IMPRINTS - Tata Housing · IMPRINTS human touch cast on ... 55 million square feet of IGBC registered green building footprint, ... Value Homes constructed at Vasind Tata Housing

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SUSTAINABILITY REPORT 2013-2014

Corporate Social Responsibility Policy of Tata Housing Development Company Ltd

The Company believes that the primary purpose of business is to improve the quality of life of people in the community it serves. Our triple-bottom-line (social, economic and environmental) perspective to business places people, planet and profit at the core of our business strategy. We believe in integrating our corporate values and business needs to meet the expectations of our customers, employees, partners, investors, communities and public at large.

In this regard, the Company will volunteer its resources to the extent it can reasonably afford, but not less than the regulatory requirements, so as to sustain the environment and to improve the quality of life of the people of the communities in which it operates.

It will not only comply with the relevant regulations relating to environment, but also constantly upgrade technology and apply state-of-the-art processes and practices that will comprehensively address issues related to climate change and global warming including water and energy conservation. We will continue to serve our communities by constantly protecting ecology, demonstrating our responsibility towards and sensitivity to biodiversity and the environment in which we operate by conserving, restoring and enriching it systematically.

The Company will continually endeavor to prevent pollution, ensure optimum use of resources and minimize harmful impacts on society and environment during construction processes and materials movement and its delivery throughout its supply chain. It will encourage its partners and service providers to adopt responsible business policies, business ethics and abide by its code of conduct.

In line with the above social responsibility and commitment towards the community as a whole, the Company shall contribute actively through Tata Affirmative Action Programme(TAAP) for the development of SC & ST, and support & undertake activity(ies) for promotion of education and employability enhancement of people other than SC & STs, environmental sustainability, community infrastructure development, construction of toilets for individual families, Children health and managing of developmental disorders in children, Promoting gender equality and empowering women, combating disease and hygiene and sanitation initiatives etc as outlined in Schedule VII of the Companies Act, 2013.

The management will commit all the necessary resources required to meet the goals of Corporate Sustainability/Corporate Social Responsibility as and when required.

10/06/2014 (Brotin Banerjee)Mumbai Managing Director & CEO

Contents

Message from MD & CEO 03

Reporting Process 07

Our Business 08

Governance 11

Sustainability Approach 14

Environmental Sustainability 22

Socio-economic Development 32

Employee Delight 42

Health & Safety 50

Customer Centricity 54

sustainability report 2013-2014 01

Sustainability Vision

sustainability report 2013-1402

We would build sustainability into everything we do so that our profitable growth helps reduce inequality and rejuvenates the environment. This inequality would mean the disequilibrium of all kind including social and economic.

Brotin BanerjeeManaging Director & CEO

02/04/2012


Message from MD & CEO

Dear Stakeholders,

Tata Housing has been consistently performing and creating sustained value across the triple bottom-line parameters. Our endeavors in terms of Green Construction, Customer Centricity, Employee Delight, Transparency, Bio-diversity Conservation and Community Care have placed us in high esteem amongst our peers in the Industry and amongst all our relevant stakeholders.

Being the Industry leader in triple-bottom-line approach to business, we will continue to pioneer, innovate and engage in co-creating shared value and in strengthening the equilibrium of planet, people and profit. The Company has mapped its value chain, identified the social and environmental dimensions of its competitive context and leveraged its core-competencies in addressing those elements strategically from a long-term perspective.

The Company has used the methodology developed by Water Footprint Network and has mapped its direct water footprint across project sites. Company has been taking a series of abatement measures and aiming to become

carbon neutral in the near future.

Over the past decade, the pace of corporate disclosure and reporting

of an organization’s “sustainability journey” has changed. Outstanding companies do a formal materiality study to arrive at issues which are critical to an organizations’ sustainability and they report upon that. We are happy to share that we have made an honest effort to identify the aspects material to the Company in a formal manner and reported upon that.

Tata Housing is the first Indian Real Estate Company to have reported the triple-bottom-line performance in line with the Global Reporting Initiative (GRI) G4 Sustainability Reporting Guidelines (‘In Accordance’ Core criteria)as published in this Sustainability Report 2013-14.

Ernst & Young LLP was retained by us to provide independent assurance of the triple-bottom-line performance of the company reported here and I am happy that E & Y's multi-disciplinary team has assessed and given us the required Assurance.

Brotin BanerjeeMD & CEO20 September 2014Mumbai

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Reporting ProcessReport BoundaryThis is Tata Housing’s third consecutive Sustainability Report for the period from 1st April 2013 to 31st March 2014. We have adopted the most recent Global Reporting Initiative (GRI) G4 Sustainability Reporting Guidelines, as per the ‘In Accordance’ Core criteria. The GRI Guidelines which are the most widely adopted non-financial reporting framework in the world. It helps in communicating our sustainability performance and encouraging transparency and accountability. The report is also aligned to the nine principles of Ministry of Corporate Affairs' National Voluntary Guidelines on Social, Environmental and Economic responsibilities of business (NVG-SEE) and the ten principles of United Nations Global Compact (UNGC). This report is externally assured by Ernst & Young (India). The assurance statement has been attached in this report. As per GRI database-https://www.globalreporting.org/resourcelibrary/GRI-Reports-List-1999-2014.zip, Tata Housing is the first Indian Real Estate Company to have reported the triple-bottom-line performance in line with the Global Reporting Initiative (GRI) G4 (2013) Sustainability Reporting Guidelines (‘In Accordance’ Core criteria) as published in this Sustainability Report 2013-14.

The boundary for each material aspect in this report is limited to Tata Housing Development Company Limited’s projects/ locations referred in the scope of report.

Scope of Report

Projects / Locations

New Heaven Compact, Ahmedabad

Amantra, Mumbai

Ariana, Bhubaneswar

Mulund, Mumbai

Boisar, Mumbai

Eden Court, Kolkata

Gurgaon Gateway, Gurgaon

Inora Park, Pune

La Montana, Pune

Myst, Kasauli

Peenya, Bangalore

Primanti, Gurgaon

Prive, Lonavala

Promont, Bangalore

Vasind, Mumbai

Offices - Corporate & Regional

Ahmedabad

Bangalore

Chennai

Delhi

Kolkata

Mumbai

Pune

“To be India’s largest home provider”

“To delight our customers by providing quality life spaces through continuous innovation”

Customer Focus | Integrity | InnovationAgility | Leadership | Sustainability(Quality, Safety, Climate Change & Community Care)

Tata Housing Mission

Tata Housing Values

THDC Vision

TVHL Vision

“To be the most preferred Brand in the premium housing segment”


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This page covers GRI G4 General Standard Disclosure G4-20 & 21


Our Business

The Company envisions growth which is sustainable, balanced and equitable. It has been making continued efforts to build sustainability into everything it does so that it’s profitable growth reduces inequality and helps rejuvenate the environment. The Company is one of the top real estate players in India in the residential segment and this has been possible because of its adherence to sustainability principles across the value chain of the organization- a creative corporate culture, ethics & governance beyond compliance, customer centricity, operational excellence in green construction, employee engagement, treating suppliers as partners and shared growth with community and environment. As a conscious corporate citizen, the Company has adopted triple-bottom-line approach to value creation.

The organization is conscious that construction sector poses a major challenge to the environment and consumption of natural resources such as energy, raw materials, and GHG emissions are issues that need serious consideration. So it follows processes and practices that ensure optimum and environmentally conscious utilization of resources. It maps its carbon footprint and undertakes measures aimed at carbon

abatement and specific carbon footprint reduction. With more than 55 million square feet of IGBC registered green building footprint, Tata Housing is one of the largest green building developers in India. All its houses are either silver or gold pre-certified.

Going by the Tata ethos and vision, Company gives importance to serve the people at the bottom of the pyramid. In this regard, Tata Housing pioneered the concept of low-cost housing under the brand name Shubh Griha. The Company has received various industry recognitions for its landmark projects and contributions in real estate sector across all its product segments - value, affordable, premium and luxury.

The leadership of the organization is committed to the highest standard of integrity and transparency at all levels of management. The organization is a signatory to various declarations

08

Value Homes constructed at Vasind

Tata Housing Development Company

Limited, a closely held Public Limited

Company (incorporated in the year 1942)

commenced real estate operations in 1984; the Company is a 99.86%

subsidiary of TATA Sons. There was limited

economic activity till FY07. Since FY08

we have established ourselves as a

“High growth pan Indiasustainable

residentialdeveloper”, and as

one of the fastest growing companies in real estate sector

in India with. The company has grown its turnover 32 times

from Rs.36 Cr. in FY08 to Rs.1146 Cr during FY14 with a CAGR of 37% in last 5 years.

This page covers GRI G4 General Standard Disclosure G4-17

Our ProjectsIntegrated Mixed Use Township DevelopmentsPresent Projects• Eden Court, Rajarhat, Kolkatta• Shubh Griha & New Haven, Boisar, Mumbai suburbs• Shubh Griha & New Haven, Vasind, Near Mumbai• RIVA, New Haven, Peenya Bangalore• Shubh Griha & New Haven, AhmedabadUpcoming Projects• New Haven Ribbon Walk, Mambakkam, Chennai• Santorini, Kuthambakkam, Chennai• Boisar-II, Mumbai suburbs

Commercial DevelopmentsPast Projects• Xylem, Bangalore• Technopolis Knowledge Park (India’s 1st IT Park)• Eruchshaw Building. Mumbai• The Metropolitan, Mumbai• Enterprise Centre, Mumbai• Commercial Building at Bandra, Mumbai

Retail Past Projects• Imperial Mall, Bangalore

Residential DevelopmentsPresent Projects• Promont, Bengaluru• Primanti, Gurgaon• La Montana - Talegaon, Pune• Ariana, Bhubaneshwar• Prive, Lonavala• Gurgaon Gateway, Gurgaon• Amantra, MumbaiFuture Projects• Avenida, Kolkata• Kona, Kolkata• Alipore, Kolkata• Sohna City, GurgaonPast Projects• Sherwood Bangalore• Green Acres, Cochin• Villa Paradiso, Goa• Peregrine, Mumbai• Merwanjee Cama Park, Mumbai• Falcon's Crest, Mumbai• Aashiana, Mumbai• Glen Eagle, Mumbai• Symphony, Mumbai• Condor Gardens, Mumbai• Petit Towers, Mumbai• Emeralde Court, Mumbai• GlenDale, Mumbai• TATA House, Prithviraj Road, NCR• Blue Hills, Pune• Inora Park, Pune• Aquila Heights, Bangalore• Raisina Residency, Gurgaon


such as United Nations Global Compact, CII Code on Affirmative Action etc. The organization enjoys strong confidence from investment bankers for its sustainable growth. This can be seen from “AA” credit rating by international agencies such as ICRA and CARE consecutively for three years in 2011-12, 2012-13 and 2013-14.

Company cares for its communities and spends more than 3 % of its net profit on CSR initiatives annually. It has a very structured approach with stakeholder mapping and community need assessment done at each project locations for prioritizing CSR interventions. The Company’s sound sustainability

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Affordable Housing under construction at Peenya, Bengaluru

strategies, strong stakeholder engagement mechanisms, sustainable supply chain, unflinching commitment to safety, and very systematic training and

capacity building methods has resulted in it being a vibrant, dynamic and highly efficient sustainable organization in its segment in India.

This page covers GRI G4 General Standard Disclosure G4-17

Tata Housing

Tata Value Homes

PremiumValue & Affordable

Shubh Griha, Vasind

Shubh Griha,Ahmedabad

La Montana, Talegaon

New Heaven, Bengaluru

New Haven Ribbon Walk, Chennai

New Heaven Compact, Ahmedabad

Woodloch

Primanti, Gurgaon

Gurgaon Gateway, Gurgaon

Boisar, Mumbai Inora Park, Pune

Promont, Bengaluru

Ariana, Bhunaneshwar

Myst, Kasauli

Amantra, Mumbai

Mulund, Mumbai

Prive, Lonavala

Aveza, Mumbai

Eden Court, Kolkata

Riva, Bengaluru

Santorini, Chennai

Kolkata

Bhubaneswar

Chennai

Gurgaon

Ahmedabad

LonavalaTalegaon

Bengaluru

Mumbai

Pune

Kasauli

Awards# Name of Award / Name of Awarding / Year Theme of the Award* Rating / Certification Rating / Certifying Organisation

1 IGBC Award for Green CII -IGBC 2013-14 Environmental Building Footprint

2 Golden Peacock Golden Peacock 2013-14 Social Environment National Quality Award

3 IMC-RBNQA IMC 2013-14 Quality-Economic

4 AA- Credit rating ICRA 2013-14 Economic (3 consecutive year)

5 AA- Credit rating CARE 2013-14 Economic (3 consecutive year)

6 Reality King Best Think Media 2013-14 Social CSR Practice Award

7 Reality King CSR Think Media 2013-14 Social leader of the year

8 Best Skill Development Think Media 2013-14 Social Initiative of a Corporate

9 Best CSR Practice for Think Media 2013-14 Social Affirmative Action

10 Certificate of Excellence Think Media 2013-14 Social for Exemplary CSR

11 Highly Commendable Asia Pacific Property Award 2013-14 Social Project - Myst

10 sustainability report 2013-14


Governance

The leadership of the organization is committed to the highest standard of integrity and transparency at all levels of management. The following is the governance structure of the organization and the major committees of Board of Directors.

# Name of Company Director Designation Category Member of Board-level Committee/s

Board of Directors

1 Mr. Brotin Banerjee Managing Director Managing Director Member

2 Mr. Santhanakrishnan Sankaran Director Independent Director Member

3 Mr. Sanjay Ubale Director Non Independent Member Non-Executive Director

4 Mr. K. Venkataramanan Director Independent Director Member

Audit Committee of the Board


2 Mr. Santhanakrishnan Sankaran Director Independent Director Chairman

3 Mr. Sanjay Ubale Director Non-independent Member Non-executive Director

Committee of Directors


2 Mr. Santhanakrishnan Sankaran Director Independent Director Chairman

3 Mr. Sanjay Ubale Director Non-independent Member Non-executive Director

CSR Committee of the Board


2 Mr. SanthanakrishnanSankaran Director Independent Director Chairman

3 Mr. K. Venkataramanan Director Non Independent Member Non-Executive Director

11

The following are the roles and responsibilities of the various Board-level Committees:

Audit Committee (AC): The terms of reference of the Audit Committee inter alia includes recommend the appointment, remuneration and terms of appointment of auditors of the

company; review and monitor the auditor’s independence and performance, and effectiveness of audit process; examine the financial statement and the auditors’ report thereon; To approve or any subsequent modification of transactions of the company with related parties;

scrutiny the inter-corporate loans and investments; Valuation of undertakings or assets of the company, wherever it is necessary; evaluation of internal financial controls and risk management systems; monitor the end use of funds raised through public offers and related matters.

