Project report On

COMPARATIVE ANALYSIS OF MARKETING MIX OF ICICI BANK AND HDFC

BANK

Submitted as per the norms of GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, Delhi in partial fulfillment of the requests for award of BBA-CAM degree.

Submitted on

“September 2006” By

BBA-CAM ()

INDEX

OBJECTIVES INTRODUCTION TO BANKING SYSTEM COMPANY PROFILE MARKETING MIX:

PRODUCT PLACE PRICE PROMOTION

CONCLUSION RECOMMENDATIONS

OBJECTIVES OF THE STUDY

To study the banking system in India.

To compare the marketing strategies of ICICI bank and HDFC bank.

To study reasons for growing popularity of ICICI bank and HDFC bank.

EXECUTIVE SUMMARY

The project deals with the Comparative Analysis of marketing mix of two private sector banks which are HDFC and ICICI bank. The study includes introduction to banking sector, studying the profile of two banks and then comparing their marketing mix i.e. product, price, place, promotion. This project acts as a guide to people as it provides a very basic knowledge to people about its popularity of two banks.

LIMITATIONS

As nothing in this world is perfect, so us the project with great dedication and care and a lot of discussion was also gone through while making the projections. But then also, I do not deny some shortcomings in the report. The main reasons for these shortcomings are due to the paucity of time, an exhaustive analysis could not be done. Some required data were not available which, if used could have presented a better conclusion.

CONCLUSION

Banking sector outlook is more attractive than ever before. The government in the budget has given several soaps to banking sector. The banks in the last few years had an unexpected bounty of great magnitude in the form of capital appreciation on government securities and other debt securities. As interest rates plummeted the value of these securities sky-rocketed giving them significant hidden profits, this could absorb NPA losses.

The retail revolution has just started for banking sector. The next few years growth will lead by the retail revolution as banks aggressively grow assets in this area and signs of it are around us.

HDFC Bank ICICI Bank has emerged as the leading players in the banking industry with sound asset quality, strong risk management practices, innovative products and appreciable service quality in place, they are showing very sound prospects for future growth.

INTERPRETATION

ICICI bank is the second largest bank in India after State Bank Of India. HDFC bank is the biggest competitor of ICICI bank. The faster growth helped these banks attract capital at attractive rates, especially HDFC bank. This fuelled growth. The merger of ICICI with ICICI bank has already given them the necessary size. HDFC bank may have already become as large as corporation bank but still ramping up operations is necessary to compete with larger rivals such as the State Bank Of India and ICICI.

Even their offices reflect their attitudes. ICICI Bank's headquarters in suburban Mumbai is a huge, imposing edifice in glass and granite. HDFC Bank's office in central Mumbai is comparatively smaller and more sedately furnished. The two banks have carried forward their style statement in their approach to business. ICICI Bank thinks big, is all for growth and hungry for market share. HDFC Bank is more conservative and cautious, grows at a measured pace, without taking any undue risks. HDFC Bank ventured into retail lending in 1998, a year before ICICI Bank. But in products like credit cards, it was slow to get off the mark. For instance, its credit cards were launched only two years ago. By then ICICI Bank had been present in the credit card business for nearly three years. Says Sukthankar, "We believe that a sales cycle is not completed till the asset comes back to us. So we were not

aggressive in those products where we perceived the risks were higher." However, HDFC Bank was handicapped because it could not sell home loans (because its parent HDFC was in the business), though it has been originating them in the past one-and-a-half years. For ICICI Bank, home loans are 46 per cent of its retail assets.

Both players targeted the same customer -- the upper-middle class. The marketing channels used by both banks, including direct sales agents (DSAs), were the same. Yet, there was a difference. While ICICI settled for nothing less than film star Amitabh Bachchan as an ambassador, HDFC Bank chose to rely on the trusted lineage of its housing finance parent, Housing Development Finance Corporation (HDFC).

MAINPROJECTSTARTSFROMHERE:

INTRODUCTION TO BANKS

Banks are integral part of every economy. Banks serves as a safe custody of money of the people of the country. In India, banks have played a significant role in economic development of the country.

