1

The Illinois Residential ENERGY STAR® Lighting Program Final Report to:

Illinois Department of Commerce & Economic Opportunity

Midwest Energy Efficiency Alliance One East Erie Avenue, Ste 200 Chicago, IL 60611

2

TABLE OF CONTENTS TABLE OF CONTENTS ..............................................................................................2

THE ILLINOIS RESIDENTIAL ENERGY STAR LIGHTING PROGRAM: SUMMARY ............6 Broad Goals of the Program............................................................................................................ 7 Results of the Program.................................................................................................................... 7 Conclusion of Broad Goals & Corresponding Results:.................................................................... 9 IMPLEMENTING THE ILLINOIS RESIDENTIAL ENERGY STAR LIGHTING PROGRAM .....12 Marketing & POP Production......................................................................................................... 12 Mail-in campaign............................................................................................................................ 13 Results of the Mail-in Campaign.................................................................................................... 14 Conclusion for Mail-in Rebate Campaign...................................................................................... 15 RETAILER RECRUITMENT, MATERIALS DISTRIBUTION & RETAILER TRAINING .............17

CONSUMER OUTREACH / SPECIAL EVENTS .............................................................19 Sears Energy Awareness Days 2003............................................................................................ 19 The Illinois State Fair 2002............................................................................................................ 19 The Illinois State Fair 2003............................................................................................................ 20 Rockford College Senior Energy Awareness Expo 2003.............................................................. 21 Illinois Catholic Diocese Awards Ceremony 2003......................................................................... 22 Streamwood Fire Department Safety Demonstration 2003 .......................................................... 22 The Harvest Festival 2003............................................................................................................. 23 The Harvest Festival 2004............................................................................................................. 23 Ziegler's Vendor Expo 2003 & 2004.............................................................................................. 24 Lowes Grand Opening St Charles 2003........................................................................................ 24 Farm Progress Show 2003............................................................................................................ 24 PTA Vendor Expo 2003................................................................................................................. 25 Lowes Grand Opening Quincy 2003 ............................................................................................. 25 Lowes Grand Opening Lake in the Hills 2004 ............................................................................... 26 Lowes Grand Opening Carol Stream 2004 ................................................................................... 26 Lowes Ladies Night Wabash Ave Springfield 2004....................................................................... 27 Lincoln Park Earth Day Event 2004............................................................................................... 27 Utica Relief Effort 2004.................................................................................................................. 28 DeKalb Energy Awareness Event 2004 ........................................................................................ 29 Winfield Good Ole' Days 2004 ...................................................................................................... 29 Wheaton Autumn Fest 2004.......................................................................................................... 29 Edwardsville Home Depot CFL Promotion 2004........................................................................... 30 NASCAR Jacket Presentation 2004.............................................................................................. 30 TORCHIERE TURN-INS ...........................................................................................31 Rockford Torchiere Turn-In 2002 .................................................................................................. 35 Rockford TTI Savings Achieved .................................................................................................... 36 DeKalb Torchiere Turn-In 2003..................................................................................................... 40 Chicago Torchiere Turn-In 2003.................................................................................................... 41 Naperville IL Torchiere Turn-In 2004............................................................................................. 42 Springfield Torchiere Turn In 2004................................................................................................ 44 RESULTS OF TORCHIERE TURN-IN EVENTS..............................................................45

CONCLUSIONS FROM THE TORCHIERE TURN-IN EVENTS: ..........................................45

3

ADDITIONAL ADVERTISING / PUBLIC RELATIONS MECHANISMS .................................47

INDUSTRY INITIATIVES............................................................................................48 The March CFL Bulb Extravaganza .............................................................................................. 48 Menards “Harvest the Savings” ..................................................................................................... 50 Fall 2004 Industry Initiatives .......................................................................................................... 53 LOA / Home Depot ........................................................................................................................ 53 TABLE THIRTEEN: Home Depot Product Selection.................................................................... 54 Greenlite / Family Dollar / True Value ........................................................................................... 56 TABLE FIFTEEN: Greenlite Product Selection ............................................................................ 58 TCP / Lowes .................................................................................................................................. 60 RESULTS OF INDUSTRY INITIATIVES.........................................................................61

CONCLUSION FROM INDUSTRY INITIATIVES ..............................................................61

LIGHTS FOR LEARNING ..........................................................................................63 School Assemblies ........................................................................................................................ 63 Alhambra Elementary Students Continue to Think GREEN! ........................................................ 65 Students’ bright idea raises funds for local Habitat for Humanity build ......................................... 67 CHANGE A LIGHT, CHANGE THE WORLD (CAL) ......................................................68 CAL 2002....................................................................................................................................... 68 CAL 2003....................................................................................................................................... 69 CAL 2004....................................................................................................................................... 72 Results of the IL DCEO Change A Light, Change the World 2004 Promotion ............................. 73 RECOMMENDATIONS FOR A FUTURE LIGHTING PROGRAM.........................................74

4

Table of Tables Table One Overall Program Results Table Two Industry Dollars Leveraged Table Three Mail-In Totals Table Four Mail-In Rebate Savings Table Five Participating Retailer List Table Six Torchiere Turn-In Timeline Table Seven Torchiere Turn-In Savings Table Eight Radio Interviews Table Nine Extravaganza Product Selection Table Ten Extravaganza Savings Table Eleven Harvest Product Selection Table Twelve Harvest Savings Table Thirteen Home Depot Product Selection Table Fourteen Home Depot Savings Table Fifteen Greenlite Product Selection Table Sixteen Greenlite Savings Table Seventeen Lowes Product Selection Table Eighteen Lowes Savings

5

Exhibits Exhibit A Program Logos Exhibit B Core Marketing Materials Exhibit C Additional Marketing Materials Exhibit D Internal Menards Memo of Support Exhibit E Dealer Manual Cover Exhibit F Newsletter Sample Exhibit G State Fair Energy Wheel Exhibit H ENERGY STAR Quiz Exhibit I State Fair Response Demographics Exhibit J Harvest Festival Response Exhibit K Newsletter Prize – NASCAR Jacket Exhibit L “Harvest the Savings” POP Exhibit M IL DCEO Change A Light Cost/Benefit Analysis

6

THE ILLINOIS RESIDENTIAL ENERGY STAR LIGHTING PROGRAM: SUMMARY The Midwest Energy Efficiency Alliance (MEEA), on behalf of the Illinois Department of Commerce and Economic Opportunity, has continued to transform the energy efficient lighting market and expand the ENERGY STAR® lighting educational program through Grant No. 03-19601 and the subsequent extension of this grant through modification number 001. The MEEA team conducted a comprehensive outreach and educational program, referred to as the Illinois Residential ENERGY STAR Lighting Program; with a key emphasis on promoting the benefits of ENERGY STAR qualified lighting products in retail establishments. The MEEA lighting team raised consumer awareness through the promotion of these products through various outreach events and activities. The program included ENERGY STAR qualified products such as: compact fluorescent lamps (CFLs), recessed can lighting, torchiere lamps, ceiling fans, and, on occasion, ENERGY STAR qualified appliances. In addition, the program included a turn-key educational program component offered to all Illinois schools where students and student organizations were given the opportunity to participate in selling CFLs as a means to raise funds for a variety of different energy efficient goals. Through a competitive Request for Proposal (RFP) process Applied Proactive Technologies, Inc. (APT) was chosen as the implementation contractor for this program and was contracted to perform the following tasks:

• Solicit proposals from ENERGY STAR qualified lighting manufacturers to participate in a $3.00 mail-in rebate program

• Recruit and enroll ENERGY STAR qualified lighting retailers in the $3.00 mail-in rebate campaign

• Train retail staff on the benefits of promoting ENERGY STAR qualified lighting products

• Provide retail staff with on-going educational materials and program updates

• Provide retail staff with periodic informational program newsletters • Program marketing and advertising • POP development and production • Implement initially three (3) torchiere turn-ins with retail partners • Develop and implement a school fundraising program • Solicit proposals from ENERGY STAR qualified lighting manufacturers to

participate in the Lights for Learning Program • Perform in-school kick-off assemblies • Seek out and coordinate educational community outreach opportunities

7

Add-on tasks:

• Implement three (3) additional torchiere turn-ins with retail partners • Develop an Industry Initiative (II) model • Solicit proposals from energy efficiency industry participants to participate

in the program’s industry initiative • Implement three (3) II’s in four retail chains throughout the state of Illinois

Broad Goals of the Program The Illinois Residential ENERGY STAR Lighting Program goal was the promotion of energy efficiency through the education of Illinois consumers about the many benefits and advantages of using energy efficient lighting products. In addition to working with our direct target, the end-user consumers, it was imperative that MEEA also interact directly with all of the major market actors who also have the means to provide information to the consumers about the value and benefits of ENERGY STAR qualified products. The team interfaced with the ENERGY STAR qualified lighting manufacturers, distributors, retailer buyers, retail staff, and many others, in order to convey that ENERGY STAR message to the Illinois consumers. MEEA negotiated the (2-to-1) $3.00 mail-in rebate offer with several manufacturers and worked with each of them and their retail outlets throughout the following months. MEEA negotiated end-caps, promotions, advertising opportunities, in-store promotions etc. with each and every party involved to bring the best case, least cost scenario to the program that would convey the clearest message to the Illinois consumer. The program was promoted through a series of different point of purchase materials, educational posters, interactive displays, marketing booths and retailer newsletters. Results of the Program As a result of our promotions, training sessions, store visits and outreach opportunities MEEA was able to significantly increase the market penetration of energy efficient lighting and appliance technologies and lower the average price-point of the more efficient product. In addition, the Illinois residential utility bills were significantly reduced through the increased use of these more efficient products. The Illinois ENERGY STAR Lighting Program set out as a multi-faceted consumer outreach and education program, with a strong school fundraiser component. Over the course of 28 months, the two Illinois Program field representatives, based in northern Illinois and Springfield, IL, made over 3,500 site visits to a total of over 300 retailers throughout the state of Illinois. During

8

these visits the reps performed a variety of tasks including training retail staff, staffing in-store promotions, replenishing Point of Sale materials and coupons and lending a hand in product placement. In addition to the regular site visits, the ENERGY STAR program has had a presence at a variety of different venues. Original goals called for a total of three of the high profile torchiere turn-in events and additional funding was added to perform for an additional three events. The original program scope of work also set out for a goal of 50,000 CFL mail-in rebates processed. The program concluded with over 70,000 processed. TABLE ONE: Overall Program Results Over 3500 retailer site visits and trainings performed Over 300 retailers enrolled 328 formal retailer classes taught 383 hours of retailer training 966 sales employees in attendance at training sessions 70,738 mail-in rebates processed 7 participating ENERGY STAR qualified CFL manufacturers in the mail-in campaign Performed 54 outreach events for a total of 152 days $1,131,881.00 leveraged from industry Between $2.50 and $3.00 leveraged from industry for every program rebate dollar spent Over 600 students participated inthe Lights for Learning Program

Over 20 schools participated in the Lights for Learning Program for a total of 28 fundraisers Performed 11 Lights for Learning assemblies to over 1000 students

9

Conclusion of Broad Goals & Corresponding Results: The Illinois ENERGY STAR Lighting Program affected the buying habits of hundreds of thousands of Illinois homeowners and consumers. The program consisted of a good mix of promotional events, in-store visits, retailer training sessions and industry initiatives. The Lights for Learning component was also successfully integrated into the core program through several school-wide kick-off assemblies. A solid program should be multi-faceted in order to reach out to the greatest number and most diverse group of consumers. The Illinois ENERGY STAR Lighting Program accomplished this by participating in many different retail and community based events. These events purposely targeted all different quadrants of the state, all diverse demographics and income groups, with our focus being primarily on the lower income level.

10

TABLE TWO: Industry Dollars Leveraged

Program Manufacturer / Retail Partner

Event MEEA/DCEO Partner Contribution Ongoing Mail-In Campaign GE Rebates $55,800.00 $111,600.00 GE Coupon Processing $55,800.00 Feit Rebates $2,000.00 $4,000.00 Feit Coupon Processing $2,000.00 Sylvania Rebates $1,500.00 $3,000.00 Sylvania Coupon Processing $1,500.00 Westinghouse Rebates $327.00 $654.00 Westinghouse Redemption $327.00 TCP Rebates $2,800.00 $5,600.00 TCP Redemption $2,800.00 Menards Buydown Product Incentive $90,000.00 EndCap Display (48 X $2000) $96,000.00 Product Markdown by Menards $90,000.00 Product Markdown by Feit $90,000.00 Overhead Announcements Bag Stuffers Utica Product Donations $32,000.00 Tent for Ceremony $500.00 Springfield TTI's Product Incentives $96,000.00 Promotional Bag Stuffers $2,000.00 Dumpster Donations $5,000.00 Product Discount $12,500.00 Radio Interviews Newspaper Articles 11,500 School Flyers Advertisement in CWLP bills Lowes National PR Firm / Golin Harris Naperville TTI Product Incentives $50,000.00 Promotional Bag Stuffers $2,000.00 Product Discount $10,000.00

11

Radio Interviews Newspaper Articles Lowes National PR Firm / Golin Harris TCP / Lowes Buydown Product Incentives $52,800.00 Store Signage $9,600.00 Product Discount $26,400.00 Endcap Displays (44 X $2000) $88,000.00 Ad in Lowes Circular Overhead Announcements Menards ENERGY STAR Products Event Product Incentive $79,800.00 EndCap Display (48 X $2000) $96,000.00 Product Markdown by Menards $159,600.00 Overhead Announcements Bag Stuffers LOA/Home Depot Lighting Event Product Incentive $50,000.00 Floor Dump Display (65 X $1000) $65,000.00 Product Markdown by Home Depot $50,000.00 Product Markdown by LOA $50,000.00 Overhead Announcements Bag Stuffers Family Dollar / Greenlite Event Product Incentive $20,000.00 Product Markdown by Greenlite $20,000.00 Product Markdown by Family Dollar $10,000.00 Overhead Announcements Bag Stuffers True Value / Greenlite Product Incentive $20,000 Product Markdown by Greenlite $20,000.00 Product Markdown by Family Dollar $10,000.00 Overhead Announcements Bag Stuffers TOTALS $521,027.00 $1,131,881.00

12

IMPLEMENTING THE ILLINOIS RESIDENTIAL ENERGY STAR LIGHTING PROGRAM Applied Proactive Technologies (APT) was chosen as the implementation vendor in August of 2002 and worked with MEEA on an immediate launch in order to have a strong presence through the ten (10) day duration of the 2002 Illinois State Fair in Springfield IL. The partnership was originally scheduled to operate through mid-2004, but, due to a contract extension, was able to continue through December 31, 2004. MEEA hired two full-time Illinois field representatives to cover the state. Marketing & POP Production MEEA was tasked with designing a full marketing campaign that encompassed all facets of the program. The initial undertaking was to create a logo that brought an identity to the consumers, an identity that branded the program, but that also incorporated the then Department of Commerce and Community Affairs (DCCA). (see Exhibit A) Upon approval of the logo, a program look and design was developed. Point of Sale (POS) materials were created using this design – these materials consisted of mail-in coupons, a program lighting brochure, shelf shouters, posters, dealer manuals, pocket cards and ad slicks. (see Exhibit B) A mail-in coupon was created that could be used by all of the participating manufacturers – it served as a consistent, universal look for the consumers to identify. The manufacturers were merely required to drop in their logo and redemption instructions. A toll-free consumer “hotline” was established immediately in August 2002. Initially, its purpose was to give consumers the ability to ask questions or air comments about the thousands of “energy kits” that were distributed through the program at the 2002 Illinois State Fair. The line then served as a mechanism for consumers and manufacturers to communicate with the implementation team. Once the mail-in coupons “hit the street” the Program line (1-877- MW-ESTAR) received an average of 10-15 phone-calls a day from Illinois consumers with questions – the overwhelming question being as simple as, “Where can I find the model number on my new ENERGY STAR light bulb?”

