Images Southern Idaho: 2012

sponsored by the twin Falls area Chamber oF CommerCe

2012 | imagessouthernidaho.Com

southern idaho

®

i’m ready to order Iconic eateries delight diners

heaVens to bessie Dairy industry remains a cash cow

take a Flying leapBridge BASE jumping draws tourists from afar

www.visitsouthidaho.com


www.southernidaho.org

ImAgESSouthErnIDAho.com 3

www.snakeriverent.com

www.marodspa.com

2012 edition | Volume 7

southern idaho

®

contents

Features

14 take a Flying leapBridge BASE jumping draws tourists from afar

18 beautiFul on the outsideResidents enjoy area’s tourism destinations

24 i’m ready to orderIconic eateries delight diners

28 FaCe FaCtsOperation Facelift beautifies buildings, boosts pride

38 heaVens to bessieDairy industry remains a cash cow

14

28 Inside:Southern Idaho Tourism Special Section



www.brookdaleliving.com

50

45 41

53

on the CoVer Photo by Todd Bennett BASE jumping from the Perrine Bridge in Twin Falls

departments

10 almanac

31 image gallery

41 biz briefs

42 Chamber report

43 economic profile

45 local Flavor

46 arts & Culture

48 sports & recreation

51 health & wellness

53 education

55 Community profile

56 through the lens

2012 edition | Volume 7

southern idaho

®

All or part of this magazine is printed on recycled paper containing 10% post-consumer waste.

pleaserecyclethIsmagazIne



www.firstfd.com

Visually explore Southern Idaho in our online photo galleries

Flip through the pages of this magazine and easily share articles using Facebook, Twitter or email.

Photos

Digital magazine

sponsored by the twin Falls area Chamber oF CommerCe

2012 | imagessouthernidaho.Com

southern idaho

®

i’m ready to order Iconic eateries delight diners

heaVens to bessie Dairy industry remains a cash cow

take a Flying leapBridge BASE jumpingdraws tourists from afar

Facts Get the most up-to-date info on cost of living, top employers, schools, population demographics and more

living hereLearn the basics about local neighborhoods, schools and health care providers

viDeoGet a moving glimpse at favorite local places and attractions

What’sonlineimagessouthernidaho.com


Digital Edition

share with a FrienDeasily share an interesting article, stunning photo or advertisement of your business on Facebook, twitter or via email.

have a Blog or weBsite?embed the digital magazine in your site to add compelling, local information.

Do more than JUst reaD aBoUt itexperience the community through video and find links to other sites for additional information.

imagessouthernidaho.com

®

Ever bird-watch or play disc golf at Lake Walcott State Park? There are also hiking opportunities

at Craters of the Moon, along with snow sledding at Gooding County Snow Park, plus hunting in Jerome and at other top-notch hunting areas.

Oh, and City of Rocks National Reserve offers rock climbing in the warmer weather and cross country skiing when cold.

Residents of the Magic Valley and Southern Idaho are lucky to have daily access to an abundance of recreational amenities that are

normally promoted as tourism destinations. For example, locals can pretty much fish year round at Thousand Springs State Park, which is also becoming a popular destination for fishing enthusiasts from throughout the United States.

A 64-Pound CarpKelton Hatch with the Idaho

Department of Fish and Game says the fishing in Southern Idaho was amazing in 2011 – including a record rainbow trout of 34 pounds caught at American Falls Reservoir, along with a carp weighing more

than 64 pounds snagged at C.J. Strike Reservoir – and he predicts that local fishing will be even better in 2012.

“Magic Valley also boasts some of the best walleye fishing in the country, and it’s not uncommon to see catches of 18-pound walleyes pulled out of both Oakley Reservoir south of Burley, and Salmon Falls Creek Reservoir south of Twin Falls,” he says.

Look, There’s an ElkHatch says the same kind

of good results are available to

RESIDENTS ENJOY AREA’S TOURISM DESTINATIONS

BEAUTIFUL

Visitors have a picture taken at Shoshone Falls. PHOTO BY TODD BENNETT

On the

STORY BY KEVIN LITWIN

OUTSIDE

IMAGESSOUTHERNIDAHO.COM 19 IMAGESSOUTHERNIDAHO.COM 19 18 SOUTHERN IDAHO

How can we give you Peace of Mind?

Personal Services • Personal Financial Planning, including Retirement Planning

• Tax Planning and Preparation

• Estate Planning

• Family, Trust and Conservatorship Services

Business Services • Bookkeeping and Payroll Services

• Tax Planning and Preparation

• Financial Statement Preparation

• QuickBooks Support and Setup

• Fraud Prevention

• Business Valuation Services

Litigation Support Services • Helping your attorney achieve your goals by consulting during disputes

• Expert Testimony

Ataraxis Accounting & Advisory Services Inc.864 Filer Ave. • Twin Falls, ID 83301(208) 733-4730 • www.idahocpa.com

ataraxis \at-a-RAX-is\ n, [fr. Greek ataraxia calmness] peace of mind: the absence of mental stress or anxiety.

http://www.idahocpa.com

southern idaho

®

Content direCtor LISA BATTLES

prooFreading manager RAvEn PETTy

Content Coordinator JESSIcA WALkER

staFF writer kEvIn LITWIn

Copy editor JILL WyATT

Contributing writers LAuRA hILL, JOE mORRIS,

kAREn SchWARTzmAn, BRAxTOn ShOOP, BETSy WILLIAmS

senior graphiC designers LAuRA GALLAGhER,

JAnInE mARyLAnD, kRIS SExTOn, vIkkI WILLIAmS

graphiC designers RAchAEL GERRInGER, TAyLOR nunLEy

senior photographers JEFF ADkInS, BRIAn mccORD

staFF photographers TODD BEnnETT, AnTOny BOShIER

Color imaging teChniCian ALISOn hunTER

integrated media manager ScOTT vOncAnnOn

ad produCtion manager kATIE mIDDEnDORF

ad traFFiC assistants kRySTIn LEmmOn, PATRIcIA mOISAn

Chairman GREG ThuRmAn

president/publisher BOB SchWARTzmAn

exeCutiVe ViCe president RAy LAnGEn

senior V.p./sales TODD POTTER

senior V.p./operations cASEy hESTER

senior V.p./Client deVelopment JEFF hEEFnER

senior V.p./business deVelopment ScOTT TEmPLETOn

senior V.p./agribusiness publishing kIm hOLmBERG

V.p./business deVelopment chARLES FITzGIBBOn

V.p./external CommuniCations TEREE cARuThERS

V.p./Visual Content mARk FORESTER

V.p./Content operations nATAShA LOREnS

V.p./traVel publishing SuSAn chAPPELL

V.p./sales hERB hARPER, JAREk SWEkOSky

Controller chRIS DuDLEy

senior aCCountant LISA OWEnS

aCCounts payable Coordinator mARIA mcFARLAnD

aCCounts reCeiVable Coordinator DIAnA GuzmAn

sales support Coordinator ALEx mARkS

sales support projeCt manager SARA quInT

i.t. direCtor yAncEy BOnD

system administrator DAnIEL cAnTRELL

web Content manager JOhn hOOD

web projeCt manager nOy FOnGnALy

web designer ii RIchARD STEvEnS

web deVeloper i yAmEL hALL, nELS nOSEWORThy

web aCCount manager LAuREn EuBAnk

photography direCtor JEFFREy S. OTTO

media teChnology direCtor chRISTInA cARDEn

media teChnology analysts BEccA ARy,

chAnDRA BRADShAW

audienCe deVelopment direCtor DEAnnA nELSOn

marketing CreatiVe direCtor kEITh hARRIS

distribution direCtor GARy SmITh

exeCutiVe seCretary kRISTy DuncAn

human resourCes manager PEGGy BLAkE

reCeptionist LInDA BIShOP

Images Southern Idaho is published annually by Journal communications Inc. and is

distributed through the Twin Falls Area chamber of commerce and its member businesses.

For advertising information or to direct questions or comments about the magazine, contact

Journal communications Inc. at (615) 771-0080 or by email at [email protected].

For more inFormation, ContaCt:Twin Falls Area chamber of commerce

858 Blue Lakes Blvd. n. • Twin Falls, ID 83301Phone: (208) 733-3974 • Fax: (208) 733-9216

www.twinfallschamber.com

Visit Images southern Idaho online at imagessouthernidaho.Com

©copyright 2011 Journal communications Inc., 725 cool Springs Blvd., Suite 400, Franklin, Tn 37067,

(615) 771-0080. All rights reserved. no portion of this magazine may be reproduced

in whole or in part without written consent.

member The Association of magazine media

member custom content council

member Twin Falls Area of commerce

ST. BENEDICTSFamily Medical Center

• Short Wait Times in ER – 948-5390

• Surgical Services – 324-6120

• Obstetrics and Delivery – 324-5286

• Transitional Care Unit – 324-6139

• Family Medicine – 324-5286

• Occupational Health – 948-5401

• Diabetes Management – 324-9535

• Gynecological Services – 324-8831

Call: 324-4301 www.stbenshospital.org

Healthcare for the Entire Family

mailto:[email protected]

http://www.twinfallschamber.com

http://www.stbenshospital.org

Welcome to Southern IdahoAn IntroDuctIon to thE ArEA’S pEoplE, plAcES AnD EvEntS

Almanac

Walking for Fitness

The fitness trail at the

college of Southern Idaho is

being revamped as the school’s

recreation department replaces

outdated machinery with the latest

and greatest sports science has to

offer. The college has had a trail

that crosses part of its campus

for about 20 years. This trail

features exercise stations that

enable passers-by to get in a few

repetitions at their leisure. As a

whole, the trail can function as a

circuit exercise course for exercise

buffs. unfortunately, the outdated

wooden machinery is worn out.

Funded by donations, grants

and proceeds from fundraisers,

cSI’s recreation department

has begun a campaign to replace

the outmoded stations with

high-tech machines. Thus far,

two new stations, using products

from PlayWorld’s Lifetrail and

Energi lines, have been installed.

These new machines, with variable

levels of resistance, offer fitness

opportunities for everyone.

Going Over the EdgeShoshone Falls is an awe-inspiring waterfall on the Snake

River about 5 miles east of the city of Twin Falls. Shoshone

Falls is notable both for its natural beauty and for the fact that it

stands 45 feet taller than niagara Falls at 212 feet high. Shoshone

Falls has existed since at least the last ice age, and the water that

traverses it is critical to crop irrigation in nearby communities. It is

best to visit the falls in the spring and early summer months

because that is when the water flows at its highest levels. To

accommodate visitors, the city of Twin Falls owns and operates a

park overlooking the falls. Guests are invited to visit the falls to

enjoy all the recreational activities it has to offer, including hiking,

fishing and swimming, to name a few.

ImAgESSouthErnIDAho.com 11 10 SouthErn IDAho

Building Blocks of LifeAgriculture has become a major way of life in

Southern Idaho, but that was not always the case.

For more than a century, canals drawing from the

Snake River, as well as return flows from Deep creek

and cedar Draw, have brought life to the area in and

around Twin Falls. Born of the 1894 carey Act, which

allowed the setting aside of federal land for private

investors, the irrigation system has been operated by

the Twin Falls canal company since 1909. These canals

have provided a consistent supply of water to Southern

Idaho’s thriving agricultural sector as well as its

municipal areas.

FastFactsn twin Falls county was named for the falls of the Snake river. the surrounding area is known as the magic valley.

n the national pioneer hall of Fame in Burley features a garden and museum.

n the gooding Basque cultural center serves a multi-course Basque supper the first Friday of each month.

n the entire community of oakley is listed on the national register of historic places. Founded in 1878, the city today has the most historic homes per capita in the u.S.

n twin Falls has been named one of the nation’s top 10 places to Smooch by livability.com.

population (2010 estimate)Cities:Twin Falls: 44,125; Jerome: 10,890;

Burley: 10,345; hailey: 7,960; Rupert:

5,554; Buhl: 4,122; Gooding: 3,567;

kimberly: 3,264; heyburn: 3,089;

Wendell: 2,782; Filer: 2,508; Shoshone:

1,461; Paul: 1,169; hansen: 1,144;

hagerman: 872; Oakley: 763;

hazelton: 753; minidoka: 112

Counties:Twin Falls: 77,230; cassia: 22,952;

Jerome: 22,374; Blaine: 21,376;

minidoka: 20,069; Gooding: 15,464;

Lincoln: 5,208

loCationThe largest city in south-central

Idaho, Twin Falls is about 30 miles

north of the Idaho-nevada state line

and roughly midway between Boise

and Pocatello.

