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IHA MEXICOTRADE MISSION
Mexico City & Monterrey, MexicoJune 11 - 16, 2017
Take part in an IHA/International Business
Council (IBC) Trade Mission for a turn-key
introduction to an international market.
Meetings, retail tours, receptions, transportation and
hotel details are scheduled in advance, allowing you
to focus on your business rather than the logistical
details. Trade missions also allow for extensive
networking with other industry participants who share
common interests and goals.
Join the IHA-IBC Trade Mission to meet buyers in
Mexico City and Monterrey to increase international
sales into the Mexican market. Through retailer and
distributor meetings and retail tours, participants will
receive a thorough understanding of this key market
and obtain a personal network of key home and
housewares retailers.
Targeted retailers in Mexico City include:Amazon Mexico
Casa Palacio / El Palacio
de Hierro
The Home Store
Domésticas
Liverpool
Sears
Tiendas Chedraui
Targeted retailers in Monterrey include:Famsa
HEB Mexico
Home Depot Mexico
Lowe’s Mexico
Soriana
SCHEDULE (SUBJECT TO CHANGE)
Saturday, June 10 ..........Arrive in Mexico City
Sunday, June 11 .............Retail Tour
Monday, June 12 ............One-on-one Retailer Meetings
Tuesday, June 13 ...........One-on-one Retailer Meetings
Wednesday, June 14 ......Fly to Monterrey
Wednesday, June 14 ......Retail Tour
Thursday, June 15 .........One-on-one Retailer Meetings
Friday, June 16 ..............One-on-one Retailer Meetings
Saturday, June 17 ..........Depart Monterrey
PaRtiCiPatiOn Fee
n IBC Members - $1,950
n 50% discount for second person from the
same company
n IBC Membership is free for Regular IHA
Members
n Non IBC Members - $3,000
Participation fee includes meeting arrangements andfacilitation, in-country group ground transportation andseveral group meals. Does not include airfare or hotelaccommodations.
The group will fly to Monterrey together from MexicoCity. Group flight and hotel details will be provided toregistered participants. All attendees are responsible forbooking and paying for their own flights and hotels.
“Participating in the IHA Trade Mission clearly enhanced our credibility with customers. Itopened new doors for us and accelerated business development with existing customers. Theability to follow up in person with buyers who had visited us at the International Home +Housewares Show was invaluable. A huge added bonus was the opportunity to buildrelationships with IHA members and staff, sharing knowledge and experience with each other tothe benefit of all. IHA goes above and beyond to maximize the value of each Trade Mission!”
—eric Caldwell
vice President international Business Development
honey-Can-Do international llC
For questions, please contact:Lori Szudarek at [email protected] or +1.847.692.0116.
why MexiCO?
n Expanding Middle Class
n Strong Demand for U.S. and Global
Brands and Products
n U.S. Retailers Expanding into Mexico
n Geographic Proximity
n Cultural Similarities to U.S. Consumers
Retail OveRview
amazon MexicoLaunched in 2015, Amazon Mexico had the advantageof entering a market where its positive global reputationmade it easy for consumers to trust the retailer from itsinception to quickly become Mexico’s leading onlineretailer. www.amazon.com.mx
Casa Palacio / el Palacio de hierroEl Palacio de Hierro is Mexico’s second largest upscaledepartment store chain, reporting 2015 sales of approx.$1.7 billion. The company operates 13 stores under thePalacio de Hierro brand, located principally in the MexicoCity metropolitan area, in addition to three stores under theCasa Palacio housewares-focused format.
FamsaGrupo Famsa is a value-positioned department store thatsells home furniture, large and small home appliances andelectronics. Famsa has over 377 stores throughout Mexicowith annual sales of $791 million and 26 stores in the U.S.with annual sales of $112.5 million.
heB MexicoTexas-based HEB Mexico is a grocery and generalmerchandise store chain with regional presence in northernMexico, operating 54 stores in two formats and reportingsales of more than $2 billion as of 2015.
home Depot MexicoU.S.-based The Home Depot is the market leader in Mexico in theDIY/Home Improvement segment of the retail market, operating 115stores in the country as of 2015. The Home Depot recently reportedplans to add 20 new stores in Mexico through 2020.
the home StoreOwned by Grupo Gigante, a former leading general merchandise and grocery store operator,The Home Store, established in 2009, is aspecialty store chain focused on housewares andis currently operating 18 stores in various states ofMexico.
liverpoolFounded in 1847, Liverpool is Mexico’s leadingchain of upscale department stores, operating 109department stores under the Liverpool andFábricas de Francia brands throughout Mexico. The company’s commercial andservices division reported revenues of approximately $5 billion for 2015.