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Committee of Directors (COD): The Committee of Directors (COD) has been constituted by the Board of Directors in view to bring operational efficiency in the day to day matters of the Company. The Committee of Directors considers

and approves the development of the proposed projects, deployment of temporary surplus funds of the Company, terms and conditions of borrowings from banks/financial institutions, etc. and also decides, approves and confirms such other matters of operational nature.

CSR Committee: The CSR Committee formulates and recommends to the Board, a Corporate Social Responsibility Policy, recommend the amount of expenditure and monitor the Corporate Social Responsibility Policy of the Company from time to time.

Stakeholder Identification& Prioritization

Employees Recruitment process

Customers Customer & market segmentation

Supplier / Vendors / Contractors / Partners Contractors qualification and empanelment

Vendor qualification and empanelment process

Community Key community 10kms of radius around project sites

Community mapping is done and prioritized scientifically through external agencies such Partner in Change, TISS, NIMMS etc.

Regulators & Civil Society During Stakeholder mapping and Risk Workshops

Stakeholders Key topics and Concerns

JD/ JV Partners Addressing environmental issues, community concerns

Suppliers / Contractors Delivery performance, Partner Satisfaction Rating, Reduction in Rejection, Quality Rating, Safety Rating, green procurement, Affirmative action deployment-increase in No. of SC/ST entrepreneurs and SC/ST workers

Architects / Consultants Efficient Techno Economic and environment friendly (Green Building) Design, Implementation of Design Intent in the Final Product, Creating Design Differentiators for the products, Approvals of the Projects

Brokers Higher Velocity, Identification of consumer needs & requirements, Promotion of green buildings

Other Consultants Quality, Cost, Delivery performance, People Capability, Green Building Certification

Stakeholder Engagement

Method Mode Frequency

Employees Surveys External- third party Once in year

Customers 1. Surveys 1. External- third party 1. Once in a year

2. Senior management meeting 2. one to one interaction 2. As per customer visit plan depending on handover

Vendors / Partners 1. Meetings 1. one to one meeting 1. Quarterly

2. Annual function 2. Gathering in presence

of MD & senior executives

Community 1. Need assessment survey 1. External – third party 1. Annual

2. Community mapping 2. External – third party 2. Annual

3. Community need satisfaction 3. External – third party 3. Annual survey 4. One to one 4. Need based

4. Informal meeting 5. Online 5. 24 x 7

5. Access to senior management through emails

12 sustainability report 2013-14This page covers GRI G4 General Standard Disclosure G4-24, G4-25, G4-26, G4-27


Ethical behavior is promoted and assured through the management of business ethics process. The process is supported by an Ethics structure headed by the MD & CEO, Head HR as the Ethics Councilor and Regional Ethics Councilors. Extensive awareness about Tata Code of Conduct, Whistleblower Policy, and Prevention of Sexual Harassment Policy is given to all employees and associates through various forums.

The Real Estate industry is highly regulated through

Inter nal Review of Finance, Legal, BD & Engg

rocess cor

Compliance tracking updates in checklist, based on Norms, Act,

Law, By-laws, Amendments,P rection and improvement

Anticipating changes and preparingaction plan to surpass the standard

requirement

Assurance to chairman/ BOD on legalframework & compliance

Quarterly report to MD & CEO and BODthrough Company Secretary

Pro-active auditsInter nal audits, Statutor y audits External

Process audit task force

Audit Repor ts and cor rective actionproposed by respective group

Review by Audit committee (Ref 1.2.2)

Financial - CFOCourt cases & Changes - Head LegalDue Diligence - Head Legal & Head BD

Statutory Compliance - Head Engg/ CHP & Head HR

Statutory & Legal compliance structure

BODMD & CEO

Process of Legal Compliance

licensing regime by authorities at local, state and central level. Our regulatory environment is governed by four levels: 1) Local Bodies (Gram Panchayats, ZillaParishads, Corporations, etc.) for licenses and permissions, 2) State level policies for resources like water, energy. 3) Statutorily applicable laws to run our business in the form of Central and State Acts and Laws. The company has well defined process to ensure the legal compliance at all levels.

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0

5

10

15

Nos

.

FY 13Ethical Concerns RaisedEthical Concerns Resolved

FY 14

14 14

7 7

This page covers GRI G4 General Standard Disclosure G4-24, G4-25, G4-26, G4-27

Sustainability Approach

The Tata Housing Board has consciously embedded sustainability into the organisational functioning. The Sustainability Vision adopted by the board, sets the leadership direction, integrating sustainability into the growth strategy of the Company. The board believes in an integrated approach of sustainability across the value chain of the organisation and the same is evident in the Corporate Sustainability (CS) Policy that was adopted by the board way back in 2010. The Managing Director role models in creating value based organisation driven by triple-bottom-line approach.

The sustainability elements are ‘building sustainability’, ‘profitable growth’, ‘reducing inequality’ and ‘rejuvenating

Sustainability Vision of Tata Housing

We would build sustainability into everything we do, so that our profitable growth reduces inequality and rejuvenates the environment. This inequality would mean the disequilibrium of all kind including social and economic

environment’. The vision ingrains sustainability into the growth strategy of the Company. It envisages profitable growth of the Company by sustainable means such as fair wage, fair labour practices, optimal use of resources, product responsibility, and responsible supply chain etc; which will generate reasonable profit for the shareholders after addressing the needs of all other stakeholders including communities. The growth fuelled by sustainability will eventually reduce inequalities in all spheres-the social, economic and environmental. There will be money to spend under CSR budget for creating employment and development in communities (social dimension), fair business practices including paying taxes on time, developing low cost and affordable housing across India for people at the bottom of the pyramid will lead to economic d e v e l o p m e n t ( e c o n o m i c dimensions) and also reduce regional inequalities. Green buildings through sustainable construction and other ecological initiatives will of course rejuvenate the environment.

Materiality analysis

During the reporting period, we undertook a structured materiality analysis in order to identify and prioritize aspects that are key to our sustainability. Revisiting our materiality allows us to take into account the evolving understanding of sustainability and current business strategy. Our materiality analysis process was guided by the GRI guidance on ‘Process for Defining Reporting Content’, which includes identification, prioritization, validation and review. More specifically the following key steps were undertaken to arrive at our prioritized material aspects:1. Review of the Company’s

sustainability vision, policies and strategy

2. Analysis of key sustainability issues in the global realestate sector to identify the materiality universe

3. Questionnaire based survey of the Company’s senior management for prioritization of aspects material toTata Housing

4. Based on prioritized list of material aspects, defining of the management approach and mapping of relevant standard specific disclosures.

Fig . 1a-2 : Tata Housing Leadership System

Sustainability

Stakeholder Requirements& Expectations

Set Direction

Learn & innovate

Motivate and empower People

CommunicateDirection

Plan and Align

Execute Plans

Drive High Performance

Develop People

VMV

5

Leadership

Customer Focus Agility

InnovationIntegrity

1

2

3

4

6

7

8

9

Tata Housing values

Tata Housing Leadership System

14 sustainability report 2013-14This page covers GRI G4 General Standard Disclosures G4-18 & 19

The five prioritized material aspects are briefly described below and detailed performance disclosures on these aspects are provided in the subsequent chapters of this report.

Environmental Sustainability: Green products and environmental sustainability is an integral part of the sustainability policy adopted by Company. In this respect, all the building projects developed by the Company are Green Buildings. All the housing projects in Luxury and Premium segments are designed in accordance to the IGBC Platinum or Gold rating and all the housing projects in Affordable and Value Homes Segments are designed in accordance to the IGBC Silver rating. Thus environmental sustainability is integrated into the business processes, leading to sustainable construction and reduction of environmental impact during the entire life cycle of the buildings. With more than 55 million square feet of IGBC registered green building foot print, Tata Housing is one of the largest green building developers in India. As part of environmental sustainability, we

have adopted policies and management systems focusing on the carbon abatement, natural resource conservation, water use efficiency in construction, waste reduction and energy efficiency.

Social-economic Development: As part of our commitment to encourage socio-economic development within our local communities, we have adopted CSR Policy, Affirmative Action Policy and Supply Chain Diversity Policy. The CSR policy provides two levels of CSR budgeting- one at the corporate level and the other at the projects (construction sites) level. At the corporate level, 1 % of the net profit of the preceding year is earmarked as CSR budget. At the project level, Rs 6 per square feet of saleable area in case of premium and luxury housing and Rs 4 per square feet of saleable area in case of affordable and value housing, divided by the project span in years, is kept aside as annual CSR budget. While the corporate CSR budget is aligned to profit (shareholder value), the project level CSR budget is to be spent every year, irrespective of profit or loss (stakeholder value). In this manner, the CSR spend

every year, on an average is more than 3 % of the net profit of the Company. The CSR committee headed by the Managing Director & CEO reviews the CSR performance on a quarterly basis. The Company’s Board reviews the CSR performance on a yearly basis. Providing low cost & affordable housing and procuring from locally based vendors are two other significant ways in which we promote socio economic development in the society. This has approach has been suitably modified effective from 1st April 2014, keeping in mind the regulatory environment on CSR.

Employee Delight: “People” is an important element of sustainability and an enlightened, engaged, empowered and motivated employee base is critical to the sustainability of business. Employees are our most significant assets. The organizational efforts are aimed at making the employees delighted by anticipating & addressing their needs and by proactively providing solutions& supports to them. Apart from competitive benefits, the organizationprovides an envious learning environment and has a very unique employee value proposition.

Health & Safety: The promotion and maintenance of the highest degree of physical, mental and social well-being of workforce has been one of the priority focus areas of the organization. Safety excellence is a never ending journey and we are committed to work untiringly to realize the ultimate goal of ‘Zero Accident’.

Awareness training for employees at Boisar on Sustainability Approach


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This page covers GRI G4 General Standard Disclosures G4-18 & 19

Mission &VisionOur turnaround, numerous achievements over the years in every sphere, the awards, accolades and recognitions achieved are the outcome of the elements of sustainability ingrained in the vision, strategic direction and drive of the leadership.

The SLT (MRC members and Functional heads)takes a lead role in driving the organization through 9 step Leadership System to set the direction, to communicate and align the entire organization to achieve the sustainability Vision and Goals.

The mission of the organisation is “To delight our customers by providing quality life spaces through continuous innovation”. The sustainability elements are ‘customer delight’, ‘quality life spaces’ and ‘continuous innovation. The Company has been continuously innovating towards developing eco-friendly houses in Luxury, Premium, Affordable& Value segments catering to the needs of different strata of the society capable of delighting customers. For its efforts towards environmental

sustainability Tata Housing was conferred the Golden Peacock Eco-innovation award in the year 2012-13. Our continuous innovation leads to creation of quality life spaces which results in delighting customers and sustainable business.

Our mission of providing quality life spaces are embedded in the operations which impact health, safety and environment asshown below

Operations Health Safety Environment

Buildings in Use Enhanced cross ventilation, Designed safely for differently CFC-Free Equipments, lux levels and ambient air abled, firefighting systems, Minimum Energy Performance, quality, fitness centres, emergency preparedness Energy efficient and water efficient isolated smoking zones plans buildings, Landscaping with native

tree species, effect, waste water Organic Waste Management

Building while Health care centres at Strengthen safety governance Climate Change policy, EHS policy, being constructed construction sites with by- OHSAS certification of all Corporate Sustainability policy – Dedicated Medical new projects, Safety review by Reduction in carbon emissions, Practitioners, first aid CHP, RHE & PH/Safety walk carbon abatement, energy savings, provisions, Dedicated through, MRC Safety visits, etc Ambulance for emergencies, BBS on pilot basis, safety Tie ups with hospitals sensible planning at design stage & safety sensible contracting

Equipment Safe practices for operating Use of highly energy efficient equipments as per OHSAS equipments like pumps with more certification than 60% efficiency and motors with more than 75% efficiency

Materials & Low VOC paints and Use of green materials - rapidly Natural materials, Less energy renewable wood, fly ash, AAC Resources intensive, Less Polluting blocks, porotherm blocks, gypsum plaster, Conservation of natural resources like soil conservation, rain water harvesting, solar water heater, solar street lights, tree planation, Materials with Recycled Content

Customer Centricity: Customer Centricity is the focus area of our approach. We believe in walking a step ahead of competition and a step closer to customer and deliver him the unique brand

experience. We understand, Companies that can shift their focus from commodity to customer will have the strategic advantage. We are building a customer-centric organization by

recognizing actionable market segments, implementing segment-specific strategies, responsible products and expanding market share.

16 sustainability report 2013-14This page covers GRI G4 General Standard Disclosures G4-18 & 19

SN Name of the Policy Sustainability elements

1 Corporate Social Aligned to triple bottom line – Social, economic & environmental dimensions – integration Responsibility Policy into business, meeting stakeholder expectations, beyond compliance, climate change, energy & water conservation, protecting ecology, sensitivity to biodiversity, conserve, restore & enrich environment systematically, optimum use of resource during construction, business ethics

2 Affirmative Action Aimed at social equity- equal footing for socially and economically disadvantaged Policy sections of the country at large and specifically the Scheduled Caste and Scheduled Tribe communities - Social dimension

3 Climate Change Adopting environment-friendly technologies, business practices and innovation, while Policy pursuing their own growth aspirations and the enhancement of shareholder value – Environmental Dimension

4 Quality Policy Continuous improvement, ethical practices, engagement with internal & external stakeholders (Employees, suppliers & customers) , surpassing regulatory & statutory standard – Economic dimension

5 Employee Engaging with employees for social & environmental causes – Social dimension Volunteering Policy

6 Environment, Health Workplace Health & safety responsibilities, high standards of protection of our employees, & Safety Policy environment, properties, equipments. Exceeding recognised standards on EHS practices – Social, economic & environmental dimensions

7 Information Security Safe guard vital data and information - Economic dimension Policy

8 Gift Policy Ethical business practices – Economic & social dimensions

9 Whistle-blower Policy Ethical & good Governance practices – economic & social dimensions

10 Tata Code of Conduct Ethical practices and value based business- social, economic & environmental dimensions

11 Policy on Prevention Create and maintain a healthy, safe and productive work environment, free from Sexual Harassment discrimination and harassment – Social dimension

12 United Nation Human Rights, Labour practices, environment, Anti-corruption – Economic, social and Declaration on environmental dimensions Global Compact

13 Supply Chain Responsible sourcing, social equity, gender equity - Economic, social and environmental Diversity Policy dimensions

14 Sustainability Charter Ethics & governance, stakeholder engagement & risk management, sustainability direction, green operations, eco-friendly & disable friendly designs, landscape protection, green procurement, water & energy efficiency, emission, effluent & waste management, health & safety, labour relations, biodiversity, community care - Economic, social and environmental dimensions

Over the years, Tata Housing has adopted newer and greener technologies in line with its mission of providing quality life spaces through continuous innovation.