In India, Reserve Bank Of India (RBI) is the central bank, which regulates the working of all the other banks. Both public and private sector banks should be the member of RBI and must adhere to the rules and regulations laid down.

In India, banks were dominant from Pre-Independence period but banks have grown at a fast pace from the beginning of First Five Year Plan (1951-1956). In 1969, banks with the deposits of Rs.50 crores and more were nationalized and in 1980, banks with the deposits of Rs. 200 crores or more were nationalized.

Banks were nationalized with the objective of fulfilling economic and social obligations, with the objective of planned development , to assit the weak sections and sections of population, to break the monopolies of trade and promotion of banking facilities to under-banked areas. But public sector banks failed to fulfill the set objectives. Instead, public banks failed to fulfill the basic objectives and they resulted in inadequate banking, indigenous bankers, increased overdue, lack of banking habits, very small profits or no profits at all and operational inefficiency. All these led customers dissatisfied and motivated them towards private banks.

Private banking is justified because it is free of bureaucratic elements, which introduces rigidity in decision-making. Also private banks so far have accounted for good profits due to complete customer satisfaction and personalized services. Private banks are highly computerized and interlinked which makes banking easy for general public. Among private banks, the major players are ICICI bank, City Bank, and HDFC bank.

Banking System in India

The Reserve Bank of India (RBI) is India’s central bank. Though public sector banks currently dominate the banking industry, numerous private and foreign banks exist. India’s government-owned banks dominate the market. Their performance has been mixed, with a few being consistently profitable. Several public sector banks are being restructured, and in some the government either already has or will reduce its ownership.

There has been a major shift in the mindset of the Indian Investors and the Private players which includes starting from small financial institutions (both Indian and Foreign ) to big corporate players who now take into consideration various new factors before developing any kind of professional relationship with them.

We have also seen that era when it was only the banks that were as the ultimate place for the small investors to pool their funds, but the scene today is entirely different what was earlier. Consumer today has a wide number of choices to go for.

If we go for the theory point of view banks are commercial enterprises which deal in finances, financial instruments and provide various financial services for a price known as interest, discount, commission, fee, etc.

According to the Indian Banking Regulation Act 1949, banking means, “accepting deposits may be repayable on demand or otherwise and may be withdrawn by cheque, draft, order, or otherwise.

Banking in India has extensive banking network, in both rural and urban areas. All large Indian banks are nationalized, and all Indian financial institutions are in the public sectors.

About ICICI BankICICI Bank (formerly Industrial Credit and Investment Corporation of India) is India's largest private bank. ICICI Bank has total assets of about Rs.20.05bn (end-Mar 2005), a network of over 550 branches and offices, and about 1900 ATMs. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. ICICI Bank's equity shares are listed in India on stock exchanges at Kolkata and Vadodara, the Stock Exchange, Mumbai and the National Stock Exchange of India Limited and its ADRs are listed on the New York Stock Exchange (NYSE). During the year 2005 ICICI bank was involved as a defendant in cases of alleged criminal practices in it's debt collection operations and alleged fraudulent tactics to sell it's products.

ICICI Bank is arguably the most aggressive bank in the country and can rightfully claim credit for the spread of retail financing in the country. Formed by the reverse merger of former ICICI with its banking subsidiary, the bank has been highly focused on expanding its retail portfolio which it believes would be the major growth driver in future.

The bank had to overcome several legacy issues after the merger with ICICI. The erstwhile financial institution had stockpile of bad loans in its books, a result of liberal financing to large industrial projects like steel units in the '90s. To its credit, the bank has successfully cleaned its balance sheet and net bad

loans as a percentage of advances have gone down significantly.

Besides the well established corporate banking division, ICICI Bank has the largest market share among all banks in retail or consumer financing. Its growth rate in home loans exceeds more established HDFC and its total home loan portfolio would go past HDFC in a few years at current growth rates.

