over
No storylineJust series of
images
Smart villaTrees, beach
What links?
Man on beachTiger in jungle
Guitar musicFemale rock
voice
Expert explainsbenefits
Young childrenCouples hold
hands
White kitchenWaterfall
No musicVoice-over (male)
No storylineJust explain
benefits
Drum noisesWild sea foam
Man washedashore and
animals appear
Nature – sea,jungle, huts
Female -20sMale admirers
in suits
CountrysideBusy city
Night-clubs
Escape from countryside
into fun city-life
Orchestra musicVoice-over
No storylineJust series of
images
Smart villaTrees, beach
SoundCharacter
ImageLocation
StorylineNarrative
Man on beachTiger in jungle
Guitar musicFemale rock
voice
Expert explainsbenefits
Young childrenCouples hold
hands
Mazzo for MenJinx – new
compact carSierra holidays
Evo washingpowder
White kitchenWaterfall
No musicVoice-over (male)
No storylineJust explain
benefits
Drum noisesWild sea foam
Man washedashore and
animals appear
Nature – sea,jungle, huts
Female -20sMale admirers
in suits
CountrysideBusy city
Night-clubs
Escape from countryside
into fun city-life
Orchestra musicVoice-over
No storylineJust series of
images
Smart villaTrees, beach
Narrative Images Sound Slogan
Analyse a sequence of TV commercials using the headings below
Narrative Images Sound Slogan
Now use the headings below to plan your TV commercial
The task….
Create a storyboard for aTV advertisement forChoc-a-Bloc.
The TV commercial is to be shown between 5 and 8pm and must target 10-16 year-olds.