For more inFormationTwin Falls Area

chamber of commerce

858 Blue Lakes Blvd. n.

Twin Falls, ID 83301

Phone: (208) 733-3974

Fax: (208) 733-9216 www.twinfallschamber.com

southernIdahoataglance

What’sonline

Minidoka

Buhl

Gooding

Hagerman

Burley

Jerome

Rupert

NEVADA UTAH

to Hailey to Sun ValleyVall

Jackpot

Twin Falls

Albion

Heyburn

2847

26

93

93

26

30

30

48

75

8177

27

25

2484

84

84

86

CASSIA

GGOOODINGO G

JEROMEJE

DOKAMINI

TWIN FALLSA

LINCOLNLI Southern Idaho




stlukesonline.org/employment

Going GreenIdaho has officially joined the green movement with a plant in

Jerome built and operated by hilex Poly, a South carolina-based

plastic bag manufacturer and operator of the world’s largest

plastic bag recycling plant. The Jerome recycling plant tackles

real problems, since used plastic bags permeate landfills and are

a common part of everyday life. The plant and bag drop-off sites

at major grocery stores throughout the region help reduce both

the pollution from used plastic bags and the cost of new plastic

bags. To ensure that nothing is wasted, hilex has partnered with

Solo cup co., another major plastics manufacturer with a plant

in Twin Falls, to capture and recycle Solo’s leftover plastic.

camping at castle Rockcouched in Big cove, castle Rocks State Park is located 2 miles

northwest of Almo in southern cassia county. castle Rocks is a new

park to Idaho that features massive granite spires. These spires offer

outstanding rock climbing, rivaling nearby city of Rocks national

Reserve. The natural beauty of the castle Rocks region offers plenty

of other recreational activities for those who are not quite so bold,

including hiking, horseback riding and picnicking. castle Rocks is also

well known for its wildlife. visitors come to watch the park’s numerous

varieties of birds, including the common snipe, the sandhill crane and

the sage grouse.

cars and camaraderieEach August, Jerome residents turn out to see

Joe mama’s car Show, which is put on by the magic

valley Early Iron car club. With motorcycles, custom

trucks, show cars and race cars, this show has it all.

In 2011, even the marvel comic book character

Ironman made an appearance. Drawing cars from

at least nine states, this event continues to grow in

popularity. As a result, each year brings increasingly

more impressive rides. The main attraction for 2011

was the world’s fastest 1957 chevrolet, as well as

a top-fuel dragster.

Losing Weight, Gaining cash

According to u.S. obesity

reports, Americans as a

society need to lose weight.

unfortunately, shedding the

pounds is often difficult in this

age of hectic schedules, fast

food temptations and the lure

of constant entertainment from

the comfort of a couch. To

make cutting calories more

tempting, kurt’s Pharmacy in

Twin Falls hosts an annual

weight-loss contest, in which

the top three people who lose

the greatest percentages of

body weight share a $10,000

prize. The 2011 first-place

winner, a man named Bear

Bangs, shed an impressive 112.5

pounds, down from his starting

weight of 295.5 pounds.


Usually if someone is about to jump off a bridge, law enforcement is called to talk them out of it. In the Magic Valley, sometimes those officials are the ones doing the jumping.

Since opening Tandem BASE, a parachuting operation that sends instructors paired with students off the Perrine Bridge, owner Mark Kissner and his team have seen a steady stream of locals and visitors lining up to hop off the side of a perfectly good structure and soar to the ground below.

The bridge has long been a popular jumping spot, but Tandem BASE marks the first time that a company has been set up to offer it as a regular outing. The 486-foot drop to the floor of the Snake River Canyon is breathtaking in many ways, and both experts and novices alike flock to the area to avail themselves of the opportunity, Kissner says.

tandem jumpers like accessibility“People always like to do it, so we thought there would be enough interest

for regular jumps,” he says. “Since we opened a year ago, we’ve seen a lot of people who come through the area stop to try it, so we’re kind of a tourist attraction now, which we are pleased about.”

Everyone from Twin Falls octogenarian Lena Thomas to Sheriff Doug McFall of Jerome has jumped, and they’ve all got a story to tell. For McFall, whose parachuting days go back to a stint at Fort Campbell in 1977, this was one more way to get from sky to earth in a novel fashion.

Year round, people come from all over the world to jump from the only bridge in the united States that doesn’t require a permit.

FliersHigh

STORy By joe morris | PhOTOGRAPhy By todd bennett

tandem jumping operation brings tourists, loCals to perrine bridge

14 SouthErn IDAho

14 SouthErn IDAho ImAgESSouthErnIDAho.com 15


“I had some guys say they had three rigs packed and ready to go, and there were only two of them, so it seemed like a good idea at that time,” McFall says. “We had a high school class reunion, and a few of them did the tandem jump. If you’re trained, you can do it alone, and if not, you can work with an instructor and ride down with them, so they really do have something for everybody and every skill level.”

activity provides economic-development boostAll this f lying about is good for tourism, adds Shawn Barigar,

president and CEO of the Twin Falls Area Chamber of Commerce.“BASE jumping is an extreme sport that has typically only been

available for trained athletes. Tandem BASE expands the thrill-seeking opportunities to a much larger audience, allowing the general public to participate in the sport under the trained supervision of the Tandem BASE operators,” Barigar says.

“This new activity is just one more item to add to the itinerary on a visit to Southern Idaho. And we’re the only place in the world where one can take part in this exciting activity!”

From rock climbing at the City of Rocks to whitewater rafting on the Snake River, Twin Falls is the most death-defying city in the country, Barigar adds, and this is just one more way for people to live on the edge.

“With Tandem BASE, there’s no experience required – just that thrill-seeking mindset and the courage to step off that ledge with the Tandem BASE operator.”

left: tandem BASE offers the sport to inexperienced jumpers under the supervision of trained instructors.



Ever bird-watch or play disc golf at Lake Walcott State Park? There are also hiking opportunities

at Craters of the Moon, along with snow sledding at Gooding County Snow Park, plus hunting in Jerome and at other top-notch hunting areas.

Oh, and City of Rocks National Reserve offers rock climbing in the warmer weather and cross country skiing when cold.

Residents of the Magic Valley and Southern Idaho are lucky to have daily access to an abundance of recreational amenities that are

normally promoted as tourism destinations. For example, locals can pretty much fish year round at Thousand Springs State Park, which is also becoming a popular destination for fishing enthusiasts from throughout the United States.

a 64-pound CarpKelton Hatch with the Idaho

Department of Fish and Game says the fishing in Southern Idaho was amazing in 2011 – including a record rainbow trout of 34 pounds caught at American Falls Reservoir, along with a carp weighing more

than 64 pounds snagged at C.J. Strike Reservoir – and he predicts that local fishing will be even better in 2012.

“Magic Valley also boasts some of the best walleye fishing in the country, and it’s not uncommon to see catches of 18-pound walleyes pulled out of both Oakley Reservoir south of Burley, and Salmon Falls Creek Reservoir south of Twin Falls,” he says.

look, there’s an elkHatch says the same kind

of good results are available to

residents enjoy area’s tourism destinations

BEAutIFul

visitors have a picture taken at Shoshone Falls. PhOTO By TODD BEnnETT

On the

STORy By keVin litwin

outSIDE



From left: Walking along the canyon rim trail; participants in the rim2rim roadrace make their way from the bottom of the Snake river canyon to the top, across the perrine Bridge and back down to the bottom.

hunters, with elk and antelope in abundant supply, plus the Hagerman Valley provides some of the best waterfowl habitat in the entire Northwest.

“This region is home to natural marvels such as the Snake River, Thousand Springs and Shoshone Falls, along with a vast desert land mass,” Hatch says. “There are ample hunting, angling and other adventure opportunities to satisfy anyone who enjoys the outdoors.”

Meanwhile, outdoor adventurers can also enjoy biking, walking and hiking at Dierkes Lake Park, and

there are numerous biking and walking trails throughout the scenic Snake River Canyon near Perrine Bridge. The bridge itself has become an international destination for bungee jumpers and parachute BASE jumpers.

“If you are into running like our running club is, there aren’t many nicer places to train in the world than the Snake River Canyon,” says Bill Greene, coordinator of Team Weenie Running Club out of Twin Falls. “We started our club in 2001 with 12 local members and today there are 240, and we meet

Ph

OT

OS

By

TO

DD

BE

nn

ET

T



every Saturday morning to train in the canyon.”

snake river Canyon marathon?

Greene says Team Weenie – whose unusual name is derived from the Independent Meat Company packing plant in Twin Falls where many of the runners are employed – even has a long-term plan to link all the canyon trails together and eventually stage a marathon.

“Can you imagine running a marathon through the Snake River Canyon?” Greene says. “What an

incredible experience that would be.”He also points out that the

unusual natural landscape of Southern Idaho includes its elevation of 3,800 feet, which can be advantageous to competitive runners and bicyclists.

“A lot of people don’t know that we have such a high elevation, so if our club members go to a road race in sea-level cities like Portland, Seattle or San Francisco, we do well because we’ve trained in the altitude,” he says. “Southern Idaho has so much to offer anyone who loves the outdoors. Nature has been very kind to us.”

left: Fishing at Sawtooth national Forest above: the Snake river in twin FallsBR

IAn

mcc

OR

D

TO

DD

BE

nn

ET

Tsnakerivercanyon

1974Year Evel Knievel unsuccessfully attempted to jump the canyon

5milesDistance of Shoshone Falls from Perrine Bridge in the canyon

500feetDepth of canyon in some places



From family-owned cafés to sophisticated restaurants where nationally known chefs hold court, something delicious is cooking in the Magic Valley.

breakfast is bigReady for bacon and eggs before heading to work,

or looking for a special Sunday brunch? Try the Buffalo Café in Twin Falls, where the house specialty, Buffalo Chip Skillet, is a plate of fried potatoes, chiles, tomato, bacon, sour cream and Cheddar cheese.

And don’t miss the Train Wreck at the landmark Depot Grill in Twin Falls. Think you can demolish 4.5 pounds of pancakes, eggs and sausage in less than 30 minutes?

“It’s a kind of man-versus-food challenge,” says Steve Soran, co-owner of the Depot Grill, which serves round-the-clock, seven days a week. “We’ve had about 60 people try it, and two have finished.”

lunchtime is lovelyFor lunch, locals head to Stevo’s in Heyburn for

burgers, steaks and their special sauce for French fries. Shoshone’s Snack Bar boasts burgers – try the ham-layered Baby Hog Burger – and “the world’s largest ice cream cone,” a staggering tower of soft-serve goodness. La Campesina Market and Restaurant in Jerome offers Mexican specialties in generous portions at nice prices.

dinner’s deliciousDinner brings spectacular views of the Snake River

Canyon at the new Elevation 486 in the Twin Falls Center for the Arts building. The upscale restaurant specializes in classic meat and seafood dishes, “Food and Spirits for the New West.” Another breathtaking canyon view comes with dinner at the Canyon Crest Dining and Event Center in Twin Falls, where casually elegant cuisine features steaks, salads and pasta. Cedar Plank Salmon with lemon rice pilaf is a favorite.

southern idaho’s iConiC eateries delight diners at breakFast, lunCh and dinner

STORy By laura hill | PhOTOGRAPhy By todd bennett

A couple enjoys an intimate dinner at cucina gemelli in twin Falls.

MORE THANA MEAL


The Snake River Grill in Hagerman is popular for weekly game dinners, prepared by Chef Kirt Martin, and its extensive wine list. Henry’s at the Drift Inn in Rupert serves lunch and dinner in a charming small-town setting in a historic building. Try the Cajun Chicken Pasta. And for hearty steaks, Pioneer Pudding – a traditional bread pudding – and Old West ambiance, head for the Almo Outpost.

southern idaho Food scene is bloomingLynn Sheehan and Matt VanderNoot, partners in

Twin Falls’ Cucina Gemelli, are prime examples of how the local food scene is blooming. Cucina Gemelli, which opened in January 2011, has quickly become one of the area’s more popular dining spots. Chef Sheehan’s focus is on locally sourced ingredients, from meat and vegetables

to berries and butter, prepared simply but elegantly.“We are an unusual experience here and people are

seeking it out,” says Sheehan, a celebrated California chef before she moved to Idaho. “We are on the early crest of a wave here in Idaho, and we are happy to be putting fresh local f lavors on people’s plates.”

Sheehan, whose lunches and dinners include expertly prepared Italian classics, as well as more adventurous fare, believes local diners are becoming more discriminating.

“People are looking for something not frozen and shipped here on a truck. They want to know that their food is healthy and clean, and they want to support their local economy,” she says. “There is a really strong, burgeoning movement toward producing and purchasing locally here in Idaho.”

above: the historic Depot grill in twin Falls is home to the train Wreck, a challenge in which diners are given 30 minutes to down six pancakes, four eggs and a pound of sausage.