ICICI Bank is the largest issuer of credit cards in the country. It was the first bank to offer a wide network of ATM's and had the largest network of ATM's till recently, before SBI caught up with it.

The bank is expanding rapidly in overseas markets. It has operations in the UK, Hong Kong and Canada. It acquired a small bank in Russia recently. It has tie-ups with major banks in the US and China. The bank is aggressively targeting the NRI (Non Residant Indian) population for expanding its business. It already offers money transfer facilities to India from most major countries across the globe.

For the overseas markets, ICICI has a unique strategy. The bank has successfully reduced operating costs by doing all processing and back office work in India. It maintains only a front office customer interface in overseas locations. These cost savings help the bank to offer higher rates on deposits

HistoryThe World Bank, the Government of India and representatives of Indian industry form ICICI Limited as a development finance institution to provide medium-term and long-term project financing to Indian businesses in 1955. 1994 ICICI establishes ICICI Bank as a subsidiary. 1999 ICICI becomes the first Indian company and the first bank or financial institution from non-Japan Asia to list on the NYSE. 2001 ICICI acquired Bank of Madura (est. 1943). Bank of Madura was a Chettiar bank, and had acquired Chettinad Mercantile Bank (est. 1933) and Illanji Bank (established 1904) in the 1960s. 2002 The Boards of Directors of ICICI and ICICI Bank approve the merger of ICICI, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. After receiving all necessary regulatory approvals, ICICI integrates the group's financing and banking operations, both wholesale and retail, into a single. International Expansion2002 ICICI establishes representative offices in NY and London. 2003 ICICI opens subsidiaries in Canada and the United Kingdom (UK), and in the UK it establishes alliance with Lloyds TSB. It also opens an Offshore Banking Unit (OBU) in Singapore and representative offices in Dubai and Shanghai. 2004 ICICI opens a rep office in Bangladesh to tap the extensive trade between that country, India and South Africa. 2005 ICICI acquires Investitsionno-Kreditny Bank (IKB), a Russia bank with about US$4mn in assets, headoffice lines.

About HDFC BankThe Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalisation of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer

franchise, HDFC was ideally positioned to promote a bank in the Indian environment. HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over 531 branches spread over 228 cities across India. All branches are linked on an online real-time basis. Customers in over 120 locations are also serviced through Telephone Banking. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centres where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing/settlement bank to various leading stock exchanges, the Bank has branches in the centres where the NSE/BSE have a strong and active member base.

The Bank also has a network of about over 1054 networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.

HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. All the bank's branches have online connectivity, which enables the bank to offer speedy funds

transfer facilities to its customers. Multi-branch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs).

The Bank has made substantial efforts and investments in acquiring the best technology available internationally, to build the infrastructure for a world class bank. In terms of software, the Corporate Banking business is supported by Flexcube, while the Retail Banking business by Finware, both from i-flex Solutions Ltd. The systems are open, scaleable and web-enabled.

PRODUCTSIcici bank

Personal banking

DEPOSITSICICI Bank offers wide variety of Deposit Products to suit requirements.Coupled with convenience of networked branches/ ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at doorstep.

Savings AccountICICI Bank offers a power packed Savings Account with a host of convenient features and banking channels to transact through. So now one can bank at their convenience, without the stress of waiting in queues. Debit-cum-ATM card Money Multiplier Feature Internet Banking Phone Banking Anywhere Banking Standing instructions Nomination facility Doorstep service

Senior Citizen ServicesICICI understand that at the age to retire, one do have certain concerns … whether hard earned money is safe and secure … whether our investments give the kind of returns that one need. That's why ICICI have an ideal Banking Service for those who are 60 years and above. The Senior Citizen Services from ICICI Bank has several advantages that are tailored to bring more convenience and enjoyment in our life.

Higher Interest Rates Special Demand Loans against deposit Free collection of outstation cheques drawn on

our locations Debit-cum-ATM card Money Multiplier Facility Internet Banking Phone Banking Anywhere Banking Standing instructions Nomination facility

Young Stars

It's really important to help children learn the value of finances and money management at an early age. Banking is a serious business, but we make banking a pleasure and at the same time children learn how to manage their personal finances.