Innovation in eco-friendly technologies for the various product segments adopted byTata Housing over the yearshave been summarized below.

PoliciesCS Champions training session on Sustainability Approach at Mumbai


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The various approaches undertaken by Tata Housing in support of its policies and strategies are given below

Area Elements FY 11-13 FY 13-14 Result

Environmental Environmental a) Green products & a) 16 Business linkage Carbon abatement Wellbeing sustainability through services as a part of green initiatives launch Green Building carbon footprint project cycle (Ex - Use (Ex - Usage of Tree Plantation mapping & abatement of Fly Ash, Use of Aluminum Form work Green Procurement a) Green Products & diamond wire cutter instead of wood) Services b) Bio-diversity for excavation etc.,) b) Partnership with conservation b) Tree Plantation WWF - Red Panda / Tiger conservation, Wetland development etc., in Arunachal Pradesh, Sikkim & other part of India; Partnership with Gujarat Govt to develop Thol Bird Sanctuary. c) Snow Leopard conservation campaign. d) Water footprint mapping and conservation.

Social General/SC-ST - Launch of a) TAAP CSR - SAMARTH Wellbeing Community SYNERGIZERS (Ex-Entrepreneurship SRIJAN, SWACHH

a) Education Tata Housing with EDI-Ahmedabad, & SPARSH

b) Employability Employee Remedial coaching

c) Entrepreneurship Volunteering Vasind) b) SAMARTH -

d) Employment Initiatives Skill Development

e) Toilet & Sanitation Ex –Partnership

f) other Infrastructure (with Pipal Tree, support Labournet & Udyogvardhini) c) SRIJAN - Educational Development (Partnering with schools) d) SPARSH - Community Care (Ex - Community Hall at Boisar). e) SWACHH - Schools & Neighborhood Sanitation (Ex - Sanitation drive & construction of toilets Environmental Sanitation Institute (Ahmedabad)

f) Synergizers – 90% of the employees are volunteers (2013-14)

Economic 1) Low cost and a) Shubh Griha a) Partnership with Vendor Wellbeing affordable housing housing for the lower Habitat for Humanity development solutions 2) Economic strata of the society India for housing empowerment of local b) Sourcing from solutions for the poor. communities local communities b) Developing local 3) Economic Value (Sand & aggregates) entrepreneurs in enhancement c) Rise of property & construction related Income level trades (Ex - Training enhancement for program in local community. Bhubaneswar, Chennai, Ahmedabad and Nasik).

Sustainability Approaches & initiatives


Sustainable TechnologiesThe Company believes in adopting latest eco-friendly technologies in construction. It is one of the few in India to have taken many technological initiatives aimed at eco-friendly construction includingthe following:• Use of Pre-cast & RCB

technology for structure which reduces cement, steel and improves quality and speed

• Use of sustainable technology in infrastructure like Terrazyme roads, Graviloft and Gabion retaining walls and bio-char

• Use of AAC blocks, Fly ash Blocks along with readymade cement free bonding material and plaster for masonry across sites

• Use of cut and bend rebars and welded wire rebars

• Use of Rapid wall technology Awareness session for employees at Sec 113 project on Sustainability Approach

Mr Anil Kumar(third from right) from Tata Projects andMr Virendra Gupte(2nd from right) from Tata Internationaladdressed the CS Champions on Sustainability


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Brotin BanerjeeMD & CEO

Date: 01/04/2012


Environmental Sustainability

Efficient Resource use is an inherent element of green building construction. Green design and construction are also important elements of the company’score strategy.

The energy efficiency measures includes following:

The company has a robust Environmental Management System and Environmental Sustainability is one of the focused CS intervention areas. We have adopted various environmental processes and pracices both within and outside the value chain.

Resource use efficiency

Passive Design Measures: Energy efficiency

Solar Light Fixtures - Solar street lights Minimum 60% efficiency for pumps of capacity greater than 3 HP andISI rated pumps for others

Use of solar water heaters Minimum 75% efficiency for motors of capacity greater than 3 HP and ISI rated motors for others

Efficient Luminaries & Lighting Power Density Use of BEE star rated appliances (ACs, computers, etc.)

Level controllers in overhead water tanks Use of CFL/LED/T5 in lieu of normal tube light at site office buildings

Energy efficient lifts with group control Optimizing use of DG set - Inverter Provision for eliminating usage during night time DG

Gabion Wall in Promont, Bengaluru


GHG Emissions Management

Resource efficiencyOur resource conservations measures involve the following:

More than 70% of the materials (by cost) used Use of fly- ash in concrete and Gypsum plastering, are local materials transported within 500kms resulting in reduction of cement consumption.radius. The recycled content of the materials isat least 20% of the total materials by cost.

Materials with Recycled Content Use of Couplers eliminating lap lengths resulting in savings of steel consumption.

Local Materials within 500kms radius Use of Mivan Technology resulting in reduction of cement, sand and water consumption.

Waste ManagementWaste Reduction during Construction - The Organic Waste Management - The organic waste construction waste at sites is reused at site generated during construction and post construction will only. About 75% of the waste generated is be converted to manure using organic waste convertors avoided from sending to landfills. at sites.

Tata Housing is committed to do the following while pursuing its growth aspiration and creation of shareholder value:

• Set challenging goals for adopting green technologies and set goals for innovation

Water efficiencyThe water efficiencymeasures includes following:

Rainwater Harvesting at least 50% of total Water-efficient Irrigation management systemsexposed roof area - Ground water recharging

Water efficient Flow fixtures - Low Flow fixtures Grey Water Treatment- use for construction, flushing and irrigation

Minimum Turf area in total landscaped area STP water being used for Construction Purpose after treating the same to Tertiary level at site.

Plantation of Drought Tolerant Species on at Usage of Curing compound for vertical curing for reduction least 25% of total landscape area in water usage

Tata Housing initiated water footprint accounting in FY13-14 and the validation of water

footprint of Tata Housing by external assurance agency is under process. In line with water

management strategy, the company has taken various initiatives to conserve water.

• Reduce carbon footprint • Lead in advocacy and shaping

of regulations in realestate sector

Tata Housing is conducting its carbon footprint since last 4 years.The carbon footprint is

Scope wise Carbon Footprint Year 2013-14

Absolute Emissions tCO2e

Scope 1 Scope 2 Scope 3 Total

357 4,173 6,064 10,594

carried out as per the WRI/WBCSD Guidelines. The emission sources included in the carbon footprint of organization are Scope 1, Scope 2 & Scope 3.


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Carbon abatement drivers 2013-14

Car Pooling while coming to office / meetings 71

Bus / Railway Travel while coming to office 47

Video Conferencing 32

Rail travel instead of air travel 14

Use of star rated appliances / energy savings 25

Use of CFL/LED in lieu of tubelights 24

Use of solar lamps at project sites 8

Diesel saving 0

Light off policy during lunch & 7.30pm 9

AC's at 24, Optimising of tubelights 4

Change of tubelights to LED/T5/CFL 19

Tree Plantation 330

Paper Saving (e-billing, sms, scanning) 2

Fly ash, Gypsum / GGBS use (Cement saving) 7512

Steel couplers use (Steel savings) 281

Cement savings (Concrete savings) 1148

Total 9526

Carbon Abatement drivers and the carbon abated (tCO2e Saved)

Carbon Abatement MeasuresTata Housing has taken target to abate the carbon footprint of previous year by 10% year on year basis. The following measures are taken to achieve carbon abatement target

Carbon Footprint (tCO2e) Year 2012-13 8260

Carbon Abatement (tCO2e) Year 2013-14 9526

% Achievement in Carbon Abatement Over last year 87%

Description

Direct (Scope - 1) emissions

Diesel used in DG for generating electricity for site office

Diesel consumed by company owned car

Indirect (Scope - 2) emissions

Purchased electricity from Electricity board

Indirect (Scope - 3) emissions

Diesel consumed in Grading by contractor

Diesel consumed in Excavation by contractor

Diesel consumed in Concreting by contractor

Diesel consumed in DG set (Structural Fabrication) by contractor

LPG consumed during gas cutting (Structural Fabrication) by contractor

LPG used in canteen/pantry for cooking by contractor

Diesel consumed in Travel – Contractor

Diesel consumed for Cement transportation by THDC (inbound)

Diesel consumed for Steel transportation by THDC (inbound)

Diesel used for Water transportation by tanker by contractor

Diesel used for Internal transportation of material (cement/steel) using trucks by contractor

Employee Business Travel (Air & Car travel )

Employee Travel to office from home by various mode


Tree Plantation

Water Footprint

Water ConservationWater Footprint Assessment Trainees withMs Alka Upadhyay(Trainer) of TQMS

Employees Planting Trees

Reduce transport by procurement of local sand, Reuse materials to reduce transport of virgin materials materials aggregates, etc

Reduce transportation materials by optimizing materials Rail travel instead of air travelconsumption - steel, cement & concrete

Reduce use of transport within site by optimizing use of Reduce travel through use of audio - video conferencingRMC, planning of material handling (5S)

Reduce material handling by use of fly ash and AAC blocks Use of efficient equipments

Reduce transportation of fresh soil by conserving top Use audio & video conferencingsoil layer

Reduce transportation for reclamation materials by usingdebris generated for backfilling

Parameter FY12 FY13 FY14

Absolute Water footprint 34921 49494 61968

Measures to reduce Carbon footprintTata Housing has taken target to reduce specific carbon footprint by 2% year on year basis. It has identified and focused on the carbon footprint reduction measures as below:

The company has studied its direct water footprint across project sites. It has used the methodology developed by Water Footprint Network. The water footprint is calculated based on the design mix parameters.

EnergyEnergy Consumption

Year Direct Energy (GJ) Indirect Energy (GJ) Total Energy (GJ)

2013-14 69669 15659 85328


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o of

Tre

es p

lant

ed

FY 10 FY 11 FY 12 FY 13 FY 14 FY 15(P)

50340 477

5033 50805589

0

1000

2000

3000

4000

5000

6000

Wat

er in

Tho

usan

d Li

tres

FY 13 FY 14 FY 15(P)

52617

56212

61833

48000

50000

52000

54000

56000

58000

60000

62000

64000

Materials & Resource Management

Green Building Certification

Material consumption (Year 2013-14)

We are mitigating various environmental impacts through implementation of green building norms.

Material Unit of Measure Quantity

Cement Tonnes 83724

Steel Tonnes 24855

Following are some of the green initiatives undertaken as part of our materials and resource management:

• More than 70% of the materials (by cost) used are local materials transported within 500 kms radius.

• The recycled content of the materials is at least 20% of the total materials by cost.

• Local Materials within 500kms radius

• Use of fly- ash in concrete and Gypsum plastering, resulting in reduction of cement consumption.

• Use of Couplers eliminating lap lengths resulting in savings of steel consumption.

• Use of Mivan Technology resulting in reduction of cement, sand and

water consumption. • Screening & reusing of mortar

debris at site • Bio-char technology for

organic waste

Water Footprint Assessment Training for Climate Champions at Mumbai

Project/Site Certification Agency Certification statusAhmedabad IGBC Pre-Certified - GoldAmantra, Mumbai IGBC Pre-Certified - GoldAquila Heights, Bangalore IGBC Certified - GoldAriana, Bhubaneswar IGBC Pre-Certified - GoldAveza, Mumbai IGBC Pre-Certified - GoldBoisar, Mumbai IGBC Pre-Certified - GoldCrescent Lake Homes, Chennai IGBC Pre-Certified - GoldEden court, Kolkata IGBC Applied for Final CertificationInora Park, Pune IGBC Pre-Certified- GoldLa Montana, Pune IGBC Pre-Certified- GoldMyst, Kasauli IGBC Applied for Pre-Certified - GoldPeenya, Bangalore IGBC Applied for Pre-Certified - SilverPrimanti, Gurgaon IGBC Pre-Certified- GoldPrive, Lonavla IGBC Pre-Certified- PlatinumPromont, Bangalore IGBC Applied for Pre-Certified - GoldRaisina, Gurgaon IGBC Pre-Certified - GoldVasind, Mumbai IGBC Pre-Certified - GoldXylem, Bangalore USGBC Certified - Gold


Greening young minds in Sikkim

The company implements its biodiversity conservation projects in partnership with WWF-India. The initiatives include the following:

Bio-diversity conservation in mountain landscapes in Khangchendzonga Landscape in Sikkim and Western Arunachal Landscape in Arunachal Pradesh. The programmes here include - a) Greening Young Minds through Environment Education b) Red Panda Conservation c) Developing Strategies and generate awareness to sustain ecosystem services of high altitude wetlands d) Strengthening springshed conservation.

Tiger conservation measures in six tiger landscapes of India such as 1) The Terai Arc landscape, 2) The Sundarbans Lanscape, 3) The Satpuda-Maikal Landscape, 4) The North Bank Landscape, 5) The Kaziranga Karbi Anglong Landscape and the 6) The Western Ghats Landscape. The Company supplements the protection capabilities of government forest field staff, by training and by giving protective gears and thereby help to curb poaching of tigers. Patrolling equipment such as GPS units, Compass, binoculars, digital

camera, LED torches, winter jackets, trekking shoes, rucksacks, mosquito nets, rain coats, patrolling vehicle etc are provided to frontline staff in tiger reserves, national parks, sanctuaries etc.

