In this unit students will have a basic understanding of ... · 12. How is Profit ... K. Testimonial - Popular stars as spokespersons, ... 8. Come up with a jingle (put the lyrics

Standard 4: Students will explore skills, knowledge and concepts related to College and Career Pathways in Business and Marketing Objective 1: Explore the relationship and impact of business and marketing within Marketing, Entrepreneurship and Management. Indicators:

Understand how price, product, promotion, and place impact the success of a business. Understand how advertising and promotion used in social media and digital media drive profit. Use global examples of how goods, services, and ideas are marketed and distributed. Using career exploration in business, marketing, and related areas; develop a small business that is

role played out in the classroom with successful operations. Explore related career Pathways.

In this unit students will have a basic understanding of marketing and the marketing components, develop a small business and design a product, plus advertise and promote that business. You will be introduced to careers that are available in the Marketing, Entrepreneur and Management Pathways.

RESOURCE FOR: Marketing Entrepreneur Management

Name: __________________________ Period: _____

1. List three places you see marketing: _________________________, _________________________,

_______________________

2. What are the 4 P’s of Marketing?

a. _______________________________

b. _______________________________

c. _______________________________

d. _______________________________

PRODUCT

3. Product (definition):

_______________________________________________________________________

4. What is a good? ___________________________________

a. Give one example of a good: ___________________

5. What is a service? __________________________________

b. Give one example of a service: __________________

6. What is an idea? ___________________________________

c. Give one example of an idea: ___________________

7. What is a target market? ___________________________________________________

d. If you were to create a product, who would be your target market? ____________

PRICE

8. Price (definition):

________________________________________________________________________

9. What is Production Cost? ___________________________________________________

10. What is Selling Price? _____________________________________________________

11. What is Profit? ___________________________________________________________

12. How is Profit calculated? ____________________________________________

13. Why is competition important? ______________________________________________

Introduction to Marketing


PROMOTION

14. Promotion (definition):

________________________________________________________________________

15. Why do companies use promotions (what is the goal)?

________________________________________________________________________

16. What is a slogan? _________________________________________________________

17. What is a logo? ____________________________________________________

18. What is a jingle? ___________________________________________________

PLACE

19. Place (definition):

________________________________________________________________________

20. What is another word for place? ___________________

21. What are four steps in the distribution process?

__________________, ____________________, ___________________, ________________

*************************************************************************************

Discuss the following as a class:

22. In your own words, how do price, product, promotion, and place impact the success of a

business? ______________________________________________________________________________

23. How do you think advertising and promotion, used in social media and digital media, drive

profit?

_________________________________________________________________________________

___________________________________________________________________________


Name: ________________________ Period: _____________

The “Four Ps” Worksheet

Directions: Write the following words in the appropriate spot below. The words are the same as the 4 corner activity you just did so let’s see what you remembered. LIST OF WORDS: Coupons, Restaurant Billboard, www-Address, Car, Coat, Discount, Dentist, Radio, Markup, Warehouse, All-Day-Lagoon-Pass, Business-Address, Flyer, Sale, Cost, Newspaper, Internet-Ads, Building/Office, Retail-Value, Computer, Wholesale, Food, Profit

Name at least 5 careers that go with the list of words:

Product Price Promotion Place


Name ____________________________________ Period ___________ As a class discuss the Entrepreneurial Skills and Careers PowerPoint. While discussing, answer the following questions below:

1. Is there a need for entrepreneurial skills? Yes or No

2. How can entrepreneurship be risky?

3. Is there a profit in starting your own business?

4. What other rewards are there, besides money, for starting your own business?

5. Entrepreneurship allows you to ______________________ your own _______________ and craft a _______________ that you can excel at.

As a class discuss the Types of Entrepreneurs PowerPoint. Be sure to look at the notes provided in the PowerPoint. Answer the following questions below:

1. What is an entrepreneur?

2. Write down traits of a successful entrepreneur:

3. What is an inventor?

4. Brainstorm traits of a successful inventor and write it down:

5. What is an innovator?

6. What is a marketing entrepreneur?

Entrepreneur & Management


Types of Entrepreneurs

Answers are found in the PowerPoint Types of Entrepreneurs. This assignment can be done together as a class or individually. Be sure to look at the notes in the PowerPoint for elaborated information. You will need it to answer some of the questions.

1. What is an entrepreneur?

2. What are some traits of a successful entrepreneur?

3. What did these people invent?

a. Thomas Edison - b. Alexander Graham Bell - c. Eli Whitney - d. Benjamin Franklin - e. Henry Ford - f. James Naismith – g. Go to the following link:

http://inventors.about.com/od/americaninventors/qt/Utah.htm Name some of the Utah inventors:

4. Come up with some ideas for entirely new products and services.

5. What are some traits of a successful inventor?

6. Did Edison think of himself as an inventor or an entrepreneur?

7. What is an innovator?

8. What are marketing entrepreneurs?


http://inventors.about.com/od/americaninventors/qt/Utah.htm

a. Go to the following website: http://www.entrepreneur.com/article/159484,

which talks about 10 marketing stunts done right. Read at least three of them and find out: the company, the stunt, what happened next, and lesson learned.

1. Company Name: Stunt: What Happened Next? Lesson Learned: 2. Company Name: Stunt: What Happened Next? Lesson Learned: 3. Company Name: Stunt: What Happened Next? Lesson Learned:


http://www.entrepreneur.com/article/159484

Name: _________________________________ Period: _______________

Pitch #1 Product:

Product Name: ______________________ Goods Services Idea (Circle one) Description: ________________________ Who is the Target Market? ____________________________________________________________

What are the product’s/company’s strengths? Weaknesses?