Banking can be fun

Here, at Young Stars, cute companions will guide child through the world of banking -through checking the account balance, fun zones and special pages on the internet. It makes banking a pleasure and of course teaches our child to manage their personal finances.

With the pocket money that we transfer to our child's account, one can even shop with him / her at Young Stars very own shopping page. We can even open a recurring deposit in our child's name.

Once we are done with our 'banking', we can access our child's account with all the fun links to special zones designed to suit our child's area of interests and also impart knowledge on the current events of the world.

Fixed Deposits

Safety, Flexibility, Liquidity and Returns!!!! A combination of unbeatable features of the Fixed Deposit from ICICI Bank.

Wide range of tenures Choice of investment plans Partial withdrawal permitted Safe custody of fixed deposit receipts Auto renewal possible Loan facility available

Easy Deposit

Free Debit/ATM card No need to open a Savings account. Options of Easy Withdrawal and Easy Loan Wide range of tenures Auto renewal possible Loan facility available

Recurring DepositsWhen expenses are high, we may not have adequate funds to make big investments. But simply going ahead without saving for the future is not an option for us. Through ICICI Bank Recurring Deposit we can invest small amounts of money every month that ends up with a large saving on maturity. So enjoy twin advantages- affordability and higher earnings.

Encourages savings

High interest rates of interest Loans against deposits available Non-applicability of Tax Deduction at Sour

LOANSICICI Bank offers wide variety of Loans Products to suit our requirements.Coupled with convenience of networked branches/ ATMs and facility of E-channels

like Internet and Mobile Banking, ICICI Bank brings banking at our doorstep.

Home Loans

The No. 1 Home Loans Provider in the country, ICICI Bank Home Loans offers some unbeatable benefits to its customers - Doorstep Service, Simplified Documentation and Guidance throughout the Process.  It's really easy !

There has been a report in a section of the press dated Aug 09, 2006 stating that ICICI Bank has increased the rate of interest on home loans.

Salient Features

Attractive interest rates Door-step service from enquiry stage till final

disbursement

Can transfer our existing high-interest rate loan

Free personal accidental insurance

Personal loans

ICICI Bank Personal Loans are easy to get and absolutely hassle free. With minimum documentation we can now secure a loan for an amount upto Rs. 15 lakhs

With an ICICI Bank Personal Loan one can get instant money for a wide range of our personal needs like:

Renovation of our Home Medical expenses or any other emergencies

Marriage in the family

A holiday with our family

Our child's education

Buying a Laptop or a home theatre

Whatever be the reason, no longer need to hold back., just an ICICI Bank Personal Loan and put all our worries to rest.All we need is ONE of the following :

A Salary Slip Your Credit Card statement

Repayment Track of an existing loan

Salient features:

Loans available for both salaried & self employed individual

No Security, Collaterals or Guarantors required

Easy repayment through flexible EMI options ranging from 12 - 60 months.

Car Loans

The NO 1 financier for car loans in the country. Network of more than 1500 channel partners in over 780 locations. Tie-ups with all leading automobile manufacturers to ensure the best deals. Flexible schemes & quick process.

The # 1 financier for car loans in the country. Network of more than 1800 channel partners in

over 1000 locations.

Tie-ups with all leading automobile manufacturers to ensure the best deals

Flexible schemes & quick processing.

The CAR OVERDRAFT product converts our Car into CASH , Yes ! all need is to do a Hypothecate our Car in favour of ICICI and they will give you:

An Overdraft facility - An Overdraft limit / Cash upto 90% of the assessed value of a vehicle.

Interest Charged only on utilization - Interest is charged only on the amount utilized and the time period utilized for. In case of non- utilization of the funds no interest will be charged.

Flexible Repayment - No fixed Equated Monthly Installments, every month pay only minimum 5% of the total utilization of the overdraft facility.

An HPCL Debit Card: which allows to transact at any VISA Merchant outlets who have electronic swipe machines. We can also use this card to withdraw cash from any ICICI Bank ATM.