Clockwise from top left: people dine on the patio at Elevation 486 in twin Falls; the Snack Bar in Shoshone offers what it calls the world’s largest ice cream cone; lemon budino with blueberries from cucina gemelli in twin Falls



It’s not easy being a small town in need of new business, which takes money and manpower to attract. The

solution: Operation Facelift, a unique downtown revitalization program that was low cost, high energy and widespread in its success in boosting 11 Southern Idaho communities.

For five days, from June 14-18, 2011, residents of Castleford, Burley, Filer, Glenns Ferry, Gooding, Heyburn, Jerome, Kimberly, Paul, Rupert and Twin Falls swept, painted, planted, washed and renovated their communities in an effort to bring new life

and new business to town.“Our objective was to provide

a region-wide project that would help improve downtown areas, build community pride and encourage downtown economic activity,” says Jan Rogers, executive director of the Southern Idaho Economic Development Organization (SIEDO), which launched Operation Facelift with Southern Idaho Rural Development.

The project was funded by SIEDO and the Idaho National Laboratory. Each community was given $1,000 seed money, and expected to raise any additional funds needed. More than 200

volunteers across the region participated in the project. Operation Facelift was born at a SIEDO board meeting in March 2011. Communities were approached to participate and identified projects, which varied widely. With an exuberant logo and the motto, “New Look. New Attitude. New Business.”, volunteers went to work.

Cleanup projects Vary widely

In Castleford, a town of about 400 people, volunteers painted four different properties, including the shabby King of Hearts bar.

STORy By laura hill | PhOTOGRAPhy By todd bennett

Strolling along main Street in downtown twin Falls

operation FaCeliFt beautiFiesbuildings, boosts pride

FaceFacts


“It looked like it was about to fall down,” says Larry Hall, director of Southern Idaho Rural Development, who captained the project with Rogers. “Volunteers stripped off some stuff, stained the building, painted the little grocery across the street, and then cleaned up the whole town, filling up three dumpsters. This was the little town that could.”

Knutson’s Kustom Kutting, a meat-cutting shop, got some TLC in Filer, while Glenns Ferry volunteers painted, washed windows, cleaned up storefronts and sprayed the streets. In Burley, Pay Day Loans was given a pretty new face.

Heyburn gussied up its roller skate park, and in Gooding, Mayor Duke Morton rallied the community to improve an old theater building and freshen up a laundry.

“When you drive through Kimberly now, it is just not the same place it was,” Hall says. “El Cazadore, right on the main intersection, became a new place when it was painted a bright rust color.”

Firefighters, police and city council members were among those in Jerome who beautified five buildings downtown. In Paul, the owner of a repainted restaurant was inspired to paint the interior as well. Rupert saw two old buildings

painted, with new signage and trim.And in Twin Falls, an empty

building that once housed a soda fountain and a shoe store was given new life when an old overhang and shabby signage were removed and a new paint job provided. Soon after Operation Facelift, the building was leased to a new tenant, a party apparel shop. Similar economic development results are expected over the next year.

“People in the towns where it has been done in a significant way are just stoked, excited about what is going on,” Hall says. “People are sharing and saying, ‘I want to be part of this next year.’”

thegatheringplace

This family-owned and -operated quilt shop in Rupert is housed on the town square in a historic building that was home to an Idaho clothing chain since 1912. The Gathering Place opened in 1998 and today has more than 10,500 square feet of fabric, books, patterns, notions and samples.

30 SouthErn IDAho

in Southern Idaho

&StayPlay

S p e c i a l A d v e r t i s i n g S e c t i o n


indoor funWhether you’re looking for arts and entertainment or rest

and relaxation, Southern Idaho offers plenty to enjoy inside during the winter season.

CSi BaSketBallFind plenty of action in Twin Falls during the College of

Southern Idaho’s basketball season. “CSI men’s and women’s basketball is up tempo and exciting,” says athletic director

Joel Bate. “The cheerleaders, dance team and halftime activities give this a ‘big-time’ college atmosphere feel, and the action on the court is as good as it gets.” So good, in fact, that the men’s team won the NJCAA National Championship in 2011. “Many of CSI’s players will go on to attend very high level basketball programs around the country,” Bate adds. “For entertainment value, a ticket to a

CSI basketball game is more than worth the money.” Both Golden Eagles basketball teams have seasons from November through March.

More info: athletics.csi.com

natural Hot SPringSSoak the winter out of your bones at one of the region’s

naturally occurring geothermal hot springs. At Miracle Hot Springs in Buhl, relax in the private hot pools followed by a soothing massage. Spend the night in one of the heated camping domes, and check out the live alligators (never fear – they have their own pool). Find additional hot springs at 1000 Springs Resort in Hagerman. Both places offer RV accommodations and event spaces.

More info: Miracle Hot Springs, (208) 543-6002, mhsprings.com; 1000 Springs Resort, (208) 837-4987, 1000springsresort.com

artS on tourExperience a lively musical show during the Arts on Tour

concert series, a partnership between CSI and the Magic Valley Arts Council celebrating its 24th year in 2012. Each of the concerts, which include Celtic, jazz, brass and Creole-folk performances, take place in the CSI Fine Arts Auditorium.

More info: Camille Barigar, (208) 732-6288, artsontour.csi.edu

Community ConCertSEnjoy more music in the Mini-Cassia area during its

annual community concerts. Held at the King Fine Arts Center in Burley, more than 800 season tickets are sold each year, and visitors can purchase individual tickets for just $20. Shows have included a variety of ensembles, including a number of Grammy-nominated artists.

More info: Susan Tuft, (208) 678-1798, sd151.k12.id.us/community/Concerts07/con_index.htm

Holiday HaPPeningS‘Tis the season to attend festive community events.

There’s no more quintessential Christmas play than The Nutcracker, and this Tchaikovsky classic will be performed by the Eugene Ballet at the CSI Fine Arts Auditorium on Dec. 12. Get in the holiday spirit at the Christmas tree lighting ceremony on the Friday in December in Fairfield, which coincides with the annual chili cook-off, or listen to your favorite Christmas carols at Howells Opera House in Oakley during the community choir’s Christmas concert.

More info: visitsouthidaho.com

Winter WonderlandFrom scenic snowscapes to indoor fun, activities abound this time of year

Cir

qu

e M

eC

ha

niC

s /

Da

rin

Ba

sil

e

Co

ur

te

sy

of

an

Dy

ar

en

z/C

si

sp

or

ts

in

fo

rM

at

ion

to

DD

Be

nn

et

t

S t a y & P l a y i n S o u t h e r n I d a h o


get out and PlayEven in the heart of winter, the weather outside is

delightful if you’re into snow sports. From skiing to boarding, tubing to snowshoeing, the region’s plentiful resorts and recreation areas will keep you moving.

Soldier mountain This skiing and boarding destination, located 12 miles

north of Fairfield in Sawtooth National Forest, has 1,150 acres of skiable terrain including more than 15 runs as well as glades, bowls and tree skiing. “Lines are short, prices are reasonable and the people are friendly,” says Kathy Mennenga, a board member of Southern Idaho Tourism and Camas County Chamber of Commerce member.

More info: soldiermountain.com, (208) 764-2526

Pomerelle mountain reSortAlso in Sawtooth National Forest, this ski resort has 24

slopes, two terrain parks and a vertical drop of 1,000 feet. Located 12 miles from Albion, Pomerelle opens early in the season and gets an average annual snowfall of 500 inches.

More info: pomerelle.com, (208) 673-5599 (resort), (208) 673-5555 (24-hour snow line)

magiC mountainLocated near Hansen in the southern part of Sawtooth

National Forest, this resort offers skiing and boarding, along with a hill for snow tubing. Beginners can attend Magic Mountain’s ski school, while more advanced skiers can take advantage of the more difficult and expert slopes, which make up a majority of the 120 acres of skiable terrain.

More info: magicmountainresort.com, (208) 736-7669

Sun Valley Don’t forget that Southern Idaho is the gateway to the

world-famous Sun Valley. This winter paradise draws skiers, boarders, tubers and snowshoers, and the resort is considered a pioneer in the field of heli skiing, a sport in which skiers are dropped from a helicopter to zoom down the slopes.

CraterS of tHe moon Snowshoe or cross-country ski through the lava fields of

this national monument and preserve. “The black and white lava terrain through which the 7-mile snow trail traverses is unlike any other,” says Ted Stout, chief of interpretation and education at Craters of the Moon. And you can’t beat the price – it’s free.

More info: nps.gov/crmo, (208) 527-1335

City of roCkS and CaStle roCkS

Stay at the Lodge at Castle Rocks Ranch within Castle Rock’s State Park and adjacent to City of Rocks National Reserve, and discover the vast winter activities, including hunting opportunities, cross-country skiing, snowshoeing, and ice-climbing. “Deep snows may cover the high elevations, but access to the center of the reserve is kept open, as well as full access to Castle Rocks State Park,” says Wallace Keck, superintendent and park manager. “Snowmobiling is also permitted along the snow-covered county roads and up into the Sawtooth National Forest.”

More info: nps.gov/ciro, (208) 824-5910

Bird-WatCHingFor a break from all the extreme winter sports, grab your

binoculars and settle down for some quiet bird-watching at one of the state parks. A large number of migratory and stay-around birds frequent Ritter Island at Thousand Springs State Park in Hagerman and Lake Walcott State Park in Rupert, which is part of the Minidoka Wildlife Refuge.

More info: parksandrecreation.idaho.gov, (208) 837-4505 (Thousand Springs); (208) 436-1258 (Lake Walcott)

This special section is published for Southern Idaho Tourism by Journal Communications Inc.

For more information, contact: Southern Idaho Tourism • P.O. Box 5155 • Twin Falls, ID 83303-5155

Phone: (800) 255-8946 • www.visitsouthidaho.com

©Copyright 2011 Journal Communications Inc., 725 Cool Springs Blvd., Suite 400, Franklin, TN 37067, (615) 771-0080.

All rights reserved. No portion of this special advertising section may be reproduced in whole or in part without written consent.

On the cover: Rafters on the Snake River • Photo by Todd Bennett

Co

ur

te

sy

of

na

tio

na

l p

ar

ks

se

rv

iCe

Courtesy of WallaCe keCk

( 8 0 0 ) 2 5 5 - 8 9 4 6

G e t e v e n t s , l o d g i n g i n f o r m a t i o n a n d m o r e a t v i s i t s o u t h i d a h o . c o m

http://www.visitsouthidaho.com

SHoSHone fallSThe Snake River winds along for more than 1,000 miles,

but Twin Falls is home to one of its star attractions. The 212-foot-tall Shoshone Falls are even higher than Niagara Falls. The flow depends upon the melt of the winter snow, so spring and early summer is the best time to view these magnificent waterfalls. As part of the Dierkes Lake Complex, visitors can find trails for hiking, areas perfect for a picnic, playgrounds and a scenic overlook to take in a view to remember.

More info: tfid.org, (208) 736-2265

diSC golfPomerelle Ski Resort is a big draw in the

winter, but its new 18-hole disc golf course attracts visitors even after the snow has melted. Starting at 9,000 feet, the course winds along the mountainside through varied elevation and terrain. The College of Southern Idaho also boasts 18 holes of disc golf. Its course, located on Frontier Avenue on the east side of campus, is open to students and visitors alike. If you don’t have your own discs, rent them from the

campus rec center. An additional Twin Falls course is located at Rock Creek Park.

Visitors to the Rupert area can also find a 21-hole disc golf course at Lake Walcott State Park. Play a round for fun, or enter one of the park’s disc golf tournaments.

More info: Pomerelle, pomerelle.com, (208) 673-5599; CSI Recreation Center, recreation.csi.edu, (208) 733-9554 ext. 3477; Rock Creek Park, twinfallscounty.org, (208) 734-9491; Lake Walcott, parksandrecreation.idaho.gov, (208) 436-1258

lake WalCottCatch a glimpse of a white pelican or a double-crested

coramom, to name just two of the birds whose spring breeding areas are located in this state park, which is part of the larger Minidoka Wildlife Refuge. “The park itself is a good viewing area for many variations of song birds,” says Trapper Richardson, park manager. “It just depends what

time of year it is for one bird or another.” In addition to the aforementioned disc golf, Lake Walcott also provides areas for hiking, fishing and riding ATVs, dirt bikes and 4x4 SUVs, along with campsites and RV accommodations.

More info: parksandrecreation.idaho.gov, (208) 436-1258

Centennial marSHBird-watchers will also enjoy the wetlands near Fairfield,

which draws thousands of waterfowl, shore birds and even raptors. Access to the 3,100-acre Camas Prairie Centennial Marsh Wildlife Management Area is free of charge, and in late spring, the marsh will be brimming with birds amidst the beautiful purple camas lilies. These flowers are celebrated during Camas Lily Days, held the first weekend of June.

