Impact of TV Advertisement

8/22/2019 Impact of TV Advertisement

1/8

EXECUTIVE SUMMERY

This project report is on the Impact of advertisement (Pepsi TV promo add)on retailer to

know about the awareness about the advertisement. The project was carried in Mysore

with sample size of 200 retailers.

There are two variables dependent and independent variables:

Dependent variable: Sales is dependent variable because when advertised properly the

consumers are induced. Awareness is also related to sales because if the retailers are aware

of the advertisement they can confront about the benefits to the consumers.

Independent variable: Here independent variable is advertisement.

Therefore the project is done to check the awareness level of the advertisement among the

retailers.


2/8

INTRODUCTION

The project was started from May 15th

to July 15th

2006 for Pepsi Co India. It

was done in Mysore.

The project was carried out due to the criteria of the university after the completion of

M.B.A. second semester.

The main objective of this in-plant training was to get an exposure to the working

environment in an organization. This was an opportunity for us to relate concepts

learnt by us to the practical application in the organization.

This in-plant training provided us in interacting with the highly experienced managers

and to improve our practical knowledge.

ABOUT THE PLACE WHERE THE PROJECT WAS DONE

Mysore city is at 770m above sea level and 140 kms from Bangalore. It is also

known as the City of Palaces, Mysore retains a quaint charm that never fails to enchant. It


3/8

is situated in the southern part of the Deccan Plateau. From ancient times, this district has

played a significant role in the history of South India.

Mysore District is a popular tourist destination, offering several attractions ranging from

the royal Splendour of Mysore City and its fabulous Dasara Festival to exquisite temples,

pilgrimage Centers and scenic spots.

Mysore today, is a pleasant city with an old world charm, contributed by its broad

shady avenues, well laid out gardens, fine buildings and a salubrious climate.

STATEMENT OF THE PROBLEM


4/8

UNAWARENESS OF THE PEPSI T.V. AD. PROMO. AMONGST THE

RETAILERS

PURPOSE OF THE STUDY

1. TO INCREASE THE AWARNESS LEVEL AMONGST THE RETAILERSABOUT THE PEPSI T.V.AD.PROMO.

2. TO KNOW IF DISPLAY COULD DRIVE THE SALES.3. TO KNOW WHO ARE THE CUSTOMERS FOR 2 LITRE BOTTLES


5/8

SCOPE OF THE STUDY

The scope of the study is to understand:

1) The Pepsi markets share in Mysore.2) Awareness level about Pepsi T. V. ad. Promo amongst the retailers.


6/8

LIMITATIONS OF THE STUDY

1) Due to time constraints the study is restricted only to the retailers and not ofconsumers.

2) Amongst the retailers only the following are considered:a. A & B Class bakeriesb. Supermarketsc. Few provision stores

3) The coverage of objective of study is limited to the extent ofinformation given by the company.

Inspite of all above-mentioned limitations, every effort has been made effectively and

report is prepared to best of my knowledge.


7/8


8/8

OBJECTIVE OF THE STUDY

The objective is to check the awareness of Pepsi T. V. ad. Promo among the retailers /

traders.

This was done considering the following,

1) Usually the retailers will be in their shops or on business.2) They were confused about the ad. I.e. they were thinking that there is Pepsi

Channel to be launched.

3) The ad. created hype in the minds that Pepsi is going to come out with the new T.V. known as Pepsi T. V.

4) Many retailers were unknown about the benefits to be given to the consumers.Therefore, as the retailers are the means foe sales they should be confronted

about the advertisement and the benefits to be given to the consumers.

Documents

Impact of TV Advertisement