A Roaming Current account - with the facilities of Any Where Banking & NIL Minimum Balance requirement.

Multicity Cheque Book - ICICI value our time and money. Cheques will be treated as local cheques at over 100 centres across India.

Internet Banking : effect fund transfers , accesses statements , pay bills etc….from the place of our convenience.

Phone Banking : carry out basic banking operations over the telephone.

Commercial Vehicle Loan

Range of services on existing loans & extended products like funding of new vehicles, refinance on used vehicles, balance transfer on high cost loans, top up on existing loans, Xtend product, working capital loans & other banking products.

Reaches through more than 700 locations across the country.

Range of products under one umbrella.

Funding of products include, trucks, buses, tippers, light commercial vehicles, pick ups, 3 wheelers, etc.

Range of services: funding of new vehicles, refinance on used vehicles, balance transfer on high cost loans, top up on existing loans, working capital loans & other banking products.

Preferred financier status with all leading manufacturers.

Simple documentation.

Quick turn around time.

Flexible financing solutions to meet the individual requirement.

Two Wheeler Loan

ICICI bank avail attractive schemes at competitive interest rates from the No 1 Financier for Two Wheeler Loans in the country . Finance facility upto 90% of the On Road Cost of the vehicle, repayable in convenient repayment options and comfortable tenors from 6 months to 36 months .

ICICI Bank offers the Best Deals on Two Wheeler Loans:

Avail attractive schemes at competitive interest rates.

"Zoom" away in favourite two wheeler.

Finance facility available for all two wheelers ranging from mopeds to motor bikes.

Finance upto 90% of the On Road Cost of the vehicle, repayable in convenient tenure options ranging from 6 months to 36 months.

Ride Easy Pay Easy with ICICI Bank Two Wheeler Loans.

In an unlikely case of not meeting norms - one can still avail loan, any blood relative can be the co-applicant.

Existing ICICI Bank Customers ride away on favourite Two Wheeler by availing Loan On Phone.

Farm Equipment Loan

ICICI bank is preferred financier for almost all leading tractor manufacturers in the country. Flexible repayment options in tandem with the farmer's seasonal liquidity. Monthly, Quarterly and Half-yearly repayment patterns to choose from. Comfortable repayment tenures from 1 year to 9 years.

Preferred financier for almost all leading tractor manufacturers in the country.

Financing farm equipments in over 381 locations spread across the country.

Fast processing of files with easy documentation.

Monthly, Quarterly and Half-yearly and Yearly repayment patterns to choose from.

Comfortable repayment tenures from 1 TO 9 years.

CARDSICICI Bank offers a variety of cards to suit different transactional needs. Its range includes Credit Cards, Debit Cards and Prepaid cards. These cards offer a convenience for our financial transactions like cash withdrawal, shopping and travel. These cards are widely accepted both in India and abroad.

Credit Cards

ICICI Bank Credit Cards gives the facility of cash, convenience and a range of benefits, anywhere in the world. These benefits range from life time free cards, insurance benefits, global emergency assistance service, discounts, utility payments, travel discounts and much more.

Debit Cards

The ICICI Bank Debit Card is a revolutionary form of cash that allows customers to access their bank account around the clock, around the world. The ICICI Bank Debit Card can be used for shopping at more than 100,000 merchants in India and 13 million merchants worldwide.

Combining the acceptability of a credit card and the prudence of an ATM card, the ICICI Bank Debit card is a most convenient accessory for:

No more fear of overspending. No more searching for the nearest ATM.

Only more comfort and convenience!

With the ICICI Bank Debit Card one can shop using VISA Electron's on-line debit program, and debit ICICI Bank account directly when purchasing goods or services at any shop displaying the ICICI Bank/VISA Electron logo. ICICI Bank offers the powerful options of:

ICICI Bank HPCL Debit Card ICICI Bank Ncash Debit Card

Travel Cards

ICICI Bank Travel Card is the Hassle Free way to Travel the world. It provides traveling with US Dollar, Euro, Pound Sterling or Swiss Francs; security and convenience. Issued in duplicate. Offers the Pin based security. Has the convinience of usage of Credit or Debit card.