13

The marketing team also produced marketing materials to support individual events such as the Lights for Learning Program, the Utica Relief Effort, each torchiere turn-in, the IL State Fairs, and various other events. (see Exhibit C) In addition, during the first week on the road in the greater Chicago area for the Ace Change A Light promotion, Josh Dunn, the field representative covering northern Illinois, visited two Ace dealers that were situated in the heart of Spanish-speaking communities. The storeowners both requested that MEEA supply them with a Spanish version of a brief description of the program for their customers and instructions on how to properly fill out the coupons. MEEA’s contractor had a fluent Spanish-speaking administrator on staff that was able to translate informational pieces for these locations. Both field representatives were provided with copies of these translations in the event that they encountered these requests. A need also arose in Polish and Russian areas of the city - materials were also translated for them as well. In December 2003, a co-op advertising kit was assembled for interested retailers. It consisted of a folder for the reps to hand out that had a quick step-by-step instructional sheet outlining how the retailer can take advantage of advertising opportunities. As well, MEEA included a co-op dollars reimbursement form, ad-slicks for the smaller accounts and CD’s for the larger volume and chain locations that tended to need more sophisticated graphics. Samples of generic and program ads were incorporated into the folder. Mail-in campaign The key component of the Illinois ENERGY STAR Lighting Program was the on-going mail-in coupon campaign. The program team developed a Request for Proposals (RFP) that was sent out to industry, meaning germane manufacturers and retailers. This RFP invited manufacturers to submit proposals to participate in the statewide mail-in rebate campaign. For those manufacturers willing to participate it was requested that they: Agree to contribute $2.00 (two dollars) for every IL DCEO $1.00 (one dollar) toward the total $3.00 mail-in rebate offer. Share in any potential positive publicity opportunities. Assume responsibility for the redemption of the mail-in coupons. Coupons may be redeemed in-house or each manufacturer can contract with a redemption firm to accept and redeem the mail-in coupons. In the event of contracting out to a redemption house the Program Manager must be given a point of contact for that redemption house so that any discrepancies or “problems” with consumers can

14

be resolved if a manufacturer representative cannot be reached in a reasonable amount of time. Establish a procedure plan to resolve any consumer issues. Adhere to all of the MEEA/DCCA program guidelines before mailing the consumer a redemption check, i.e. a limit of 8 CFLs per household, the consumer must live in and submit an IL address etc. Use a coupon template provided by MEEA. Template will include: Manufacturer and DCCA/MEEA logo Disclaimers (no coupon photocopies will be accepted, etc.) Limits Address for redemption Consumer Redemption Information Expiration Date Eligibility guidelines After careful negotiations, MEEA was successful in recruiting seven (7) of the larger ENERGY STAR qualified CFL manufacturers to participate. In doing so, the manufacturers agreed to match sponsor funding of a $1.00 contribution per coupon with $2.00 to come to a final $3.00 consumer rebate. In addition, the manufacturers also agreed to offer local representative communication, processing costs, quarterly reporting and customer support. The following manufacturers agreed to participate: GE Lighting Sylvania MaxLite GreenLite American Power Products TCP (dba Commercial Electric) Westinghouse Results of the Mail-in Campaign The original goal of 50,000 consumer coupons redeemed was met and exceeded and the final count totaled 70,738 rebates processed. One retailer in particular, Menards, in partnership with General Electric, embraced the program far beyond the efforts of any other retail organization. They provided end-caps, additional signage, extended training and extensive corporate support. In the end, GE posted the majority share of redemption results. (see Exhibit D)

15

TABLE THREE: Mail-In Final Count Manufacturer Number of Rebates Redeemed GE 56,231 Sylvania 1,450 Westinghouse 411 Commercial Electric 9,883 Feit 2,763

TABLE FOUR: Mail-In Rebate Savings Rated Life in Hours 10,000 Years of Life 5.023 Total $ Savings over Life $35.25 Number of Units Sold 67,086 Annual KWH Savings 5,626,310 Annual Cust. Dollar Savings $478,236.35 Lifetime KWH Savings 28,207,598 Lifetime Cust. Dollar Savings $2,397,645.83 Conclusion for Mail-in Rebate Campaign This ratio of dollars leveraged from industry to those contributed by the Illinois ENERGY STAR Program is significantly higher than the national average experienced by similar programs implemented across the country. For every dollar that the program spent per rebate, the manufacturers spent $2.50 – $3.00. In addition, the mail-in coupon campaign was an effective program tool to reach all quadrants of the state of Illinois and all demographic levels. Since mail-ins require very little maintenance or handling on the retail level, almost 100% of stores approached for participation signed on. This allowed the program to reach not only urban locations but much smaller, rural shop fronts that ordinarily would not have had the manpower or technical capability to handle instant coupons or buydowns.

16

{Enter in estimate for coupon redemption breakage (i.e. using a 10% conservative breakage rate, the total number of CFLs purchased would be over 700,000.}

17

RETAILER RECRUITMENT, MATERIALS DISTRIBUTION & RETAILER TRAINING The Program spent a great deal of time and effort establishing relationships with all of the participating Illinois retail locations. MEEA worked with the corporate offices of the “big box” and hardware franchise chains in order to garner approval to introduce the mail-in rebate campaign to their Illinois locations. After an initial blessing from the corporate offices of Menards, Home Depot, Lowes, Ace and True Value, the two full time field representatives visited and signed up over 300 of their retailers over the course of the Program. In order to train the retail staff at these participating locations, the field representative scheduled either formal product knowledge (PK) classes at the larger big box stores, or smaller, impromptu sessions at the independent dealers. In total, the reps performed 328 formal PK classes for a total of 383 hours with 966 sales employees in attendance. Once these relationships were established, our field representatives maintained regular retail visits with each and every location – the frequency of these visits depended on their level of participation and volume of sales. The PK’s consisted of:

A brief history of the ENERGY STAR Program An overview of the current Illinois program Which product were ENERGY STAR qualified A focus on ENERGY STAR qualified lighting – primarily CFLs Hands on demonstrations – actual light strip meter demonstrations or wattage meters Viewing of the EPA lighting training tape Training video quiz (we have fun with this and hand out prizes – usually ENERGY STAR pins) Wrap Up and Q&A

MEEA developed an effective training tool to use at the PK classes – the Illinois ENERGY STAR Lighting Program Dealer Manual. The manual opened with a brief description of who is: DCEO MEEA ENERGY STAR / US EPA / US DOE The Illinois ENERGY STAR Lighting Program Also included was a background of the program’s efforts in past years and the direction the program was going. The manual then went into a brief description of ENERGY STAR qualified products and the benefits of selling them, followed by specifics to the program.

18

(see Exhibit E) Furthermore, these retailers were also kept abreast of our efforts through our periodical retailer newsletter. The purpose of the newsletter was two-fold – the primary intent being educational. The secondary intent is aimed at keeping the attention of the retailers. MEEA needed a mechanism to spark their interest since they are constantly bombarded with marketing materials and sales tools. The newsletter provided them with program updates, a regular segment that recognized a “Retailer of Distinction” and a “quiz” contest for them to take. The staff was persuaded to complete and ENERGY STAR quiz and return it in order to be entered into a contest for tickets to various sporting events, and one final prize was a leather NASCAR jacket. (see Exhibit F and Exhibit N)

19

CONSUMER OUTREACH / SPECIAL EVENTS MEEA directed a great deal of our time exploring educational opportunities. MEEA identified several venues to staff booths and exhibits at consumer fairs, expos and outreach events. The Illinois field representatives spent over 1,200 hours at consumer outreach events directly interacting with Illinois residents and homeowners. At these events the field reps used a variety of different interactive displays to visually demonstrate to the public that energy savings are real and tangible. These events included: Sears Energy Awareness Days 2003 Sears’ headquarters in Hoffmann Estates, IL hosted their first annual Energy Awareness Days on October 15th and 16th in their central building atrium. Over 6,000 employees work at the worldwide headquarters and on any given day close to 4,500 pass through the atrium. Joshua Dunn accompanied MEEA’s Rachel Gold and other DCEO staff in manning the Illinois ENERGY STAR Lighting Program booth. They displayed the usual booth signage and fast facts, along with the halogen and light strip demonstrations. Joshua and Rachel believe that in all they interacted with over 3,000 consumers during the duration. According to Sears event coordinator, Susie Komornik, the event was a smashing success. The Sears employees were thrilled to have the opportunity to pass through and ask questions. There were plenty of hands-on and visual demonstrations that they were able to take advantage of. Susie actually commented that she thinks that the Sears lighting buyers could not help but notice the interest and awareness by so many in ENERGY STAR qualified compact fluorescent light bulbs. The Illinois State Fair 2002 MEEA coordinated the booth, staff, accommodations and scheduling of the ENERGY STAR booth for this event. The booth included educational graphs and text about ENERGY STAR benefits and savings. In addition, DCEO provided hundreds of their ENERGY STAR consumer kits to distribute to the Illinois customers that came by the booth. Upon filling out a survey, one member from each family was eligible to receive an energy kit at no cost. MEEA field representatives and staff operated the booth for the ten (10) day duration of the fair. The Program representatives worked with the State Fire Marshal’s office to coordinate a one-hour demonstration each day in the Fire Services building. At

20

this demonstration, a raw egg was often fried over the heat emanating from a halogen lamp to demonstrate how much energy is wasted in the form of heat by those models. The staff at the fair interacted and got the message out to hundreds of fairgoers. The kits which included 3 CFLS, a low-flow shower head, a facet aerator, weather stripping and other weatherization tools, , along with the fire demonstrations, were very well received. The Illinois State Fair 2003 Over three hundred thousand people passed through the gates of the IL State Fair 2003. This was reported as the biggest fair in the one hundred and fifty-year history of the Prairie State. Every year people come to the state fair to see the best IL has to offer and the ENERGY STAR booth that year was no exception. The Illinois ENERGY STAR team consisted of the Illinois ENERGY STAR Lighting Program representatives, Joshua Dunn and Eric Courtney, Chris Hahs from MEEA, several staff members from the DCEO office and some supplemental support form Chris Walsh and Dan Watson who came out from APT’s Northeast office to assist. They drew fairgoers into the booth and actively engaged them. The ENERGY STAR booth appeared to be the busiest attraction in the Senior building. One of the first thing fairgoers saw when they walked through the air-conditioned doors was the brilliant light display in the booth. As they approached, our team encouraged them to learn more about ENERGY STAR and it’s benefits. There was something for everyone at the ENERGY STAR booth. Adults and kids alike were drawn to the colorful Energy Wheel. After they gave it a spin, MEEA asked them a question about ENERGY STAR. MEEA helped them get the answer right and then gave them a free water bottle. The water bottles turned out to be a great give away. The fair was very hot that year and people came to our booth looking for the water bottles. In return they learned a lot about ENERGY STAR qualified products and their respective benefits. For the kids, MEEA had ENERGY STAR temporary tattoos that MEEA put on for them right in the booth. (see Exhibit G) Every effort was made to educate each person who visited the booth about the benefits of ENERGY STAR. While most people were familiar with the ENERGY STAR label, many did not realize the potential benefits of using these products. Some comments that were consistently heard were “Wow, I had no idea how much energy I could save by just switching to these bulbs…” and “I have seen the ENERGY STAR label but I had no idea what it meant….” While not

21

promoting any specific retail store or brand, Illinois consumers were informed where they could buy ENERGY STAR qualified bulbs, lamps, fans and other products. This venue also provided a great opportunity to mention the Lights for Learning fundraiser to any parents, teachers and municipal officials that came through the booth. Most of them were interested in this new form of fundraising as an alternative to candy and magazine sales. Each day at noon, a member of the ENERGY STAR team once again went over to the Illinois Fire Services building and made a presentation at the state Fire Marshal’s booth. Using a halogen torchiere, one of the representatives fried an egg to illustrate just how hot and dangerous these lamps can be. While there, they had some great conversations with local fire safety officials from across the state. The Deerfield Fire Safety Commissioner was so impressed with the demonstration that he invited MEEA to assist with the grand opening of his town’s new Firehouse. It was apparent right from the get-go that the water bottles would run out within days due to the high attendance rate. In order to have something to hand out to the fairgoers, the marketing team designed and printed bumper stickers as a replacement. The order arrived in time for the last weekend, which is notoriously the busiest time of the fair. When all was said and done, MEEA received over 1,000 completed surveys, gave away over 4,000 water bottles and handed out over 6,000 program brochures. (see Exhibit H & I) Rockford College Senior Energy Awareness Expo 2003 At the request of Bob Lindstrom, of the Rock Valley College (RVC), Joshua Dunn took the opportunity to make the public aware of energy efficiency and the many benefits associated with it. Bob put this program together for the Continuing Education Dept at the college. RVC is one of the largest community colleges in the state, with about 15,000 students. This class was filled exclusively with senior citizens. Joining Bob and Joshua was Engineer Mitesh Bhalavat from the General Energy Corporation. Mitesh spoke at length about generic ways in which the common consumer can save energy. He covered the whole house, from the building envelope to thermostats. He touched on lighting and appliances but basically left those areas for Josh to talk about. Josh used his interactive meter demonstration to visually demonstrate the actual savings. After touching upon

22

several aspects of ENERGY STAR, including its history and product specifications, Josh fielded many questions from his audience. Bob closed the session by teaching the students how to actually read their electric bill and how they could calculate the savings when using the ENERGY STAR products that Joshua had discussed. Illinois Catholic Diocese Awards Ceremony 2003 The Fountain Blue Banquet Hall was the setting for the Annual Catholic Diocese awards ceremony held on May 25th. Grace Burek, APT’s program associate for the Illinois program, attended on behalf of the Lights for Learning Fundraiser. Grace hosted a booth that displayed different aspects of the fundraising program in the lobby leading to the awards hall. Approximately 400 decision makers strolled through the lobby where Grace was set up. Many asked questions and several took advantage of the program marketing materials that Grace offered. Many folks commented on how unique the opportunity was, as they were used to the typical candy and wrapping paper sales. As a perk for attending the event, Grace received a packet containing labels for all the Catholic schools contacts, including PTO members, individual teachers and Principals. These labels were used for mailing Lights for Learning information packets, which were sent out the first week of June, 2003. Streamwood Fire Department Safety Demonstration 2003 Program representative Joshua Dunn spent Saturday, October 11th with the fire fighters of the Village of Streamwood Illinois at their annual October Fire Prevention Open House. Josh used our cut-down torchiere grill exhibit to demonstrate the clear dangers of having the lamps in their homes. Over 150 citizens of Streamwood visited the demonstration. The demonstrations were the highlight of the event - onlookers were amazed at the abrupt flames. Josh commented that the Village Manager, William Canady and the Village Fire Chief, John Nixon, were both so impressed that they asked if Josh would be available to come back in the future to participate in different fire safety events that they have planned.