More info: fishandgame.idaho.gov, (208) 764-3202

Artists from all over the region display their paintings, photography, ceramics, jewelry and other artwork during Art and Soul of the City: Magic Valley Has Art. More than 1,200 attended the inaugural event last year, in which visitors voted on their favorite pieces exhibited in Twin Falls businesses. The 2012 event is slated for April 27 through May 5.

More info: magicvalleyhasart.com, (208) 421-1311

Spring into actionEnjoy bird-watching, disc golf and nature’s beauty during springtime

to

DD

Be

nn

et

t

to

DD

Be

nn

et

t

to

DD

Be

nn

et

tp

ho

to

s C

ou

rt

es

y o

f M

ike

al

s. D

ixo

n



WHiteWater raftingDuring the busy season of July and August, thousands of

visitors cool off by whitewater rafting down the Snake River. High Adventure River Tours help beginners ages 6 and up through the family-friendly Hagerman stretch of the winding river. In addition to the Hagerman section, Idaho Guide Service also offers trips through the Milner and Canyon Springs sections of the Snake. Tour with them, and you’ll get more than just a scenic trip down the river. “We are professional river guides with an advanced knowledge of the river environment and the historical and biological facts that go with that,” explains Olin Gardner of Idaho Guide Service. “We have clients that go with us every year – and some that have come back every year for more than 20 continuous years.”

More info: High Adventure River Tours, highadventurerivertours.net, (800) 286-4123; Idaho Guide Service, idahoguideservice.com, (888) 73-IDAHO

Water SPortSWater-skiing, wake-boarding,

jet-skiing and skimming across the flat waters of the region’s rivers also make for a great summer getaway. Marinas and boat ramps are available along the Snake River at places such as Milner Dam and Murtaugh Lake. The river’s Burley location also attracts boaters in the summer, particularly during the Idaho Regatta in July. The nearby Salmon Falls Creek Reservoir also has a boat ramp. And swimmers can take a dip in one of the region’s

many lakes, such as Lake Cleveland in the Minidoka Ranger District of Sawtooth National Forest. In fact, families love the sandy beaches at Dierkes Lake in Twin Falls, which also allows canoes and kayaks, though no motorized boats.

More info: visitsouthidaho.com

fiSHingThere’s no shortage of prime fishing in Southern Idaho.

In late spring and early summer, reel in rainbow trout and bass at Lake Walcott in the Rupert/Burley area. Salmon Falls Creek and Oakley reservoirs offer some of the best walleye fishing in the West, according to Dave Parrish of the Idaho Department of Fish and Game. Fly-fish for rainbow trout on the Malad River near Hagerman beginning Memorial Day weekend, or catch rainbow and cutthroat trout from Lake Cleveland beginning in July. Many have good luck casting their lines from boats or f loat tubes at Magic Reservoir north of Shoshone.

“Dierkes Lake, Crystal Lake, Hagerman Wildlife Management Area and Filer Ponds are local fishing holes that are stocked with rainbow trout to provide flat-water, family-oriented, pond-fishing opportunities,” Parrish says. He adds that anglers should always stay up to date by checking the latest fishing rules.


Raft, ride, bike, hike, climb and more during Southern Idaho’s warm season

Summer Dreams

Br

ian

Mc

Co

rD

toDD Bennett

( 8 0 0 ) 2 5 5 - 8 9 4 6


Hiking, Biking and CamPingWith so many state parks, a national forest and other

designated areas, your only problem will be trying to narrow down the sites on which to set your sights.

Hikers will revel in the plethora of trails in Castle Rocks, Lake Walcott and Thousand Springs state parks, as well as Craters of the Moon, City of Rocks, Dierkes Lake and Sawtooth National Forest – just to name a few.

“The Sawtooth National Forest is known for its beauty and opportunity from the southern Minidoka Ranger District with its high-desert beauty to the northern reaches of the forest,” says Julie Thomas, public affairs officer. The region is also the gateway to Sawtooth National Recreation Area, which encompasses 250 miles of non-motorized trails and 42 major peaks of more than 10,000 feet.

At Mount Harrison Lookout, located within Sawtooth National Forest near Albion, backpackers can enjoy the gorgeous vistas along longer trails, such as the 26.2-mile Skyline Trail that connects Mt. Harrison to the City of Rocks, and shorter trails, such as the 4.2-mile Marsh Creek Trail, among the locations that double as bike trails.

Places to pitch your tent abound as well, with more than 1,000 campsites at 61 different campgrounds located in Sawtooth National Forest alone, including the Fairfield and Minidoka ranger districts. In fact, as many as 20 venues for sleeping outdoors are plotted on the adventure map on the Visit South Idaho website.

More info: visitsouthidaho.com; fs.usda.gov/Sawtooth, (208) 737-3200

golfHit the links at,a number of Magic Valley golf courses.

Public courses in Twin Falls include the Twin Falls Golf Club and Canyon Springs Golf Course. The private Blue Lakes Country Club is also available for play through reciprocal agreements with other country clubs around the United States, or if you play with a member. In the Mini-Cassia region, tee off at the 18-hole Burley Golf Course or the 9-hole Ponderosa Golf Course, both located in Burley. Jerome’s 93 Golf Ranch boasts the longest course in all of Southern Idaho. Additional country club courses are located in Buhl, Gooding, Jerome and Rupert, as well as a course at Cactus Pete’s Casino in Jackpot, Nev.

More info: Twin Falls, (208) 733-3326; Canyon Springs, canyonspringsgolf.com, (208) 734-7609;

Blue Lakes, bluelakescc.com, (208) 733-2337; Burley, (208) 878-9807; Ponderosa, (208) 679-5730; 93 Golf Ranch, (208) 324-9693; visitsouthidaho.com

roCk ClimBingClimbers the world over come to City of Rocks for the

chance to take on its magnificent monoliths with names like Bread Loaves, Cannibal and Elephant Rock. “These granite faces have excellent holds and climbs of all grades from the novice to the expert,” says Wallace Keck, City of Rocks superintendent. “Some of the hardest climbs in the country can be found here, whether you are sport climbing or bouldering.”

Visitors to the Twin Falls area can also climb the cliffs on the northwest side of Dierkes Lake.

More info: City of Rocks, nps.gov/ciro, (208) 824-5901; Dierkes Lake, tfid.org, (208) 736-2265

ph

ot

os

Co

ur

te

sy

of

na

tio

na

l p

ar

k s

er

viC

e

to

DD

Be

nn

et

t



County fairSSmell the funnel cakes, hear the screams of delight from the

midway, experience the excitement of a rodeo – it’s time for Southern Idaho county fairs. The Lincoln County Fair in Shoshone kicks off the season in late July, followed by fairs every week, including the Minidoka County Fair & Rodeo in

Rupert, the Camas County Fair in Fairfield, the Jerome County Fair & Rodeo, the Cassia County Fair in Burley and the Gooding County Fair and Rodeo. Fair season culminates at the end of August into September with the Twin Falls County Fair & Magic Valley Stampede, which draws as many as 90,000 attendees and features daily entertainment such as bands, rodeos and the demolition derby, along with deep-fried fair fare.

More info: Jerome County Fair, jeromecountyfair.com, (208) 324-7209; Gooding County Fair, goodingcounty.org, (208) 934-4529; Twin Falls County, tfcfair.com, (888) 865-4398; idaho-insider.com/fairsinIdaho.html; Minidoka County Fair, (208) 436-9748; Cassia County Fair, cassiacountyfair.com, (208) 678-9150

WinerieS Fall is prime time for wine

tastings, and three wineries call Magic Valley home.

Buhl’s Holesinky Winery opened in 2005, though the syrah, riesling, chardonnay, merlot and muscat grapes were planted four years earlier. “We are a certified organic vineyard and winery,” says owner James Holesinky, who notes the region’s microclimate makes it great for growing grapes. “The grounds here are on the canyon rim, [and we have] gorgeous lawns, gardens and views.”

Cold Springs Winery in Hammet is the brainchild of viticulture specialist Jamie Martin and retirees Bill and Bing Ringert, who now boast a thriving selection of wine grapes including riesling, merlot, sauvignon syrah and viognier. Rounding out the region’s vineyards is Snyder Winery in Buhl, which has a steakhouse in addition to its tasting room and tours.

More info: coldspringswinery.com, (208) 366-7993; holesinsky.com, (208) 543-6940; snyderwinery.com, (208) 543-6938

farmerS marketSLocated at the College of

Southern Idaho, the Twin Falls Farmers Market draws locavores every Saturday from May to October to stock up on locally grown seasonal fruits, veggies and herbs, as well as farm-fresh eggs, cupcakes and other goodies. Other markets in the city include a Friday Night Market (May to September) and the new Lynwood market, a 2011 startup.

The Mini-Cassia Market in Rupert is also open May to October, though some have shorter seasons, such as the West End Senior Center Wednesday Farmers Market (open July to September). From June through October, the Crossoads Farmers Market in Shoshone and the Fairfield Farmers Market are each held on Fridays. From May to September, visit farmers markets in Gooding on Tuesdays.

Hunting and fiSHing“Few areas in the West can match the diversity and quality

of hunting and fishing experiences found in south-central Idaho,” says Dave Parrish of the Idaho Department of Fish and Game. Hunting opportunities for upland birds, waterfowl and big game can be found throughout Southern Idaho, where large tracts of public land help sportsmen avoid crowds. Chukar, quail, Hungarian partridge, pheasant and sage-grouse seasons typically begin after Oct. 1 and can run through January, except for a one-week sage-grouse season. For ducks and geese, head to the Snake River near Rupert, Wendell and Hagerman beginning in late September. This area is part of a major flyway and wintering area for waterfowl and other migratory birds. Early, general deer archery season opens Aug. 30 and general rifle seasons open Oct. 10 in several hunting units. Controlled or trophy hunts for deer and elk have limited numbers of tags and hunt boundaries, and must be applied for in May.

Through October, fish for trout at Lake Cleveland, just a short walk from the road. Fall also brings rainbow trout and bass to the shallower waters of Lake Walcott, Milner, Oakley, Magic and Salmon Falls Creek reservoirs. For fly-fishing, visit the Malad River near Hagerman, where fish can be kept from Memorial Day weekend until Nov. 30; the rest of the year is catch-and-release only. Rock Creek, just south of Twin Falls, is another fall trout-fishing favorite with gorgeous fall foliage peaking around Oct. 1.

Before heading out, always check the latest information and rules at the Idaho Department of Fish and Game website, where you can find hunting and fishing planners for detailed information on locations, and methods to bag your fish or game.


fall into autumnFair fun, fine wine and wild game fill visitors’ fall calendars

Co

ur

te

sy

of

ra

nD

y B

ur

Ba

nk

toDD Bennett

Br

ian

Mc

Co

rD

Br

ian

Mc

Co

rD

( 8 0 0 ) 2 5 5 - 8 9 4 6


go Extreme events mean extreme fun in Mini-Cassia, the

area east of Twin Falls. June brings thousands of spectators to Burley’s Idaho Regatta, one of the most popular events on the American Powerboat Association racing circuit. Burley also hosts the Spudman Triathlon, home of the world’s fastest swim course, in July, though athletes begin competing for its coveted entry spots when registration opens in January. This trifecta of swimming, biking and running is followed by the VikingMan Half-Distance Triathlon in September, an event that takes place in Burley and nearby Heyburn.

But there are many more events that are less intense. In July, dancers and performers from around the world converge on the King Arts Center in Burley during the annual Idaho International Dance and Music Festival. Music lovers may also be interested in August’s Snake River Bluegrass Festival, held at Riverside Park in Heyburn. Pioneer Days in Oakley celebrates with a rodeo, barbecue cook-off and more, while bass tournaments, trail rides and a number of other events dot the calendar throughout the year.

PlayDrive along City of Rocks Back Country Byway, a 49-mile

“necklace” around the Albion Mountain Range that begins southeast of Burley in Albion and leads to the City of Rocks National Reserve near Almo. A unique geological area with granite pinnacles and monoliths, City of Rocks offers hiking, birding and snowshoeing, and visitors can also see sections of the historic California Trail. But the rock climbing is what attracts climbers from near and far.

“Climbers from around the world, and especially throughout North America have made the trip to Southern Idaho to experience this world-class climbing resource,” says Wallace Keck, City of Rocks superintendent. “Just the other day, a group of climbers from Georgia were in the visitor center raving about how they simply must come to the ‘City’ every summer to climb a few of the more than 700 routes.”

The family-friendly Pomerelle Mountain Resort also offers recreation at a world-class level, with slopes drawing skiers and boarders to the Albion alpines. In the summer, the Snake River lures water enthusiasts from boaters to anglers.