The ICICI Bank Travel Card has made travel abroad convenient and safe. Available in US Dollars, Australian Dollars, Canadian Dollars, Swiss Francs, Euros and Pound Sterling, the International Traveler is spoilt for choice. Some of the powerful features are Replacement Card (part of kit), SMS alerts for every transaction, online access both to customers and corporate, card useable over the Internet etc. making travel totally hassle-free.

The ICICI Bank Travel Card is a powerful new concept for international travelers: a pre-paid card that you can buy using Indian rupees, and withdraw in any local currency in the world.

Choice of Currency.

Available in US Dollars, Australian Dollars, Canadian Dollars, Swiss Francs, Euros and Pound Sterling

Replacement Card.

To take care of emergencies abroad, a Replacement Card is given free of cost as part of the Travel Card Kit

Online Access.

Both customer and corporate can get online access to card details, including statements and balance

Convenient,   SMS Alerts &   Internet

Secure & Worldwide Acceptance

No more hassles of finding Money Changers and encashing travellers cheques! One can also shop at over 13 million merchants who accept VISA

Worldwide Assistance

SMS Alerts after every transaction, Comprehensive travel and accident insurance and 24 Hour Customer Care Centre

Transactions

The ICICI Bank Travel Card can be used to transact over the Internet

Pre Paid Cards

ICICI Bank Brings to a complete bouquet of pre paid cards providing payment solutions at fingertips. ICICI bank Pre Paid cards are a safe & convenient way for associate payments, disbursements, gifting & Small ticket transactions. Pre Paid cards are available on a VISA platform thus providing accessibility to over one Lakh Merchant establishments & cash withdrawal from all ICICI Bank and VISA ATM's in India. Various pre paid cards are:

Annuity Cards Pay Direct Cards Easy Cash Cards

INVESTMENTS ICICI Bank, care about all our needs. Along with Deposit products and Loan offerings, ICICI Bank assists us to manage our finances by providing various investment options ranging from ICICI Bank Tax Saving Bonds to Equity Investments through Initial Public Offers and Investment in Pure Gold. ICICI Bank facilitates following investment products:

ICICI Bank Tax Saving Bonds Government of India Bonds Investment in Mutual Funds Initial Public Offers by Corporates Investment in "Pure Gold" Foreign Exchange Services Senior Citizens Savings Scheme, 2004

We can invest in above products through any of the branches. ICICI Bank also provides the ease of

investing through electronic channels like ATMs and Internet (ICICIdirect.com)

 

DEMAT SERVICES

ICICI Bank Demat Services boasts of an ever-growing customer base of over 11.5 lacs account holders. In there continuous endeavor to offer best of the class services to ther customers it offer the following features: 

e-Instructions: One can transfer securities 24 hours a day, 7 days a week through Internet & Interactive Voice Response (IVR) at a lower cost. Now with "Speak to transfer", one can also transfer or pledge instructions through there customer care officer.

Consolidation Demat Account: Dematerialise physical shares in various holding patterns and consolidate all such scattered holdings into primary demat account at reduced cost.

Digitally Signed Statement: Receive account statement and bill by email.

Corporate Benefit Tracking: Track dividend, interest, bonus through account statement.

Mobile Request: Access demat account by sending SMS to enquire, Transactions, Bill & ISIN details.

Mobile Alerts: Receive SMS alerts for all debits/credits as well as for any request which cannot be processed.

Dedicated customer care executives specially trained at there centre, to handle all queries. ICICI has countrywide network of over 235 branches, so never far from an ICICI Bank Demat Services outlet.