Snow Leopard Conservation in Ladakh Region of india. The two areas identified under the Red Panda conservation initiatives are KCL (Khangchendzonga Landscape) and WAL (Western Arunachal Landscapes) and both regions are rich in biodiversity supporting many river systems, wetlands and glaciers. These regions are home to many endangered species of flora and fauna other than the Red Pandas. The activities undertaken in the two regions are long-term and include education and awareness initiatives, Red Panda conservations efforts and development of strategies for sustainable eco-system services in high-altitude wetlands. The company has also initiated the ‘Snow Leopard Conservation’ in the Ladakh Region.

The ‘Greening young minds through Environment Education’ initiative works towards spreading environmental awareness amongst school children, school teachers and

Vehicles for government forest department frontline staff

Biodiversity Conservation / BIG (Beautiful is Green)communities through posters, booklets, notebooks and workshops etc., highlighting the environmental sensitivities of the region. Similarly ‘Nature Camps’ are organized for teachers in Sikkim to cover the issues related to biodiversity in Sikkim. During the first year, 3 teachers training camp were organized which had an outreach to 45 schools and participation of 74 teachers. Awareness programs with students had an outreach to over 500 students from 20 schools. Posters giving information on red panda, rhododendrons and pheasants of the state were also developed and distributed. These posters were designed for teachers to use as an interactive teaching aid to impart knowledge on Sikkim’s biodiversity to students in their classes. As regards highlights of the activities of the quarter ending 31st March 14, World Water Day was celebrated in collaboration with Sikkim Institute of Rural Development (SIRD), at Jorethang South Sikkim, on March 22, 2014. A total of 76 teachers from 56 schools from all four districts of Sikkim participated in the programme along with Panchayat members. This year with the objective of introducing the book on springshed conservation to schools, the programme was planned mainly targeted at teachers.


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During the day’s event teachers actively participated in various contests like quiz, poetry recitation and debate that were organised for them. Teachers talked about the importance of water and expressed it through poetry recitation, and the best three poetries were adjudged as winners. Similarly the teachers were made aware about the importance of biodiversity of Sikkim and their threats through the quiz contest, which was organized between the different districts. North Sikkim was the winner of the competition followed by East Sikkim, South Sikkim and West Sikkim.

Debate competition was the highlight of the program which was on the topic “Bottled water - More harmful than safe?” The educational booklet on springshed titled – Springs of Like, A journey with Suntali Dhara (spring) was also released by Secretary, Rural Management and Development Department during the occasion.

Protecting animals like Tigers and Red Panda not only prevents their extinction, its impact

is felt on the habitat they thrive in. Tata Housing has embarked on protecting the rich and diverse eco-system of the Indian North East, home to red panda, as part of its sustainability strategy. Red panda is the indicator of the health of temperate forests. A healthy red panda population indicates undisturbed temperate forest with oak, conifers and rhododendron interspersed with bamboo. Red panda is found in four states of India – Sikkim, Arunachal Pradesh, Meghalaya and West Bengal. Major threat to red panda survival is poaching for its skin and also capturing of cubs for pets. Red panda shares its habitat with globally threatened species like musk deer, gaur, clouded leopard, common leopard and satyr among others. Through its tie up with World Wide Fund for Nature – India, Tata Housing helps in implementing management plans to secure the red panda habitat. Indirectly, this helps in the conservation to other speciesas well.

The good news is that strict protection accorded to wildlife by

the local community after the formation of the Community Conserved Areas (CCA) seems to have had a beneficial effect on animal populations, including the rare red panda in a few zones.

As part of the Red Panda Conservation project, a study was conducted during 2012-13 in the conservation sites at Mandla and Jung area in the Kameng and Tawang districts of Western Arunachal Pradesh. The study included a field survey assessing the presence of Red Pandas in the selected areas, analysis of data on GIS(Geographic Information System) domain and development of distribution maps and supporting conservation and management of the Red Panda population and its habitats. WWF-India, the partner organization that conducted the survey found indirect evidence of Red Panda presence in some of the areas and direct/indirect evidences of other wildlife like barking deer, Asiatic black bear, musk deer, Himalayan serow, yellow throated martin and common leopard. The basic methodology followed involved field surveys in strategic locations, semi-formatted questionnaires and interviews with villagers.

In Arunachal Pradesh, baseline data on red panda status and habitat was generated through field surveys in Tawang and West Kameng districts. Between December 2012 and February 2013, a total 0f 83 plots were sampled in Pangchen valley of Tawang district for presence -absence and habitat status of red panda, covering roughly 10 sq km in Pancheng Lakhar CCA. The

Awareness on ‘avoiding mineral Water Bottles’ in Sikkim


results included direct sightings on four occasions. Between May and June 2013, 32 plots were sampled in Mandala-Naga GG of West Kameng district covering three different sites to prepare a conservation plan for Indian Army. Between November and December 2013 of 36 plots were sampled in lower portions of Thembang Bapu Community Conserved Area, covering roughly 5-6 sq. km to study Red Panda presence and habitat. During the quarter ending 31st March 14, our

partnership project collected Red Panda presence/ absence and its habitat information from PLUMCCA of Pangchen valley. We undertook survey in between February and March 2014 and surveyed 64 plots covering around 8 km2. It is mostly un-surveyed forests of PLUMCCA. WWF-India is in process of compiling data collected during this period and it seems there are Red Panda evidences in most of the plots surveyed.

A survey team in action in PLUMCCA

Table placed below show some of the other species found direct sighting and sign encountered between October 13 and March 14:

Sr Direct Sighting Sr Sign encountered

1 Goral 1 Leopard Cat

2 Himalayan Weasel 2 Red Panda

3 Pike 3 Serow

4 Red Panda 4 Goral

5 Barking Deer 5 Asiatic Black Beer

6 Himalayan Porcupine 6 Yellow throated marten

7 Smooth-Coated Otter 7 Hill Patridge

8 Hoary-bellied squirrel

9 Himalayan squirrel

10 Arunachal Macaque

11 Wild boar

12 Himalayan Monal

13 Black-necked crane

14 Satyr's Tragopan

15 Khalij Pheasant

The company also engaged in developing strategies and generating awareness to sustain ecosystem services of high altitude wetlands. This programme has been undertaken in Tawang district of Western Arunachal Pradesh and Gurudongmar Lake regions of North Sikkim district in Sikkim and includes strengthening the conservation and management of Bhagajang wetland complex in WAL, strengthening Springshed Conservation, supporting

initiatives for fuel wood reduction in WAL, initiating dialogue with the government for a suitable policy to support the community engaged in wetland conservation in WAL, documenting and creating awareness on the ecosystem services of Gurudongmar Lake amongst the stakeholders in KCL, management of garbage at Gurudongmar and villages downstream in KCL, and strengthening initiatives for Tsomgo Lake management with PSS (Pokhri Sanrakshan Samiti)

in KCL.

During the calendar year 2013, in Khangchendzonga Landscape support from Tata Housing has helped strengthen WWF-India partnerships with both Government and non- government partners. Partnerships with the Pokhri Sanrakshan Samiti for Tsomgo lake conservation and the Lachen Tourism Development Department in Lachen could be enhanced with this support by involving them in various initiatives.


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In Lachen, the initiative for setting up waste management through household segregation was strengthened with awareness programmes conducted in cooperation with the Lachen Dzumsa and LTDC. The resource recovery center was set up for maximum segregation of discarded wastes. A map for Lachen in the form of signage showing important places from Mangan to Lake Gurudongmar was prepared and installed in Lachen Village for the visitors visiting Lake Gurudongmar. In Arunachal Pradesh, biodiversity in and around the Bhagajang Wetland Complex was documented. 45 (5m x5m) quadrates area was surveyed across Bhagajang wetland complex covering roughly 8 sq km between August and September 2013. The quadrates plots range from 4047 masl to 4348 masl covering alpine vegetation forming krummholz and meadows, dotted with lakes and broken by high barren ridges. It recorded more than 60 plant species in Bhagajang complex out of which 41 species recorded from sampled quadrates. Developed a checklist on medicinal plants reported from Bhagajan wetland complex. Under our Bhagajang Wetland complex conservation in Arunachal Pradesh, a detailed documentation carried out during the quarter ended 31st March 14, and subsequently conservation actions are undertaken towards biodiversity management. Capacity building programme with the local lamas as well as pilgrims for improved management of the complex were undertaken. Some of the activities undertaken during the quarter include a) Installation of signage in Sela Pass- Sela pass

is a popular tri-junction and falls on the way to Tawang on the NH 13. We have installed a signboard of Bhagajang wetland complex in Sela pass to create awareness among the people passing through Sela pass and b) We also presented our Bhagajang wetland conservation efforts in a student’s conference in Nagalanda called Young Ecologists Talk and Interaction (YETI)- a popular student’s conference. It helped disseminating our efforts by way of posters and speed talk.

Additionally, through these awareness programmes the company helped to establish an important link between the unique biodiversity of the region, eco-tourism and need for efficient waste management. Awareness programmes were also conducted with army ‘Jawans’ who were educated about the local biodiversity, importance of wetlands, solid waste management and the diverse wildlife of the local area.

A survey to understand and enumerate the biodiversity of the cold desert area of North Sikkim, particularly around the Gurudongmar Lake catchment was undertaken in September. The

main species observed were Tibetan gazelle, blue sheep, Tibetan sand fox, red fox, Tibetan argali, woolly hare, marmots, etc. This survey was undertaken as part of the ongoing snow leopard survey work in the same area by the team, the results from which will be compiled into a booklet that documents the biodiversity of the cold desert of North Sikkim for awareness generation. On February 1 – 2, 2014, WWF-India, as a part of our project, partnered with LTDC and Lachen Dzumsa for organizing the village festival, coinciding with World Wetlands Day at Lachen in which the entire population of Lachen comes together. This gathering of the village was used as an opportunity for awareness generation on biodiversity conservation and importance of high altitude areas. Lachen being a high altitude area, people are mainly dependent on firewood for heating purposes and other household work. WWF is working for promotion of bio – briquette, an alternative to fuel wood for reduction of this dependency on fire wood from the forests. For this, a demonstration on making of bio briquettes was made to the Lachen community during the Village Festival.

Cleanliness drive has made Tsomgo Lake more beautiful


In the first year two awareness programmes were organised involving the teachers and students of 3 North Sikkim schools (Chungthang, Lachen and Lachung) which had participation of around 280 students. An important achievement was also garnering support of the Travel Agents’ Association of Sikkim (TAAS) and Sikkim Hotels and Restaurant Association (SHRA) for the bottled water ban in Lachen, through a consultative process.

Strengthening spring shed conservation:

In collaboration with the Rural Management and Development Department (RMDD), 22 springs have been identified in east, west and south districts respectively for regular monitoring. Discharge measurement of each of these springs is being monitored every month by the respective field

Snow-Leopard Conservation

Snow Leopard is one of the important species in balancing the ecosystem in snow-clad mountains yet it is one of the least studied and most endangered species. Snow leopards population is estimated at 400-700 in India out of 7,000 worldwide. They are found across 1.3 lakh sq km in Jammu and Kashmir, Himachal Pradesh, Uttarakhand, Sikkim and Arunachal Pradesh and collectively we can work on creating awareness and conserve this allusive specie. In this regard, Tata Housing has partnered with WWF-India and working for conservation of snow leopard in Ladakh region.

Ms Madur Das of WWF-India appreciatingTata Housing-WWF India partnership for Bio-diversity conservation in the BE Nite celebration 2013

Resource persons from Sikkim interact with villagers at Lanku Valley,Darjeeling on springshed conservation

facilitators of that area since November 2013. Long term comparative data of these springs shall show impact of the springshed conservation work undertaken by RMDD.

In Lanku Valley, Darjeeling, training on springshed management was conducted on January 12 -13, 2014. A total of 51 participants from the village attended the programme in which resource persons from Sikkim informed them about the springshed initiative of Sikkim through presentations. The different types of springs and their geohydrology were also explained to the participants in a simple manner.


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Socio-economic Development

Providing eco-friendly residential housing at affordable price and also providing value homes at a very low cost stems from our desire to serve the people at the lower half and bottom of the pyramid. The value home portfolio is branded as ShubhGriha. We believe there is a huge economic opportunity in serving the underserved in tier-1 and tier-2 cities of India, by offering them best in class eco-friendly as well as affordable and low-cost value homes at a reasonable price. Such housings not only have less impact upon the environment, but also save a huge amount of money for its occupants during their life cycles in terms of energy and water bills.

We procure a significant amount of raw materials from local vendors, as per IGBC certification norms, there by generating economic prosperity of the local populace. We consider the vendors based within a radius of 500 kms as local vendors orlocal suppliers.

Tata Housing believes that the primary

purpose of business is to improve the quality of life of people in the

communities in which it operates. It creates

sustainable livelihoods and builds

communities through social outreach

programs in education, employability,

entrepreneurship development and also

by community infrastructure

development with special focus on

scheduled caste and scheduled tribe

communities-affirmative action.

Focused Areas of Interventions:

• Tata Affirmative Action Programme (TAAP) Employment, Educational development, Employability Enhancement and Entrepreneurship Development of people from the Scheduled Caste and Scheduled Tribe Community.

• Vocational Skill Development (SAMARTH - Enhancing employability, Enabling People-Tata Housing Skill Development Initiatives): Employability enhancement of the people other than SC/ST

• Educational Development (SRIJAN - Enlightening minds, Empowering masses - Tata Housing Educational Development Initiatives) : Remedial coaching and up-gradation of school infrastructure of schools in and around project sites

• Other initiatives including Community Infrastructure

Student beneficiaries and Social Workers from NGO Hamara Foundation with Mr Ashok Mohanty, Head-HR and other officials of Tata Housing


Development in and around project sites (SPARSH - Enriching lives, Expanding avenues-Tata Housing Community Care Initiatives): Repair, renovation, reconstruction and development of roads, community halls, play grounds etc, Addressing basic survival needs including relief & rehabilitation, addressing developmental disorders among children etc. Health & sanitation awareness, construction of toilets

Project Span - 5

Years

Stakeholder mapping and Community Need assessment

Action Planning and Implementation as per CSR strategy

NeedMatrix &

Governance, Monitoring & review mechanism

Community Need

satisfaction Survey

Assessment and Improvement in action

Planning

etc (SWACHH - Clean toilets, Green homes-Tata Housing Schools & Neighbourhood Sanitation Initiatives.