The historic town of Rupert features a charming town square, which is listed on the National Register of Historic Places. Shops, businesses and restaurants such as Henry’s at the Drift Inn call the square home, but its centerpiece is the recently restored 1920s-era Wilson Theatre, a hub of local arts activities, conventions and community events.

Located near Rupert, Lake Walcott State Park is yet another recreation destination. “Lake Walcott provides world-class bass and trout fishing all seasons of the year,” says park manager Trapper Richardson. This also includes ice-fishing during fall and winter.

For inside fun, dig into regional history at Cassia County Museum in Burley, or at historical museums in Oakley, Albion and Rupert.

StayCamping abounds at the state parks, but at City of Rocks,

visitors can opt for a more unique experience by staying in one of its rentable yurts. These domed tents come equipped with electricity, Wi-Fi, a fireplace and furnishings, and sleep up to six people.

Another out-of-the-ordinary spot for overnight accommodations is Campus Grove at Albion, located just 20 minutes from Pomerelle and 40 minutes from City of Rocks. Once the site of Albion State Normal School, which closed more than 60 years ago, the facility has been remodeled into a state-of-the-art conference and retreat center.

Visitors can also stay at one of several inns in Mini-Cassia, including Almo Inn, a Western-themed hotel in Almo, and Henry’s at the Drift Inn, a boutique-style hotel with newly remodeled suites. Best Western Burley Inn, Budget Inn, and the Fairfield Inn and Suites by Marriott also offer visitors a good night’s rest in Burley, along with Tops Motel in Heyburn.

eatThe Drift Inn isn’t just a place to spend the night – its

restaurant is a local favorite in its own right. Stop by for lunch on weekdays, or sit down for a dinner of spicy Cajun chicken pasta, finger steaks or prime rib. Almo Inn also houses a popular restaurant, the Outpost Steakhouse. This eatery is known for its ribeye steaks, though it also serves sandwiches and salads. In Burley, the riverfront restaurant Snake River Queen & Dry Dock features both a variety of favorites and lunch and dinner.

At Gossner’s Magic Valley Chalet in Heyburn, visitors can stock up on ice cream, cheese and other items from Gossner’s plant just down the road. Upstairs, the Upper Crust Bakery and Grill serves a variety of dishes complemented by locally made dairy products.

findSpudman Triathlon burleylions.org/spudman.html

Idaho Regatta idahoregatta.org

VikingMan vikingman.org

City of Rocks Back Country Byway southernidahobyways.com

Pomerelle Mountain Resort 961 E. Howell Canyon Rd.

meet mini-CassiaThe East Region rocks at recreation and beyond



Albion, ID 83311 (208) 673-5599 pomerelle.com

Visitor Center – City of Rocks National Reserve and Castle Rocks State Park (208) 824-5901 parksandrecreation.idaho.gov nps.gov/ciro

Lake Walcott State Park (208) 436-1258 parksandrecreation.idaho.gov

Rupert rupert-idaho.com

Almo Inn (208) 824-5500 almocreek.com

Best Western Burley Inn (208) 678-3501

Budget Inn (208) 678-3501

Fairfield Inn & Suites by Mariott (208) 677-5000

Tops Motel (208) 436-4724

Henry’s at the Drift Inn (208) 436-1300 henrysdriftinn.com

The Outpost Steakhouse (208) 824-5577

Snake River Queen & Dry Dock (208) 678-3887

Gossner’s Magic Valley Chalet and Upper Crust Bakery & Grill (208) 679-0971 (208) 679-0972 theuppercrustgrill.com

Mini-Cassia Visitor Center 1177 7th St. • Heyburn, ID 83336 (208) 679-4793 minicassiachamber.com

ph

ot

os

Co

ur

te

sy

of

na

tio

na

l p

ar

k s

er

viC

e

( 8 0 0 ) 2 5 5 - 8 9 4 6


go Fun abounds in the Hagerman Valley, which includes the

towns of Hagerman and Buhl. April brings the annual Basque Dinner, a fundraiser celebrating local heritage. Sagebrush Days have livened up Fourth of July festivities in Buhl for more than 75 years. The weekend-long festival includes a fun run, pancake breakfast, fish fry, sidewalk sales and what’s said to be the longest parade in Southern Idaho.

Get dirty at the Castleford Mud Bog, held in Castleford over a weekend in mid-July. The event coincides with the Castleford Motor Jamboree, so there will be plenty of shiny cars in addition to the mud drags.

In September, celebrate with local food and wine vendors at the annual Trout Festival, which takes place in Buhl, the Trout Capital of America.

PlayThe Hagerman stretch of the Snake River, which includes

Malad Gorge, is popular among families for rafting, fishing and natural springs. Rafters of all levels can enjoy this section, which ranges from mellow waters perfect for paddling to more adventurous whitewater river rapids.

The river is just part of the vast Thousand Springs State Park, which also includes Ritter Island, Niagara Springs, Billingsley Creek and Crystal Springs Lake. The lake also attracts anglers, as do Hagerman National Fish Hatchery and Idaho Fish and Game Hatchery, which are popular for families fishing for rainbow trout and other species.

On dry land, check out Balanced Rock, a unique geological feature in the Salmon Falls Creek Canyon, or visit the 350-acre Box Canyon State Park, also one of the state’s newest parks. Discover a piece of history at the Hagerman Fossil Beds National Monument. Home to fossils dating to before the last Ice Age, the archaeological site features more than 200 fossils of plants and animals, including some of the earliest appearances of modern flora and fauna.

Operated out of the Hagerman Fossil Beds, nearby Minidoka National Historic Site remembers the former WWII internment camp for Americans of Japanese descent. Today, the site is home to the Nidoto Nai Yoni Memorial, which translates to “let it not happen again.”

StayThe region’s natural hot springs bring thousands to area

resorts for the soothing, high-pH water. 1000 Springs Resort in Hagerman has 17 private indoor Jacuzzis of the mineral water, as well as one large outdoor pool and a kiddie pool. 1000 Springs features 25 campsites, 18 RV sites and two new cabins. At Miracle Hot Springs in Buhl, relax in one of the 21 pools and four outdoor pools, and sleep in one of the camping domes, 10 RV sites or areas for tents.

Hagerman also has several traditional bed-and-breakfasts,

such as Hagerman Valley Inn on Frogs Landing and Billingsley Creek Lodge on Scenic Highway Route 30. At the Oregon Trail Inn in Buhl, use travel club discounts and enjoy a wonderful trail breakfast, featuring locally baked pastries and breads as well as local brew from Hailey Coffee Co.

eatEnjoy a scoop of Cloverleaf Creamery ice cream, knowing

that it was made on a family-owned dairy farm in Buhl. The farm’s retail store sells farm-fresh milk – in glass bottles, no less! – in addition to ice cream flavors ranging from classic vanilla, chocolate and strawberry to the more unique raspberry cheesecake, banana cream pie and potato ice cream.

Also in Buhl, find seasonal milkshake flavors such as huckleberrry, pumpkin and eggnog at McClain’s Arctic Circle, or enjoy homemade soup, sandwiches, salads and coffee drinks at Crowns Cafe and Coffeehouse.

At Jo Joe’s Cafe in Hagerman, get a hearty meal morning, noon or night. Start your day with an omelet or loaded hashbrowns, grab a rodeo burger for lunch, or stick around for grilled pork chops or barbecue chicken pizza for dinner.

The mouthwatering menu at Snake River Grill in Hagerman includes local fish and game cooked by Chef Kirt Martin using French techniques, resulting in entrees such as boneless Idaho rainbow trout to grilled steaks topped with sauteed portabella mushrooms.

Hagerman Valley vineyard Snyder Winery also has an on-site steakhouse open Friday and Saturday evenings.

findHagerman Valley Chamber of Commerce (208) 837-9131 hagermanvalleychamber.com

Buhl Chamber of Commerce (208) 543-6682 buhlchamber.org

Thousand Springs Byway southernidahobyways.com

Thousand Springs State Park (208) 837-4505 parksandrecreation.idaho.gov

Hagerman Fossil Beds National Monument Visitor Center (208) 837-4793 nps.gov/hafoIdaho

Hagerman National Fish Hatchery (208) 837-4896 fws.gov/hagerman

Hello, Hagerman ValleyHagerman and Buhl destinations make a big splash



Hagerman Wildlife Management Area Idaho Fish and Game Hagerman Hatchery (208) 837-4892 fishandgame.idaho.gov ‎

Miracle Hot Springs (208) 543-6002 mhsprings.com

Hagerman Valley Inn (208) 837-6196 hagermanvalleyinn.com

Oregon Trail Inn (208) 543-8814 oregontrailinn.com

Cloverleaf Creamery (208) 543-4272 cloverleafcreamery.com

McClain’s Arctic Circle (208) 543-5321

Crowns Cafe and Coffeehouse (208) 543-8524

Snyder Winery (208) 543-6938 snyderwinery.com

Snake River Grill (208) 837-6227 snakeriver-grill.com

Je

ff

aD

kin

s

Br

ian

Mc

Co

rD

Br

ian

Mc

Co

rD

( 8 0 0 ) 2 5 5 - 8 9 4 6


goDozens of annual events take place in the North Side,

which includes the communities of Jerome, Gooding, Wendell, Fairfield and Shoshone. Joe Mama’s Car Show in mid-August features more than 700 old, refurbished cars on display in Jerome. It’s followed by the Jerome County Fair & Rodeo, an old-time country fair with no admission fee. “The fair offers something for everyone,” says Jerome Chamber of Commerce Director Jon Melone, who adds that attractions include local bands, pig wrestling, the demolition derby and professional cowboys. Don’t forget about the region’s other fun-filled fairs in Lincoln, Camas and Gooding counties, held in late July and early- to mid-August.

Magic Valley Dairy Days in Wendell – occurring in June Dairy Month, of course – honors the region’s agricultural heritage, while Gooding’s Basque Festival in July celebrates the culture of its early settlers. Summers in Fairfield brings Camas Lily Days the first weekend of June, and music and fireworks in the park for the Fourth of July, while Arts in the Park takes place in Shoshone in mid-July. In nearby Richfield, experience Outlaw Day in June, a community event and parade that has remained virtually unchanged since it began back in 1954.

Play Hunting and fishing opportunities abound on the North

Side; here you can hunt for waterfowl and wild game or catch a variety of trout along the river. Golfers can tee off from within the canyon at Blue Lakes Country Club’s PGA course.

In Lincoln County, cool off from May to September with a visit to Shoshone Ice Caves, which are actually lava tubes that remain 28-33 degrees Fahrenheit even when it’s 100 degrees outside. The area is also home to Mammoth Cave and Natural Museum and the Lincoln County Museum.

Encompassing parts of Lincoln County, Craters of the Moon National Monument and Preserve offers hiking, biking, camping and places to explore in the warm seasons, as well as cross-country skiing and snowshoeing in the winter. Nearby, Gooding County Snow Park also provides a winter wonderland for visitors to ski, snowmobile or snowshoe.

Camas County’s Centennial Marsh is home to abundant wildlife, while Magic Reservoir provides ample opportunities for catching rainbow trout and perch. Anglers can even enjoy ice-fishing here in the winter.

StayIn Jerome, visitors on their way into the wilderness often

choose the Wingate by Wyndham, conveniently located near the intersection of Interstate 84 and U.S. Route 93. Located at the same intersection, the Days Inn provides an added

convenience of corrals for those traveling with their four-legged friends. KOA Campground, also in Jerome, provides RV accommodations.

In Shoshone, stay in comfort at the Mansion on South Greenwood Street. Gooding offers the Get Inn, a college-turned-hotel that also has a greenhouse and nursery on-site. Nearby, the century-old Gooding Hotel Bed and Breakfast is older than the town itself and is now operated by descendants of the city’s founders, who still serve up home-cooked breakfasts in a quaint atmosphere.

eatIn Jerome, La Campesina Mexican Restaurant gives a

south-of-the-border taste, while Smokin’ Cowboy’s BBQ is a hot spot for slow-smoked brisket. The Eagles Nest Cafe in Dietrich serves up diner favorites such as chicken-fried steaks and hot sandwiches accompanied by mashed potatoes and gravy. Other popular Lincoln County restaurants include the Manhattan Cafe in Shoshone, which dates back to 1890, and the Main Street Grill in Richfield. Fairfield offers a variety, including the Sandwiched Inn Deli, the Wrangler Drive-In, the Iron Mountain Inn and Soldier Creek Brewing Co.

