Identity and Packaging For An Organic Dairy Company

JOHN CABOT UNIVERSITYFALL 2014

AS 381

Identity And Packaging For An Organic Dairy Company

PROFESSOR: SABRINA SCHMIDT

Marialuigia Ruffo

“Milky Swiss” is a Swiss company that produces dairy products hailing from Switzerland itself. The factory is located in Bern and it is operative since 1954. The main product of this company is milk. This company only uses organic products, taking care of its consumers and making sure to provide them only the best products Switzerland has to offer. After years of standard and traditional milk production, the current boss has recently decided to renew the image of the company giving to it a more modern and less serious aspect in order to make his products more appealing to the consumers. He has therefore expressed the desire to launch two new milk collections, both with the characteristic of adding an ingredient to milk, but addressed to two different targets. The aim of the company is to catch the attention of both the targets by creating the proper design for both the collection in a way it helps the products to stand out and be easily sold. A new and impacting packaging is required to help Milky Swiss standing out and prevailing on the competitors of the milk

TARGET 1

The first collection will be directed to elementary kids, so to kids from 6 to 10 years old. The kid collection will present 4 different flavors: Chocolate, strawberry, vanilla, and blueberry. They all have a sugary taste to satisfy kids’ palate, which tends to be attracted by sweet aromas.

TARGET 2

The second collection will be, instead, directed to a more vast and adultaudience. In fact, the target is people from 18 years old forward. This collection will also present four different flavors but more sophisticated and closer to adults’ food preferences:coffee, coconut, almond, caramel. They are all refined products and this would make also adults, who hardly drink milk, want to experience again the pleasure of having a break with their “childhood friend.”

STANDARD LOGO

KIDS’ LOGO

Color PaletteBLUEBERRY MILK

CHOCOLATE MILK

STRAWBERRY MILK

VANILLA MILK

BLUEBERRY MILK CHOCOLATE MILK

STRAWBERRY MILK VANILLA MILK

COWS AND FLAVORS

KIDS’ LABELS

Constituents:WaterProteinFatEnergyEnergySugars (lactose)Cholesterol

Units:gggkcalkjgmgiu

Values:87.83.21.26627543130

Milk composition per 100

Ingredients: low-fat milk, natural butter, calcium caseinate, mag-nesium caseinate, potassium caseinate, sodium caseinate, iron caseinate, vanilla, vitamin A, vitamin D, Vitamin C, sugar, minerals.

Importantfor growingyour teethand bones

FRONT BACK

Storage

Keep it in the fridge between 0 and 6Once milk has been opened it has to be kept in the

fridge and consumed within 3/4 days.

Recommendations for use

Shake it before pouring it. It is recomendable not to boil it in order to keep

its nutritive properties

Consumer Service

Monday - Friday 9am to 1pm - 2pm to 6pmwww.milkyswiss.com

Toll-Free Number

800-768897

necessary for growth and

development of tissues

of Vitamin CCare an excellent source

LEFT SIDE RIGHT SIDE



Values:87.83.21.26627543130


Ingredients: low-fat milk, natural butter, calcium caseinate, mag-nesium caseinate, potassium caseinate, sodium caseinate, iron caseinate, chocolate, vitamin A, vitamin D, Vitamin C, sugar, minerals.


FRONT BACK

Storage






Consumer Service


Toll-Free Number

800-768897

can evoke a

Just the sightof




Values:87.83.21.26627543130


Ingredients: low-fat milk, natural butter, calcium caseinate, magnesium caseinate, potassium caseinate, sodium caseinate, iron caseinate, strawberry, vitamin A, vitamin D, Vitamin C, sugar, minerals.


FRONT BACK

Storage






Consumer Service


Toll-Free Number

800-768897a whole day’s supply

source of vitamin Cand just 100gr has

are an excellent

y




Values:87.83.21.26627543130


Ingredients: low-fat milk, natural butter, calcium caseinate, mag-nesium caseinate, potassium caseinate, sodium caseinate, iron caseinate, vanillasugar, minerals.


FRONT BACK

Storage






Consumer Service


Toll-Free Number

800-768897 in children

warm water with a

help reduce fever

extract

teaspoon of sugar can

added to a glass of

and fight infections


ADULTS’ LOGO

CoCColollor PaletteALMOND MILK

CARAMEL MILK

COCONUT MILK

COFFEE MILK

ALMOND MILK CARAMEL MILK

COCONUT MILK COFFEE MILK

ADULTS’ FLAVORS

ADULTS’ LABELS

Ingredients: low-fat milk, natural butter, calcium caseinate, magnesium caseinate, potassium caseinate, almond,sodium caseinate, iron caseinate, Vitamin A, Vitamin B, Vitamin C, sugar, minerals.

Constituents:WaterProteinFatEnergyEnergySugars (lactose)CholesterolCalcium


Values:87.83.21.26627543130

Milk composition per 100 grams

FRONT BACK

Storage






Consumer Service


Toll-Free Number

800-768897

an ingredient inlotions and potions?