23

The Harvest Festival 2003 MEEA hosted a booth at the Harvest Fair on October 25th and 26th at the North Park Village Nature Center. This fair is held every autumn, however, this was the first year that they sought exhibitors interested in getting an environmental message across. The program team was able to work out a deal with the local distribution warehouse for Harmony Lighting. They agreed to deliver 200 ENERGY STAR rated LightWiz CFLs at a cost of only $2.00 apiece. With the $2.00 instant rebate applied to the bulb, MEEA were able to provide the fairgoers a CFL at no cost in exchange for answering our short survey. The survey, which was the same one used at the State Fair, allows MEEA to get a better idea of a consumers’ ENERGY STAR awareness and knowledge. Susan Casey, the Event Organizer, was thrilled at the prospect of having CFLs there for distribution. (See Exhibit I) The Harvest Festival 2004 On Saturday October 16th and Sunday October 17th the North Park Village Nature Center at 5801 N. Pulaski Rd. Chicago hosted the annual Harvest Festival. Once again, the Illinois ENERGY STAR Lighting Program was asked to exhibit. Program representatives, Joshua Dunn, Pat Hanson, and Steve Holzer were all there to exhibit energy saving lamps and answer questions. Among the many participants at the fair were a solar energy association, recycling groups, and a Toyota dealership with a hybrid electric car right next to the lighting booth.

24

Despite a cold and windy weekend the event drew a bigger than expected crowd. At times, the line by the Illinois ENERGY STAR booth was two deep with people trying to get close to listen to the advise of the cold but hearty representatives. They also seemed quite interested in the heat output of the incandescent bulb. Many commented that they already were using CFLs, several of whom had received one the prior year. They were very pleased with their performance and long life. In the end the field representatives estimated that they fielded questions from over 200 consumers that attended the fair. Ziegler's Vendor Expo 2003 & 2004 Program rep Joshua Dunn was invited to represent the Illinois ENERGY STAR Lighting Program at the annual Zeigler’s Ace Hardware Vendor Expo in 2003 and 2004. This event took place each year at the Best Western in Elgin, IL. Zeigler’s organizes this event yearly so that they can introduce their employees - part-time cashiers right up to the general managers - with their product vendors. This gave the employees a chance to get to know more about the products that they sell on a daily basis. They were able to speak one-on-one with the vendors. Josh believes that these events are very positive and informative. A wide variety of approximately 30 vendors attended each year and ranged from DeWalt Powertools to Werner Ladders. Lowes Grand Opening St Charles 2003 The Grand Opening of Lowe’s St. Charles over the holiday weekend was busier than expected. Program representative Joshua Dunn staffed a promotional table in the front of the store during the high volume hours that the store staff recommended, between 9:30am and 2:30pm on Friday through Sunday. Josh had an array of different ENERGY STAR qualified CFL products stacked at his table, along with his CFL display. Throughout the day customers were steadily drawn to the light strips. Josh estimated that throughout the weekend he answered in the neighborhood of over 500 consumer inquiries and sold close over 200 products. Those sales were a result of his interactions with the consumers – the majority of these consumers were not there with the intention of purchasing energy saving light bulbs. The Lowe’s staff embraced the idea of selling the ENERGY STAR qualified products. Over 12 staff members had completed their PK class previous to this event and were eager to assist Josh throughout the weekend. Farm Progress Show 2003

25

At the invitation of Eastern Illinois Power, the MEEA attended the Midwest Farm Progress Show. Between September 23rd – 25th 300,000 people were scheduled descend on the small farming town of Henning IL. This fair is the largest of its kind in the United States. Everything from pesticides to global positioning systems were on display as farmers learn how to maximize their existing resources with new technology. A place like this is the perfect opportunity to help educate farmers on the many benefits of ENERGY STAR qualified bulbs and lamps. The show itself resided on 1,800 acres of a private farm. The Illinois tent was situated in Tent City, which is an 80-acre area of the farm where all of the vendors will have their booths set up. The tents will be right on the ground, pathways between the booths will be covered in mulch. Though conditions appear rather archaic, this is the premiere fair in the nation. Illinois field representatives were available during the day to talk with farmers and offer suggestions on they way they currently light their farm and offer much more efficient alternatives. The field representatives were able to exhibit for the first two days until the rains came in. The rains came in fast and furious and did not let up. Unfortunately, the ground became so saturated that the rest of the event had to be called off. PTA Vendor Expo 2003 Dana Banks and Marisa Tipton from PECI, subcontractors for APT that worked on the Lights for Learning Program, were able to tap into a statewide event that proved to be a truly effective connection to facilitate meeting our upcoming fall fundraiser goals. Through ongoing communication with Illinois Energy Education Development Project (ILEED) the program team learned of this event. It was a gathering of all of the key PTA players throughout the state. It was a forum for all of the statewide PTAs to gather information about the many fundraising and educational opportunities that are available to them. This Illinois PTA Convention was held in Arlington Heights on April 23-26th. The conference was attended by over 900 PTA members from all across the state. Program materials were provided to many of the attendees. Joshua Dunn, Program representative attended this event for the program. Josh was able to give first hand details of how successful the school assemblies were after completing his first showing the day prior. Lowes Grand Opening Quincy 2003 Lowes Home Improvement Warehouse opened another location in Quincy, Illinois. Their storewide Grand Opening celebration lasted for three days from December 19th through December 21st. Program representative, Eric Courtney, was there to offer the Lowes customers instant rebates on ENERGY STAR CFLs

26

and torchieres and to answer their many questions about energy efficient lighting. Eric opened the lighting event on Friday afternoon. He positioned himself right across from the Lowes NASCAR exhibit, a heavy traffic locale. Eric was able to catch the attention of the many frenzied holiday shoppers and even talk some of them into a stylish, ENERGY STAR efficient torchiere as a last minute holiday gift. Shana Cockerham, Lowes’ Environmental Specialist and Corporate Coordinator, had this to say about the event in anticipation of her next grand opening, “The last promotion was great, so I anticipate great results from this one!” As usual, Eric followed up the promotion with a visit to the store a few days later in order to follow up and speak with the electrical department manager. They were very pleased with the results, especially the torchiere numbers. After estimating that he spoke to between 350 and 400 consumers, he rebated 210 torchieres and 194 specialty and regular CFLs. He mentioned that he personally called Shana to thank her for the opportunity to have us on site. Shana called MEEA in order to discuss the possibility of stepping up the promotions at the Lincolnwood and Glen Carbon Grand Openings. Lowes Grand Opening Lake in the Hills 2004 Lake in the Hills is a community about 40 miles outside the City of Chicago that is growing remarkably fast. The once two lane road is now becoming six. With the rapid increase in traffic it was natural that Lowe’s would place a store in this area. The grand opening was typical with special events going on throughout the store. Radio stations and even William “The Refrigerator” Perry was in attendance. The Electrical Department as well as the Store went out of their way to help set up. The turnout was tremendous! The torchieres sold at an average of 20 per hour. In fact, Saturday evening the store shipped in extra lamps from the store in Lincolnwood. All told, in the first two (2) days of the event there were nearly 500 black and white lamps sold. In addition to the torchieres many CFLs sold. The three (3) packs were far and away the most popular item. In the end MEEA’s field representative estimated that he spoke to over 300 consumers and rebated 202 torchieres and just over 40 CFL’s. Lowes Grand Opening Carol Stream 2004 Lowe’s Home Improvement Center once again opened its newest Illinois store amid much fanfare in Carol Stream. MEEA’s field representative, Steven Holzer, was on hand Saturday and Sunday to promote the Illinois ENERGY STAR Lighting Program. Steve offered consumers the instant rebates on CFLs,

27

torchieres and ceiling fans while answering hundreds of questions from onlookers. The torchieres sales were selling at an average of ten (10) an hour. On Saturday, customer volume stayed quite heavy as many folks streamed in to see Jimmy Johnson’s Nextel Cup car. While not quite as large, the crowds around the CFL display were constant and sometimes two or three deep. People were curious and Steve fielded many questions. Customers were filling out the $2 and $3 CFL coupons and learning which bulb will suit their application the best. Steven estimated that he spoke to over 400 consumers throughout he event and rebated 147 torchieres and 65 CFLs. Lowes Ladies Night Wabash Ave Springfield 2004 Hawaiian night was the theme of this month’s Ladies Night Promotion held on May 18th at Lowe’s 3101 Wabash, Springfield, IL. The employees were dressed in Hawaiian shirts and leis. Steven Holzer, Illinois ENERGY STAR Lighting Program representative, was invited to be a presenter. A tabletop display was setup showcasing the benefits of compact fluorescent lighting. During the evening, several public address announcements were made drawing attention to the Illinois ENERGY STAR booth. Along with a lighting demonstration and ENERGY STAR information, Steve handed out Sylvania mail-in rebate coupons to several interested customers. Celleste Cullivan, Lowe’s sales manager, was pleased with the evening’s turnout despite a thunderstorm that had occurred earlier in the evening. Lincoln Park Earth Day Event 2004 With weather threatening overhead field representative, Joshua Dunn, and Andrea Reiff, from DCEO, set up their tent and exhibit at the Lincoln Park Earth Day event. They began by discussing the dangers of halogen torchieres and demonstrated by cooking eggs. As usual, no one could believe the heat generated from one halogen bulb. Several of the onlookers mentioned that they had one of these dangerous lamps and would bring it to the Lowe's Torchiere Turn In event May 1st and 2nd. As it began to rain they arranged the tables under the tent in such a way that there was enough room for several people to get out of the rain and still be able to learn about the advantages of CFLs and sign up for a DCEO Energy Kit. The event was scheduled to end at 3:00 pm, but with the rain pouring down most exhibitors were gone before noon.

28

Utica Relief Effort 2004 After the tiny town of Utica Illinois was devastated by a tornado the program team got to work offering their assistance. They solicited donations from the Illinois program’s manufacturer partners in order to offer some sort of relief to the town. On their last day of school before breaking for the summer all of the students from the elementary and middle school were bussed into the center of town to the town ballpark for a ceremony. Chirs Hahs, from MEEA, was on hand to ceremoniously present the town Mayor with a key to a local storage facility that housed hundred of donated torchieres, CFLs and other ENERGY STAR lighting products. The mayor offered a few positive words, offering thanks and spoke of their plans to rebuild. Chris spoke about the new growth that they would experience and demonstrated this by distributing spruce saplings, donated on behalf of the Lights for Learning Program, to all of students as they filed out.

29

DeKalb Energy Awareness Event 2004 The Illinois field representatives were invited to kick off the opening of the fall semester at the Northern Illinois University in De Kalb. With the students arriving in droves, the De Kalb Lowe’s was the perfect place for an ENERGY STAR Rebate Event. On Saturday, August 21 at the end of the light bulb aisle, the benefits of ENERGY STAR qualified CFLs was demonstrated with the electric meters. As is often the case, the morning started out slow with only a few people stopping to listen to the advantages of an ENERGY STAR qualified CFL. Slowly, but surely, the crowds picked up and so did the interest in saving money and the environment. The Sylvania Daylight Extra CFLs completely sold out before 10:00 AM. This was out of the ordinary since they usually sell only a case of this type a week. As the day wore on, the sales continued steadily and the customer’s objections to CFLs were routinely proved false. Winfield Good Ole' Days 2004 On September 11th the Village of Winfield held their Annual Good Ole’ Days, a celebration of the end of the summer season. Surrounded on either side by Winfield Garden Club’s plant sale and the Petting Zoo, the Illinois ENERGY STAR Lighting Program set up their tent lighting demonstration. Once again, they were on hand to explain the benefits of ENERGY STAR compact fluorescent light bulbs and to give away some prizes. A local band of middle school children’s performance nearby drew a crowd nearby. Once the performance was over several of the children and parents stopped by to inquire about the display and the Lights for Learning Program. As the afternoon drew to a close, there was a drawing for two ENERGY STAR torchieres and six CFLs. All told, there were over 100 people that stopped and listened to the ENERGY STAR story and learned that ENERGY STAR can, if everyone does their part, make a difference. Wheaton Autumn Fest 2004 Nearly 12,000 people attended the 32nd annual Wheaton Autumn Festival last year and all indications, including a picture perfect forecast, pointed to even greater attendance in 2004. The Illinois ENERGY STAR Lighting Program exhibit was set up in the Home Show tent. Field representatives, Joshua Dunn and Steve Holzer, were on hand September 17th and 18th, to let the public know about the virtues of the compact fluorescent light bulb. The two Program representatives also had several folks enter a drawing for ENERGY STAR products on Friday evening. The drawing included a TCP torchiere lamp and CFLs.

30

Saturday proved to be quite busier. The park was filled with crafter and bands. Once again, the two Illinois ENERGY STAR Program representatives were active answering questions about the efficiency of ENERGY STAR lighting products. The crowds were steady and sometimes two deep at the booth. Steve and Joshua were in their element, keeping the crowd interested and informed. By the end of the weekend there were well over two hundred people that stopped to ask specific questions and countless others that slowed to see what those “little spiral lights” were all about and to listen to the dialogue. Edwardsville Home Depot CFL Promotion 2004 Jeff, the electrical department manager at the Edwardsville Illinois Home Depot has always been an avid supporter of the program. On July 17th and 18th he organized an in-store ENERGY STAR promotional event. Steve Holzer, Illinois ENERGY STAR Program representative, was invited to participate in this event. A tabletop display was set up to showcase lamp performance, to distribute ENERGY STAR literature, and hand out the mail in rebate coupons. To capture the customer’s attention they filled the first end-cap with CFLs and the display table was set next to that end-cap. All store employees had been informed of the promotion. They provided great support and assistance during the event. Not only did all employees stop by to see the display, they also brought customers by from other departments to learn about ENERGY STAR and take advantage of the rebate. Jeff assisted by making regular overhead announcements. At the close of the second day, Jeff announced that the store had sold almost 1,000 lamps for the week. Jeff was quite pleased with the weekend results and thanked the Illinois ENERGY STAR Lighting Program for being part of the promotion. NASCAR Jacket Presentation 2004 Ed Kallenberger, a devoted NASCAR fan, and Electrical Manager at the Naperville Menards was the surprised recipient of the Illinois ENERGY STAR Lighting Program’s semi-annual drawing. His correct responses to the seasonal quiz qualified him for the Grand Prize of a NASCAR Nextel Cup Racing jacket. The Illinois Program representatives were both on hand for the exciting awards presentation. Between customers on a busy mid-summer day Joshua Dunn presented the jacket to Ed in front of the store with several onlookers. (see Exhibit K)

31

TORCHIERE TURN-INS In addition to the above-mentioned special events, the Illinois Residential program also met additional metrics set out at the beginning. Three (3) torchiere turn-ins (TTI) were implemented throughout the state in 2003. As additional funding was granted an additional three (3) torcheire turn-ins were also implemented in 2004. Torchiere turn-ins are a call-to-action for consumers to discard of their inefficient halogen lamps and replace them with much more efficient, ENERGY STAR models. They have been high profile events when the danger message is highlighted, coupled with the lower key efficiency message. MEEA chose to take this direction in order to obtain as much community and media attention as possible in order to achieve the greatest amount of savings in the end. This is not always an easy plan to execute since many of the retail hosts actually still carry other halogen products and do not want to call attention to the hazard.

