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Idea generation

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Conducted a brief activity for students to generate ideas for their startups. Sharing part of it for someone who is interested in Entrepreneurship but struggling to come up with ideas. Have adopted Prof Karl Ulrich's design framework for creation of artifacts.

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Hi

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This is what I do for living.

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Thanks to Karl T Ulrich for this design Framework

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IPL T-shirt or Mosquito Repellent

What are you making?

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Gaps (a.k.a.) Problem

Things that annoy youTime

MoneyEffort

Discomfort

Start with 100 gaps!

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My Gaps

MosquitoesFinding rental homes

Finding conference hallsremembering all passwords

Quick comfortable transportation

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Gaps- Criteria

Personal Experience5 accessible end users

Not so complexSomething you like

Pick one gap!

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My Gaps

Better Mosquitoes repellantsFinding rental homes

Finding meeting/conference hallsremembering all passwords

Quick comfortable transportation

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Problem Statement

In what ways might We/I ______________

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In what ways might I

make wonderful creative citizens for this country

provide great memorable childhood for kids

increase the chances of productive playtime for kids

help parents provide useful toys for their kids

create a website to suggest parents with toys useful to their kids

Write an algorithm/program to suggest toys as per children interests.

WHYs

HOWs

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Write your 5 WHYS

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Needs

A service to help parents provide useful toys for their kids

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User Needs

The service suggests useful toysThe service is provided free or affordableThe service had enough toys for all age groupsThe service suggests affordable toys The service is provided onlineThe service is available 24/7.The service has pleasant interface.*The service is child friendly

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How do you identify the needs?

Connect with the users- Observational methods- Interviews

Collect raw data

Put it into needs statements

Mark the latent needs

Prioritize the needs as per importance

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Observational methods

Other’s Frustration is the mother of your invention

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Observational methods - Vegetable Peeler

"Carrots and potatoes are very different.""I cut myself with this one."

"I just leave the skin on.""I'm left-handed. I use a knife."

"This one is fast, but it takes a lot off.""How do you peel a squash?"

"Here's a rusty one.""This looked OK in the store."

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Interviews

- One-on-One interviews- Don’t design washing machine sitting in a café!- No Yes/No questions- Why did you choose Apple? - Observe and take clues on non-verbal info

Demonstration: Mooremarket

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Now we have a problem statement and needsWhats next?

Concept Generation

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The Best way to get an idea

is to get lots of ideas

- Linus Pauling

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Decomposition / Concept Generation

By user needs

By Sequence of User actions

By Function

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Decomposition / Concept Generation

Ordering of products Web interfacePhysicalCall basedSMS basedLetter basedEmail

Selection of productsOnline selectionCatalogMonthly visitOffice stalls

Delivery/CollectionHome deliveredOffice deliveredSchool deliveredCourieredSelf-pickup

PaymentOnlineChequeCashCreditcardAll

4 x 6 x 5 x 5 = 600 ways of doing it!

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Concept Selection Matrix

Selection Criteria (needs)

CostWow FactorAvailabilityHuman interfaceEase of orderingEase of logistics

Concept 1 Concept 2 Concept 3

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How to name it?http://www.lingzini.com/

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Brand-names

Natural - CompoundMicrosoftBharatMatrimonyIndiapropertyYoutube

Natural - SimpleAmazonBlackberryYardley

Synthetic Names - SimpleGoogleInfosysSony

Interesting name does help!

Synthetic Names - CompoundeBayFedExPrometric Testing

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Thank you. Have Fun!

[email protected]