Community Stakeholder Mapping, Need assessment Survey, Need Fulfilment and Need Satisfaction Survey and R &A:

The geographical spread of 10kms radius from our project sites constitutes our key community. In case of TAAP and environmental

sustainability interventions though the priority is given to 10kms radius, the key community extendable to any part of India having SC/ST concentration and endangered biodiversity. The CSR interventions are determined / prioritized based upon the community need as explained in the ‘CSR planning and implementation’ as given below:

CSR Strategy Matrix

Social & Environmental Challenges

Unemployment among SC/ST youth

School drop-outs from among SC/ST children

Rapid urbanization in city outskirts, resulting in unemployment & social unrest

Lack of quality teaching and inadequate school infrastructure

Depletion of water tables

Human-animal conflict

Drying up of water systems

Endangered species

Under-developed public infrastructure like roads, sewage system , unhygienic public defecation etc.

Business Challenges

Shortage of construction workers-both skilled & unskilled

Lack of household services(salon, drivers, tailors etc.) in new projects

Shortage of skilled & unskilled labor

Social license to operate

Delay in getting environmental clearances

Unfavorable public perception about construction companies

Sluggish property appreciation due to in-adequate public infrastructure in the vicinity and sanitation issues

Strategic Objectives/Social Opportunities(integration of Business & Social challenge)

Skill training in construction trades generating employment among SC/ST and helping business.

Skill training in non-construction services generating employment among SC/ST and helping business

Skill training in construction and non-construction trades, helping business & generating employment

Providing quality education, there by gaining community confidence

Partnering with reputed brands like WWF; there by getting favorable perception and solving environmental problems

Rainwater harvesting, for long-term sustainability in construction

Developing infrastructure leading to economic development, community support and faster appreciation of property

Focused Interventions

Tata Affirmative Action Program-Employability, Education, Entrepreneurship, Employment(TAAP)

Skill Development(SAMARTH)

Educational Development(SRIJAN)

Environmental Sustainability(Beautiful is Green-BIG)

Community infrastructure development including toilets (SPARSH & SWACHH)


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Tailoring training to women in Peenya, Bengaluru Tailoring training to women in Bhubaneswar

Construction skill development training to workersat Promont, Bengaluru

Construction skill development training to socio-economically backward youth in Maharashtra

Ms Promita and Shweta from Innovation Unlimited receivingpartnership plaque from Mr Brotin Banerjee, MD & CEO

Supply Chain Diversity Policy was co-created with input fromrelevant stakeholders-Mr Milind Kamble, Chairman, DICCI,

in dialogue with company officials on Supply Chain Diversity

Stakeholder Engagement- Mr Brotin Banerjee, MD & CEO,handing over partnership plaque to Ms Sarika of

Sparsh Charitable Trust, Mumbai.

Mr Robins Duncan from Habitat for Humanity India receiving partnershipplaque from Mr Brotin Banerjee, MD & CEO in the BE Nite 2013


created a huge group of entrepreneurs who are not only doing good business but they are supporting the construction ecosystem and our business too. The Company helps them by providing business under its Supply Chain Diversity Policy.

The organisation assesses the effectiveness of the

deployment of resources by conducting various surveys.The following are some of the other results.

Year Location Partner No of SC/ST No of SC/ST youth youth trained started business

2012-13 Oragadam, Chennai EDI, Ahmedabad 32 20

2012-13 Bhubaneswar EDI, Ahmedabad 31 16

2013-14 Ahmedabad EDI, Ahmedabad 30 17

2013-14 Nashik Udyogwardhini 30 25

Total 123 78

2011-12(in Rs Crores) 2012-13 (in Rs Crores) 2013-14 (in Rs Crores)

Value of Employee benefits 68 92 114

Direct Tax contribution to 67 77 100Government-Economic Value Creation

Social and Economic Value Creation:


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FY 13 FY 14 FY 15(P)

2.772.78

2.85

2.70

2.75

2.80

2.85

2.90

3 Po

int S

cale

Society's perception on Societal Impact

FY 13 FY 14 FY 15(P)

27 27.3

28

24

26

28

30

3 Po

int S

cale

Contractors' Workmen's Satisfaction Score

70

80

90

100

Wages Canteen Toilets ElectricityTrainingMedicalSupport

Water

92%

88%

72%

99% 99%

95%

81%

Social Performance Awards

FY 13FY 12

No.

of A

war

ds

FY 14 FY 15(P)

4 4

5

3

2

4

6

Local Vendors development

FY 13FY 12FY 11 FY 14 FY 15(P)

255

417

478515

550

200

400

600

The Company has trained youth across India in various construction related trades in project sites during the year 2013-14. Considering the issue of skilled labourshortage the trained youth have considerably helped the business in enhancing productivity while being gainfully employed. The Company has also integrated its skill development training initiative with entrepreneurship development training initiative. It has thus

Community engagement in a village near Kalyan

Remedial coaching to students ofAnna Saheb Jadhav High School, Bhiwandi

Drainage Development in Patharghata, Kolkata

Computer skill development amongsocio-economically backward youth

Infrastructural support and computer teaching classesin Dasanapur School, Bengaluru

Remedial coaching to 168 tribal girls in Siripur School, Bhubaneswar

Infrastructural support and Remedial Coaching to tribalstudents of Sri Gadge Maharaj Secondary School, Bhatsai, Vasind

Socio-economically backward youth trained as Wiremen in Mumbai


Human & Economic Value Creation

Tata Affirmative Action Programme (TAAP)

Under TAAP, the company is trying to ensure all round development of scheduled caste and scheduled t r i b e c o m m u n i t i e s o f I n d i aunder different initiatives alignedwith Employment, Education, Employability and Entrepreneurship. The company believes in positive discrimination of SC/ST candidates and all other things being equal, preference is given to SC/ST candidates in employment.

As regards education, like earlier years, during the year 2013-14 too, 2 high value scholarships of Rs 70 thousand each were provided to

SC/ST students for higher technical education through Foundation for Academic Excellence and Access. 4000 SC/ST students were benefitted through various educational interventions.

A total of 2040 SC/ST youth were provided skill development training in various constructions related and vocational trades during the year 2013-14. More than half of them have already been gainfully employed / started their enterprises / income level enhanced. 49 SC/ST entrepreneurs have done business worth more than INR 18.29 Crores


HOUSING

Corporate Social Responsibility Expenditure

FY 13FY 12FY 11 FY 14 FY 15(P)

0.94

2.5

3.72

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Expenditure in Rs. Crore % of Net Profit % of Turnover

2011-12 2012-13 2013-14Expenditure in Rs. Crores 0.94 2.5 3.72% of Net Profit 0.6 1.88 3.23% of Turnover 0.09 0.25 0.32

Expenditure on TAAP

0

20

40

60

80

100

6.75

55

86

2011-12 2012-13 2013-14

SAMARTH - Skill Development Trainingto Youth (Number of Trainees)

0

1000

2000

3000

4000

5000

6000

99

2011-12 2012-13 2013-14 2014-15 2015-16

869

39825500

6000

Plan Actual

No of SC/ ST BeneficiariesActual

0

1000

2000

3000

4000

5000

6000

7000

8000

0

2011-12 2012-13 2013-14

47

6149

3100

with the Company during the year 2013-14.

Vocational Skill Development: The Company’s skill development initiatives have been branded as SAMARTH to give added focus and attention. Under SAMARTH, during the year 2013-14, a total of 3982 persons (including 2040 SC/ST persons) have been provided with skill development training under various vocational trades. More than 50% of these persons have been gainfully employed/started their enterprises/income level enhanced.

Educational Development:

Community Infrastructure Development:

Serving the under-served (Low cost housing):

UThe Company has presence in many locations of India including Mumbai, Lonavala, Pune, Ahmedabad, Gurgaon, Kasauli, Bengaluru, Chennai, Kolkata and Bhubaneswar etc and is now in the process of expanding its footprints to other parts of India across tier I and tier II cities. While Tata Housing focuses on premium and luxury houses, its fully owned subsidiary Tata Value Homes Ltd. (erstwhile Smart Value Homes Ltd) focuses on value and affordable housing segments. Approximately 25% of the product mix of the company consists of Value Homes (ShubhGriha) and Affordable Homes (New Haven), catering to the housing needs of the lower-half of the pyramid, a cause immensely dear to the philosophy of the

Company. There is always a huge opportunity lost in selling value homes at a cheaper price to customers who cannot afford housing at the prevailing market

Community Hall at Betegaon, Boisar

rates. Yet Tata Housing has been serving the marginalized groups, who have less income through its ShubhGriha offerings.


2012-142011-122010-11 2013-14

1501090

6400

10000

0

2000

4000

6000

8000

10000

12000

Students and Schools Supported under SRIJANNo. of Students No. of Schools

2010-11 2011-12 2012-13 2013-14No. of Students 150 1090 6400 10000 No. of Schools 3 9 34 35

SWACHH & SPARSHToilets (SWACHH) Community Infrastructure (SPARSH)

0

50

100

150

200

250

300

350

2

2011-12 2012-13 2013-14

9 10 19

315

28

Retail sales skill development training tosocio-economically backward youth in Gurgaon

Distribution of Sewing machines and Bicycles to Cured LeprosyPatients in Ahmedabad in the presence of Honorable HealthMinister Shri Nitin Patel and District Collector Mr P Swaroop

Sanitation awareness among villagers in Vadsar, Gujarat Toilet for under-privileged families in a village in Haryana

Mr Jayesh Patel, of our NGO partner Environmental SanitationInstitute, handing over toilet and sanitary utilities to a beneficiary

in a village near Ahmedabad

Toilet for villagers in Patharghata, Kolkata

Employee Volunteering 2013-14Location wise spread of Employee Volunteers

Location Unique Volunteers Total Hours Volunteering

Ahmedabad 44 866

Bangalore 67 610

Bhubaneshwar 29 382

Boisar 50 534

Chennai 31 264

Mumbai 201 2004

Delhi 84 576

Kalyan 26 286

Kasauli 16 248

Kolkata 27 282

Pune 78 590

Mulund 33 341

Vashind 27 240

Total 713 7223


HOUSING

NGO Partners in Volunteering Events of 2013-14Sr No Name of the NGO Location

1 HiralaxmiBhikhalal Banker ViklangPunarnivas Kendra Ahmedabad

2 Katraj School Ahmedabad

3 Habitat for Humanity India Mumbai

4 SnehSadanorphanag Mumbai

5 All Saints Home Mumbai

6 Sneha Sagar Mumbai

7 Hamara Foundation Mumbai

8 Urban Community Development Centre (UCDC) Mumbai

9 Victoria Memorial School for the Blind Mumbai

10 Ashalaya Orphanage Mumbai

11 CanKids Mumbai

12 Navjeet Community Centre Mumbai

13 Sparsha Charitable Trust Mumbai

14 ZP school at MorawanePada,Khatiwali. Vasind

15 Primary ZP School, Khatiwali Vasind

16 National society for equal opportunity for Handicapped Mumbai

17 National Association of Disabled’s Enterprises Mumbai

18 ZillaParishad Primary School, Betegaon Boisar

19 Nakoda School Kalyan

20 Maniketan (Green homes for Little Angels) Kalyan

21 Society for the Education of the Crippled Mumbai

22 ITI, Lonavla Lonavla

23 Bal Asha Ghar Lonavla

24 Satya BharathiAshramavidyalaya Bengaluru

25 MINDS Bengaluru

26 Siripur School Bhubaneswar

27 Orphanage Bhubaneswar

28 BODHONA(Spastic Centre) Kolkata

29 USTHI Foundation Kolkata

30 PARIVAR Kolkata

31 Patharghata Primary School Kolkata

32 SUKANYA Kolkata

33 ChapnaShishuVidyalaya Kolkata

34 Siddharth United Social Welfare Mission Kolkata

35 AnnaiIllam,Old age Home Chennai

36 Nethaji Mercy Home Chennai

37 Mahatma Gandhi High School, Kuthambakam Chennai

38 Anbagam Special School & Home for mentally retarded Chennai

39 Kilkari Rainbow Hostel Delhi

40 Mandir Mission Delhi

41 UmmeedSnehGhar Delhi

42 Humanity Foundation - Blind Hostel Delhi

43 Bajghera School Delhi

44 GhaiGhat School Kasauli


Employee volunteers donating blood in Ahmedabad Volunteers with cancer affected kids in CanKids, Mumbai

Mr Brotin Banerjee, MD & CEO, donating bloodin a Blood Donation Camp in Mumbai

CFO Mr Govinder Singh, donating bloodin the Blood Donation Camp held in Mumbai

Employees playing cricket withvisually challenged children in Mumbai


HOUSING

Core CompetenciesLT/ ST Action Plans

TechnologyRoad Map

CompetencyRequirement

CareerProgression Needs

360 deg. feedback

Individual aspirations

TrainingNeed Identification

Internal Training -HR, BE, Tech

External TrainingTraining/ Workshop

Improvementin TrainingModules

KM Platforms

EffectivenessCheck

Consolidate

Y

N

Learning & Development System

Employee Delight

Our strategy formulation is a highly participative and interactive exercise, this is represented by our strategy map and rests on key themes of Customer Centricity, Operational Excellence and Employee Engagement.

Employees are our valuable assets and key stakeholders. The organization understands that a contended and motivated employee has a higher probability of making significant contributions to the organization’s sustainability and growth. Development, engagement and welfare of employees constitute one of the important aspects of Tata Housing’s Strategic Planning Process.

Employee Engagement, Operational Excellence and Customer Centricity have been the core intervention areas during the year 2013-14 and the focus on them would remain in the coming years too.

Equal Opportunity Employer: In keeping with the Tata ethos, we are an equal opportunity employer and do not discriminate on gender, caste, creed, community, nationality or any other criteria.

We create a high performance work culture, which is mutually beneficial, value adding for each employee and strategy of the organization. A supportive culture, engaging workforce promotes ethics, fairness, equality and care for people. It not only build commitment but also builds capacity and capability for sustainability.

However, keeping in view to our commitment to the Affirmative Action, we believe in positive discrimination in employment to the people from Scheduled Tribe and Scheduled Caste communities. With a young, vibrant and diverse workforce of 703 numbers of employees, as on 31st March 2013, the organization i s on a fas t t rack o f g rowthand prosperity.

