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Conducted a brief activity for students to generate ideas for their startups. Sharing part of it for someone who is interested in Entrepreneurship but struggling to come up with ideas. Have adopted Prof Karl Ulrich's design framework for creation of artifacts.
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Hi
This is what I do for living.
Thanks to Karl T Ulrich for this design Framework
IPL T-shirt or Mosquito Repellent
What are you making?
Gaps (a.k.a.) Problem
Things that annoy youTime
MoneyEffort
Discomfort
Start with 100 gaps!
My Gaps
MosquitoesFinding rental homes
Finding conference hallsremembering all passwords
Quick comfortable transportation
Gaps- Criteria
Personal Experience5 accessible end users
Not so complexSomething you like
Pick one gap!
My Gaps
Better Mosquitoes repellantsFinding rental homes
Finding meeting/conference hallsremembering all passwords
Quick comfortable transportation
Problem Statement
In what ways might We/I ______________
In what ways might I
make wonderful creative citizens for this country
provide great memorable childhood for kids
increase the chances of productive playtime for kids
help parents provide useful toys for their kids
create a website to suggest parents with toys useful to their kids
Write an algorithm/program to suggest toys as per children interests.
WHYs
HOWs
Write your 5 WHYS
Needs
A service to help parents provide useful toys for their kids
User Needs
The service suggests useful toysThe service is provided free or affordableThe service had enough toys for all age groupsThe service suggests affordable toys The service is provided onlineThe service is available 24/7.The service has pleasant interface.*The service is child friendly
How do you identify the needs?
Connect with the users- Observational methods- Interviews
Collect raw data
Put it into needs statements
Mark the latent needs
Prioritize the needs as per importance
Observational methods
Other’s Frustration is the mother of your invention
Observational methods - Vegetable Peeler
"Carrots and potatoes are very different.""I cut myself with this one."
"I just leave the skin on.""I'm left-handed. I use a knife."
"This one is fast, but it takes a lot off.""How do you peel a squash?"
"Here's a rusty one.""This looked OK in the store."
Interviews
- One-on-One interviews- Don’t design washing machine sitting in a café!- No Yes/No questions- Why did you choose Apple? - Observe and take clues on non-verbal info
Demonstration: Mooremarket
Now we have a problem statement and needsWhats next?
Concept Generation
The Best way to get an idea
is to get lots of ideas
- Linus Pauling
Decomposition / Concept Generation
By user needs
By Sequence of User actions
By Function
Decomposition / Concept Generation
Ordering of products Web interfacePhysicalCall basedSMS basedLetter basedEmail
Selection of productsOnline selectionCatalogMonthly visitOffice stalls
Delivery/CollectionHome deliveredOffice deliveredSchool deliveredCourieredSelf-pickup
PaymentOnlineChequeCashCreditcardAll
4 x 6 x 5 x 5 = 600 ways of doing it!
Concept Selection Matrix
Selection Criteria (needs)
CostWow FactorAvailabilityHuman interfaceEase of orderingEase of logistics
Concept 1 Concept 2 Concept 3
How to name it?http://www.lingzini.com/
Brand-names
Natural - CompoundMicrosoftBharatMatrimonyIndiapropertyYoutube
Natural - SimpleAmazonBlackberryYardley
Synthetic Names - SimpleGoogleInfosysSony
Interesting name does help!
Synthetic Names - CompoundeBayFedExPrometric Testing
Thank you. Have Fun!