Did you know that

have always beens


Ingredients: low-fat milk, natural butter, calcium caseinate, magnesium caseinate, potassium caseinate, caramel, sodium caseinate, iron caseinate, Vitamin A, Vitamin B, Vitamin C, sugar, minerals.



Values:87.83.21.26627543130


FRONT BACK

Did you know that Milton Hershey

his career withchocolate but

with

did not begin

Storage






Consumer Service


Toll-Free Number

800-768897 ?LEFT SIDE RIGHT SIDE

Ingredients: low-fat milk, natural butter, calcium caseinate, magnesium caseinate, potassium caseinate,sodium caseinate, iron caseinate, Vitamin A, Vitamin B, Vitamin C, coconut, sugar, minerals.



Values:87.83.21.26627543130


FRONT BACK


Storage






Consumer Service


Toll-Free Number

800-768897

Ingredients: low-fat milk, natural butter, calcium caseinate, magnesium caseinate, potassium caseinate, coffee,sodium caseinate, iron caseinate, Vitamin A, Vitamin B, Vitamin C, sugar, minerals.



Values:87.83.21.26627543130


FRONT BACK

Coffee

Storage






Consumer Service


Toll-Free Number

800-768897

you feel less stressed?

could makecouthat just smelling

Did you know


Kids’B R O C H U R E

HealthyNutrientTasty

“Milky Swiss” is a Swiss company that produces dairy products hailing from Switzerland itself. The fac-tory is located in Bern and it is operative since 1954. This company only uses organic products, taking care of its consumers and making sure to provide them only the best products Switzerland has to offer.

TOLL-FREE NUMBER800-700-600

FRONT BACK

INSIDE COVER

In recent years, an increasing market for blueberries has developed in Switzerland. Blueberries are well suited for organic production because few disease and insect pests are currently found under Swiss conditions. Blueberries are full of vitamins and nutrients that keep your body healthy. Milky Swiss Blueberry is great for both your kids’ health and concentration in their studies because blueberry im-prove your brain function and help your memory!

While cacao beans and other ingredients such as sugar can originate from outside of Switzerland, the actual production of the chocolate must take place in Switzerland. Switzerland’s chocolates have earned an international reputation for its high quality . Milky Swiss Chocolate will make your kids face the day with a smile! In fact, chocolate reduces stress and boosts the release of dopamine.

During the past 10 years, Switzerland’s imports of vanilla beans have been between 32 and 57 MTs, averaging 46 MTs per year. Vanilla has the ability to act as a mild tranquilizer and seda-tive, an antidepressant, and helps fight inflammation from fevers. Milky Swiss Vanilla is a light and delightful break for your kids. Also, vanilla extract contains numerous antioxidants. It is excellent to contrast kids’ fever and infections!

Strawberry are cultivated all over the country with major production areas in the cantons Valais and Thur.

In the Valais (VS), valley of the river Rhone, there are 60 ha protected by polyethylene and fields at high elevation for late ripening.

Milky Swiss Strawberry is a tasty and excellent source of Vitamin C for your kids! It will provide kids the energy to face their school day!

Adults’B R O C H U R E

Refined

Sophisticated

Delicious

New Irresistable

Milk Flavours

“Milky Swiss” is a Swiss company that produces dairy products hailing from Switzerland itself. The fac-tory is located in Bern and it is operative since 1954. This company only uses organic products, taking care of its consumers and making sure to provide them only the best products Switzerland has to offer.

TOLL-FREE NUMBER800-700-600

FRONT BACK

You aretoo old

MiCoffee

Almond

neverto drink

lkCoconut

Caramel

INSIDE COVER

Coffee Caramel Almond CoconutCoffee draws its characteristics from the soil, water and sun, as well as the patience and care of the growers.

With time, this secret alchemy gives rise to a red fruit, which we call the cherry. It contains two beans which will eventually reveal a unique aroma and flavour. Milky Swiss Coffee is a wise choice to start a work day with the right energy and to enjoy coffee in a new way!

Caramel is used:- as a flavoring in puddings and desserts- as a filling in bonbons- as a topping for ice cream and custard

The process of caramelization consists of heating sugar slowly.As the sugar heats, the molecules break down and re-form into compounds with a characteristic color and flavor.

Milky Swiss Caramel will delight your breakfast thanks to its sweet and delicate aroma that will make you face the day with serenity!

Almonds have long been revered as the epitome of wellness and health. The nuts are among the richest sources of health-benefiting nutrients essential for optimum health. Almond nuts are rich in dietary fiber, vitamins, and minerals. These nuts compose of well-balanced food principles that are essential for optimum health and wellness. Milky Swiss Almond is a light and delicious way to start your day and to take care of yourself benefitting from all its nutrients!

Coconuts are the seeds of the coconut palm tree and considered a type of nut. The “meat” of the coconut is high in protein; whereas the milk is refreshing, light and low in sugar. The coconut tree has a fibrous root system. The tree gains the nutrition from thin branching roots growing from the stem. Milky Swiss Coconut will give you the pleasure to start the day enjoying this tropical fruit leaving your palate fresh and satisfied!

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Identity and Packaging For An Organic Dairy Company