Employee Remunerationand Benefits: Periodic compensation benchmarking exercises are carried out by

external agencies as well as within the Tata Group to track the competitiveness of the compensation philosophy. For FY12 –13 we were above 75th percentile for most critical role as benchmarked by Aon Hewitt.

We follow total reward philosophy (Advantage Me) which includes not just salary, incentives but also benefits like holiday home, Girl Child education, post retirement Medical benefits. Medical Cover for dependents till age of 80. Employee benefits with recent improvements are listed ahead:


Culture of Innovation and Learning: We promote culture of improvement and innovation by putting challenging goals which inspire people to think new & better. Employees are encouraged to attend various best practice sharing forums and seminars like QIMPRO, DDCB, TBEM assessment etc. We also support national /international visit like visit to China for understanding world’s largest real estate companies and Mexico to understand Precast Construction. We encourage our employees to participate in award applications and present our case. Visit to other companies including group companies are facilitated to bring best practices to our company. We have a structure of BE champions in all functions and sites to encourage employees articipate in innovationand improvement

Work life balance: The company has multiple practices to promote healthy work life balance like:

a) Optional Off / compensatory off policy for employees on a 6 day work week., b) Lights off Policy encourages employees

to wrap up work by 7.30 pm, c) Dinner and taxi fare policy for working beyond 8.30 d) BMI incentive for DGM and above, Pedometers to Project Heads, e) Hardship allowance, f) bachelor accommodation, g) common pickup h) Medical Check up facility for all employees above 30.

Employee diversity: In keeping with the Tata ethos, the company is an equal opportunity employer and does not discriminate on the basis of gender or any other criteria.

We have an ICC (Internal Complaints Committee) committee at the Apex level in corporate office, Mumbai and with regional point of contacts that represent the regions and projects. The committee meets at regular intervals and conducts awareness campaigns about prevention of sexual harassment. Our recruitment polices are also designed to take maximum intake of people from the region that the projects are located. This also adds to the diversity of employees in the company.

Our TAAP program focuses on positive discrimination for SC /ST to encourage the diversity and

strengthen the community. We have recently got our initiatives audited and secured a 48% rating on the same making us one of the few Tata Group companies with such a high score. We also recruit differently abled people for specific roles.

Employee DiversityGender Diversity – 13-14 Nos.Male 715Female 79Total 794Education Level Profile (12-13) Nos.P.G. (Engineering) 55MBA 103P.G. (Other) 71Graduates / Diploma (Engineering) 229Graduates / Diploma (Other) 175Under Graduate 70Total 703Education Level Profile (13-14) Nos.P.G. (Engineering) 59MBA 90PG 59P.G. (Other) 27Graduate 176Engg / Diploma (Engineering) / (dip others) 295Under Graduate 88Total 794

Employee benefits with recent improvements

Category Benefit Segment

Work related

Minimum Wages, Working Hours, Payment of Bonus, etc.Maternity Regional Holidays Productivity AllowanceGift chequeOption of opting out of Superannuation (FY12)Hardship Allowance (FY14)

Contractual staffExpectant mothersRegional workforceWorking 6 days a weekNewly wed employeesAll employees Engg

Leave

employees working on specific projects

Work life balance

Paternity LeaveHoliday Home PackageLights off policy (FY12)Comp. Off Policy amended (FY13)

New fathersAll employeesOffice employeesSite employees

self and dependents. up

Employees interested in upgrading their knowledge/skillNon - executive cadre

All employees

Confirmed post 1 yrRetired employees till 80 years

EducationStudy Leave and Education Aid

Medical/Insurance

Personal Accident Insurance for self and Medicalinsurance for Health checkMedical insurance

Reimbursement of school education expenses of girl child (FY11)


HOUSING

Affirmative Action-distribution of SC/ST (Scheduled Caste / Scheduled Tribe) employees:

ITEM 2013 – 2014

1 Number of employees

• Permanent (Nos.) 794

• Contract (Nos.) 102

• Daily wage workers (Nos.) Nil

• Other – Contractors workers (Nos.) 10368

Total (Nos.) 11264

2 Number of management (or executive / officer) grade employees (Nos.) 645

3 Ratio of non - management cadre to management cadre employees 23.10

4 Segmentation of employees by gender

• Male (Nos.) 715

• Female (Nos.) 79

5 Segmentation of top management by gender

• Male (Nos.) 82

• Female (Nos.) 4

6 Value of employee benefits

• Statutory (Rs.cr.) 5.96

• Non - Statutory (Rs.cr.) 108.11

Total (Rs. cr.) 114.07

7 Employee turnover (%)* 12.8

8 Learning [or Training] opportunities (hours per employee / year) 31.2

#

2013 -14Percentage of SC+ST Employees

4.0

Employee Engagement: The Company’s supportive, learning oriented, employee friendly policies have helped retaining talents in the organization and have contributed to enhanced productivity and increased turnover per employee. It not only ensures compliance with labour laws but goes beyond compliance and has been a pioneer of best employment practices in the industry. A fulfilled engaging environment has been encouraging employees to deliver their best. It participates in the Great Place to Work Survey

(GPTW) regularly and raises its bar voluntarily year after year and looks for ever increasing engagement and satisfaction level of employees. Engagement surveys are also conducted in-house to judge the level of satisfaction and engagement of contractors’ workmen of all project sites.

Tata Housing Culture Vision-Our Ten Tenets

Individual Level1. A very strong Can Do and Will

Do attitude 2. A culture of strong individual

accountability, ownership and

responsibi l i ty-Achievement before ambition

3. A culture free from politics and back biting, focus on candor and building trust between team members

4. Strong sense of right and wrong and doing what is correct at all times irrespective of profit and business requirements

Company Level5. Open and transparent culture6. Focus on strong

performance orientation(higher than industry)

7. Focus on a strong profit orientation (better than industry average profits)


8. High focus on sharing of wealth to build stronger communities/marginal sections of society

9. Keeping customers central to our business and building a profitable business around their requirement and interests

10. Building a very strong, diverse and capable team

Employee Value Proposition: We have conducted focused group discussions, surveys and interviews among our employees to find out what they think of their organization. According to our employees, Tata Housing is a collaborative, progressive, flexible, accessible, communicative, creative, established and experienced organization.

Our Reward Framework• The bench mark on

compensation by AON Hewitt for the year 2013-14 is 9% while the company has disbursed an average increment of 10%.

1. The Performance Mix • Variables pay outs up to 150%

of actual• Performance based Promotions• Reward & Recognition –

M.E.R.I.T.**• Regular capability

enhancement through trainings**M.E.R.I.T: Motivate Encourage

Reward Incentivize Tool: The following the awards given to employees under this scheme.

1. Golden Hands Award - This award is also called the individual achievement award. It is given out by the MD at the Town Hall. The Team Head/ Group Head or any other employee can send the nomination to the Head HR Group for this.

2. Instant Recognition - An employee is eligible to receive this award from his / her Team Head or Group Head any time / any number of times during the year.

3. Team Achievement Award - It is given out by the MD at the Town Hall. The Team Head/ Group Head or any other employee can send the nomination to the Head HR Group for this.

4. Stars – This award is also called Employee of the year Award. Nominations by Group Heads are invited for this award before the annual day. All MRC members will debate on the nominations received and choose the Stars.

5. Green Belt Awards for Safety6. Qualitas7. BE Awards

2. The Diversity Mix • Girl Child Education: Company

reimburses the educational expenses of girl children of the employees

• Maternity / Paternity leave• Celebration of festivals• Encouragement to Sports

3. The Tenure Mix • Long Service Award• Gratuity• Post-Retirement Medical cover

for self

4. The Responsibility Mix• Work Exposure

• Autonomy• Medical Cover• Perquisites

5. The Base Pay Mix• Basic salary• Reimbursements – mobile,

newspaper, toll, car wash• Cash recognition• Car facility• Blackberry handsets• Superannuation

6. The Work Culture andCare Mix

• Pick up & Drop facility• Bachelor accommodation• Wedding Gift• Holiday Home• Medical cover – self, parents,

spouse & children• Annual Medical Checkup• Sick Leave bank• Merit based promotion culture• Culture of Ethics & Trust

Workforce Capability & Capacity: The organization has grown rapidly since the last few years and this has been supported by enhancing capacity and capability, recruitment through referrals, job rotation & enhancements, improving recruitment time cycle & quality, customized training and enhancing induction effectiveness contributing to increased productivity and lower attrition vis-à-vis industry standards.


HOUSING

Overall Engagement Score

FY 14*FY 13FY 12

%

FY 15 P

71

78

82

81

80

60

65

70

75

80

85

Culture Score Overall Engagemnet Score


Loyalty

Top

2 B

ox %

74 7475

80

FY 14*FY 13FY 12 FY 15 P60

65

70

75

80

85

Contract Workmen Engagement -Overall Overall Engagement Score

% 7578

7665

67

80

89

80

FY 14*FY 13FY 12 FY 15 P60

65

70

75

80

85

90

95

BEBL Punj Llyod Overall Engagemnet

Fair Pay

Top

2 B

ox %

55 54

57

65

FY 14*FY 13FY 12 FY 15 P40

45

50

55

60

65

70

Contract Workmen Engagement on Key Factors

Work

66

83

%

71

8077

89

64

80

72

82

71

80

72

857980

69

88

98

80

Facilities/Hygiene

Health Safety Attitude ofSuperiors

60

70

80

90

100

FY 12 FY 13 FY 14 FY 15 P

Fair treatment & Equal Opportunity

Top

2 B

ox %

74 7377

80

FY 14*FY 13FY 12 FY 15 P30

40

50

60

70

80

90

Attracting Talent

Top

2 B

ox %

62 62

72

80

FY 14*FY 13FY 12 FY 15 P30

40

50

60

70

80

90

Collage done by employees onthe eve of Independence Day


HOUSING

Work Life Balance

Top

2 B

ox %

5855

59

70

FY 14*FY 13FY 12 FY 15 P30

40

50

60

70

80

90

Learning & Development opportunities

Top

2 B

ox %

75 7681

85

FY 14*FY 13FY 12 FY 15 P30

40

50

60

70

80

90

No. of R and R % Coverage Health Check - up Employees

% C

over

age

of E

ligib

le E

mpl

oyee

s

8082 85

FY 14*FY 13 FY 15 P30

40

50

60

70

80

90

100

Advocacy - Recruitment throughEmployee Referrals - Nos.

46

8287 90

FY 14*FY 13FY 12 FY 15 P30

40

50

60

70

80

90

100

Attrition

%

10.41

14.4112.8

10

FY 14*FY 13FY 12 FY 15 P0

5

10

15

20

Training Man- days per Employee

3.43.5

3.94

FY 14*FY 13FY 12 FY 15 P3.0

3.2

3.4

3.6

3.8

4.0

4.2

Sustainability Trainings

No

of Q

ualif

ied

Ass

esor

s

4 4 5 519

2

80

52 52

109

146

FY 14FY 13FY 120

50

100

150

200

0

50

100

150

200

TAAP TBEM Water Mapping CC (TQMA-LEED)

Nos

% C

over

gae

77

424

532

FY 14*FY 13FY 12 FY 15 P0

200

400

600

16%

71% 75%

67%

0

20

40

60

80

Our Learning and development process for workforce is focused on supporting high performance through various approaches driven by the HR, BE, CS, QA/QC, Safety and Technical Training Teams along with subject matter experts, training vendors, tie-ups with institutes for training our workforce on several factors for both employees and contract workmen.

Career development section of our appraisal process is aimed at understanding employee’s aspirations and making individual developmental plans for them to ensure that they are supported in the same. Employees are provided the opportunity to move horizontally and develop new skill sets through internal job postings and internal transfers. For eg module head in design after

undergoing project management training takes responsibility of project head.

Career Path helps in mobility and improved employability in the future by virtue of increased exposure, this involves identifying

High Potential Employees and defining a career path for them as a means of their development and a tool for retention. A&R on Learning and development Process is shown as below


Training & Capacity Building

Core CompetenciesLT/ ST Action Plans

TechnologyRoad Map

CompetencyRequirement

CareerProgression Needs

360 deg. feedback

Individual aspirations

TrainingNeed Identification

Internal Training -HR, BE, Tech

External TrainingTraining/ Workshop

Improvementin TrainingModules

KM Platforms

EffectivenessCheck

Consolidate

Y

N

Learning & Development System

Training Effectiveness - Rating

190200

190

FY 14FY 13FY 120

50

100

150

200

250

Learning & Development opportunities

Top

2 B

ox %

75 7681

85

FY 14*FY 13FY 12 FY 15 P30

40

50

60

70

80

90

Learning & Development

Top

2 B

ox % 63 63

67

75

FY 14*FY 13FY 12 FY 15 P30

40

50

60

70

80

90

Training Feedback Scores %

3.9

4.0

4.1

4.2

4.3

4.4

4.5

4.64.5 4.5 4.5

4.3

4.15

4.25 4.25

4.354.4

4.3

FY 14FY 13FY 12

Overall TrainerContent Facility


HOUSING

Training programs - Nos.Induction Training - Parichay

3.9

4.0

4.1

4.2

4.3

4.4

4.5

4.6

FY 14FY 13FY 12 FY 15 P88

90

92

94

96

98

100

102

Cov

erag

e %

Rat

ing

92

98

4.2 4.4 4.4 4.5

100 100

Rating 1 to 5 Coverage %

0

20

40

60

80

100

120

140

90

60

2131

55 6070

100

121

120

130

FY 14 FY 15 PFY 13FY 12

Leadership Executive Non - Executive

Training Coverage %Leadership Executive Non - Executive TH

95

96

97

98

99

100

101

9699

99 9999 99 99

97

98

FY 14 FY 15 PFY 13FY 12

99 99

100

98

Employees celebratingIndependence Day

Tata Housing lays significant emphasis on environment, health & safety practices as they have a direct impact on people, planet and profit. Health & Safety culture has taken definite shape in the company with the implementation of International Environment Health &Safety standards i.e., ISO 14001:2004 and OHSAS 18001:2007, Behaviour Based Safety, Benchmarking and adapting to Health & Safety best practices from across the globe. Safety conscious Planning, Safety Sensible Contracting & Safety Inclusive Execution are three verticals of EHS management inthe company.

