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It's more fun than a resume, and it has a superhero! Let's talk about how together, you and I can make the world a better place.
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hi!bonjour
halloni hao
hola
namaste
LISA TERRYMy name is
i am ...
world adventurer
advocate
athlete
friend
kitchen menace
pinterest crafter
volunteerbook club secretary
activistsister
super hero
ok, maybe not a super hero
Aubrey Rhodes, Envy Me, 2010
so what makes me so special?
… thatlittle
extra ...
The difference between
ordinary
and
extraordinary is that
little
extra.
― Jimmy Johnson ―
what is “that little extra”?
I'm glad you asked!
passion
tenacity
focus
perseverance
creativity
“that little extra”discipline
thoughtfulne
ss
commitment
integrity
strategy
innovation
optimism
an open
mind
humor
cooperation
here's “that little extra” in action
… or at least that's how exciting
the results can feel ...
… here are some of the results of “that little extra” ...
“that little extra”+
communicating complex ideasto the press = national and international press coverage
“that little extra”+
communicating complex ideasto the press = national and international press coverage
to the public = online and printed collateral
“that little extra”+
communicating complex ideasto the press = national and international press coverage
to the public = online and printed collateral
to children = interactive learning opportunities
“that little extra”+
communicating complex ideasto the press = national and international press coverage
to the public = online and printed collateral
to children = interactive learning opportunities
to donors = annual reports, e-campaigns, and e-magazines
“that little extra”+
growing an online communitywebsite = 149% increase in unique visitors over three years
“that little extra”+
growing an online communitywebsite = 149% increase in unique visitors over three years
facebook = doubled fan base with innovative, engaging content
“that little extra”+
growing an online communitywebsite = 149% increase in unique visitors over three years
facebook = doubled fan base with innovative, engaging content
twitter = consistent increase in followers, fun tweetup events
“that little extra”+
growing an online communitywebsite = 149% increase in unique visitors over three years
facebook = doubled fan base with innovative, engaging content
twitter = consistent increase in followers, fun tweetup events
youtube = connect online audience to artists and galleries
“that little extra”+
growing an online communitywebsite = 149% increase in unique visitors over three years
facebook = doubled fan base with innovative, engaging content
twitter = consistent increase in followers, fun tweetup events
youtube = connect online audience to artists and galleries
flickr = interactive activities build brand loyalty
“that little extra”+
public awareness and engagement¿Donde esta Leroy?
=● developed local partnerships ● increased facebook fans● raised public awareness
Linked local community organizations through a Facebook game, ending with prizes and a community exhibition at the museum.
“that little extra”+
public awareness and engagementI am... Photo Project
=● activated public space● inspired new audience to museum's social media outlets● educated through interaction
Brought the exhibition theme of “identity” to life (and into social media) through photo booth where people were asked to express their identity in three words or less.
“that little extra”+
building member and donor basemembership acquisition campaigns = increased member base by 30%
“that little extra”+
building member and donor basemembership acquisition campaigns = increased member base by 30%
house parties = built awareness, engaged new donors, expanded reach
“that little extra”+
building member and donor basemembership acquisition campaigns = increased member base by 30%
house parties = built awareness, engaged new donors, expanded reach
annual gala = reached the event's fiscal and awareness goals while streamlining costs
“that little extra”+
building member and donor baseGiving Tuesday =● achieved 143% of fiscal goal● reached a national audience● fresh way to interact with art● increased social media base
Developed one-day online giving campaign that gave audiences a chance to both donate to the museum and “find their match” through a work of art – much like an online dating site.
“that little extra”+
mediaaudio guides = new revenue source and educational tool
“that little extra”+
mediaaudio guides = new revenue source and educational tool
interactive video projects = brought public voice into gallery and connected online audience
“that little extra”+
mediaaudio guides = new revenue source and educational tool
interactive video projects = brought public voice into gallery and connected online audience
flash mob = broke expectations through positive outlet, built loyalty, and was a lot of fun!
with me +
“that little extra”+
you
wecould
changethe
world
Lisa Terry
http://facebook.com/lisa.allyne
www.linkedin.com/pub/lisa-terry/3/778/998
let's talk.