32

TABLE SIX: Torchiere Timeline WEEKS PRIOR

TASK

9 Identify retail partner 8 Negotiate with retailer corporate for marketing contributions, product

markdowns, extra staff for event, advertising, dumpster discounts etc. 8 Formulate product numbers 8 Arrange staff shirt / uniform & obtain local quotes 8 Begin corporate contributions, i.e. dumpsters, signage etc. 6 Work with corporate buyer to secure buy 8 Identify media outlets for paid ads 6 Identify community spokespersons and contact 6 Begin general community outreach 6 Schedule press event 2 – 3 days prior to event 6 Contact town Fire Marshal for press event 6 Begin marketing materials development 6 Obtain placement on community calendars 6 Begin development of a media kit – press release, videos 6 Make several copies of past TTI’s tapes for media distribution 5 Establish MEEA field point person to coordinate on-site 4 Begin POP and coupon proofing and production 4 Call all local radio outlets and arrange drive-time interviews 4 Develop operational flowchart for actual event 4 Develop operational flowchart for press event – ensure electrical,

engine placement etc. – develop back-up plan in the event the fire truck or individuals are called to an alarm

4 Discuss actual egg frying and material ignition at event with fire department

4 Contact town and discuss necessary permits 4 Make sketches of potential parking lot operations 4 Order appropriate signage for indoor and outdoor operations 4 Contact local Mayors Office for Press Conference participation 4 Finalize Bag Stuffers for printing 4 Finalize marketing materials and get to retailer’s corporate offices for

proofing 4 Establish contact with manufacturer supplier and ensure that numbers

are correct and real – discuss back-up plan in the event of a large outcome

4 Discuss back-up plan with corporate retail contact in the event of a large outcome – rain-checks, rain-check fulfillment timeline.

4 Establish strong relationship and communication with store manager, electrical department manager and electrical department staff – THIS IS KEY FOR THE DAY OF THE EVENT

33

3 Have newspaper ads proofed by retailer corporate 3 Have operational sketches approved by retailer corporate 3 Have dumpsters ordered (confirm if donated) 3 Submit dumpster parking lot sketches to dumpster provider 3 Order and ship event “STAFF” T-shirts to event staff lead 3 Order appropriate parking lot signage from local printer (confirm if

donated) 3 Work with local school system to distribute flyers to all students 3 Develop “fast fact” sheet that lists all TTI bullets along with local

information, ex. Local college bans halogens 3 Schedule exact date and time for local press event at TTI site –

confirm with Fire Department and Mayors Office 3 Schedule manpower – book flights, hotels, rental cars etc. 3 Have local field rep distribute flyers to local libraries, gas stations,

town hall etc. 2 Distribute master-list of duties and operations to all employees

involved 2 Hang banners in parking lot and storefront 2 Ship all pertinent parking lot signage to field reps 2 Coordinate Dumpster drop with Field Rep on site 2 Place all media ads and confirm run times 2 Develop TTI fact sheet that incorporates pertinent local information 2 Confirm drive-time interviews and available interviewees 2 Provide interviewees with pertinent “fast facts” on local event 1 Have field reps deliver used halogens to local celebrities with

invitations to turn them in at media event 1 Arrange for podium, microphone rental 1 Map out press conference set-up, electrical, fire engine placement 1 Distribute Press event agenda to mayor’s office, fire department and

sponsors 1 Distribute TTI checklist of all necessary procedures and drawings to

lead rep Days Go through checklist for all materials, i.e. extension cords, signage,

supplies etc. Days Develop and print “cheat sheets” with prices for cashiers and internal

retail staff Days Ensure coupons are printed, ready and correct Days Meet dumpster drop Days Lead rep should be given shopping list for press conference i.e. eggs,

paper plates etc. 4 Days Make phone-calls to all those key to press event to assure attendance4 Days Blast fax press releases 3 Days Again, Make phone-calls to all those key to press event to assure

attendance 2 Days Meet rental company for podium delivery and microphone

34

2 Days Shop for press conference supplies 2 Days Set up Press conference – run through check list 2 Days Safety goggle for all press coming in close to demonstration 2 Days Stage Press conference 1 Day Schedule staff briefing – late in day 1 Day Check in with store manager – is ALL SET? 1 Day Check in with front office – how many inquiry calls have come in –

great gauge. 1 Day Is in-store display set? Day of Arrive 2 hours prior Day of Set up parking lot directional signs Day of Lead rep run through safety procedures with staff i.e. goggles, gloves

etc. Day of Make sure “cheat sheets” are posted inside Day of Stress that dedicated retail staff is needed Day of Lead rep should ensure that all retail staff is prepared Day of Set up electrical needs outside Day of Set up promotional table inside Day of Make sure all models and signage are set up Day of Arrange for “inside/outside” communication during event – are

products sold out etc. Day of Ensure drive up/drop off is safe

35

Rockford Torchiere Turn-In 2002 For the first turn-in, MEEA chose the Rockford, Illinois Lowes as our retail partner. The combination of their enthusiastic, willing staff, our short timeline (it is difficult to run these events in the cold winter months due to extensive outside operations) and a cooperate contact at Lowes corporate made Rockford the ideal venue. In addition, Rockford is very involved in the Rebuild America Program. DCEO also has a strong presence there, primarily through their grant to Rock Valley College. Based upon the feedback from a prior event, it was decided that the event should be planned as a one-day event. It was planned for Saturday, Oct. 19, 2002 beginning at 10 am. TTI implementation needs to begin a full six (8) to eight (9) nine weeks prior to the scheduled date in order to coordinate an effective event due to several facets that need to be covered: Public relations – interviews, spokesperson, press conference Community involvement – fire department, State Fire Marshal Potential large turnout – excess inventory, rain-check system etc. Extensive operational details – parking, traffic flow, product stack etc. Product ordering – estimating the target turnout Marketing – media ads, bag stuffers in advance, coordinate with retailer Press releases – blast fax to all media outlets, condo associations, colleges and universities and all relevant groups The event kicked off with a press conference on Wednesday, October 16th in the Lowes parking lot. As is traditional at these events, the local fire department pulled in with their ladder engine with a crew on hand to set fires atop the halogen grill for the benefit of the press and onlookers. This presentation always manages to “spark” the attention of the media. The highlight of the press conference was the mayor of Rockford showing up with a halogen in hand. Mayor Doug Scott performed the token “change a light” for the city. He also was quite articulate about the many reasons to for consumers to participate in the exchange. His words were genuine as he was accompanied by his assistant, Mary, who experienced a true halogen fire in her own home just months before MEEA had called to speak to her about Mayor Scott’s involvement. Bob Casteel, spokesperson for DCEO, very eloquently emceed the press event. On hand to listen to Bob were the local affiliates of NBC, CBS and ABC television, all of whom ran footage at some point during the next three days – ABC ran a piece each day Thursday through Saturday evening. MEEA was also

36

able to get the attention of the daily newspaper, the Rock Register Star and the weekly paper, the Rock River Times. The Rock Register Star ran a picture of the event in Friday’s edition, which showed the cloth up in flames. To follow up the press event Bob Casteel was heard over the airwaves of WROK the following morning during the popular daily Riley O’Neil Show. Riley and Bob phoned Bob Lindstrom at home so that he was able to participate as well. Over 600 conscientious Rockford residents braved the extreme wind and cold in order to exchange their dangerous halogen lamps – in all 636 halogen lamps were collected and exchanged. In addition to the lamps a total of 606 compact fluorescent Sylvania bulbs were sold at the event. Due to the extensive publicity following the event, 48 more torchieres and many more CFLs were sold without rebates. Donations: Rocco Guglialmetti, President and Owner of Rock River Disposal, provided a dumpster at no charge for the event. George DeMarco, President of MidWest Recycling stepped up to donate their services by properly recycling the lamps once they were hauled away Kim Kistner, Manager of Kinkos Copies, a new member of the Rockford Chamber of Commerce, donated all of the banners and signage used at the event The day of the event was definitely not ideal weather conditions to coax Rockford residents out of their homes, but, despite the temperatures, a steady line ensued for the day. After viewing the coverage, many folks were anxious to exchange their halogen lamps. When all was said and done Lowes was very pleased with the results of the event as well as the reaction from their customers. General Manager Bob Cox ensured the program team that there was a very obvious lift in typical sales compared to an average Saturday as a result of the turn-in. Rockford TTI Savings Achieved As a result of this event, a total of over $23,000.00 will be saved on the electric bills of the Illinois residents that participated in the event over the life of the products sold A total of over 288,000 KWhs will be saved

37

The power saved at this one event would be enough to power 576 average American households for a month or run close to 600 ENERGY STAR refrigerators for a year

38

<<<Rockford TTI MEDIA ADVISORY AND PHOTO OPPORTUNITY>>> Halogen Torchieres Cause Fires – Can You Live With That? The Department of Commerce and Community Affairs in Conjunction with the Midwest Energy Efficiency Alliance offers Incentives for Customers to Replace Dangerous Halogen Floor Lamps with safer ENERGY STAR®-labeled Torchieres WHAT: The Rockford Fire Department will clearly demonstrate the potential dangers of halogen lamps that burn so hot (over 1000 degrees) that they will ignite a cloth or drape within seconds of contact. To date there have been over 550 fires and 40 deaths (more than 20 children), and hundreds of millions of dollars in property damage caused by halogen torchieres. To hammer home the point even further, Frank Schmitt, the Division Chief of Fire Prevention for the city of Rockford, will be on hand to demonstrate the hazards of these lamps by showing actual fires instantaneously start by cloth hitting halogen torchiere floor lamps. The demonstration will kick off the City of Rockford Torchiere Turn-in Event to be held at the Lowes Do-It-Yourself Home Improvement Store - 7130 East Street. Customers will be urged to bring their halogen torchieres on Saturday Morning October 19th to be recycled and for $9.98 they can pick up a brand new, safe ENERGY STAR compact fluorescent torchiere with a retail value of $59.98. Mayor Douglas P. Scott will attend the press conference to turn-in his own halogen torchiere to get things rolling. Energy Star-labeled torchieres are safer (they burn at 100 degrees not 1,000), save energy (from 245 to 445 watts per lamp each time the lamp is lit), save money (approximately $265 over the life of the lamps), and help protect the environment (by switching from a halogen torchiere to a ENERGY STAR torchiere over its life of 10,000 hours – you will eliminate over 6 barrels of oil from being burned and eliminate over 8,600 pounds of carbon emissions from being released into the atmosphere). WHEN:Press Conference/Demonstration Wednesday / October 16, 2002 /11:00 a.m. WHERE:Lowes is located at 7130 East Street, Rockford, IL. WHO:DCCA Representative, Bob Casteel City of Rockford Mayor, Douglas P. Scott Rockford Fire Department Chief of Fire Prevention, Frank Schmitt

39

WHY:Halogen lamps have been responsible for more than 550 fires, 40 deaths and 138 injuries nationwide since 1992, according to the Consumer Product Safety Commission. En ergy Star-labeled torchieres provide the same level of light as halogens, but use 75 percent less energy and last ten times longer. More information on the Torchiere Turn-in Event • Lowes , Saturday, October 19th from 8:00 a.m. to 4:00 p.m. Illinois customers may turn in an old halogen lamp and get a brand new Energy Star®-labeled torchiere for only $9.98 (valued at $49.98) when they drop off their old lamps between 8am and 5pm (while supplies last). Those who do not turn in a halogen lamp will have the opportunity to buy a new Energy Star-labeled torchiere (while supplies last) at a discounted price of $29.98. Customers may turn in as many halogen torchieres as they would like, however, each customer is limited to the purchase of two fluorescent torchieres at the special event price of $9.98. Contact: Janet Leishman, APT, (877) 693-7827, janet@appliedproactive.com

40

DeKalb Torchiere Turn-In 2003 The Illinois ENERGY STAR Lighting Program launched the first of their 2003 special events with a Torchiere Turn-In on Saturday, April 26th at the Lowes Home Improvement Warehouse in DeKalb Illinois. The event was kicked off with a well-attended press conference on Wednesday, April 23rd. Brian Reardon of DCEO stepped in as the event spokesperson. Brian gave the press an overview of DCEO’s role in the torchiere turn-in and purpose of the event. He was then joined by Carla Clemons, from the Chicago regional office of the US Department of Energy, and Wendy Jaehn, there on behalf of MEEA Carla and Wendy added more specific information about ENERGY STAR, ENERGY STAR qualified products and the benefits of their use. DeKalb City Alderman Mike Knowlton accepted our invitation to officially turn-in the first halogen lamp in exchange for a brand new ENERGY STAR labeled model. Mike was part of the team of Alderman that passed a city ordinance that banned halogen lamps from all dormitories and rooming houses throughout the city in 2002. The DeKalb Fire Department joined the crew to give some fire demonstrations to the press. There was a strong turn-out from the local press to include the Midweek newspaper, The Sycamore News, The University of Northern Illinois TV Center, WLBK, WDKB, WSQR, WNIU and WNIJ. Despite all of the press, the turn-in results were less than expected. MEEA speculate that the halogen ban that was imposed earlier brought enough attention to the issue that many of the responsible citizens of DeKalb that would be apt to discard of the dangerous lamps had already done so. In order to bump up the results the event was reorganized and transitioned over to an ongoing turn-in. In addition the turn-in rebate was raised to $25.00. A follow-up ad was run in the local paper and a steady stream of customers continued to come in to turn-in their lamps – Lowes quickly reached their 250 lamp goal.