The Company focuses on delivery of safe products, building safety features right from the design

stage, creation of safe environment in its offices and sites, rigorous induction, need based on the job and special training. In addition we carry out pre-employment and periodic health check-up and have empoweredworkforce to identify and highlight At Risk Behaviour and unsafe condition. This helps them correct the situation and promptly respond to any emergencies.

The company has signed MoU with National Safety Council of India with an objective of technical co-operation and exchanges between the two organizations. Under this partnership, Tata Housing has produced 3 safety films and released it for the benefit of the Construction Fraternity on 4th March 2014. Ambulance for workers at Project Sites

Health and Safety Performance


20142010 2011 2012 2013

Progression Consolidation Benchmarking Safety Culture

2009

Inception

Basic Process

BusinessIntegration

Establishing EHS Function

Monitoring & Review of safety

Internal Safety Audit & Rating

Independent Audit by external experts

Clause 14 (GCC)

Safety Training

Strengthening EHS Organiztion at CO & Project

EHS Process Manual & Technical Manual

EHS Outreach Workshop

Multilevel Safety Reviews

Improving infrastructure (Induction Room, OHC)

EP&RP

OHSAS 18001 Certification

BBS Pilot Project Safety Budgeting Safety Conscious

Planning Safety Sensible

Contracting Safety Responsive

Execution GPOHS Award NEBOSH Training EHS Plan Safety Governance Benchmarking

ISO 14001 Certification

BBS Project & Film MoU & co-Production

of 3 Safety Films with NSC

Occupational Health Improvement Project

Environment Management system implementation

Certified Training to Eqpt. Operators

E- course of BSC Influencing Change in

the eco - system DuPont

Health facilities for workforce at projects

We have adopted following modes of communication to sensitize our employees on OH&S related concerns:

Type Mode of communication Target Group

Safety Briefing One to one interaction induction and All employees, contract workers at site and explanation, Tool box meeting all visitors

Safety park Display of PPEs at project sites All employees, contract workers at site and all visitors

Safety awareness Available on Intranet, also shown Employees, contract workers at siteFilm (EHS Induction during inductionfilm; Key toBehavioural safety;Electrical safety;Scaffold safety;Lifting Equipmentsafety)

Safety Pledge At the beginning of every meeting Attendees in meetings

Safety Quiz Physical & online Employees and contract workers

Safety awards Annual Get Together, Town hall meetings Employees and contract workers

Safety tips Newsletters & magazines Employees

Safety instructions Notice boards, banners, visitor passes Employees and contract workers and visitors

Safety week Physical & online activities Employees and contract workers

Safety Governance systemSafety management is governed by our EHS Beliefs, EHS Cardinal Rules and EHS Policy within the framework enunciated by Tata Code of Conduct. Our EHS Man-agement Systems are aligned to international standard OHSAS 18001:2007. Transportation facili-

ties are provided for needy loca-tions and for late working hours post 9:00 PM as per policy. Special initiatives such as Behaviour Based Safety, Benchmarking KPIs, engaging entire workforce, build-ing EHS capacity amongst contractors etc. are taken towards

continual improvement in EHS performance. Safety training is conducted for employees. Improvements made in workforce environment has resulted in improved employee satisfaction.


HOUSING

Well equipped Occupational Health Centre at project site Availability of First Aider round the clock Full time experienced doctors (8 hours per day) Availability of life saving drugs like Atropine and Adrenaline Sanitation & hygiene maintained in and around work area & camp Environmental nuisance (dust & noise) under check

Tie up with local hospitals for ambulance services & emergency medical aids Own ambulance in all large projects

Pre-employment health check up of operators Regular health screening of workforce including need based Identification of occupational health issues and correction Wellness programs - AIDS awareness, Tobacco awareness, HIV Test, Tetanus Shot

Healthsurveillance

EmergencyMedical Aids

Necessary infrastructurefacility in place

Attributes Initiatives till FY11-12 Initiatives in FY12-13 Initiatives in FY13-14 MeasuresHealth Pre-employment medical a) Established Occupational Health a) All initiatives of 2010-11 Health screening of site workers Centre (OHC) at site & 2011-12 continues as Check-up engaged in hazardous b) Tie up with state-of-art local these are not one time compliance operation as per BOCW hospitals initiatives. for eligible Rules 1998 ; Employee c) Round the clock trained First b) KSS on Health issues workforce Health check-up policy Aider at sites c) First Aid Training to d) Hygiene & sanitation in labour employees at offices & camps sites d) Sharing health tips e) Health Camps - AIDS Awareness, and counseling of workers Blood Donation etc. f) Sending reminders to employees for Health Check-ups Safety a) Three tier safety a) EHS Function strengthen at CO a) Capacity building of Safety KPIs in reviews initiated - at & Project Site by inducting EHS EHS Team - NEBOSH the Shining organization, region professionals; Safety in KRA of Certification, BBS Training, Case for Safety & project level Engg. Staff Internal Auditor - "Journey b) Internal Safety Audit b) OHSAS 18001 implemented in (OHSAS & EMS) Training Towards Safety" & Rating of project in CO & 4 Projects b) OHSAS 18001 the scale of 1 to 10 implemented in all c) 3rd party independent c) Robust Emergency Preparedness eligible projects safety audit & Response Plan developed & c) Safety walk through at deployed at sites project sites by senior d) Induced EHS competitiveness leadership team amongst project by instituting d) Pilot project on BBS Green Belt Awards to reduce/eliminate At e) First time in Indian real estate Risk Behaviours evolved Safety Benchmarks -CIDB e) Safety Sensible (Malaysia) & CONCOS Contracting further f)(Singapore) EHS Sensible strengthened by rewriting Contracting initiated Clause 14, developing g) Tata Group Office Safety Protocol EHS Ready reckoner implemented & Penalty Matrix f) Assessment of two representative sites (Primanti & Amantra) for safety practices by DuPont g) Safety training of senior executives by DuPont i) Introduced DuPont safety rating system j) DuPont safety rating incorporated in BSC, included in the goal sheet of CHP& RHE k) Included in the values of the company under Sustainability

Security Security at the sites and offices is managed through professional agencies and monitoring done by admin for offices and sites by PHs

Environment a) Basic Environment a) Systematic Bi-annual a) Implementation of Carbon Monitoring initiated Environment Monitoring environment mitigation Emissions [noise level, ambient air plan - consent to establish, Water quality, waste water and consent to operate, conservation drinking water] through reporting govt. recognized agency b) Carbon foot-printing b) Carbon foot-printing ratification by third party exercise done in-house and establishing a and awareness creation baseline c) Water footprint mapping d) Rain water harvesting & ground water recharging

Approaches, Measures & Initiative related to EHS


Emergency Preparedness Plan

Safety Performance

We have in place an elaborate Emergency Preparedness and Response Plan (EPRP) for manmade and natural emergency situations and risk for each project location. Corporate EHS Department issues guidelines in the form of template to projects for formulating EPRP plan. Project

team develops EPRP in concurrence with primary contractors which is reviewed by Corp. EHS Head and released for implementation. Emergency management involves 5 prong approach:- Prevention, Preparedness, Response, Recovery & Mitigation.

# Parameter 2013-2014

1 Near misses 963

2 Incidents 07

3 Dangerous occurrences 55

4 Injury Rate 0.21

5 Fatality Rate 0.057

6 Workdays lost and total costs [Rs. lakhs] due to injuries / accidents 12000

7 Workdays lost and total costs [Rs. lakhs] due to work-related illnesses / diseases 0

EHS Induction Room in Peenya, Bengaluru

Medical facility for workers at Project sites Purified drinking water facility in Labour Colonies


HOUSING

Brand Management: Tata Housing has been carefully nurturing its brand as an environment friendly, community conscious and quality life space provider. Tata Housing conducts “brand health study” each year through Nielsen and evaluates the brand image across its various attributes and undertakes improvements on its brand communication strategies through-out the segmentation, targeting and positioning process.

To assess the reputation and image, a third party Brand Equity Survey is conducted on an annual basis.The Brand Equity survey indicates that Tata Housing has maintained leadership position in terms of BE score on a pan India basis over the last four years in all the segments. We have continuously improved our scores year on year as a result of various initiatives taken at corporate level marketing like White Santa, BIG,

Mumbai Wall Book, Race Course event & Award and Pan India presence in top 8 cities.

Our brand management promotes green & social initiatives for positioning our products in various segments. Some of the initiatives in this regard are white Santa, BIG – Beautiful is Green, Mumbai Wall Book, Limca book of records.

Socially responsible Environment friendly Value for money with quality life spaces

Care for the community Green /Eco friendly construction Affordable housing-New Haven

Fair wage & fair labour practices Responsible sourcing Value home – Shubh Griha

Ethical & transparent Environmental footprint accounting Luxury homes –Biophilic architecture (Myst)

Employee volunteering Resource conservation

Biodiversity conservation

Brand Management

Mechanisms Value Segment Affordable Segment Premium Segment Luxury Segment

ATL (Print/Outdoor/ Regional and Mainlines Mainlines focusing on Targeting premium Niche publications to Radio/TV) targeting Mass audience, Reach and Awareness readership base to build imagery and Focusing on reach and obtain effective reach Awareness, Premium awareness, Local within and Awareness, and Silo hoardings with the catchment area Premium and large innovations like 3D flex, Sites Non Cluttered cutouts, LED’s, TV ads locations

Public Relations News about launches News about launches News about feel good News about exclusivity and Handover and Handover factors like awards selected and trained of project and and lifestyle to handle enquiries

Website Multi lingual (English, Hindi Simple, light and easy to Feature rich, Higher Experiential / and regional Language) browse, lower internet Internet Bandwidth, Engagement led Focusing on awareness bandwidth, Emphasis Emphasis on Visuals – Simulation on Text.

BTL (Events, Online Multi lingual (English, Hindi Focusing on Reach and Limited to select sites Restricted to select sitesDisplay and Google/ and regional Language) and Awareness targeting sites targeting premium targeting niche profiles/Google analytics targeting specific customers, with mass appeal, categories, Equal segments, More Marketing) Reorganize and optimize Reorganize and optimize focus on RI/ NRI emphasis on NRI marketing spend and marketing spend and markets to spread markets with limited content as per profile xx content as per profile Awareness focus on RI markets to generate Awareness

Customer Centricity


Mechanisms Value Segment Affordable Segment Premium Segment Luxury Segment

Brochure/Leaflet Leaflet for mass Creative revolves Creative focuses Emphasis is on distribution and creating around “THE FAMILY”, on Features and creating the emotional connect Vibrancy and well being Amenities for Experience through Aspirational lifestyle exclusive imagery that communicates the product for the Elite

Call Center Staff with Multi Lingual Staff with Multi Lingual People specifically People specifically skills and focus on AHT skills and focus on AHT selected and trained selected and trained (Average Handling Time) xx (Average Handling Time) to handle enquiries to handle enquiries focusing on quality of assistance provided

Customer Segment-wise communication of the attributes of the brand

BIG microsite Value

No. of users 150

No. of visits 228

No. Page reviews 881

Pages per visit 3.86

Avg session in sec. 6.38

% of new visits 64.91

Leadership team communicates and engages with stakeholders to deploy vision and values. Tata Housing takes leading role in communicating about its new

products like senior living, smart housing and creating thrust on regulatory requirements, paving the way for policy advocacy to the stakeholders. Corporate

communication effectively manages the brand presence through increase in positive and decrease in negative media communication.

Product Responsibility:All our product offerings are green buildings adhering to IGBC norms. Gold rating for Luxury & Premium projects and Silver rating for Affordable and Value homes projects. Tata Housing Housing is one of the major contributors in achieving 1.51 Billion sq.ft of footprint in the country. Tata Housing has over 55.4 million

Sq.ft of registered green building footprint, of which 8.8 million Sq.ft have already been certified. Our initiatives towards product responsibility are given below. In addition to that we take care that our products are value for money products and we design products based on customer insight. New segments are validated through sustainability checks and

alignment to Mission & Vision, Financial and market attractiveness, the requirements for product and services is then met through product development process. Informatively we have created new segments like Senior Living at Bengaluru, which is aligned to social dimensions.


HOUSING

Positive Media Coverage - Social and Environmental Practices

Squ

are

cent

imet

ers

of c

over

age

FY 12 FY 13 FY 14 FY 15(P)

398

2534

855

2700

0

1000

2000

3000

No of Facebook Fans

FY 12 FY 13 FY 14 FY 15(P)

36500

89000

116063125000

0

50000

100000

150000

BIG (Beautiful is Green Initiative)

No

of in

itiat

ives

FY 12 FY 13 FY 14 FY 15(P)

2

12

4

15

0

4

8

12

16

Areas

Building Materials

Renewable Energies /Conservation of Energy & water

Efficient Lighting

Impact

Initiatives towards Product Responsibility

a)Fly Ash products as Bricks / blocks, b) Reduction of cement by 25-30% by using Fly Ash in concrete. c)Gypsum Plaster, d)Insulated Glazing and high efficiency Glass, e)Roof Insulation, f) Mortar less masonary, g) GGBFS, h) AAC blocks, i) porotherm blocks

a) Geopolymer concrete without the use of Portland cement, thus reducing the carbon footprint of buildings by 90%. ,b)Use Fly Ash in the concrete for piling works has reduced the overall cement consumption & hence the reduction in Carbon emission., c) The new technology such as Plaswall is being used for the Row Houses at BOISAR which has considerably reduced the overall timelines in the completion & the savings in the usage of sand & the brick/block masonry , cement etc. d) Gabion wall technology, RCB technology,

Conservation of Energy: a) Solar water Heating, b)Solar Street Lighting, c) Use of Energy efficient regenerating lifts. Conservation of Water : a) Use of efficient CP/Sanitary Fixtures as per IGBC Norms reduce water consumption by 20 %., b) Efficient methods for Irrigation of Landscape areas eg Drip Irrigation. c) Reduction of Turf /Grass Areas during Landscape designs to reduce water consumption, recycling of treated water for plants and landscape d) use of curing compound, e) rainwater harvesting & ground water recharging, f) pervious concrete & bio-enzyme roads

Efficient BEE rated light fixtures, Use of CFL, Timer based light systems, dimmers

Green procurement

IGBC pre-certified buildings

Specific carbon emissions, Carbon abatement initiatives; Tree plantation and water conservation.