NRI BANKING

MONEY TRANSFER

Modes of Transfer   

 

   Online Transfers

   Money2India - Direct Debit -  US, UK, Singapore, Germany, Australia, France, Canada- Cheque Lock Box- Web Based Wire Transfer

     MeNRI - UAE

     NRI Direct - Qatar

  ICICI Bank - International Locations

  Bahrain

  UK

  Canada

  Wire Transfer Instructions

  

Foreign Currency Cheque 

  Alliance Products

    Wells Fargo - USA

    POSB - Singapore

    Lloyds TSB - UK

   Exchange Houses/Correspondent Banks

BANK ACCOUNTS

Accounts   

 

  

Rupee Savings Account

    NRE Savings Accoun t

    NRO Savings Account

  Account for Returning Indians

  RFC Savings Account

  RFC Fixed Deposit

 

   Fixed Deposits

    NRE Fixed Deposits

    NRO Fixed Deposits

    NRE Recurring Deposit

  FCNR Fixed Deposits

    Rupee Plus Plan

 

   Special Acounts

    Student's Account

    Seafarer's Account

INVESTMENT

Investment Options 

 

   International Deposits

     OBU-Seepz(Foreign Currency International Deposits)

     Singapore Deposits

     Bahrain Deposits

  Mutual Funds

 Online Share Trading

   Structured Deposits

   Private Equity

   Commercial Real

PROPERTY SOLUTIONS

Home Loans 

 

  ICICI Bank India Home Loans

 

ICICI Bank offers a wide variety of home loan products tailored to the unique needs of NRIs.

 ICICI Bank India Home Search

 

ICICI Bank’s Home Search is a free service aimed at helping Non-Resident Indians (NRIs), find and buy their dream home in India.

  ICICI Bank India Loan Application

 

You dream home in India is now just a few clicks away!.

 Know your loan eligibility

 

You should be a Non-Resident Indian or a Person of Indian Origin (PIO). Eligibility norms vary according to the country you’re living in.

 

       

INSURANCE

Insurance  

 

   Life Insurance

    Being away from India doesn't mean we have to compromise the safety and security of our loved ones. In fact, our savings from time overseas can be easily channelised to meet our family's needs - now and in the future.

   General Insurance

    ICICI Bank NRI Services & ICICI Lombard brings insurance services for the Global Indian. If we are an NRI, and our family or our parents are in India, our key concerns would be to secure our assets back home (home / commercial property / motor) and the health of our dependents in India.

LOANSLoans Again

st Deposits

 

ICICI provide liquidity in investments by offering a loan facility against deposits. Rupee loans are provided against the security of our:

- Rupee deposits - NRO and NRE - FCNR deposits

Features of Loan Against Deposits

Loans are provided to self as well as third party individuals

 

Loans are available upto 90% of the principal amount of the deposit

 

Rupee loans are available at the branch where one maintains account

 

Loan is disbursed either by way of a demand loan or an overdraft

 

For demand loan, the entire loan amount is disbursed at one go by either credit to NRO savings account or issue of a pay order / demand draft

 

For an overdraft facility, a current account is opened and loan proceeds are disbursed to the account. Cheque book is then issued for withdrawals

   

Repayment of the loan shall be made either by adjustment of the deposit or by fresh remittances from outside India through normal banking channels

COOPERATE BANKING

Corporate Internet Banking

Corporate Internet Banking (CIB), facilitates banking from your desk. At the click of a mouse one can access there accounts at ICICI Bank and also keep track of there accounts at various branches in India.

Features and benefits: Account Information : Real time balance

information and summary of days transaction.

Fund Transfers: Manage Supply-Chain network, effectively by using Corporate Internet Banking fund transfer mechanism. One can effect fund transfer on a real time basis across the bank locations in India.

Request: Make a banking request online .

Account Information :

. It provides: Current balance in account on real-time

basis Day’s transactions in the account Details of cash credit limit, drawing power,

amount utlised, etc. Downloading of account statements as an

excel or text file. The statements can be integrated with your ERP system for auto-reconciliation.

Fund TransferIt manages Supply-Chain network, effectively by using Corporate Internet Banking online fund transfer mechanism. It can effect fund transfer on a real time basis across the bank locations in India. The product facilitates:

One-to-one fund transfer between two linked account across the bank locations in India

Bulk fund transfers. In bulk fund transfers, upload a flat file containing payment/collection information. Systems take care of processing the entire file and once the file is processed one can integrate the processed file to ERP for auto reconciliation.