41

Chicago Torchiere Turn-In 2003 The city of Chicago torchiere turn-in event took place at the Great Ace on North Elston Avenue on May 3rd and 4th.. MEEA teamed up with Brian Daly, the General Manager at the Great Ace, for an all-out ENERGY STAR event. ComEd pitched in with additional ENERGY STAR qualified CFL instant rebates and ENERGY STAR qualified air conditioner rebates. Brian and his team were very enthusiastic and eager to put on a great event. Due to the overwhelming support that MEEA got from the Spanish community MEEA spent a great deal of time networking with many of the Hispanic grass roots and community outreach groups that were such a large part of the surrounding Great Ace population. MEEA hired the largest all-news bilingual radio station to broadcast from the parking lot the day of the event. Included in their package was a deal to do 60 (30) second on-air promotional commercials and to cover the event in all of their news broadcasts. MEEA also advertised in a bi-lingual popular newspaper. The press event was held on Thursday May 1st in the parking lot of the Great Ace. One of the community organizations that MEEA were able to work closely with was the Latin United Community Housing Association (LUCHA). Their Executive Director, Juan Rivera, together with City Alderman-elect Rey Colon, ceremoniously exchanged the first 2 lamps. After cutting through reams and reams of red tape MEEA were actually able to get members of the Chicago Fire Department to the press conference to demonstrate the dangers of the halogen lamps. They started instantaneous fires with clothing and drapes. They also cooked eggs on cut down versions of the lamps. The Chicago media market proved to be a challenge due to its size. MEEA had a Spanish radio network show up to the conference and another phone in to request a 15-minute on-air interview with Rey Colon that afternoon. Despite all of the outreach and advertisements the actual turn-ins were somewhat below expectations on the actual turn-in, however, the extended turn-in concept worked very well for the Great Ace. Once MEEA ran another ad in the Chicago Tribune and the Chicago Sun Times activity has picked up significantly. Initially Brian had proposed that some of the inventory would be moved over to other Ace locations, yet, given the increased activity, Brian chose to hold on to all of the inventory. He said that there had been a steady stream of folks coming in to exchange their lamps. continued to offer the $2 instant rebate on CFLs and $35 on ENERGY STAR qualified ceiling fans and ceiling fan light kits until the torchiere supply had been depleted. During the original event ComEd was able to rebate 372 ENERGY STAR CFLs and 1 ENERGY STAR room air conditioning unit.

42

Naperville IL Torchiere Turn-In 2004 The program team and Lowes decided that the grand opening of the Naperville Illinois Lowes would serve as an ideal opportunity for a torchiere turn-in. Prior to the grand opening, a banner was displayed on a well-placed dumpster to highlight the upcoming Torchiere Turn-In event. On July 10th and 11th the Illinois ENERGY STAR Program representatives, aided by 4 APT staff members, manned the tables, both inside and out, to inform Lowe’s customers about the benefits of ENERGY STAR. There was plenty to do for the Lowe’s customers, whether it was to check out the Team Lowe’s Racing Display, look at the DeWalt Race car, talk to Tom Waddle, former Chicago Bears receiver, or get an autograph from Kyle Busch, Busch Series Driver. The inside lighting display drew the attention of many customers, who, after learning about the benefits of ENERGY STAR qualified lighting, took advantage of the instant rebate to purchase CFLs. Outside, the Illinois ENERGY STAR Lighting team handled the process of taking the old halogen torchieres and giving the customers $30.00 instant rebate coupons for ENERGY STAR qualified torchieres. Many of the customers took advantage of the $20.00 coupons to purchase additional torchieres. At the close of the event, nearly 200 torchieres had been turned in and Illinois residents walked away with the knowledge of how ENERGY STAR qualified products are beneficial to all. Once again, in order to take advantage of word of mouth, and the momentum, turn-in staff left the Lowes’ electrical staff with some additional coupons so that they could offer the extended turn-in. The event picked up quite a bit during the last few hours and the activity continued over the beginning of the following week. One lesson that was learned through this process was that turn-ins are a challenge in economically wealthy areas. Naperville is a fast-growing, wealthy suburb of Chicago. The residents there were not as enticed by our offer of the basic torchiere lamp – in fact, the upgrades (over $80.00) that typically are the remaining product at the end of most events, sold out immediately.

43

Naperville TTI Survey Results

Where are you from?

0

10

20

30

40

50

60

70

80

19 20-29 30-39 40-49 50-59 60-69 70-79

0

5

10

15

20

25

30

age group

AGE

How did you hear about the event?

0

5

10

15

20

25

30

35

40

45

50

BANNER Dumpster store ES Reps flyer friend newspaper TV radio

44

Springfield Torchiere Turn In 2004 After a very successful press conference two days prior to the event, May 1st and 2nd were the dates of one of the most successful Torchiere Turn In events in the state of Illinois. Both Lowe’s stores in Springfield were the chosen sites where dangerous, inefficient halogen torchieres were turned in and exchanged for ENERGY STAR qualified fluorescent lamps. Over 3,000 halogen lamps were turned in. MEEA transplanted four (4) staff members out to Illinois that were familiar with running successful turn-ins. In addition to these four (4), our two (2) Illinois Program Reps MEEA received further help from an assortment of volunteers from over at Capital Waste (who donated the many dumpsters) and Sara Wilcockson from DCEO. From the start Saturday morning, it was apparent that it was going to be busy. At the Wabash Street Lowe’s there was a line already forming when field representatives pulled into the parking lot two (2) hours prior to the event start time. The reps jumped right in and got the ball rolling. Two (2) staff members were stationed outside, one (1) inside and one (1) was designated as a runner at each location. Customers with halogens in hand arrived so fast and furious that by 10:30am the stock of replacement ENERGY STAR qualified torchieres were completely depleted. By noon they first 300 rain-

0

10

20

30

40

50

60

Lower Energy Bill Reduced Pollution Fire Safety Low Cost

Why did you trade-in your halogen torchiere?

45

checks were handed out and the line was still about 200 people long. Inside the stores the staff was able to enlighten the crowds to the benefits of ENERGY STAR and instant rebates on CFLs, ceiling fan lighting kits and torchiere rain-checks. At 4:00, the scheduled end of the first day, there were still several dozen people in line waiting to dispose of their halogen torchieres. By the end of the day MEEA had given out about 800 rain-checks and completely filled three dumpsters. Sunday started off in much the same manner as Saturday with a line starting as soon as staff arrived. Customer traffic remained steady and the lines were kept flowing. The rain threatened all weekend but held off until Sunday afternoon. After a heavy downpour they resumed destruction of the lamps and by days end over 900 more rain-checks for the ENERGY STAR qualified torchieres were distributed. Additional stock of torchieres had to come in from several Lowes locations in order to honor the rain-checks. RESULTS OF TORCHIERE TURN-IN EVENTS An average of over 700 lamps were swapped at a total of six torchiere turn-ins implemented in five (5) different Illinois cities and town. Over 4000 Illinois consumers heeded the warnings and exchanged one or more dangerous halogens from their homes. Print ads were placed in the major daily and weekly newspapers in all of the host cities and towns, with the exception of Chicago, where, it was obviously cost prohibitive due to the excessive amount of publications. In addition to print ads, radio time was purchased in the city if Chicago as well, due to the demographics of the surrounding community. Press conferences were held before the first five events. Due to the short timeline of the final event in Naperville MEEA opted to invest in additional ads rather than a press conference. Local city fire departments were invited to and attended all four (4) press event (Springfield had just one press event for two simultaneous events). In addition, a local dignitary turned in the initial halogen at each event, followed by a fire demonstration using the halogens as makeshift grills. CONCLUSIONS FROM THE TORCHIERE TURN-IN EVENTS: Location, demographics and media markets have a great deal of impact on the final results of torchiere turn-in events. The cities of Rockford and Springfield proved to be ideal locations as a result of well defined media markets coupled with easily accessible downtown locations and. Naperville resulted in our toughest challenge that netted the least results as a result of a wide open,

46

segmented, media market that includes the city of Chicago, and a very homogenous, high-income population. The turn-in in downtown Chicago caught the attention of the Hispanic community, and eventually reached targeted goals, but was a real challenge due to the open media market and high cost of print advertisements. The attention of the media, coupled with large, effective print ads, are critical to reaching the greatest mount of potential customers to come out and make the event a success. As stated above, the actual two (2) day turn-in results at this location were less than expected, but once the turn-in was extended and word of mouth kicked in (along with additional advertisement) the goals were reached within the following week. TABLE SEVEN: TTI Savings Rated Life in Hours 10,000 Years of Life 6.849 Total $ Savings over Life $284.75 Number of Units Sold 4,357 Annual KWH Savings 2,131,009 Annual Cust. Dollar Savings $181,135.74 Lifetime KWH Savings 14,595,950 Lifetime Cust. Dollars Savings 1,240,655.75

47

ADDITIONAL ADVERTISING / PUBLIC RELATIONS MECHANISMS In order to publicize and launch selected outreach events, the Program team used a variety of different advertising mediums to get the word out and attract the consumers’ attention. The Program used newspaper print ads, bag stuffers, radio public announcements, corporate email systems and flyers. On many occasions media advisories were drafted and blast faxed out to radio, television and print outlets (see Exhibit L). Often times MEEA was able to capture the attention of Illinois prime drive-time listeners at no cost through scheduling radio interviews with popular radio talk show hosts. TABLE EIGHT: Radio Interviews

VENUE CALL LETTERS STATION The Riley O’Neil Show WROK 1440 The Bob Murray Show WTAX 1240 AM Sam Medonia Morning Show WFMB 104.5 AM

48

INDUSTRY INITIATIVES As the Illinois ENERGY STAR Lighting Program evolved through 2004 additional funding was granted that presented the program with the challenge of moving product through the market quickly in order to achieve timely goals. This actually opened up the opportunity to introduce the new concept of “industry initiatives” (II’s). The Industry Initiatives model had already proved successful in various other energy efficiency programs in others areas of the country. The premise of the Industry Initiative was industry manufacturers and retailers to propose a process in order to offer consumers a quality product at a reduced price without the delay or inconvenience of a coupon. The key to the initiatives was to ensure that the consumers were aware that this was a secondary price tag offered to them through a contribution from DCEO and the Illinois ENERGY STAR Lighting Program – the key was visible and effective POS materials. The March CFL Bulb Extravaganza The Illinois Program launched the first Industry Initiative on March 9th. The program, in partnership with Menards and Feit Electric, kicked off a month-long CFL promotion at all of their Illinois locations – the March CFL Bulb Extravaganza. Menards, a strong participant in the on-going mail-in coupon campaign had consistently demonstrated their support of the program and were happy to bring that participation to a new level where they could demonstrate more bona fide results. Through negotiation process Menards agreed to purchase a large volume of ENERGY STAR qualified CFLs from Feit Electric exclusively for this IL promotion: In exchange for the large volume order, Feit Electric offered Menards special pricing on the lot of CFLs. In addition, Menards also took another $1.00 off of the bottom line for the duration of the promotion, bringing the CFLs down by an additional $1.00 to the Illinois consumer. When the program’s $1.00 incentive was thrown into the equation the final price was an impressive $1.97 each for the 13 watt spiral light bulbs - the final result was a deal Illinois consumers could not (and did not) pass up. The reflectors received a $2.00 program incentive and were marked down further by Menards to $4.97. To bring added attention to the special offer, Menards agreed to offer highly sought after end-caps in each store to display the discounted product and signage. Manufacturers typically pay a premium to Big Box, high traffic stores such as Menards in order to gain such prime real estate – the program was offered the space at no cost in exchange for the consumer incentives and promotions that the program offered.

49

MEEA’s marketing team developed 12 X 18 inch signage that pointed out to the customer that each of these products were discounted through the partnership between MEEA/DCEO and Menards. Each of the 48 stores received an average of 1,450 products, 85% of which were the 13 watt promotional mini-spiral and 15% of which was a mix of the 30 watt high wattage bulbs and the 15 watt Reflector bulbs. In addition to the markdowns, promotional in-store events were scheduled at sixteen of the Menards locations throughout the entire state. These events were planned in order to not only bring attention to the offer, but also to answer the many questions that were posed to the field reps at each site. Consumers had the opportunity to have some fun and learn something at the same time by taking the CFL Challenge. They were visually tested by our display to determine if they could guess which light bulb under the frosted glass was a CFL and which was the standard incandescent – the majority were either stumped or, more impressively, were wrong! Each promotion also had a raffle of an ENERGY STAR qualified ceiling fan or torchiere lamp. Customers were encouraged to fill out a quick ENERGY STAR quiz, along with a tear-off stub that entered them into the “no-purchase-necessary” raffle for the efficient products. The offer brought many consumers to the table that probably ordinarily would not have ventured over, many of whom left with bulbs in hand! In order to follow up on the promotion and get proof positive that all of the incentivized product were shipped to only Illinois stores bills of lading and store shipment receipts were provided to MEEA by both Feit and Menards. Menards reported in that consumer activity was immediately very heavy at the store displays – product was moving quickly. As of March 19th Dan estimated that 90% of the product had already sold through. TABLE NINE: Extravaganza Product Selection SKU QUANTITY 13 Watt Mini-spiral 66,000 Combination of 15 & 30 Watt Reflectors 12,000

50

TABLE TEN: Extravaganza Savings

Replacing with CFL 45 60 100 13 15 30 Total Hours Per Day On 4.00 4.00 4.00 Hours per Year 1,460.00 1,460.00 1,460.00 kwh per Year Saved 46.72 65.70 102.20 KwH rate $0.085 $0.085 $0.085 $ Saved per Year $3.97 $5.58 $8.69 $18.24 Rated Life in Hours 10,000 10,000 10,000 10,000 Years of Life 6.849 6.849 6.849 Total $ Life Savings $27.20 $38.25 $59.50 Number of Units Sold 66,000 6,000 6,000 Annual KWH Savings 3,083,520 394,200 613,200 4,090,920 Annual Cust. Dollar Savings

$262,099.20 $33,507.00 $52,122.00 $347,728.20

Lifetime KWH Savings 21,120,000 2,700,000 4,200,000 28,020,000 Lifetime Cust. $ Savings $1,795,200.00 $229,500.00 $357,000.00 $2,381,700.00

Menards “Harvest the Savings” The Illinois ENERGY STAR Lighting Program again teamed up with Menards stores in order to bring the consumers of Illinois an opportunity to purchase an array of ENRERGY STAR products, beyond just lighting, at specially discounted prices. MEEA provided Menards with point of purchase materials that reflected the fall season theme. Fall is when homeowners typically gear up for energy savings tactics to carry them through the winter months. Special discounts were applied to ENERGY STAR qualified CFLs, indoor and outdoor lighting fixtures, ceiling fans, refrigerators and washing machines. (see exhibit M) Four stores, one in each of the quadrants of the state, were targeted for special promotions to highlight this partnership. Each of the events were scheduled during high traffic, busy store hours. Field reps set up their demonstration tables in front of the end caps where the CFLs were - adjacent to the main entrance. Customers were immediately drawn to the light strips and the electrical meters. The promotions triggered the sale of so many CFLs that the electrical department sold through their back stock by 11 AM to noon at each of the locations. When a phone call was placed to both the appliance and lighting buyers two days into the promotion to check on sales. Both were pleasantly surprised with the results, in fact Mark Lozon, commented, “The ENERGY STAR qualified washers sales are flying at all of the stores!”