International Housewares Association6400 Shafer Court, Suite 650Rosemont, IL 60018 USATel: +1 847.292.4200 www.housewares.org
lowe’s MexicoU.S.-based Lowe’s Mexico is the second largest DIY/HomeImprovement chain operating in the country. It was establishedin Mexico in 2010 and operates 10 stores in five states in thenorthern part of the country. In 2014, the company announcedplans to open 50 new stores in Mexico in the following 5 years.
SearsEstablished in Mexico since 1947 under the management ofthe U.S.-based Sears Holding Corporation, Sears Mexico wasconverted to a 100% Mexican-owned corporation in 2010.Sears Mexico is the second largest department store chainoperating 89 stores throughout the country with reportedannual sales of approximately $1.3 billion as of 2015.
SorianaWith reported 2015 sales of approximately $6 billion, Soriana is Mexico’s second largestgrocery and general merchandise store chain,operating 825 retail locations across its variousformats throughout the country.
tiendas ChedrauiChedraui is among Mexico’s largest grocery and generalmerchandise chains, competing directly with Walmart and Soriana.The company operates 221 stores throughout Mexico, as well asanother 50 stores in the United States under the El Super brand.
Additional insight about the Mexican retail market can be found in a report titled, “Mexico’s Evolving Retail Landscape”
prepared by Business Development Partners, IHA’s Mexico Office. The report is free to IBC members and available for
download from the members-only section of the IBC website at: www.housewares.org/ibc/members
Retail OveRview CONTINUED
Mexico OfficeBusiness Development Partners, S.A. de C.V.Nuevo Leon 95, Desp. 4, Col. Condesa06170 Mexico, D.F., MexicoContact: Lourdes RamirezTel: +52 (55) 5286-9002www.bdp-americas.com
For questions, please contact Lori Szudarek at [email protected] or +1.847.692.0116
Through retailer meetings in Mexico Cityand Monterrey, Mexico, participants willobtain a personal network of key homeand housewares retailers and will gain a thorough understanding of this keymarket through retail tours and one-on-one buyers meetings.
Email or mail this form to:International Housewares Association6400 Shafer Court, Suite 650Rosemont, IL 60018 USATel: +1 847.292.4200 [email protected]
MEXICO TRADE MISSIONREGISTRATION
June 11 - 16, 2017
Attendee Information (please complete a separate form for each attendee) or register online at: www.housewares.org/trade-mission-mexico
Name: __________________________________________________________________________________________________________________
Title: __________________________________________________ Company: ________________________________________________________
Address: ________________________________________________________________________________________________________________
City, State or Province, Postal Code, Country: ______________________________________________________________________________________
Telephone: _____________________________________ E-mail: __________________________________________________________________
URL:____________________________________________________________________________________________________________________
I am registering for: IBC Members Non-IBC Members
� Mexico Trade Mission $1950* $3000**
* Second person from same company $975
Participation fee includes meeting arrangements and facilitation, in-country group transportation and several group meals. Does not include airfare or hotel accommodations. Group hotel and flight details will be provided for attendees to make individual bookings.
Fee will apply for in-country representatives or distributors joining the mission with a member company
** Join International Business Council (IBC) to benefit from reduced pricing at www.housewares.org/members/ibc
Payment – Participation is considered confirmed upon receipt of full payment
� I am enclosing a check in the amount of $__________ (made payable to IHA).
� Please bill my credit card: � VISA � Mastercard � American Express
Credit Card Number: ___________________________________________________ Expiration Date: ___________________ Security Code:__________
Name (as it appears on card): ________________________________________________________________________________________________
Cardholder’s Billing Address: __________________________________________________________________________________________________
City, State or Province, Postal Code, Country: ______________________________________________________________________________________
Signature: ______________________________________________________________________________________________________________
Cancellation possible until IHA reaches minimum number of attendees. Program will then be announced as final, after which, cancellations will not be accepted.
Please contact Lori Szudarek at [email protected] or +1.847.692.0116 to register or for additional information.