Price: Think about production cost, sale price, profit, profit margin, personal salary Promotion: Think about the sales pitch, methods of advertising, packaging Place: Where do they sell it—what stores, what type of stores, online, etc? Place is often the main thing they are asking the Sharks for help on.

Let’s talk about it! In the end, what do you think of the decision made? Did either the Sharks or the business owner make a mistake? Follow up: Search for the company on the internet. Can you find them? Does their business appear to be thriving? What do you think?

Notes:

Notes:

Notes:

Notes:


Pitch #2

Product:

Product Name: ______________________ Goods Services Idea (Circle one) Description: ________________________ Who is the Target Market? ____________________________________________________________

What are the product’s/company’s strengths? Weaknesses?

Price: Think about production cost, sale price, profit, profit margin, personal salary Promotion: Think about the sales pitch, methods of advertising, packaging Place: Where do they sell it—what stores, what type of stores, online, etc. Place is often the main thing they are asking the Sharks for help on.

Let’s talk about it! In the end, what do you think of the decision made? Did either the Sharks or the business owner make a mistake? Follow up: Search for the company on the internet. Can you find them? Does their business appear to be thriving? What do you think?

Notes:

Notes:

Notes:

Notes:


Outfox those Charming Schmoozers

A. Bandwagon – “Everyone is doing it.” Join in for certain victory, or because it’s a mass movement and you don’t want to be left behind

B. Beautiful People – Using famous, happy, and/or attractive people to make you feel like the product can make you like them.

C. Card Stacking – Making the product look better by comparing certain facts to the competition, but not sharing all the facts.

D. Common Man – Also known as “ordinary people sell,” this technique uses ordinary people, clothing, language, etc, to sell the product, in order to relate to regular people.

E. Emotional Appeal - Arouse emotions such as fear, humor, love, or desire F. Glittering Generalities – Uses emotionally appealing words but no actual data or concrete

argument to prove it. Broad statements about audience beliefs. G. Name Calling – Targeting a specific competitor and using negative names to create an

unfavorable opinion about them. H. Repetition – Using a jingle or word this is repeated over and over again, getting stuck in your

head. Can be catchy music and jingles as well as slogans or phrases. I. Stretch the Truth – Exaggerate a fundamental aspect of the product that is true, but only to a

certain degree. J. Statistics - Facts and figures are often used to make a product sound better, healthier, more

effective, etc. Demonstrations of the product vs. a competitor are common. K. Testimonial - Popular stars as spokespersons, receiving big contracts to endorse products. YOU

can resemble your celebrity idol by using the product. L. Transfer - Associate the product with something consumers love or relate to (so they will transfer

the qualities of that positive image to the product.)

Commercial Video

Directions: As you watch the video, each commercial will be numbered. Determine which of the strategies above are used the MOST PROMINANTLY in that commercial. Put the letter or the name of the strategy in the box provided. Check the box if you heard a slogan or saw a logo in the commercial. Strategy Strategy Strategy 1

6 11

2

7 12

3

8 13

4

9 14

5

10 15


Marketing Poster Assignment You are an entrepreneur starting up a new business. Look around your community and figure out what product would sell. Based on your interests and the community needs, answer the following questions.

1. Come up with a business name: ________________________________

2. What is the product you would like to market: __________________________________________________________

a. Is this a good, service, or idea? __________________

3. Who is your target market? ___________________________

4. How much would you charge for this product? (Do a little research on the internet to find out similar items and their pricing.) ________________________________________

5. How do you plan on promoting your product? _____________________________________________________________

6. What is your slogan for your product? _____________________________________________________________

7. How about your logo? (Draw your logo below)

8. Come up with a jingle (put the lyrics and also the name of the tune): __________________________________________________________________________________________________________________________

9. Where do you want to distribute your product (store, internet, etc)?

________________________________________________________________ RESOURCE FOR: Marketing Entrepreneur Management

Once you have done this assignment, put all your information onto a poster. Use markers and your creativity to make an informative poster. You will be presenting your poster to the class. Are you and your product worth investing in?


Marketing PowerPoint Assignment

You are an entrepreneur starting up a new business. Look around your community and figure out what product would sell. Based on your interests and the community needs, answer the following questions.


2. What is the product you would like to market: ___________________________________________________________



4. How much would you charge for this product? (Do some research on the internet to find out similar items and their pricing.) __________________________





9. Where do you want to distribute your product (store, internet, etc)? _____________________________________________________________


Once you have filled out the above information, create an electronic presentation from the information you have filled out. There are 9 questions above and you are to put each answer on its own slide. You will be presenting your slide show to the class so be prepared when it is your turn to present. Be able to defend your product! Are you and your product worth investing in?


Marketing Commercial Video Assignment You are an entrepreneur starting up a new business. Look around your community and figure out what product would sell. Based on your interests and the community needs, answer the following questions.


2. What is the product you would like to market: ___________________________________________________________



4. How much would you charge for this product? (Do some research on the internet to find out similar items and their pricing.) __________________________





9. Where do you want to distribute your product (store, internet, etc)? _____________________________________________________________


Once you have filled out the above information, create a commercial from the information you have filled out. Be sure to include all your answers above in your commercial. You will be presenting your commercial to the class so be prepared when it is your turn to present. Are you and your product worth investing in?


Documents

In this unit students will have a basic understanding of ... · 12. How is Profit ... K. Testimonial - Popular stars as spokespersons, ... 8. Come up with a jingle (put the lyrics