Want to bring home something fresh from the farm? The award-winning Ballard Cheese in Gooding produces 1,280 pounds of farmstead cheese each week. “We milk about 60 Jersey cows,” says Stacie Ballad, “and we’re making cheese the old-fashioned way – by hand.” Find the farm’s f lavored cheese curds and a number of varieties ranging from creamy Danish pearl to rich truffle cheddar cheese at retailers throughout the region, or schedule a tour of the farm to learn how cheese is made.

findJerome County Fair (208) 324-7209 jeromecountyfair.com

Gooding County Fair and Gooding Pro Rodeo (208) 934 4529 goodingidaho.org goodingprorodeo.com

Gooding Municipal Airport (208) 934-5934

Gooding Basque Association Cultural Center (208) 308-5051

Joe Mama’s Car Show (208) 308-8941 joemamascarshow.com

go nortH!The North Side boasts family-friendly fun with a variety of festivals



Shoshone Ice Caves (208) 886-2058 (May to September only)

Craters of the Moon National Monument (208) 527-1335 nps.gov/crmo

Camas Prairie Centennial Marsh Wildlife Management Area fishandgame.idaho.gov

Sawtooth Best Western (208) 324-9200

Wingate by Wyndham (208) 644-1200

Twin Falls/Jerome KOA (208) 324-4169

The Historic Gooding Hotel Bed & Breakfast (208) 934-4374 goodinghotelbandb.com

Governors Mansion Inn (208) 886-2858

La Campesina (208) 324-3094

Smokin’ Cowboys BBQ (208) 324-1008 smokincowboys.com

Eagles Nest Cafe (208) 544-2094

Manhattan Cafe (208) 886-2142

Main Street Grill (208) 487-9940

Sandwiched Inn Deli (208) 764-2100

Wrangler Drive-In (208) 764-2580

Iron Mountain Inn (208) 764-2577

Soldier Creek Brewing Co. (208) 764-BREW

Ballard Cheese (208) 934-4972 ballardcheese.com

to

DD

Be

nn

et

tt

oD

D B

en

ne

tt

Je

ff

aD

kin

s

( 8 0 0 ) 2 5 5 - 8 9 4 6


goFrom annual festivals to the activities available year round,

there’s always something happening in Twin Falls. As the only bridge in the United States where one can legally parachute without a permit, hundreds of daredevils BASE-jump off Twin Falls’ Perrine Bridge into the depths of the Snake River Canyon some 500 feet below. Each September, the annual Perrine Bridge Festival celebrates this unique attraction while also serving as a fundraiser for children with special medical needs. Other Twin Falls events include farmers markets; outdoor concerts; theatrical performances and concerts held at the College of Southern Idaho; and Art in the Park, a celebration of artists held in the summer for more than 50 years.

PlayTake a hike on the scenic walking trail that winds its way

along the floor of Rock Creek Canyon or the 10-mile Snake River Canyon Rim Trail, an easy way to take in the scenery and wildlife along the spectacular gorge. On the north edge of Twin Falls, the canyon offers golfing, as well as fishing and swimming attractions at Dierkes Lake. Of course, many come just to see the 212-foot-high Shoshone Falls, which is 52 feet higher than Niagara Falls. “It is absolutely beautiful all year round,” says Dennis Bowyer, the city’s parks and recreation director. “Even without high flows, the area is breathtaking. We have the trail that takes you out of the canyon, with a couple of great overlooks of the falls, then the trail takes you to within 200 feet of the famous Evel Knievel jump site.” In fact, Knievel’s 1974 attempt to jump the quarter-mile-wide canyon helped to earn Twin Falls the title of the country’s most death-defying city on Livability.com.

In addition to all of the natural attractions on land and water, visitors to Twin Falls can also enjoy the cosmopolitan nature of the community. “Twin Falls is the retail and services hub of south-central Idaho and northern Nevada, reaching a market of 250,000 people,” says Shawn Barigar, director of the Twin Falls Area Chamber of Commerce. Find your favorite retailers at shopping centers and the Magic Valley Mall, or browse the independent shops, antique stores and specialty boutiques of the city’s historic downtown district. Twin Falls also serves as the regional health care hub, home to a new $250 million hospital and medical campus opened by St. Luke’s Magic Valley in 2011.

Other attractions include the new Twin Falls Center for the Arts, a venue operated by the Magic Valley Arts Council that opened on the Snake River Canyon rim in 2010, and the Herrett Center for Arts & Science, a museum and planetarium located on the College of Southern Idaho campus.

StayThe majority of lodging properties are located on the north

end of Blue Lakes Boulevard, with convenient access to

shopping, restaurants and recreation at the Snake River Canyon. Additional places to stay are available along the main thoroughfares into the city. For a complete listing of hotels, visit the Twin Falls Area Chamber of Commerce website at Twinfallschamber.com.

eatA couple of Twin Falls eateries offer dinner with a gorgeous

view. “Canyon Crest Dining & Event Center and Elevation 486 offer the greatest opportunities to experience fantastic cuisine and the natural beauty of the Snake River Canyon,” Barigar says. Canyon Crest’s mouthwatering menu ranges from eggplant lasagna to elk strip loin, while Elevation 486 serves up fire-grilled steelhead trout and a natural-beef porterhouse. Locavores will also love Cucina Gemelli, which sources its ingredients locally for dishes such as deviled duck eggs, cornbread-stuffed tomatoes, and lamb from farms in nearby Shoshone and Carey. This Italian restaurant even offers gluten-free pastas and entrees. And Twin Falls is also home to all your familiar favorites, such as Applebee’s and Chili’s.

findPerrine Bridge Festival perrinebridgefestival.com

Art in the Park (208) 421-1311

Shoshone Falls and Dierkes Lake (208) 736-2265 tfid.org

Twin Falls Area Chamber of Commerce (208) 733-3974 twinfallschamber.com

Twin Falls Center for the Arts/Magic Valley Arts Council (208) 734-2787 twinfallscenter.org magicvalleyartscouncil.org

The Herrett Center for Arts & Science (208) 732-6655 herrett.csi.edu

Canyon Crest Dining & Event Center (208) 733-9392 canyoncrestdining.com

Elevation 486 (208) 737-0486 elevation486.com

Cucina Gemelli (208) 735-1228 cucinagemellirestaurant.com

Scenic CityBig-city conveniences, world-class recreation in commerce hub of Twin Falls



Br

ian

Mc

Co

rD

Jeff aDkins

Je

ff

aD

kin

sJe

ff

aD

kin

s

( 8 0 0 ) 2 5 5 - 8 9 4 6



www.visitidaho.org

www.visitidaho.org

Image Gallery

Boer goats graze on grasses and clover at Simon Boers Chevon in Hagerman.

Photo by Todd Bennett


Image Gallery

32 SouthErn IDAho

Wagons resembling those used by early settlers at the City of Rocks Visitors Center


Image Gallery


Top 10Cities toDefy Death

Introducing the Livability.com Top 10 Lists New lists every month | Not your average lists | Not your average website

Twin Fallsmade the list.Top 10 Cities to Defy DeathSee more Top 10 lists at Livability.com.

STILLWATEROklahoma

FAYETTEVILLENorth Carolina

SAVANNAHGeorgia

CORPUS CHRISTITexas

TWIN FALLSIdaho

BENDOregon

GLASGOWKentucky

ROCK SPRINGSWyoming

TRAVERSE CITYMichigan

OGDENUtah

livability.com

Whitewater rafting on the Snake River


Image Gallery


Image Gallery

36 SouthErn IDAho

Walking the Canyon Rim Trail at sunset



maybe the grass just grows a little greener in Southern Idaho, or it could be all that breathtaking scenery.

Whatever the reason, more than 500,000 dairy cows seem to like it, and as a result, Southern Idaho’s cream has risen to the top when it comes to milk production and processing.

Direct employment from the region’s dairy industry accounts for almost 9,300 jobs, while the state’s 2010 on-farm cash receipts from milk produced on Idaho farms amounted to almost $1.9 billion.

two reasons make idaho topsBob Naerebout, executive director of the Idaho

Dairymen’s Association, credits two reasons for the state’s No. 3 national ranking as a top dairy-producing state.

“High-quality feed is available in this area,” he says. “The two main crops raised for dairy cows are alfalfa and corn silage, and we have those in abundance here. The other is that dairy farmers outside the state began looking for other locations when land in California went to housing. The weather here is ideal for cows.”

Success of the one has caused an explosion of another cash cow: milk processors. The processing side of the industry has grown right along with the raising and milking of dairy cows, Naerebout says. “These are value-added jobs with a lot of employment. We continue to milk the cows, which keeps full employment in the processing plants. About 35,000 jobs in Idaho depend on a healthy dairy industry, and the vast majority of those are in Southern Idaho.”

southern idaho’s dairy industry is a real Cash Cow

HeavensBessIeto

Dairy cows at West point Farms in Wendell PhOTO By TODD BEnnETT

STORy By betsy williams

Business

38 SouthErn IDAho


Quality, supply and work ethicJan Rogers, executive director of the Southern

Idaho Economic Development Corporation, credits the quality and quantity of the milk and the region’s farmer-based work ethic as reasons for companies like Brewster Cheese, Commercial Creamery, Glanbia Foods and Jerome Cheese Company to locate production facilities in the region.

“The quality of our milk is extraordinary,” Rogers says. “The supply is strong, as we are milking a little more than 25 million pounds of milk a day in Southern Idaho. Our pricing is different in that we are not federally regulated, and our processors negotiate directly with the producers, which gives us an advantage. On top of that, there’s no harder working person than the farmer, and that work ethic runs through our community. Our new businesses are rightfully impressed by the strong work ethic

demonstrated in Southern Idaho.”Excellent transportation arteries, a strong supply

of milk and the wide array of processors also mean that distribution companies like WEL Companies Inc. are becoming part of Southern Idaho’s economic landscape. A national warehousing, transportation and storage company with 14 U.S. facilities, WEL purchased a 120,000-square-foot warehouse in Gooding to retrofit for refrigerated storage in 2011.

Southern Idaho farmers are taking a pro-active approach when it comes to environmental concerns, Naerebout says, as farmers are constructing aerobic digesters and implementing other scientific technologies to reduce the environmental footprint of the region’s dairy farms.

“The dairy industry is extremely important to this area,” Naerebout says. “It is a strong economic engine for Southern Idaho and it will continue to be so.”

Stainless steel milk silos at the Idaho milk products facility in Jerome PhOTO By JEFF ADkInS

40 SouthErn IDAho

reColleCtionsBiz: Gift shopBuzz: You don’t have to go far to find the perfect gift in Burley. Located in a historic building that used to house the local bus depot, Recollections combines historic charm with quirky accessories and accents. The unique gift shop carries items ranging from bath and body products and home furnishings to jewelry and other miscellaneous items. bestlittlegiftshopnow.com

longView FibreBiz: Cardboard box manufacturerBuzz: Celebrating its 41st year in Twin Falls, Longview Fibre has been a leading manufacturer and distributor of high-quality cardboard boxes since its establishment. The company is a regular contributor to the city’s economy, as well as its way of life.www.longviewfibre.com

CommerCial CreameryBiz: Food manufacturerBuzz: Founded in 1908, Commercial Creamery is a leading manufacturer of specialty food ingredients. The company specializes in spray drying ingredients, including dairy and cheese powders, snack seasonings, flavors, sauce and soup mixes, and modified dairy mixes. Commercial Creamery operates out of two plants, and its Jerome, ID plant has received the highest ratings from the American Institute of Baking for the past few years.www.cheesepowder.com

Biz BriefsBuSInESSES – Both lArgE AnD SmAll – thAt hElp DEFInE

SouthErn IDAho’S EconomIc clImAtE

$1billionAnnual retail sales

$27,814Annual retail sales per capita

$104millionAnnual hotel and food sales

4,525Total number of firms

scorecard business at a glanCe

source: u.s. Census QuickFacts

blue lakes marketplaCe at 5 pointsBiz: Retail centerBuzz: When Southern Idaho residents go to market, they go to Blue Lakes Marketplace. Anchored by Jimmy John’s Gourmet Sandwiches, the shops are in an ideal location to serve the surrounding areas. Three other spaces – Hair Tech Salon and Spa, Tuxedos Now and Formalicity, make up the rest of the marketplace, though plans are in place to expand.

wright physiCal therapyBiz: Physical therapyBuzz: Wright Physical Therapy takes care of Twin Falls. The therapists, all doctors of physical therapy with advanced orthopedic skills, assist patients of all ages with a wide range of ailments. Founded by Idaho native Bryan Wright, the therapy center focuses on joint, spine and sports-related injuries. www.wrightpt.com

Business


http://www.longviewfibre.com

http://www.cheesepowder.com

http://www.wrightpt.com

chamberreportchAmBEr FInAlIzIng nExt FIvE-YEAr plAn

shawn Barigar says the

Twin Falls Area chamber

of commerce has big plans for

the next five years, and most

of them center around helping

small businesses become

more successful.