51

(see Exhibit L) TABLE ELEVEN: Harvest Product Selection Model QUANTITY 13, 15, 20, 22 & 28 watt spirals 17,500 3 lamp (15 watt each) ENERGY STAR fixtures 5015 ENERGY STAR ceiling fans (variety) 112 ENERGY STAR washing machines (variety) 645 ENERGY STAR refrigerators (variety) 706 TABLE TWELVE: Harvest Savings Menards CFLs Total 17,500 Annual kWh 1,405,250 Annual $$ Saved $119,446.25 Lifetime kWh Saved 9,625,000 Lifetime $$ Saved $818,125.00 Menards Fixtures Total 5,015 Annual kWh 834,697 Annual $$ Saved $70,949.21 Lifetime kWh Saved 5,717,100 Lifetime $$ Saved $485,953.50 Menards Ceiling Fans Total 112 Annual kWh 27,962 Annual $$ Saved $2,376.76 Lifetime kWh Saved 191,520 Lifetime $$ Saved $16,279.20 Menards Washers Total 645 Annual kWh 92,109 Annual Elect. $$ Saved $7,915.00 Lifetime kWh Saved 1,197,417 Lifetime Elect. $$ Saved $102,895.00

52

Annual Water Saved (gal) 4551063 Annual Water $$ Saved $18,924.00 Lifetime Water Saved 59,163,819 Lifetime Water $$ Saved $246,012.00 Annual Gas Saved 6,903 Annual Gas $$ Saved $6,641.00 Lifetime Gas Saved 89,739 Lifetime Gas $$ Saved $86,333.00 Menards Refrigerators Totals 796 Annual kWh Saved 57,200 Annual Elect. $$ Saved $4,862.00 Lifetime kWh Saved 572,000 Lifetime Elect. $$ Saved $48,620.00

53

Fall 2004 Industry Initiatives In the fall of 2004 the program negotiated and launched four (4) different simultaneous industry initiatives at four (4) different retail chains throughout the state. Aside from a temporary pricing discrepancy with the Home Depot II, all of the promotions were executed and sold through product without issues. All of the manufacturers followed all of the MOU guidelines stipulations and followed through with all of the pertinent shipping and sales documentation. Below is a brief synopsis of each initiative: LOA / Home Depot MEEA and Lights of America (LOA) representative Brian Halliwell negotiated a promotion at Home Depot that would promote a specialty 5 watt ENERGY STAR R20 (10,000 hour) mini-spotlight. These bulbs typically retail at a cost of $5.99 - through negotiation it was agreed that the program would offer a $2.00 incentive and through discounts offered from both Home Depot and LOA the final price would be $1.49. This product was not currently in Home Depots typical inventory but had been had been beta-tested in other markets in other regions and had sold well. LOA and Home Depot also agreed to end-cap displays, overhead announcements on a regular basis, product placement at all 65 Illinois Home Depots and follow-up shipping and sales documentation. In addition, LOA agreed that their Marketing Department would create and produce signage denting that the special pricing was brought to the Illinois consumers by the Illinois ENERGY STAR Lighting Program sponsored by the Illinois Department of Commerce and Economic Opportunity. All of this signage was submitted to the program and approved in advance. Program representatives visited several of the Home Depot locations at the onset of the promotions only to find that Home Depots had erroneously plugged the final price of the product in at $2.49. Program management immediately conferenced Brian Halliwell and the Home Depot electrical buyer in Atlanta. The buyer was able to pull real time sales records and adjust the price immediately. All agreed that one (1) dollar for each of the products that had already sold would be subtracted from their reimbursement. As well, the cost of all of the reps initial visits would be subtracted from the reimbursement sine field reps now had to return to the initial stores they had visited to ensure that pricing and signage were correct. After this initial glitch, all return visits proved that the pricing was reduced to $1.49 and sales were strong and steady. Within two (2) weeks the program received all of the required documentation for reimbursement.

54

TABLE THIRTEEN: Home Depot Product Selection SKU QUANTITY 5 watt Mini-spot R-20 CFL 31,200

55

TABLE THIRTEEN: Home Depot Savings Replacing 20 with CFL 5 Watts Saved 15.00 KW Saved 0.0150 Hours Per Day On 4.00 Hours per Year 1,460.00 kwh per Year Saved 21.90 KwH rate $0.085 $ Saved per Year $1.86 Rated Life in Hours 10,000 Years of Life 6.849 Total $ Savings over Life

$12.75

Number of Units Sold

31,200

Annual KWH Savings

683,280

Annual Cust. Dollar Savings $58,078.80 Lifetime KWH Savings

4,680,000

Lifetime Cust. Dollar Savings $397,800.00

56

Greenlite / Family Dollar / True Value Program management negotiated with Tom Cohen, a representative for Greenlite Lighting and the corporate buyers for Family Dollar discount stores and True Value. A plan was finalized to roll out a CFL promotion at all 178 Family Dollar and 41 True Value locations across the state. Family Dollar, True Value and Greenlite agreed to much the same terms as Home Depot. They would provide all of the marketing, prime product locations, in this case at a display right next to check out registers. They also agreed to the same shipping and aggregate sales documentation. The product negotiated in this case was a ENERGY STAR 18 watt mini-spiral (10,000 hour) CFL. The incentive agreed to was a $1.95 contribution from the program and a combination $1.30 discount from Family Dollar and Greenlite. The final price point of the product to consumers at both chains was $0.99. Product distribution to the Family Dollars would be fairly even to each store with urban locations receiving slightly more than rural. Each True Value determined their own order numbers. Field reps spent a great deal of time visiting each and every location. In a small number they could not find the product on display but, upon investigation, were able to locate it in stock rooms and assist in getting it out onto the sales floor. Product moved through both the Family Dollar and True Value locations - much quicker than expected. Both corporate buyers were very pleased and expressed interest in participating in future promotions.

57

LETTER FROM SATISFIED CUSTOMER

From: judy march [mailto:judymarch2003@yahoo.com] Sent: Thursday, February 24, 2005 4:26 PM To: Tom Cohen Tom, Thanks for warranty information clarification over the phone today! You asked me to write my HONEST opinion of the Greenlite light bulbs I recently purchased. To tell you the truth, at first I was a little leery of buying "fluorescent" light bulbs. I was afraid they would give my home an ugly "fluorescent office look" that hurts your eyes. However, they are in a "soft white," and give my home a very pleasant glow. Plus, there is something about the light bulb that disperses the light more evenly, and you can see better with no "shadowy" effect! I replaced some of the (major) bulbs in my home with them. I just love them! I think they are the best thing since sliced bread! And the best thing is, you get all that lighting at 70% less wattage! Life is good! :) Tom, not only is this my HONEST opinion, it is excerpts from an EMail that I sent to two of my friends. After what I told them, one of them is planning on going right out and buying some for her home! Also, after I told my husband about them, he also bought some. I am going back and buying more to "stock up" on them! Regular incandescent light bulbs are a thing of the past in my home now! Sincerely, Judy March 3430 Peoria Rd, #178 Springfield IL 62702

58

TABLE FIFTEEN: Greenlite Product Selection SKU QUANTITY 18 watt ELS mini-spiral – Family Dollar 20,000 18 watt ELS mini-spiral – True Value 25,000

59

TABLE SIXTEEN: Greenlite Savings Replacing 70 with CFL 18 Watts Saved 15.00 KW Saved 0.0150 Hours Per Day On 4.00 Hours per Year 1,460.00 kwh per Year Saved 21.90 KwH rate $0.085 $ Saved per Year $1.86 Rated Life in Hours 10,000 Years of Life 6.849 Total $ Savings over Life

$12.75

Number of Units Sold

45,000

Annual KWH Savings

683,280

Annual Cust. Dollar Savings $58,078.80 Lifetime KWH Savings

4,680,000

Lifetime Cust. Dollar Savings $397,800.00

60

TCP / Lowes The program negotiated a highly visible ENERGY STAR qualified fixture display II with both Lowes and Technical Consumer Products (TCP) that rolled out at all of their 22 Illinois locations. TCP agreed to develop and produce all marketing pieces identifying the Illinois ENERGY STAR Program and DCEO as the sponsor. Lowes corporate agreed to display the discounted product on prominent end-caps in each location. Typically manufacturers actually pay Lowes anywhere from $500.00 - $4,000.00 per location in order to “rent” end-cap space to showcase their products. In addition, Lowes agreed to refresher PK classes in order to bring the staff up to speed on selling the benefits ENERGY STAR and the fixtures in particular. TCP shipped 240 flush mounted (3 bulb / 45 watt) ceiling fixture to all of the locations along with pre-approved program signage for the end-caps. Field reps visited each of these locations and reported back that sales reports showed steady sales of the product. Shipping and sales records indicated concurred. TABLE SEVENTEEN: Lowes Product Selection SKU QUANTITY Model #641330 Flush Mount Ceiling Fixture 5280 TABLE EIGHTEEN: Lowes Fixture Savings Replacing 180 with CFL 45 Watts Saved 15.00 KW Saved 0.0150 Hours Per Day On 4.00 Hours per Year 1,460.00 kwh per Year Saved 21.90 KwH rate $0.085 $ Saved per Year $1.86 Rated Life in Hours 10,000 Years of Life 6.849

61

Total $ Savings over Life

$12.75

Number of Units Sold

5,280

Annual KWH Savings

683,280

Annual Cust. Dollar Savings $58,078.80 Lifetime KWH Savings

4,680,000

Lifetime Cust. Dollar Savings $397,800.00 RESULTS OF INDUSTRY INITIATIVES Through the introduction of Industry Initiatives (II’s) the IL Lighting Program was able to garner significant results. Despite its success in Illinois, it is often in question how much of the actual breakage (the total of those customers who purchased a particular product as a result of a mail-in offer but never got around to sending in the actual paperwork) the programs should be able to claim. Through a recent national Change A Light campaign where a significant manufacturer offered a $3.00 mail-in offer on a qualified ENERGY STAR qualified CFL it was determined through their analysis that breakage rates are as high as 92-95%. With this said it demonstrates that the Illinois ENERGY STAR Program could, in essence, claim much more savings than just those tied into those 70,000 plus CFLs which had actual paper rebate forms associated with them. Industry Initiatives can easily track actual shipments followed by actual sales. The argument could be made that there are inherent flaws in the II model – the largest being that consumers outside the state of Illinois may purchase a few of these products. The counter argument to that would be the amount of dollars saved using these models – due to the potential large volume in sales manufacturers tend to contribute quite a significant portion more of shelf space, discounts and primarily advertising and marketing. CONCLUSION FROM INDUSTRY INITIATIVES The Illinois markets proved to be ideal for successful industry initiatives.. MEEA was able to hit the goals of reaching not only all geographic areas but all demographic levels as well. The Lighting Program was able to negotiate sales opportunities with Menards, Lowes, Home Depot and Family Dollar. Through an equitable, competitive bid process the program was able to broker the best case scenarios. The final results were manufacturer/retail partnerships that took on the brunt of the financial, marketing and distribution responsibilities to produce the most

62

economical opportunity for the consumer to purchase the most efficient, quality product.

63

LIGHTS FOR LEARNING In addition to the core consumer outreach and education component, the Program developed and rolled out a turn-key student fundraiser – the Lights for Learning Program. Originally an RFP was sent out to industry in order to identify a manufacturer of ENERGY STAR qualified CFLs that was willing to supply the Program with a variety of product at a reasonable cost. Greenlite and Energy Federated (EFI) were the chosen vendors. The majority of the orders placed were for EFI, who, in addition to supplying products, offered exceptional follow through with a 1-800 customer service number for all those involved. A total of 20 schools throughout Illinois have participated in a total of 28 fundraiser events. Close to 600 students participated – an average of 30 students per school. A total of 6466 CFLs were sold by these students before the Lights for Learning program spun off of the core Illinois Program in October 2004 to serve as an independent, stand alone program. The Lights for Learning Program has recently been invited by DCEO to continue past April 2005 with the challenge to move beyond the traditional school venue into different fundraising and educational opportunities. School Assemblies MEEA was able to work with our key contacts for the Spring school fundraisers to organize three school assemblies to kick-off the events. MEEA definitely wants these assemblies to remain a precedent for the fundraising efforts – they were very positive, well received and added a lot of energy to really jumpstart the fundraisers at each school. The assemblies really served to not only energize the students but they also reinforced the educational component. The schools truly appreciated the presence of the Program representatives on site to visit their school and host these events. All of the assemblies took place during the month of April. At all of these events the students congregated in the gymnasium where our program representatives led them through interactive, and at times hands-on, demonstrations of the benefits of ENERGY STAR qualified lighting products. The Reps covered the basics of air pollution generation by fossil-fuel-burning power plants, the problems caused by air pollution and the money-saving and environmental benefits of using CFLs instead of incandescent bulbs. The kids had the opportunity to answer questions based upon the information presented – prizes were awarded for correct answers. Each child in attendance received either an ENERGY STAR calculator or sticker, reinforcing the ENERGY STAR message. The light meter was used at all of the activities as a way to visually represent the amount of electricity used by CFLs compared to incandescent bulbs. The kids were very excited by the light meter demonstration and were

64

eager to assist in the demonstrations. All of the students also received a fun ENERGY STAR tattoo as a memento of their experience.

Alhambra Elementary School School Assemblies: Alhambra Elementary School Winston Churchill Elementary School Chute Middle School Ogden Elementary School Niles West School Keith School Lewis School Chiddix Jr. High School Wesclin High School Kankakee Gifted Student Club Paddock School Energy Club Ecology Action Center Energy Expo Demonstration Camp KEEP

65

<<<MEDIA ADVISORY AND PHOTO OPPORTUNITY>>> Kids Celebrate EARTH DAY 2003 Alhambra Elementary Students Continue to Think GREEN! “Students fundraise with energy saving light bulbs to purchase solar panels and save thousands in electricity costs.” Contact: Janet K. Leishman 877-MWESTAR (693-7827) janet@appliedproactive.com The Energy Club of Alhambra Elementary School will celebrate Earth Day 2003 on April 22nd with a school-wide assembly in order to kick-off their Spring fundraiser. No wrapping paper or chocolates for these kids - they will be selling ENERGY STAR qualified light bulbs! The assembly will be hosted by Eric Courtney, a representative of the Illinois ENERGY STAR Lighting Program, who will be educating students on the “Lights for Learning Program” campaign. The Alhambra Elementary Energy Club, led by teacher and advisor, Richard Johnson, continues to make strides in saving energy in student’s homes, their school and the community. The club’s program, Continuing to Make A Difference, was recognized in 2002, by the Illinois Department of Commerce and Economic Opportunity (DCEO), for their energy conservation and education achievements. In addition, the Energy Club was also selected from competing schools throughout Illinois by the Illinois Energy Education Development Program (ILEED), as one of only four schools to be recognized for their efforts in performing energy conservation activities and community outreach. Alhambra represented Illinois at the National Youth Awards Ceremony in Washington, D.C. in June 2002. ILEED is a K-12 program designed to help students understand energy, and the complex issues that relate to its generation and use. Through the program, DCEO's energy office provides free Illinois standards-led curriculum, workshops, educational training for teachers and students, summer camps and high school internships. The Illinois ENERGY STAR Lighting Program, also sponsored by DCEO and the Midwest Energy Efficiency Alliance (MEEA), worked closely with ILEED to target energy conscious school and student projects to take part in their Spring ENERGY STAR Lights for Learning Fundraisers. The Alhambra Energy Club has also applied for and received grant money from a combination of a number of different organizations - 100% of the proceeds from this fundraiser will go toward the remaining $7,000 needed in order to purchase

66

these panels. The Club has also been selected by the Choose Environmental Excellence - Gateway Region to receive an award at their ceremony on May 20th for having taken exemplary steps toward becoming more environmentally responsible - is this too much information? Eric Courtney will lead the students through interactive demonstrations and fun question and answer sessions. What better way for students to celebrate Earth Day!!

