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Immersive Room5.1 multi-sensory speakersJune 2017IMMERSE YOUR AUDIENCE
in a multi-sensory Immersive Room
The Lab in the BagThe Story
2014Repères opens a «The Lab in the Bag» department, dedicated to the creation of innovative testing tools and environments
Filing of patent for a mobile sensory isolation cabin: «My sensory laboratory, where I want, when I want, in two hours»
2015-2016First prototypes of a mobile multi-sensory immersive room
2017
Filing of a patent for a «Sensory chamber and multi-immersive device»
Creation of the Start-up, “The Lab in the Bag”, a Repères spin-off
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 2
Immersive Room
1. Choose the environmentCafé, night club, office ... / sea, mountain, countryside, town...
2. Adjust the sensory parametersVisual, sound, smell, touch (hot, cold, wind, mist, smoke, atmosphere lighting)
3. Immerse your audience in the experience
A BREAKTHROUGH INNOVATIONThe first multi-sensory immersive device
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 3
HOW it works
• Emission of non-persistent odours and/or essential oils
• Emission of wind, light mist and smoke
• High-quality sound
• All effects are synchronized with the video image
• Atmosphere/mood lighting
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 4
HIGHLY FLEXIBLE5.1 Immersive with external envelope
#Installation proposal for the “Mots Libres” book and writing festival in Courbevoie
1/4CONFIGURATION
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 5
HIGHLY FLEXIBLEInstallation of immersive systems in existing spaces
2/4CONFIGURATION
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 6
HIGHLY FLEXIBLEImmersive loudspeakers with screens
3/4CONFIGURATION
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 7
HIGHLY FLEXIBLEImmersive loudspeakers with VR
4/4CONFIGURATION
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 8
IMMERSIVE SPACESA «playground» for businesses
• Experiments• Brainstorming
• Show room• Experiential marketing
• Show room• Well-being, relaxation
STUDIESINNOVATIVE
R&D
MARKETINGSALESRETAIL
CORPORATEHR
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 9
Examples of implementation in a company
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 10
Creative, out-of-the-box: The immersive room is an unexpected design solution to welcome your visitors
• Deliver sensory content that disrupts visitors’ or customers’ behavior,
• Embark visitors on a virtual journey in breathtaking landscapes around the world,
• Create a personal relationship with the visitor.
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM
CREATING emotional connections through immersive digital experiences
11
INCREASE employees’ comfort & wellnessthrough an immersive chill-out room
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM
• Create a regenerative experience with in an Immersive Wellness environment
• Renew each month the program, adapted to everyone
12
Examples of study protocols...
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 13
USE IN A MARKETING STUDYTesting of Alcohol-free Beers by AgroParisTech - Repères
February 2017 - 240 participants
• Demonstration of PRODUCT * ENVIRONMENT interaction
• Neutralization of effects related to the time of tasting (e.g. morning/evening)
• Stronger emotional involvment of participants through immersive sessions
SENSORY CHAMBER NIGHT CLUB IMMERSION BEACH
SILVER TROPHYExperiential innovation
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POTENTIAL USES
First area of applicationMore realistic observation
Create/recreate an environmentin a realistic manner
Offer more reliable data
Adjust sensory factors and measuretheir impact
Adjust the setting-time:
• Different environments / times of day• Speed up time• Create a stress effect
Second area of applicationEnsure standardization
Third area of applicationVary experiential factors
IMMERSE YOUR AUDIENCE IN A MULTI-SENSORY IMMERSIVE ROOM 15
RECREATING MOVEMENT• Travel by public transit (limited time, noise, restricted space etc.)
• Travel by car
• Sport: walking, jogging, cycling (accessories: walking/running/cycling treadmill etc.)
IN PLACES WITH A HIGH SENSORY CHARGE• Night club (noise, lighting, other people etc.)
• Beach (brightness, heat etc.)
• Stadium, concert (noise, crowding etc.)
TESTING MOBILEUSAGE
1/3EXAMPLE
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TESTING LAYOUT / ATMOSPHERE / CUSTOMER EXPERIENCE• Successive visits with different layouts in POV
• Measurement of impact of signage (eye tracking / post visit debriefing)
TESTS OF SCRIPTED INTERACTIONS
• POV trail with different points of contact
• Dynamic virtual interaction (forthcoming: video game engine and augmented reality)
• Interaction with an “actor” in the room
STUDIESOF SALES ENVIRONMENTS
2/3EXAMPLE
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EXPERIENTIAL STIMULI:
• Visit a place in different countries / in different seasons / at different historical times
• Immersive moodboard
BRAINSTORMING 3/3EXAMPLE
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Tell us about other immersive experiencesyou would like to create
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François AbivenRepères CEO
27 years experience in marketing studiesExpert in product testing protocols
Laurent LoiseauArtistic director
Journalist and director of interactive agencies since 1996
Founder of intuit’Art, immersive technologies consulting agency
Florian JarrotR&D Project Manager
Double Masters in Design and MarketingWinner of the 2015 Sustainable Design Award Prototyping, 3D visualization, web communication
Jérôme GachetThe Lab in the Bag Production Director
Planning and equipping of spacesInventor of the Multi-sensory Chamber
The Lab in the BagProject team
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The Lab in the BagDesigner of multi-sensory immersive experiences
Repères, 20 rue Bouvier, 75011 Paris - France + 33 (0) 1.60.96.87.83 // [email protected]
www.thelabinthebag.com
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