The president and cEO of

the chamber says all 880 of its

members will be surveyed by

early 2012 and asked for input

regarding what areas the

organization is strong in and what

areas need to be improved. After

that, the chamber will meet one-

on-one with each of the members

to see how their individual

businesses can become more

profitable over the next five years.

“Like all chambers, about 80

percent of our membership is

made up of small businesses,

so they deserve a big part of our

attention,” Barigar says. “Once

the surveys are completed, I will

start scheduling the one-on-one

meetings with all business owners

to find out what improvements

they would specifically like to see.”

since 1905The Twin Falls Area chamber

of commerce has been around

since 1905, first called the Twin

Falls commercial club, and

Barigar says the organization

continues to thrive as an action

agency designed to meet

community needs.

“nearly 900 member

businesses have come together

voluntarily to advance the

commercial, financial, industrial

and civic interests of the Twin

Falls area, and the chamber is the

business voice of the community,”

he says. “We work closely with

several organizations and many

other private and public sectors

to promote job opportunities in

the magic valley.”

leadership by exampleBarigar says that joining the

chamber’s annual magic valley

Adult Leadership group is a good

way to network and market

yourself. The group meets once

a month for 10 months to learn

more about the workings of the

magic valley region.

“One former Leadership

member has lived in the Twin Falls

area for about 25 years and was

still finding out new things about

the community by attending the

monthly sessions,” Barigar says.

“The chamber has a lot of things

happening these days, and more

aspects of our newest five-year

business push will be announced

to our membership once all plans

are finalized.” – Kevin Litwin

6039-TR12260M_TGB_Livability.indd 1 3/22/10 11:40:09 AM 42 SouthErn IDAho ImAgESSouthErnIDAho.com 43

travelocity.com

Business

business ClimateJob creation here has made Twin Falls one of the state’s most

robust economic engines in recent years. Good work prospects

for job seekers and a moderate climate for retirees have helped

keep Twin Falls county’s population on a steady growth.

taxes

6%State Sales tax

6%total Sales tax

1.741%residential property tax

major employers

twin Falls’ largest employers:

Amalgamated Sugar company

clear Springs Foods

college of Southern Idaho

con Agra/Lamb-Weston, Inc.

Glanbia, Inc.

Independent meat

Intermountain Gas

k&T Steel corporation

St. Luke’s magic valley

medical center

inCome

$22,880per capita Income

$45,261Average Annual household Expenditure

transportation

twin Falls Airport

492 Airport Loop


(208) 733-5215

trans Iv Bus

P.O. Box 1238


(208) 736-2133

workForCe

75%White collar

25%Blue collar

eduCation

33%Associate Degree

16%Bachelor’s Degree

7%graduate Degree

eConomiC resourCes

twin Falls Area

chamber of commerce

858 Blue Lakes Blvd. n.


(208) 733-3974

www.twinfallschamber.com

eConomiC proFile

Jerome chamber

of commerce

104 W. main St.

Jerome, ID 83338

(208) 324-2711

www.visitjeromeidaho.com

mini-cassia

chamber of commerce

1177 Seventh St.

heyburn, ID 83336

(208) 679-4793

www.minicassiachamber.com

Southern Idaho Economic

Development organization

P.O. Box 1238


(208) 324-7408

www.southernidaho.org

twin Falls Economic

Development

P.O. Box 1907


(208) 735-7240

www.tfid.org

Business plus

P.O. Box 929


[email protected]

www.business-plus.org

city of twin Falls

321 Second Ave. E.

(208) 735-7281

www.tfid.org

twin Falls county

425 Shoshone St. n.

(208) 733-2499

www.twinfallscounty.org

Idaho Department

of commerce

700 W. State St.

Boise, ID 83720

(208) 334-2470

commerce.idaho.gov



http://www.visitjeromeidaho.com

http://www.minicassiachamber.com

http://www.southernidaho.org

http://www.tfid.org


http://www.business-plus.org

http://www.tfid.org

http://www.twinfallscounty.org

5 DAYS.250 HOMES.

Glanbia, local contractors and HFH-MV are partnering to build two homes in the Magic Valley

as part of the Home Builders Blitz 2012.

BUILD WITH US! June 4-8, 2012

Share your expertise and help build stronger families, better neighborhoods and brighter

futures in our community.

Call today: (208) 735-1233 or visit our website at

www.habitatmagicvalley.org for more information.

Can you imagine …a world without children?

We Can’t.Call 1-800-996-4100 to help.

www.stjude.org


http://www.habitatmagicvalley.org

http://www.stjude.org

www.episcopaltwinfalls.org

www.habitatmagicvalley.org

Food is serious business

around here, from farming

and processing it to preparing

and serving it. Fittingly, many

local organizations have found

a way to blend Southern Idaho’s

rich resources and culinary

talents with fundraising

opportunities for community

organizations.

rotary’sdeathBychocolate

Take Death By chocolate, a

production of the Rotary club of

Twin Falls usually held at the end

of January. Local chefs square off

in five categories: chocolate cake,

brownie, cookie, candy and

unique dessert. A judge’s panel

selects the top entries, but the

real winners are the attendees,

who get to taste the entries and

then vote for their favorites.

Festival-goers also enjoy a silent

auction, raffle and live music. The

2011 event netted approximately

$28,000, with proceeds

benefiting local charities.

savorsouthernIdaho

held annually, there’s Savor

Southern Idaho, an all-Idaho

evening sponsored by Southern

Idaho Tourism. highlighting the

area’s agricultural heritage, the

evening showcases not only what

to eat and drink, but all the other

unique aspects of the region.

hotaugustBIteoFmagIcvalley

Like complementary flavors in

a favorite dish, two major events

merged in 2011 to become the hot

August Bite of magic valley. Twin

Falls Area chamber of commerce,

which sponsored hot August

night Picnic and Junior club of

magic valley, which sponsored the

Bite of magic valley, joined forces

at Twin Falls city Park to provide

attendees with bigger and better

entertainment – and greater

fundraising for local charities.

The festival included live music,

food, wine and beer vendors

and children’s activities.

epIcureanevenIngEpicurean Evening each

September raises funds for St. Luke’s magic valley health Foundation. The event features a quick cuisine cooking challenge during which competing chefs must showcase an Idaho-grown ingredient in their dishes. In the past, culinary creations have involved trout, potatoes, honey and even alligator. Idaho wines and distilleries also are on hand to supply libations for a wine tasting portion of the evening, which also includes a silent auction. The event is sponsored by Idaho Preferred, a program of the Idaho State Department of Agriculture that works to raise the profile of local food producers.

– Joe Morris

FoodWorthcelebratingFEStIvAlS honor trout, chocolAtE AnD EvErYthIng In BEtWEEn

STAFF PhOTO

Local Flavor


Arts & culture

in a place where breathtaking

backyard landscapes are

everywhere, it stands to reason

that an inspired arts scene thrives.

magIcvalleyartscouncIl

The magic valley Arts council

works to promote arts and cultural

experiences throughout the

Greater Twin Falls area. It acts as

an umbrella for many different

groups, and is able to help

projects large and small go from

idea to reality.

One such success is the

canyon Rim Public Art Project,

which saw the placement of a

major sculpture at the Perrine

Bridge Trail view Point. Then

there’s the Arts on Tour program,

which features nine performing

arts productions at the college of

Southern Idaho over a season that

runs from September through may.

The council’s other programs

include kids Art in the Park, the

missoula children’s Theater, 2nd

century Photo contest, the Brown

Bag Lectures in conjunction with

the Twin Falls Public Library, the

Summer chalk Walk at the

municipal Band concerts and the

First Friday gallery opening events

that take place every other month,

beginning in February, annually.

herrettcenterForartsandscIence

As if all that wasn’t enough,

there’s the one-stop cultural and

historical extravaganza of the

herrett center for Arts and

Science on the main campus of

the college of Southern Idaho.

The museum’s main purpose

creativeInspirationmAgIc vAllEY vISuAl AnD pErFormIng ArtS orgAnIzAtIonS thrIvE

is education, and it collects,

preserves, interprets and exhibits

anthropological artifacts and

natural history specimens,

focusing on the prehistoric

American continents.

And while the natural history

galleries offer plenty to see, the

herrett also looks to the skies

with the Faulkner Planetarium

and centennial Observatory.

The Faulkner is the largest

planetarium theater in Idaho,

seating 144 people under a

50-foot dome. It has a Digistar II

digital graphics projection system,

one of the most advanced in the

country. The herrett also hosts

special and traveling exhibits

throughout the year, so there’s

always something new to see.

magIcvalleyperFormIngarts

Oakley, ID might be a small

town, but it’s not too small to

house howell’s Opera house.

Built in 1907 by Judge howells,

the Opera house originally

opened as a theater. But thanks

to its impressive acoustics and

large size, the facility only hosted

high-drama plays; thus it was

coined an opera house.

Today, howells Opera house

is run by the Oakley valley Arts

council, and the renovated

building holds plays, musicals

and other performances.

The Junior musical Playhouse

company (a.k.a. the JumP

company) is a nonprofit

organization that provides an

opportunity for students in grades

one through 12 to participate in

musical theater. Every year, local

professionals assist the JumP

company in presenting two

left: herrett center for Arts and Science right: twin Falls center for the ArtsJ

EF

F A

Dk

InS

46 SouthErn IDAho

musical productions. When the

company is not rehearsing for

a show, it offers workshops.

Other performance groups and

venues in the Southern Idaho area

include the Dilettante Group of

magic valley, the magic valley

Little Theatre and the king Fine

Arts center in Burley.

tWInFallscenterForthearts

The newest addition to the

local arts community is the Twin

Falls center for the Arts, opened

in late 2010 within the River vista

development on the Snake River

canyon rim. The facility provides

a space where art aficionados can

gather to celebrate life and art in

the magic valley. With an outdoor

plaza, a two-story atrium, an

auditorium and multipurpose

rooms used for classes, the

center cultivates all types of art

in an environment pleasing to

arts patrons. – Joe Morris TO

DD

BE

nn

ET

T

46 SouthErn IDAho


southern Idaho recreation

ranges from great golf and

auto racing to rock climbing and

snowmobiling – almost always

surrounded by beautiful views.

snoWsportsActive types who embrace all

seasons will be right at home in

Southern Idaho’s snowmobile

trails and prominent ski resorts.

The Albion Area Snowmobile

Trails feature approximately 30

square miles of trails that vary in

difficulty. The Gooding county

Snow Park provides access to a

snowmobile trail that covers 150

miles of land. The magic mountain

Resort has several ski trails as well

as its own tubing trail. And,

located in the Sawtooth national

Forest, the Pomerelle mountain

Resort allows access to 24 slopes.

WarmWeathernaturalattractIons

Southern Idaho is also home to

several outdoor recreation sites

that are most popular during

warmer months for rock climbing,

camping, fishing, hiking, swimming,

sight-seeing and bird-watching.

The city of Rocks national

Reserve offers outstanding rock

climbing with 500 routes that

ascend granite monoliths, which

can reach more than 60 stories

high. Located about 2 miles north

of the magic mountain Resort, the

Twin Falls Area hiking Trail offers

numerous outdoor activities,

including camping, fishing, hiking

and bird-watching.

Thousand Springs State Park

boasts historic structures at Ritter

Island and Bonnieview, as well as

the beautiful natural scenery of

the Earl m. hardy Box canyon

Springs nature Preserve, niagara

Springs and crystal Lake. The

Banbury hot Springs run along

the Snake River and connect to

campground facilities, a picnic

area, boat ramp, outdoor pool

and Jacuzzis.

Sports & Recreation

TO

DD

BE

nn

ET

T

Chartered Flights • Aircraft Management Aircraft Maintenance • U.S. and Canadian Service

208.308.1852 • www.paviation.com

rock climbing at city of rocks national reserve in Almo

theactivesouthernIdahoBEAutIFul golF courSES, nAturAl WonDErS AnD WorlD-clASS SnoW SkIIng

48 SouthErn IDAho

Chartered Flights • Aircraft Management Aircraft Maintenance • U.S. and Canadian Service

208.308.1852 • www.paviation.com

golFgaloreSouthern Idaho has many golf

courses, some of which are set

next to the beautiful Snake River.

canyon Springs Golf course in Twin

Falls, an 18-hole course for players

of all skill levels; Blue Lakes country

club, a private 18-hole course open

year round and situated in the

Snake River canyon; and clear

Lake country club, located in Buhl,

a semi-private 18-hole course open

in the spring and fall.

spectatorsportsAuto racing fans have a

hometown track in magic valley

Speedway, a 1/3-mile, semi-

banked oval track. Besides

thrilling races, the speedway also

offers participants a ride in an

official pace car or race car.

Sports fans also support the

athletes of college of Southern

Idaho by attending home events.