67

<<<For Immediate Release>>> Students’ bright idea raises funds for local Habitat for Humanity build Evanston, Ill. January 26, 2005 – On January 30th, 275 students from the Jewish Reconstructionist Congregation (JRC) will begin selling energy efficient, Compact Florescent Lightbulbs (CFLs) through the Lights for Learning Fundraiser. The fundraiser is sponsored by the Illinois Department of Commerce and Economic Opportunity (DCEO) and administered by the Midwest Energy Efficiency Alliance (MEEA). The funds raised will be donated to the Habitat for Humanity of Lake County, to support the YouthBuild house, funded and built by Chicagoland youth, ages 5-25. Says member Elaine Waxman , “While there were many ways that MEEA could raise funds, MEEA wanted to participate in the Lights for Learning fundraiser because it provides us a way to improve the energy efficiency of our own community, while helping a deserving family achieve their dream of home ownership.” CFLs use 75% less energy than standard incandescent bulbs, and save you, on average, $40 in energy costs for each bulb that replaces an incandescent. Replacing bulbs throughout your home can add up to big savings. They are offered in a variety of wattages and styles to work throughout your home. To purchase CFLs that support JRC’s involvement in the YouthBuild home, anytime before February 20th, please contact the JRC and ask for Terri, at 847-328-7678. #### For more information contact: Marisa O’Brien, Lights for Learning Fundraiser, 1.866.535.2357, mobrien@peci.org

68

CHANGE A LIGHT, CHANGE THE WORLD (CAL) MEEA implemented the Change A Light, Change the World Campaign for IL DCEO through this grant for the years of 2002, 2003 and 2004. A separate final report has been issued to IL DCEO for each year of the campaign. The following describes the involvement of the Residential Lighting Program field representatives in implementation of this program specifically within Illinois. CAL 2002 Upon completion of their ENERGY STAR training up at APT headquarters in Massachusetts the Program reps returned to Illinois just in time to roll out the 2002 Change A Light, Change the World campaign throughout the state. They hit the streets of Illinois, initially in greater Chicago and southern Illinois respectively, visiting all of the Ace dealers that were signed on to take part in the 5 state regional Midwest Change A Light Campaign. In 2002 MEEA teamed up with national Ace Hardware, headquartered in Oak Brook IL, and Westinghouse, to offer participating Ace dealers a very attractive price point on 2 pack CFLs while also allowing them very lenient payment terms. The MEEA sponsors for the Change A Light campaign included: Illinois Department of Commerce and Community Affairs ComEd Kentucky Division of Energy Minnesota Department of Commerce Ohio Department of Development Missouri Department of Natural Resources City of Chicago While the promotion had some challenges, it was apparent that Josh and Eric were able to create some valuable relationships and the overwhelming majority of participants responded by telling them that they were looking forward to taking part in the future statewide mail-in campaign. Through mid-October over 150 Ace visits were made and each of these stores received varying degrees of ENERGY STAR training. The Ace dealers were impressed with the reaction CFLs had from their customers. Many decided that CFLs were to be a staple item in their stores moving forward, not just a one-time promotional item. MEEA continued through the following years to work with the many organized ad groups, as well as Ace corporate, in order to assist them with group trainings and organized promotional opportunities.

69

CAL 2003 Once again the Change A Light, Change the World (CAL 03) Illinois Residential Program representatives served as a liaison between the CAL 03 implementation contractor, GE, Ace Corporate and the retailers that they had worked with and trained throughout the year. Illinois Residential Program representatives served as the “feet on the street” – they were able to personally deliver all of the POS materials, answer logistical questions, assist them with advertising opportunities and recruit additional dealers in order to boost participation levels. A total of 140 Illinois Ace dealers participated in this year’s campaign and collectively rebated over 120,000 CFLs. It also should be noted that all areas of the state were well represented. Sample of educational materials distributed to participants:

70

CHANGE A LIGHT 2002 FAST FACTS Facts on ENERGY STAR® qualified lighting and ceiling fans that you can use to enhance your marketing materials: If every household in the United States changed the lighting in one room of their home to ENERGY STAR, . . . we would save 857 billion kWh of energy and keep one trillion pounds of greenhouse gases out of the air. our annual energy savings alone would be equivalent to the annual output of more than 21 power plants. our annual savings could light more than 34 million US homes for one year. ENERGY STAR labeled light bulbs and fixtures use up to 75% less energy than standard lighting products. 90% of the energy expended by an incandescent light is wasted as heat. Only 10% of the energy (electricity) that passes through it is converted into visible light. ENERGY STAR qualified lighting uses less energy, provides the same light output, and is cooler to the touch. An ENERGY STAR labeled light bulb that is used for an average of 4 hours per day will last for more than 4 years before it needs to be changed. ENERGY STAR labeled light fixtures generally use pin-based light bulbs, which do not screw into a socket, are brighter, and have the added benefit of longer lamp life. The pin-based light bulbs that come with ENERGY STAR labeled fixtures are made and tested to last for 10,000 hours as compared to 6,000 hours for screw-in light bulbs. A typical household spends about $90 per year, or 10 to 15 percent of its annual electric bill, on lighting. ENERGY STAR labeled light fixtures come in hundreds of popular styles to suit your home. Available light fixtures include portable fixtures, such as table lamps and torchieres (floor lamps) and hard-wired lights, including outdoor lights, cabinet lighting, suspended lights, ceiling-mounted lighting, recessed lights, and wall-mounted lights. ENERGY STAR labeled ceiling fan/light combination units are about 40 percent more efficient than typical units. On average, customers can save $13-24 per year with ENERGY STAR labeled ceiling fans. About 80% of the dollar savings come from the ENERGY STAR qualified lighting on the fan. If your fan does not include lighting, look for an

71

ENERGY STAR labeled light kit, with either pin- or screw-based light bulbs. Remember to treat your ceiling fan like a light; turn it off when you’re not in the room to save extra energy. In addition to lighting, more than 30 product categories feature the ENERGY STAR label and the list of products continues to grow! Visit www.energystar.gov or call 1-888-STAR-YES (1-888-782-7937) to learn more.

72

CAL 2004 In 2004 152 stores Illinois ACE stores participated in Change A Light, Change the World. They ordered over 136,000 CFLs. Each of these locations were visited by one of our program representatives within the last two weeks of September in order to prepare them for the October 1st launch date. The reps brought them up to speed on the timing of the event and delivered the promotional Point of Purchase materials to them. The representatives then revisited all of the participants to ensure that they were on board and had their displays out and available to their customers. On several occasions the MEEA representatives were able to assist the retailers in getting the word out to their communities by arranging for special advertising, disbursement of a press release or just distribution of a bag stuffer. The reaction from the field was extremely positive. The stores were looking forward to another round of successful results for 2004.

73

Results of the IL DCEO Change A Light, Change the World 2004 Promotion The Change A Light, Change the World promotion has been a resounding success in Illinois. ENERGY STAR qualified CFL rebates directly attributable to IL DCEO sponsorship increased each year; from 40,065 in 2002 to 56,445 in 2003 and finally 107,432 rebates for 2004. Corresponding lifetime Megawatt hour savings increased each respectively; 17MWh, 26 MWh, and 49.6 MWh. (see exhibit M)

74

RECOMMENDATIONS FOR A FUTURE LIGHTING PROGRAM ENERGY STAR lighting manufacturers typically do not want to pass up the opportunity to participate in these utility and state sponsored efficiency programs. It affords them the chance to move into certain markets where they otherwise would not have had the opportunity. Asking manufacturers to participate in the 2:1 - $3.00 mail-in rebate program, in addition to requesting that they manage and fund the processing, went far and above what other existing programs were requesting. Seven manufacturers immediately responded that they were willing to participate. This contribution ratio is the largest of any other efficiency program in operation. The component of the Illinois ENERGY STAR Lighting Program that proved most successful was the face to face promotional events. It would be recommended that more emphasis be placed on providing consumers more opportunities to interact with the knowledgeable Field Representatives. While the generic Edison incandescent light bulb has remained the constant over the past 100 years the ENERGY STAR lighting products have been improved upon and changed considerably in just a short amount of time. Consumers are still skeptical and have many questions and this venue provides them the opportunity to get solid answers, visually see the benefits and be persuaded into purchasing them. It would also be recommended that the Lights for Learning Program be expanded into a multi-faceted youth educational program. Although the fundraisers have proven quite successful, there are other opportunities where the program funding could be targeted. Our recommendation is to target school educational events, eg Science Fairs, Energy Expos, Children’s Fairs etc. and use the Lights for Learning funding to provide demonstrations for the students. It could be negotiated with ENERGY STAR manufacturers that CFLs be provided at a minimal cost and put into an educational kit for distribution to all of the students. Also included in this kit could be an energy audit for the children to perform on their house, possibly an interactive web page for them to log onto and other age appropriate energy efficiency games and puzzles.

75

Exhibit A

76

Exhibit B

77

78

Exhibit C

79

Exhibit D

80

Exhibit E

81

Exhibit F

82

Exhibit G

83

Exhibit H

84

Exhibit I

Illinois State Fair Survey Response – By Zip Code Distribution

85

Exhibit J

86

Exhibit K

87

Exhibit L

88

Exhibit M

89

90

91

Exhibit N: Illinois Residential ENERGY STAR Lighting Participating Retailer List

Vendor Name Street City State Zip True Value Hardware 3627 Maple Berwyn IL 60402-

Ace Hardware 210 South State Street Manhattan IL 60442-

True Value Hardware 5329 North Milwaukee

Ave Chicago IL 60630-

True Value Hardware 411 Linden Avenue Wilmette IL 60091-

True Value Hardware 30 South Locust Street Pana IL 62557-

True Value Hardware 3009 Chicago Road Steger IL 60475-

Ace Hardware 1600 Wabash Avenue Springfield IL 62704-

Ace Hardware 214 North Walnut Street Springfield IL 62702-

Ace Hardware 1713 Spresser Street Taylorville IL 62568-

ACE Hardware 223 East Sangamon Petersburg IL 62675-

Ace Hardware 250 West First Drive Decatur IL 62521-

Ace Hardware 111 East First North St Carlinville IL 62626-

Ace Hardware 900 West Morton Jacksonville IL 62650-

Ace Hardware 114 Madison Street Clinton IL 61727-

Ace Hardware 207 West Main Havana IL 62644-

Ace Hardware 1070 South Market Monticello IL 61856-

Ace Hardware 416 West Edwards Street Vandalia IL 62471-

Ace Hardware 204 East College Avenue Normal IL 61761-

Ace Hardware-Kerr Home Center

117 West Washington St Rushville IL 62681-

Ace Hardware 1 Airway Court Bethalto IL 62010-

Ace Hardware 1880 Washington Road Washington IL 61571-

Ace Hardware 1964 South Main Street Eureka IL 61530-

92

Ace Hardware 314 W Old Germantown

Road Metamora IL 61548-

Ace Hardware 608 Edwardsville Road Troy IL 62294-

Ace Hardware 119-129 N Sangamon

Ave Gibson City IL 60936-

Ace Hardware 227 Cedar Street Chillicothe IL 61523-

Ace Hardware 904 West Broadway Centralia IL 62801-

Ace Hardware 6938 West Main Belleville IL 62223-

Ace Hardware 124 East Locust Fairbury IL 61739-

Ace Hardware-Home Brite Company

400 North Illinois Street Belleville IL 62220-

Ace Hardware 836 West North Ave Flora IL 62839-

Ace Hardware 1350 South Main Street Red Bud IL 62278-

Ace Hardware 237 N Front St Braidwood IL 60408-

Ace Hardware 1105 South Water Wilmington IL 60481-

Ace Hardware 361 South Locust Street Manteno IL 60513-

Ace Hardware 1045 East Oakton Des Plaines IL 60018-

Ace Hardware 155 Peterson Road Libertyville IL 60048-

Ace Hardware 817 East Rollins Road Round Lake Beach

IL 60073-

Ace Hardware 2144 West Galena Boulevar

Aurora IL 60506-

Ace Hardware 24 West Maple Street Chicago IL 60610-

Ace Hardware 190 W Joe Orr Road Chicago Heights

IL 60411-

Ace Hardware 1013 North Ashland Avenue

Chicago IL 60622-

Ace Hardware 4874 North Lincoln Chicago IL 60625-

Ace Hardware 120 West Mcclure Peoria IL 61604-

93

Ace Hardware 825 South Lincoln Avenue Springfield IL 62704-

Ace Hardware 103 West Poplar Street West Frankfort

IL 62896-

Ace Hardware 635 North Pershing Energy IL 62933-

Ace Hardware 1131-A North Carbon Marion IL 62959-

Ace Hardware 15 Meadowdale Mall Drive

Carpentersville

IL 60110-

Ace Hardware 319 S. Neltnor Boulevard West Chicago

IL 60185-

Ace Hardware 1705 North Main Street Wheaton IL 60187-

Ace Hardware 900 North Galena Avenue Dixon IL 61021-

Ace Hardware 1337 Douglas Road Montgomery IL 60538-

Ace Hardware 659 West Railroad Avenue

Round Lake IL 60073-

Ace Hardware 845 North Independence Bo

Romeoville IL 60446-

Ace Hardware 1701 Sauk Trail South Sauk Village

IL 60411-

Ace Hardware 1202 Essington Road Joliet IL 60435-

Menards 300 North Randall Road Batavia IL 60510-

Menards 290 North Bolingbrook Dr Bolingbrook IL 60040-

Menards 1260 Christine Drive Bradley IL 60915-

Menards 9140 South Harlem Avenue

Bridgeview IL 60455-

Menards 2303 Randall Road Carpentersville

IL 60110-

Menards 620 Town Center Boulevard

Champaign IL 61811-

Menards 2601 North Clyborne Ave Chicago IL 60614-

Menards 4626 Diversy Avenue Chicago IL Menards 4850 Route 14 Crystal Lake IL 60014-

