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1 Improved Kellogg Techniques Provide Increased Creativity in New Plant Design... Engineering data and computer commands, punched on cards and stored on magnetic tape, are read into the computer. 3 A printout provides engineering data ready for evaluation. Simplified methods permit ready use of computer for solving a wide range of proc- ess and mechanical design problems. THE M.W. KELLOGG COMPANY 711 Third Avenue, New York 17, N. Y. Subsidiary of Pullman Incorporated THE CANADIAN KELLOGG COMPANY, LIMITED, TORONTO KELLOGG INTERNATIONAL CORPORATION, LONDON SOCIETE KELLOGG, PARIS DEUTSCHE KELLOGG INDUSTRIESAU G.m.b.H., DUSSELDORF KELLOGG PAN AMERICAN CORPORATION, BUENOS AIRES COMPANIA KELLOGG DE VENEZUELA, CARACAS COMPANHIA KELLOGG BRASILEIRA, RIO DE JANEIRO 18 C&EN PART 1 Many of the computer programs in Kellogg's extensive library have been developed jointly by process engineer- ing and computer specialists. More efficient engineering and sounder new plant investments will result from use of a new high-speed IBM 7070 computer installed at The M. W. Kellogg Company's headquarters in New York. The new computer and improved program- ming techniques mark another major stride in Kellogg's continuing improvement of its en- gineering services. Its speed makes practical rigorous calculation and the evaluation of mul- tiple solutions to difficult design problems—a vital step in achieving the most economic design. The computer's large capacity will enable Kellogg to develop new methods which can be applied to plant engineering problems. In addi- tion, it will permit Kellogg to broaden its present activities in such areas as computer control, process dynamics, and systems en- gineering. New engineering techniques and increased engineering efficiency are vital to the creation of optimum plants. If you are planning a new plant, Kellogg engineering services, more than ever, can help you achieve optimum plant design and a more economic investment.

Improved Kellogg Techniques Provide Increased Creativity New Plant Design

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Improved Kellogg Techniques

Provide Increased Creativity in

New Plant Design...

Engineering data and computer commands, punched on cards and stored on magnetic tape,

are read into the computer.

3 A printout provides engineering data ready for evaluation. Simplified

methods permit ready use of computer for solving a wide range of proc­

ess and mechanical design problems.

THE M.W. KELLOGG COMPANY 711 Third Avenue, New York 17, N. Y. Subsidiary of Pullman Incorporated THE CANADIAN KELLOGG COMPANY, LIMITED, TORONTO KELLOGG INTERNATIONAL CORPORATION, LONDON SOCIETE KELLOGG, PARIS DEUTSCHE KELLOGG INDUSTRIESAU G . m . b . H . , DUSSELDORF KELLOGG PAN AMERICAN CORPORATION, BUENOS AIRES COMPANIA KELLOGG DE VENEZUELA, CARACAS COMPANHIA KELLOGG BRASILEIRA, RIO DE JANEIRO

1 8 C & E N P A R T 1

Many of the computer

programs in Kellogg's

extensive library have

been developed jointly

by process engineer­

ing and computer

specialists.

More efficient engineering and sounder new plant investments will result from use of a new high-speed IBM 7070 computer installed at The M. W. Kellogg Company's headquarters in New York.

The new computer and improved program­ming techniques mark another major stride in Kellogg's continuing improvement of its en­gineering services. Its speed makes practical rigorous calculation and the evaluation of mul­tiple solutions to difficult design problems—a vital step in achieving the most economic design.

The computer's large capacity will enable Kellogg to develop new methods which can be applied to plant engineering problems. In addi­tion, it will permit Kellogg to broaden its present activities in such areas as computer control, process dynamics, and systems en­gineering.

New engineering techniques and increased engineering efficiency are vital to the creation of optimum plants. If you are planning a new plant, Kellogg engineering services, more than ever, can help you achieve optimum plant design and a more economic investment.