– Braxton Shoop TO

DD

BE

nn

ET

T

Sports & Recreation

http://www.paviation.com

Your Back

Your Choice

1411 Falls Ave. E. • Suite 1301 Twin Falls, ID 83301

Ph: 208.732.0067 • Fax: 208.732.3195email: [email protected]


t he prognosis is positive

for health care in Southern

Idaho, with top facilities in place

for patients throughout the

magic valley and beyond.

st.luke’smagIcvalleymedIcalcenter

Opened in 1918, St. Luke’s

serves eight Southern Idaho

counties and parts of northern

nevada. In 2006, the residents

of Twin Falls county voted to

partner St. Luke’s with the long-

standing magic valley Regional

medical center, and now a brand

new, state-of-the-art St. Luke’s

magic valley medical center

opened in Twin Falls in 2011.

The 700,000-square-foot

hospital is touted as the most

advanced in Idaho and features

160 multispecialty physicians.

There are private rooms and

186 beds, along with a large

emergency department, women’s

and children’s center, and an

in-patient rehabilitation center.

A medical plaza with 20

specialties is attached to the

hospital, and also attached is an

expanded St. Luke’s mountain

States Tumor Institute cancer

clinic. As for the new medical

center itself, features include an

efficient layout of nursing areas,

earth-tone colors throughout

St. Luke’s, and a cardiac

catheterization lab that is double

the size of the old lab. A second

linear accelerator has been added,

avoiding disruptions in a cancer

patient’s treatment cycle, and

there is an increased number of

beds in the Intensive care unit.

We’vegotyoucoveredSEvErAl hoSpItAlS provIDE hEAlthY outlookS

health & Wellness

A room at the new St. luke’s magic valley medical center in twin Falls T

OD

D B

En

nE

TT

meanwhile in late 2011,

St. Luke’s partnered with St.

Benedicts Family medical center

in Jerome, and St. Luke’s officials

promise to run the hospital as

caringly and efficiently as it has

operated since first opening in

1952. The rural health facility is

now under the St. Luke’s banner

(called St. Luke’s-Jerome) and

features all of the top medical

services that St. Luke’s has

always offered.

cassIaregIonalmedIcalcenter

This hospital in Burley opened

in 1960 and today is operated

by Intermountain healthcare.

Services include 24-hour

emergency, critical care, family

practice, surgery, rehabilitation

and a sleep lab. cassia Regional

medical center, with 300

employees and 35 staff

physicians, also has a birth center

and provides OB/Gyn services.

mInIdokamemorIalhospital services offered at the

medical center in Rupert include

surgery, obstetrics, inpatient and

outpatient treatments, long-term

care, home health, ambulance and

occupational health. minidoka

memorial has 50 beds and is a

long-term care and rehabilitation

facility. The hospital employs

more than 200 people, making

it an important employer in Twin

Falls county.

northcanyonmedIcalcenter

north canyon in Gooding has

been making a difference since

the multimillion-dollar facility

opened on time and under budget

in 2010. It offers private rooms, an

all-digital health records system

that is integrated with affiliated

doctors’ offices, a larger

emergency room with two

trauma bays and six exam

rooms, a 16-slice cT scanner, 4-D

ultrasound, digital mammography

and surgical imaging. north

canyon medical center now offers

surgery, and is built for expansion

at every level so that it can grow

with the community.

– Kevin Litwin



www.uidaho.edu

www.isu.edu/twinfalls

www.csi.edu


mailto: [email protected]

www.boisestate.edu/extendedstudies


Education

schools in Southern Idaho

earn extra credit for providing

excellent academic opportunities

for students of all ages. here are

some of the top academic options

throughout the magic valley.

hIghereducatIonThe college of Southern Idaho

main campus is in Twin Falls, and

it has off-campus centers in Burley,

Gooding, hailey and Jerome. cSI

enrolls approximately 7,000

students and offers more than

100 course disciplines. Additional

upper-division courses are offered

through cSI at the university of

Idaho, Idaho State university and

Boise State university.

BoisestateuniversityThe research university in

the state’s capital city has an

enrollment of nearly 20,000

students. It offers almost 200 fields

of study ranging from associate

certifications to doctoral programs.

Boise State is organized into

seven colleges: arts and sciences,

business and economics,

education, engineering, graduate

studies, health sciences, and

social sciences and public affairs.

puBlIcschoolstwinFallsschooldistrict

This district serves 7,400

students and has seven elementary

schools, two middle schools, one

alternative middle school, two

high schools and one alternative

high school. The Twin Falls School

District has a staff of approximately

950, making it one of the largest

employers in Southern Idaho.

Jeromeschooldistrictmore than 3,500 students

are enrolled in the Jerome

schoolsofthoughtSouthErn IDAho DESErvES hIgh mArkS For EDucAtIon

TO

DD

BE

nn

ET

T

School District. horizon and

Jefferson elementary schools

accommodate grades k-3;

Summit Elementary is for grades

4-5; Jerome middle features

grades 6-8; and Jerome high

School has grades 9-12.

minidokacountyschooldistrict

mcSD is home to Acequia,

heyburn, Paul and Rupert

elementary schools; East minico

and West minico middle schools;

minico high School; and mt.

harrison Jr./Sr. high School.

cassiacountyschooldistrict

The district is home to

Burley, Declo, Oakley and Raft

River high schools, and Burley

and Declo junior high schools.

The elementary schools in the

ccSD are Albion, Almo, Declo,

Dworshak, mountain view, Oakley,

Raft River and White Pine. There

is also cassia Alternative high,

cassia Tech center and

newcomer center Preschool.

Blainecountyschooldistrict

This school district features

eight schools, including one – carey

School – that accommodates k-12

students. The other public schools

are Bellevue Elementary, Ernest

hemingway Elementary, hailey

Elementary, Woodside Elementary,

Wood River middle School, Silver

creek high School and Wood

River high School.

Idahodigitallearningacademy

IDLA is a state-sponsored and

accredited online school created

by the Idaho State Legislature

to provide greater education

access for Idaho students in grades

7-12. The school addresses the

educational needs of all traditional,

home-schooled, at-risk and gifted

learners in Idaho.

otheroptIonsSouthen Idaho also offers a

number of excellent private and

charter schools.

–Kevin Litwin

• FreeParking

• Fast,Convenient andFriendly

JoslinFieldMagiCValley

RegionalaiRPoRt

492airportloop

twinFalls,id83301

(208)733-5215

www.tfid.org

“Bridging the Magic Valley to the Rest of the World”

visit ouradvertisersAtaraxis Accountingwww.idahocpa.com

Brookdale Senior Livingwww.brookdaleliving.com

Church of the Ascensionwww.ascension.episcopalidaho.com

College of Southern Idahowww.csi.edu

DL Evans Bankwww.dlevans.com

First Federalwww.firstfd.com

Habitat for Humanity of the Magic Valley Inc.www.habitatmagicvalley.org

Intermountain Spine & Orthopaedicswww.imspine.com

Joslin Field Magic Valley Regional Airportwww.tfid.org

Kurt’s Pharmacywww.kurtspharmacyandhallmark.com

Precision Aviation Inc.www.paviation.com

Rosenau Funeral Home & Crematorywww.rosenaufuneralhome.com

Snake River ENTwww.marodspa.com

Southern Idaho Tourismwww.visitsouthidaho.com

St. Benedicts Family Medical Centerwww.stbenshospital.org

St. Luke’s Magic Valley Medical Centerwww.stlukesonline.org

Twin Falls School Districtwww.ed.tfsd.org


http://www.tfid.org

http://www.idahocpa.com

http://www.brookdaleliving.com

http://www.ascension.episcopalidaho.com

http://www.csi.edu

http://www.dlevans.com

http://www.firstfd.com

http://www.habitatmagicvalley.org

http://www.imspine.com

http://www.tfid.org

http://www.kurtspharmacyandhallmark.com

http://www.paviation.com

http://www.rosenaufuneralhome.com

http://www.marodspa.com

http://www.visitsouthidaho.com

http://www.stbenshospital.org

http://www.stlukesonline.org

http://www.ed.tfsd.org

cancer.org

household inFormation

age

33median resident Age

32%Age 19 and under

44%Age 20-54

24%Age 55 and over

mArItAl StAtuS

58%married

42%Single

Climate

86°FJuly high temperature

19°FJanuary low temperature

10”

Annual rain Fall (vs. national

Average Annual rain Fall of 37”)

Cost oF liVing

$38,354median household Income

$106,387median home price

$647median rent for a two-Bedroom Apartment

snapshotTwin Falls county is the most populous of the seven Southern

Idaho counties and has grown steadily over the past decade.

The area has swiftly become a regional retail hub for Southern

Idaho, and the population has increased accordingly. The area

has abundant natural resources and numerous recreational

opportunities.

Community proFile

2826 Addison Ave. E. • Twin Falls, ID 83301208.944.3373 T • 208.944.3371 F [email protected] www.rosenaufuneralhome.com

Kevin Rosenau

EthnIcItY

76%White

lessthan1%Black

15%hispanic

9%other

transportation

12minutesmedian travel time to Work

time zone

mountain



http://www.rosenaufuneralhome.com

http://ed.tfsd.org

Through the Lens

I’ve never really understood

the fascination with skydiving.

you jump out of a perfectly good

plane, plummet several thousand

feet, use a bed sheet attached

to a knapsack on your back with

pieces of string and hope that

it slows your fall.

In the words of commander

Spock, “This is highly illogical.”

BASE jumping is even more

confounding. (For the uneducated,

BASE stands for buildings,

antennas, spans and earth.)

But so is the attraction to the

Perrine Bridge in Twin Falls, ID.

It is the only bridge in the united

States where it is legal to BASE

jump 365 days out of the year

without a permit.

For the unprepared, it can be

a tire screeching shock as you

drive across the bridge and see

someone leap over the side of

the bridge. Even if you’ve driven

across it before, it can still be

a little unnerving …

FromourphotoBlog:southernIdaho

POSTED By TODD BEnnETT

moreonlineSee more favorite photos and read the stories behind the shots at throughthelensjci.com.

now that you’ve experienced Southern Idaho through our photos, see it through the eyes of our photographers. visit throughthelensjci.com to view our exclusive photographers’ blog documenting what all went in to capturing those perfect moments.

getthestoryBehindthephoto

56 SouthErn IDAho

throughthelensjci.com

throughthelensjci.com

Join the challenge for a chance to get healthy and win money.

The Challenge starts again in January. our Mission: 1) Raise awareness of obesity-related illnesses2) Encourage the Magic Valley to get healthy through weight loss3) Raise money for a nonprofit organization, which reinforces our health-related goals4) Involve sponsors and businesses throughout the community to promote healthy lifestyles

Find us on at: www.facebook.com/pages/1000000-Magic-Valley-Weight-Loss-Challenge/135372773181332?sk=wall

Weigh in1st Place

2nd Place

3rd Place

“Do you or a loved one have trouble remembering to take your medications? We can help with medication organization!

LocaLLy owned for more than 25 years

1203 Filer Ave. E. Twin Falls, ID 83301 (208) 734-8177 tel(208) 734-8184 fax

www.kurtspharmacyandhallmark.com

Kurt’sPharmacyFree Delivery

http://www.kurtspharmacyandhallmark.com

http://www.facebook.com/pages/1000000-Magic-Valley-Weight-Loss-Challenge/135372773181332?sk=wall

Ad Index 8 AtArAxisAccounting

2 BrookdAleseniorliving

44 churchoftheAscension

52 collegeofsouthernidAho

c4 dlevAnsBAnk

6 firstfederAl

44 hABitAtforhumAnity ofthemAgicvAlleyinc.

50 intermountAinspine &orthopAedics

54 JoslinfieldmAgic vAlleyregionAlAirport

c3 kurt’sphArmAcy

49 precisionAviAtioninc.

55 rosenAufunerAl

home&cremAtory

2 snAkeriverent

c2 southernidAhotourism

9 st.BenedictsfAmily

medicAlcenter

12 st.luke’smAgicvAlley

medicAlcenter

55 twinfAlls

schooldistrict

Five generationsAnd we’ve only just started!

107 years

“Over one hundred years ago, D. L. Evans started the bank

in Idaho, with $25,000 and a dream.

Despite the floods, droughts, and the Great Depression, we continue to grow and

prosper throughout Idaho.”

John V. Evans, Sr. Former Governor of Idaho

We’re looking forward to the next hundred!

ALBION BOISE BURLEY HAILEY IDAHO FALLS JEROME KETCHUM MERIDIAN NAMPA POCATELLO RUPERT TWIN FALLS

www.dlevans.com

Member FDIC

http://www.dlevans.com

im

ag

es

s

ou

th

er

n

id

ah

o

•

20

12

e

di

ti

on

|

V

ol

um

e

7

Documents

Images Southern Idaho: 2012