Menards 14975 Lincoln Avenue Dolton IL 60419-

94

Menards 825 South Randall Road Elgin IL 60123-

Menards 1450 Koester Drive Forsyth IL 62535-

Menards 1400 South US Highway 12

Fox Lake IL 60020-

Menards 1211 West Galena Avenue

Freeport IL 61032-

Menards 6401 Grand Avenue Gurnee IL 60031-

Menards 900 Irving Park Road Hanover Park IL 60103-

Menards 101 North Wolf Road #4 Hillside IL 60162-

Menards 17545 Halsted Street Homewood IL 60430-

Menards 2450 West Jefferson St Joliet IL 60435-

Menards 157 West South Kewanee IL 61443-

Menards 1000-32 Rowling Road Lombard IL 60148-

Menards 10253 North 2nd Street Machesney Park

IL 61115-

Menards 21630 Cicero Avenue Matteson IL 60443-

Menards 8311 West North Avenue Melrose Park IL 60160-

Menards 4100 10th Street Drive Moline IL 61265-

Menards 740 E Rand road Mt. Prospect IL 60056-

Menards 120 Oak Creek Plaza Mundelein IL 60060-

Menards 715 Fort Hill Drive Naperville IL 60540-

Menards 200 North Greenbriar Dr Normal IL 61761-

Menards 1775 North Rand Road Palatine IL 60074-

Menards 3535 Court Street Pekin IL 61554-

Menards 2211 West Pioneer Pkwy Peoria IL 61615-

Menards 5353 Mahoney Drive Peru IL 61354-

95

Menards 2001 South Perryville Rd Rockford IL 61112-

Menards 3325 S. Veterans

Parkway Springfield IL 62704-

Menards 3800 East Lincolnway Sterling IL 61081-

Menards 1825 Mercantile Drive Sycamore IL 60178-

Menards 6851 159th Street Tinley Park IL 60477-

Menards 220 West North Avenue West

Chicago IL 60185-

Home Depot 200 South Randall Road Algonquin IL 60102-

Home Depot 950 IL Route 59 Bartlett IL 60103-

Home Depot 700 Broadview Village Sq. Broadview IL 60153-

Home Depot 1550 Torrence Avenue Calumet City IL 60409-

Home Depot 2570 North Elston Avenue Chicago IL 60647-

Home Depot 2555 North Normandy Chicago IL 60635-

Home Depot 1232 West North Avenue Chicago IL 60622-

Home Depot 300 Commons Drive Chicago

Ridge IL 60415-

Home Depot 2803 South Cicero

Avenue Cicero IL 60650-

Home Depot 4447 US Route 14 Crystal Lake IL 60014-

Home Depot Halsted St Chicago IL 60561-

Home Depot 600 Meacham Rd Elk Grove Vlg IL 60007-

Home Depot 475 Schmale Rd Carol Stream IL 60188-

Home Depot 655 Lake Cook Road Deerfield IL 60015-

Home Depot 2000 Butterfield Road Downers

Grove IL 60515-

Home Depot 955 North Randall Road Elgin IL 60123-

96

Home Depot 2201 Oakton Street Evanston IL 60201-

Home Depot 1706 West Highway 50 O'Fallon IL 62269-

Home Depot 2111 South Randall Road Geneva IL 60134-

Home Depot 295 Army Trail Road Glendale Heights

IL 60139-

Home Depot 6625 Grand Avenue Gurnee IL 60031-

Home Depot 17845 Halsted Street Homewood IL 60430-

Home Depot 3001 Plainfield Road Joliet IL 60435-

Home Depot 20808 Cicero Avenue Matteson IL 60443-

Home Depot 2461 Richmond Road McHenry IL 60050-

Home Depot 350 East Kensington Mt. Prospect IL 60056-

Home Depot 2920 Audrey Avenue Naperville IL 60540-

Home Depot 901 Civic Center Plaza Niles IL 60714-

Home Depot 37 North Avenue Northlake IL 60164-

Home Depot 7300 West 159th Street Orland Park IL 60462-

Home Depot 3080 Route 34 Oswego IL 60543-

Home Depot 825 East Dundee Road Palatine IL 60067-

Home Depot 5432 Broadview Street Quincy IL 62301-

Home Depot 6930 Argus Drive Rockford IL 61107-

Home Depot 100 Barrington Road Schaumburg IL 60194-

Home Depot 493 Milwaukee Avenue Vernon Hills IL 60061-

Home Depot 27315 West Hartigan Road

Volo IL 60073-

Home Depot 2001 Belvidere Road Waukeegan IL 60085-

Home Depot 1250 North Orchard Road Aurora IL 60506-

97

Lowes 1619 Homer Adams

Parkway Alton IL 62002-

Lowes 2101 East Empire Street Bloomington IL 61704-

Lowes 1170 East Rendleman

Road Carbondale IL 62901-

Lowes 1904 North Prospect Ave Champaign IL 61820-

Lowes 3636 North Vermilion Danville IL 61832-

Lowes of Decatur in Forsyth 990 Hickory Point Plaza Decatur IL 62535-

Lowes 2050 Sycamore Road De Kalb IL 60115-

Lowes 201 Riveside Drive East Peoria IL 61611-

Lowes 6211 North Illinois Fairview

Heights IL 62208-

Lowes 831 West Carl Sandburg

Dr Galesburg IL 61401-

Lowes 860 Kinzie Avenue Bradley IL 60915-

Lowes 3829 44th Avenue Moline IL 61265-

Lowes 111 Davidson Avenue Mt. Vernon IL 62864-

Lowes 5001 N. Big Hollow Road Peoria IL 61615-

Lowes 7130 East State Road Rockford IL 61108-

Lowes 3101 West Wabash Springfield IL 62704-

Ace Hardware 1050 East Exchange Crete IL 60417-

Farm & Fleet 180 Detroit Avenue Morton IL 61550-

Farm & Fleet 2201 W Market Bloomington IL 61704-

Ace Hardware 358 West Maple Street New Lenox IL 60451-

Ace Hardware 445 Weber Road Romeoville IL 60441-

Ace Hardware Route 59 Canton Road Plainfield IL 60544-

98

Farm & Fleet 1811 Route 50 N Bourbonnais IL 60914-

Farm & Fleet 1191 West Southside Dr Decatur IL 68521-

Home Depot 3200 Banterra Drive Marion IL 62959-

Farm & Fleet Route 23 North Ottawa IL 61350-

Ace Hardware 6604 West Cermak Road Berwyn IL 60402-

Ace Hardware 426 East Main Street Bushnell IL 61422-

Ramsour Ace Hardware 25518 State Route 161 Centralia IL 62801-

Ace Hardware 5420 South Lake Park Ave

Chicago IL 60615-

Ace Hardware 4100 South Archer Ave. Chicago IL 60632-

Ace Hardware 2825 West Belmont Chicago IL 60618-

Ace Hardware 1513 West 33rd Chicago IL 60608-

Ace Hardware 2101 East 71st Chicago IL 60649-

Ace Hardware 3911 North Lincoln Chicago IL 60613-

Ace Hardware 5527 West Cermak Road Cicero IL 60804-

Ace Hardware 229 North Main Street Columbia IL 62236-

Menards 13120 Rivercrest Drive Crestwood IL 60445-

Menards 36 East West Newell Rd Danville IL 61834-

Menards 1100 Avenue of Mid-Americ

Effingham IL 62401-

Ace Hardware 1008 Davis Street Evanston IL 60201-

Ace Hardware 10 East Grand Avenue Fox Lake IL 60020-

Menards 521 East North Avenue Glendale Heights

IL 60139-

Ace Hardware 1560 Waukegan Road Glenview IL 60025-

Ace Hardware 945 East Belvidere Road Grayslake IL 60030-

99

Ace Hardware 4806 Grand Avenue Gurnee IL 60031-

Menards 2300 West Higgins Road Hoffman

Estates IL 60195-

Ace Hardware Rt 47 (East Wood

Shoping) Mahomet IL 61853-

Ace Hardware 4520 Crystal Lake Road McHenry IL 60050-

Menards 6301 Oakton Street Morton Grove IL 60053-

Ace Hardware 609 East Hawley Street Mundelein IL 60060-

Ace Hardware 2710-20th Street Rockford IL 61109-

Ace Hardware 239 North Genesee Street Waukegan IL 60085-

Ace Hardware 1219 Wilmette Avenue Wilmette IL 60091-

Menards 1800 Marketview Drive Yorkville IL 60560-

Farm & Fleet 2501 North Cunningham Urbana IL 61801-

Ace Hardware 1030 North Washington Naperville IL 60563-

Ace Hardware 963 West 75th Street Naperville IL 60565-

Ace Hardware 700 North Northwest Hwy Park Ridge IL 60068-

Ace Hardware 26 North Wabash Avenue Chicago IL 60602-

Ace Hardware 7516 South Cass Avenue Darien IL 60561-

Ace Hardware 485 Roosevelt Road Glen Ellyn IL 60137-

Morton - Delete 60 South LaGrange Road Morton IL 60525-

Lowes 6030 Broadway Street Quincy IL 62305-

Ace Hardware 560 South Roselle Road Schaumburg IL 60193-

Ace Hardware 425 East Maple Street Roselle IL 60172-

Ace Hardware 5035 Ace Lane Naperville IL 60564-

100

Ace Hardware 2 South 541 Route 9 Warrenville IL 60555-

Ace Hardware 90 East Loop Wheaton IL 60187-

Ace Hardware 400 Lakehurst Road Waukegan IL 60085-

Ace Hardware 1955 East New York Aurora IL 60504-

Ace Hardware 994 North Lake Aurora IL 60506-

Ace Hardware 6316 Ogden Avenue Berwyn IL 60402-

Ace Hardware 14529 Chicago Road Dolton IL 60419-

Ace Hardware 6216 South Main Street Downer's Grove

IL 60516-

Ace Hardware 326 North LaGrange Road

Frankfort IL 60423-

Ace Hardware 3801 Nameoki Boulevard Granite City IL 62040-

Ace Hardware 2645 Northtown Way Highland IL 62249-

Ace Hardware 12121 West 159th Street Homer Glen IL 60441-

Ace Hardware 900 East 31st Street LaGrange Park

IL 60526-

Ace Hardware 3455 Ridge Road Lansing IL 60438-

Ace Hardware 1037 East 9th Street Lockport IL 60441-

Ace Hardware 11600 Francis Road Mokena IL 60448-

Ace Hardware 14150 South LaGrange Orland Park IL 60462-

Ace Hardware 6465 127th Avenue Palos Heights IL 60463-

Ace Hardware 7610 West 111th Street Palos Hills IL 60465-

Ace Hardware 1151 West Lockport Road Plainfield IL 60544-

Lowes 2560 North Dirkson Pkwy Springfield IL 62702-

Ace Hardware 435 South Hamilton Sullivan IL 61951-

Ace Hardware 16725 South Oak Park Tinley Park IL 60477-

101

Lowes 300 North Randall Road Lake in the

Hills IL 60102-

Lowes 3601 West Touhy Avenue Lincolnwood IL 60712-

Lowes 955 South Randall Road St. Charles IL 60174-

Home Depot 1301 Fort Worth Way Mattoon IL 61938-

Home Depot 2500 Troy Road Edwardsville IL 62025-

Home Depot 5026 West Holiday Drive Peoria IL 61615-

Home Depot 4242 Venture Drive Peru IL 61354-

Home Depot 14053 South Bell Road Homer Glen IL 60491-

Home Depot 1919 North Cicero

Avenue Chicago IL 60639-

Home Depot 1580 West Lane Road Machesney

Park IL 61115-

Home Depot 2850 Patriot Boulevard Glenview IL 60025-

Ace Hardware 21 Terrance Lane Romeoville IL 60446-

Ace Hardware 15541 Cicero Avenue Oak Forest IL 60430-

Ace Hardware Route 47 - Huntley Center Huntley IL 60142-

Ace Hardware 9620 State Route 71,

#176 Yorkville IL 60560-

Ace Hardware 2504 West Rohmann

Avenue Peoria IL 61604-

Ace Hardware 521 North Kickapoo

Street Lincoln IL 62656-

Ace Hardware 806 West Army Trail

Road Carol Stream IL 60188-

Home Depot 17w734 22nd St. Oakbrook

Terrace IL 60181-

Ace Hardware NW Hwy Cary SQ SHPG

CTR Cary IL 60013-

Ace Hardware 6000 NW Hwy Crystal Lake IL 60014-

Ace Hardware 215 N Spring St. Elgin IL 60123-

102

Ace Hardware 1158 Lillian St. Elgin IL 60123-

Ace Hardware 481 N Randall Rd. Lake in the Hills

IL 60156-

Ace Hardware 301 Randall Rd. South Elgin IL 60177-

Ace Hardware 118 S First St. West Dundee IL 60118-

Home Depot 3500 North Kimball Ave. Chicago IL 60618-

Ace Hardware 30 West Lake St. Addison IL 60101-

Ace Hardware 1705 Campdell St. Arlington Heights

IL 60005-

Ace Hardware 1065 East Columbia Avenue

Arthur IL 61911-

Ace Hardware 189 West Northwest Hwy Barrington IL 60010-

Ace Hardware 136 Bartlett Plaza Bartlett IL 60103-

Ace Hardware Route 67 and State Rd 100

Beardstown IL 62618-

Ace Hardware Rte. 102 & Latham Dr. Bourbonnais IL 60914-

Ace Hardware 1320 East St. Charleston IL 61920-

Ace Hardware 7230 W Foster Ave. Chicago IL 60656-

Ace Hardware 2244 East Washington East Peoria IL 61611-

Ace Hardware 318 W. Jefferson Effingham IL 62401-

Ace Hardware 701 North Main St. Farmer City IL 61842-

Ace Hardware 617 West State St. Geneva IL 60134-

Ace Hardware 111 North Main St. Harrisburg IL 62946-

Ace Hardware 1393 Half Day Rd. Highland Park

IL 60035-

Ace Hardware 18410 Governors' Hwy Homewood IL 60430-

Ace Hardware 17th and Richmond Mattoon IL 61938-

Farm & Fleet 5900 John Deere Rd. Moline IL 61265-

103

Ace Hardware 445 Birchwood Ave. Morton IL 61550-

Ace Hardware 601 S. Clinton New Athens IL 62264-

Ace Hardware 1012 14th St. North

Chicago IL 60064-

Ace Hardware Northbrook Northbrook IL 60062-

Ace Hardware 239 E. Northwest Hwy. Palatine IL 60067-

Ace Hardware 15 E. Main St. Pana IL 62557-

Ace Hardware 1713 4th St. Peru IL 61354-

Ace Hardware 10824 Main St. Richmond IL 60071-

Ace Hardware 1605 N Alpine Rd. Rockford IL 61107-

Ace Hardware 821 Nerge Rd. Roselle IL 60172-

Ace Hardware Route 50 West Salem IL 62881-

Ace Hardware Highway 16 West Shelbyville IL 62565-

Ace Hardware 5035 Oakton St. Skokie IL 60077-

Ace Hardware 500 W. Main St. Staunton IL 62088-

Farm & Fleet 1300 Dekalb Ave. Sycamore IL 60178-

Ace Hardware 28 East Ferguson Wood River IL 62095-

True Value Hardware 1875 Old Willow Rd Northfield IL 60093-

ACE Hardware 40468 East Main St Streator IL 61364-

Ace Hardware 200 Spitler Park Plaza Dr Mt. Zion IL 62549-

Springfield Electric 700 N. Ninth Street Springfield IL 62702-

Lowe's 159 Whistle Stop Drive Glen Carbon IL 62034-

Menards 13341b S Rt 59 Plainfield IL 60544-

104

Lowe's 1440 S RT 59 Naperville IL 60564-

Home Depot 8650 Dempster Street Niles IL 60714-

Ace Hardware 1753 W Golf Rd Mt. Prospect IL 60056-

ACE hardware 9545 West 167th Street Orland Hills IL Blain's Farm & Fleet 1775 South West Ave Dixon IL Blain’s Farm & Fleet 3913 E Lincoln Way Sterling IL