Examples of green sustainable development (Segment wise and project wise being done)

Post Occupancy Study of Aquila Heights

Aquila Heights is a residential project built in Bengaluru and is certified GOLDby the IGBC. Tata Housing hadengaged M/s Transvento conduct an audit and find out the benefits that the occupants get because of the green features of the project. The following are some of the findings: Benefits to individual owners: Energy bill savings of approx. 44% annually, each dwelling unit saved approx. 900kw annually; Benefits for society: energy bill Savings of

approximately 60% annually, water bill savings of approximately 43%, Improved Daylight & Ventilation: daylight levels are at an average 260% higher than the minimum requirement, all dwelling units receive direct wind and sunlight all year long, no building in the project cast window and sun shadow for extended time period on any other building in the project, natural ventilation reduce dependency on fan forced ventilation by 64%, the glazing allows 65% of daylight to penetrate and restricts direct solar heat gains by 33%, Enhanced

Ambient Environment: the effect of surrounding vegetation resulted in an average 3 degree C drop in internal room temperatures and an average 18% reduction in the humidity levels, reduced negative impacts from heat island effect by 56%, measures undertaken - Landscape area 23%, use of high SRI material, Energy Savings: energy demands for artificial lighting have been reduced by 44% annually, each dwelling unit saved approximately 900kw annually, use of higher efficiency pumps and motors reflects in 17% energy saved, diming controls & timer based controls reduced energy required for external lighting by 64% annually, Water savings: captured rain water reduces the annual fresh water requirement by 4%, onsite STP with use of low flow plumbing fixtures & rain water harvesting reduces total water requirement by 43%


IGBC Pre-Certified Buildings

No

of p

roje

cts

FY 12 FY 13 FY 14 FY 15(P)

12

19

16

22

10

12

14

16

18

20

22

24

Customer Satisfaction: As a key element of customer centricity, we have various touch points to listen/interact and observe customers whichenumerate action ability on product quality, customer support and transactions across different segments. The difference in listening mechanisms for customer segment lies in qualitative (eg-Ethnography study, Investor study, Focus Group) and quantitative (eg-U&A studies, C-Sat, Brand Equity) to understand segment specific

needs. Tata Housing brand is No.1 (Comparison in Real Estate) on Facebook having close to 100,000 fans.

Various innovative engagement programs for Fans, help us in getting leads and referrals (20% of sales comes through online media). Teams for Sales, Customer Care and Facility

Management are deployed for each project to ensure follow-up and deliver customer support during sales, after sales and

handover. Each project is attached to a sales office,we have a dedicated email id ([email protected]) to which the customers can address queries which are monitored by the Customer Care team. We also have a dedicated person at the Corporate Office who monitors the feedback received from various offices which is presented at the MRC & in M&S review on a quarterly basis for necessary actions.

Criteria

Avenues that enable customers to seek information and support

Executing various tie ups that enable customers to conduct their business with us

Enabling and capturing feedback for our current & future products

Avenues for determining customers' support requirements

Pre Sales

Marketing Communication : ATL and BTL Avenues, Website, Brochure, Leaflet, Emailer, Walkthrough, Sales Gallery, Social Media , Internet and Mobile Applications, Print Ads, Outdoor hoardings, Events and Exhibitions Broker Tie ups, Sales Teams, Call Center Road Shows & exhibition, Extended Hours of call centre. 3 toll free nos for NRIs

Micro Finance Tie Up for Value Segment, Tie-ups with banks for NRIs / HNI’s in the Luxury Segment, Broker Empanelment, Tie up with Financial Institution for easy Loan, collaboration with wealth manager for better reach to HNI, Online payment gateway, Collaboration with wealth managers for a better reach

P – SAT / Concept Testing / Product Testing / Consumer Panels / Site and Sales Office Feedback form / Mystery Shopping ,Customer profiling

Site and Sales Office Feedback form / Mystery Shopping / Sales Personnel / Call Center / Website and Social Media

Post Sales

Meetings with Sales / Customer Care Team / Welcome Kit / Newsletters / Construction Updates / Query Management Invitation for Inspection of Apartments

Reference Schemes for all projects, Tie-up with Home related stores for better value to customer, Outsourcing of back end services

C – SAT / Site and Sales Office Feedback form / Mystery Shopping ,SD Automation

Sales Personnel / Customer Care/Surveys /Meetings

Post-Handover

Meetings with Customer Care / Estates Team /, Offer of Soft Possession, Possession Kit - Dos and Don’ts

Property Services Team to Facilitate re - sale. Concierge service tie-ups

Product and Service Satisfaction Survey

Customer Care / Facility Management/Surveys/Meetings

Customer Life Cycle


HOUSING

TriggerFacilitation for customers to ease buying

Improve service levels

Engage and support

Need to give accurate product pricing to maximize profits of the organizationImprove customer experience during visits (office/site), Call center and handovers

Support customers after handover

Improvement done Call center introduced, Micro finance for value home customer, Tie ups with many banks to facilitate loansOnline marketingMobile promotionsOn Line payment gatewayMystery shopping doneSAP CRMComplaint Escalation MatrixLead Escalation Matrixa) Usage of Social Mediab) Blog & ForumsDedicated call center executive for premium and luxury customerStrengthening of Product Development Prelim filter with robust competitive analysis to provide accurate pricing and specificationsTooglea) Implementing customer experience designb) Customer Profile based engagement c) Regular Training to call Centre on variety of products d) Separate division of TH and TVHL for product development and marketing a) Revamp of Call taking mechanismb) Post Call feedback via IVRa) Creation of experience centre for 2nd home buyersb) Blog & Forumsc) Extended call centre time for NRIsd) 3 toll free Nos introduced for NRIs to call up-USA/UK/GCCe) e-Mailing Construction updates to customers apart from uploading on websitef) Outsourcing of backend services a) Separate company for facility management formed b) Tie-up with local vendors for needs after handover like furniture, Satellite TV, Plumbing etca) Concierge Services at Prive

Result Revenue

Pre-Sales Satisfaction

Service Satisfaction

Estate Services.

A & R on product offering and customer support

YearFY11FY12FY13FY14

FY12FY13FY14

FY13FY14FY12FY13FY14

FY12FY13FY 14

FY13FY14

Year Trigger Improvement done Result Impacted

FY12 a) Enhanced competition in a) Sharing of IPC/Broker Revenue real estate,b) Incorporating feedback during PDTF and Price Premium feedback from IPC/Broker CDTF b) Setting consumer meet,c) Providing unique panels, decision taken to features & design obtain potential customer

data by rotation across target cities

FY13 a) Need to regularly keep tab a) Commissioning of U&A Price Premium on changing customer needs study for min. of 2 cities Referrals to improve our product c) Beautiful Is Green (BIG) Increase in Facebook offerings b) Connect initiative launched Fans, customers on corporate d) C-Sat of customer after Sales Order sustainability every call by call centre, New design

e) Ethnography and Investor Features Qual, f) Surveying Social Media for product improvement

FY14 Handing over projects a) Customer feedback on New design Features, product quality captured Standard specification and design changes


A & R on Customer Listening

Tool / Mechanism Type of Customer Information Sought Usage for Improvement in (Listen/Interact and Product, Customer Support Observe) and Transactions

Public Relations Current/Potential Feedback on strategy, Launch of premium housing (panel discussions public perception of product project in Mumbai, Luxury product etc) in Gurgaon

Sales / Site Office Current/Potential Feedback on Product Customer Support-Improve/ Sample Flat and Service site/sales office visit experience Feedback for all projects for eg Enhancing customer experience by use of tech like Aerial view, Driving video

Broker / IPC and Potential/Former Checking for competitive Product-a) Inputs into PD PrelimWealth Managers selling rates & upcoming Filter in terms of competitive Feedback potential of an pricing, potential of area area by talking to property b) Inclusion of Helipad in Myst brokers & IPCs (Kasauli) Transaction-Luxury product selling to HNIs which requires advocacy like Promont

Online - Website Potential/Current Product / Marketing Customer Support - Increasedand Social Media Campaign Feedback Brand Awareness / Engagement

based on no of hits / followers / likes for eg White Santa, La Tomatina, Love You My Home, Mumbai & Delhi Wall book taking it to Limca book of records 2013, Equine Racing Event

Tool / Mechanism Type of Customer Information Sought Usage for Improvement in Product, (Listen/Interact and Customer Support and Transactions Observe)

P-Sat and Design Potential/ Feedback on Service, Customer Support-Highlighting USPs likeQuality Rating Competitors’ Product, Pricing, Elevated 14th Floor Jogging track in Location, Features, Amantra, Product-Larger size of unit Design in Aveza

Exhibitions, Potential Customer contact details Transaction-Capture of EnquiriesInternational /Competitors and their requirements / from National and International Seminars preferences Customers for eg NRI customers in Primanti and CLH

IRS /Google Pot./Comp. Consumer Media Transaction-Media Planning andAnalytics Habits Selection for targeted segments

U&A Study Potential a) Insights on Product a) Revising product /Competitors consumer attitudes specifications for each segment towards lifestyle, housing, b) New features, amenities sought by the desired features & customer which can be incorporated and amenities b) Detailed hence give quantitative analysis competitive edge in market like Temperature Controlled swimming pool in Aquilla c) Introduction of conjoint analysis to introduce in between product features & price to have realistic customer choices and their trade offs

Brand Equity Potential/Comp. Brand Awareness, Product-Launch affordable housing in Preference, Bengaluru, Efficient Design becomes Selection, Loyalty USP

Customer Listening (Potential, Current, Competitor and Former Customers)-Illustrativefor all Segments and Markets


HOUSING


GRI G4 Content Index - 'in accordance' Core

GENERAL STANDARD DISCLOSURES

General Standard Disclosures Page Number (or Link) External Assurance

STRATEGY AND ANALYSIS

G4-1 3 Yes

ORGANIZATIONAL PROFILE

G4-3 8 Yes

G4-4 9 Yes

G4-5 Back cover page Yes

G4-6 10 Yes

G4-7 8 Yes

G4-8 9 Yes

G4-9 44 Yes

G4-10 44 Yes

G4-11 42 to 45 Yes

G4-12 17, 35 Yes

G4-13 8 to 10 Yes

G4-14 53 Yes

G4-15 7 Yes

G4-16 9 Yes

IDENTIFIED MATERIAL ASPECTS AND BOUNDARIES

G4-17 8 & 9 Yes (pg no. 4 & 5)

G4-18 14, 15 & 16 Yes (pg no. 4 & 5)

G4-19 14, 15 & 16 Yes (pg no. 4 & 5)

G4-20 07 Yes (pg no. 4 & 5)

G4-21 07 Yes (pg no. 4 & 5)

G4-22 No restatements Yes (pg no. 4 & 5)

G4-23 No significant changes Yes (pg no. 4 & 5)

STAKEHOLDER ENGAGEMENT

G4-24 12 & 13 Yes (pg no. 4 & 5)

G4-25 12 & 13 Yes (pg no. 4 & 5)

G4-26 12 & 13 Yes (pg no. 4 & 5)

G4-27 12 & 13 Yes (pg no. 4 & 5)

REPORT PROFILE

G4-28 7 Yes

G4-29 http://tatahousing.in/csr/pdf/sr_imprints_2012_2013.pdf Yes

G4-30 7 Yes

G4-31 Back cover page Yes

G4-32 7 Yes

G4-33 7 Yes

GOVERNANCE

G4-34 11 Yes

ETHICS AND INTEGRITY

G4-56 16, 17, 18, 19 Yes


HOUSING

SPECIFIC STANDARD DISCLOSURES

DMA and Indicators Page Number Identified Reason(s) for Explanation for External (or Link) Omission(s) Omission(s) Omission(s) Assurance

CATEGORY: ENVIRONMENTAL

MATERIAL ASPECT: MATERIALS

G4-DMA 22 Yes

G4-EN1 23 Yes

G4-EN2 23 Yes

MATERIAL ASPECT: ENERGY

G4-DMA 22 Yes

G4-EN3 25 Yes

G4-EN4 25 Yes

MATERIAL ASPECT: WATER

G4-DMA 23 Yes

G4-EN8 25 Yes

MATERIAL ASPECT: EMISSIONS

G4-DMA 22 Yes

G4-EN15 23 Yes

G4-EN16 24 Yes

G4-EN17 24 Yes

G4-EN19 24 Yes

MATERIAL ASPECT: EFFLUENTS AND WASTE

G4-DMA 22 Yes

G4-EN22 23 Yes

MATERIAL ASPECT: PRODUCTS AND SERVICES

G4-DMA 22 Yes

G4-EN27 56 Yes

CATEGORY: SOCIAL

SUB-CATEGORY: LABOR PRACTICES AND DECENT WORK

MATERIAL ASPECT: EMPLOYMENT

G4-DMA 14,15,16 Yes

G4-LA1 44 Yes

G4-LA2 45 Yes

MATERIAL ASPECT: OCCUPATIONAL HEALTH AND SAFETY

G4-DMA 14,15,16 Yes

G4-LA7 53 Yes

MATERIAL ASPECT: TRAINING AND EDUCATION

G4-DMA 14,15,16 Yes

G4-LA9 48, 49 Yes

G4-LA10 48, 49 Yes

SUB-CATEGORY: SOCIETY

MATERIAL ASPECT: LOCAL COMMUNITIES

G4-DMA 14,15,16 Yes

G4-SO1 33 Yes

SUB-CATEGORY: PRODUCT RESPONSIBILITY

MATERIAL ASPECT: CUSTOMER HEALTH AND SAFETY

G4-DMA 14,15,16 Yes

G4-PR1 55,56 Yes

Printed and published by Corporate Sustainability Cell of Tata Housing Development Company Ltd for internal and private circulation only. All rights reserved. No part of the report can be utilize by anyone for any purpose without written permission from the General Manager - Corporate Sustainability, Tata Housing Development Company Limited, Times Tower, 12th Floor, Kamala Mills Compound, Senapati Bapat Marg, Lower Parel (West), Mumbai 400 013. INDIA.

Tel: +91 22 66614444 | Fax: +91 22 - 66614452

Web: www.tatahousing.com

Email: [email protected]

Documents

IMPRINTS - Tata Housing · IMPRINTS human touch cast on ... 55 million square feet of IGBC registered green building footprint, ... Value Homes constructed at Vasind Tata Housing