The real life situation of user-wise limits and multilevel signatories can be mapped in the net-based fund transfer module too. We can specify user-wise cap for funds transfer and the number of approvals needed for each fund transfer. The fund transfer will not take place unless the required number of signatories has approved it.

With a Power of Attorney from dealers, one can link the dealer accounts to there account in order to have an online fund transfer, saving time and money involved with cheque collection systems. Alternatively, the dealer can credit our account through this channel.

CASH MANAGEMENT

ICICI Bank is a leading player in the field of Cash Management Services (CMS) market. There Cash Management Service is technology driven with a versatile software, hardware and network support. Customised daily transaction reports and web-enabled reports are offered regularly to corporate to efficiently manage its treasury. Cash management products covers both collections and payments clients. CMS solutions are designed to be company-specific allowing a payments.

Collection Products Local Cheque Collections

One of the largest network spanning over 488 locations

Courier pick-up can be provided Process flow can be structured to suit the

company’s requirements

Upcountry Cheque Collections Coverage of over 3919 locations with tie-

ups with correspondent banks Capability to process cheques drawn on any

location in India. Assured credit given with funds pooled at

any ICICI Bank location. Instrument level tracking of instruments to ensure faster realization

Cash Collections

Cash Collection from dealers and business associates on behalf of companies

Cash pick-up facility in 28 locations Customised MIS for cash collection

Payment Products Anywhere Banking

Cheques issued payable at par at various ICICI Bank locations

Single account to be operated at any ICICI Bank branch for this facility

Ideal for small value, large volume payments

Fund Transfers Online transfer of funds between accounts

maintained with any branch of ICICI Bank

Issue of Bulk Demand Drafts/ Pay orders

Capability to issue Bulk Demand Drafts/Pay Orders on various ICICI Bank and correspondent bank locations

Capability to accept online requests from the customers

Capability to print beneficiary advice and despatch

Remote printing facility Simple process with a low turnaround time

and delivery

Cheque Writing Cheques can be issued on behalf of

companies

Capability of processing large volumes of cheques in a short turnaround time

Capability of printing facsimile signatures Capability to print beneficiary advice and

despatch Ideal for bulk payments such as pension

payments, gratuity payments .

TRADE SERVICESICICI Bank offers a wide range of Trade Services designed to assist in building on there strengths, so that company can sieze business opportunities across the world. ICICI Bank has in place a Centralised Trade Services Unit, which adheres to six sigma standards. As a result, ICICI Bank customers experience fewer delays in receiving payment, require less effort in locating collection

information, gain increased control over foreign receivables and experience improved cashflows.

Online Trade Services

ICICI Bank customers can effect remittances as well as get their applications for issuance of Letters of Credit and Bank Guarantees processed online. This not only extends tremendous convenience to the entire process, but also allows the customer to enjoy the benefits of simplified documentation, online verification of status and savings in cost and time. Online Trade Services can be availed by enrolling for Corporate Internet Banking (CIB) offered by ICICI Bank.

Trade WayTradeWay from ICICI Bank is designed to be international banking gateway for India related trade business. With TradeWay , ICICI Bank is single point contact for India related documentary collections. With addition of TradeWay to its spectrum of financial services, ICICI Bank truly offers the ultimate banking experience. As the hub for multi-banking transactions, it make all our Documentary Collection Process smoother, faster, cost effective and most importantly – more

efficient. Optimizing every business opportunity for you.

Benefits Single point of contact for all the India

bound collections. Efficient Document Handling and Payment

Collection Services Cost / Time Advantages through economies

of scale Online status enquiry facility. Leveraging of ICICI Bank’s extensive

domestic network and area coverage

Specialized processing team with expertise in Trade Services

FOREX ONLINE

FX Online is a real time foreign exchange trading system which provides automated quotes for FX spots & FX forwards.

FX Online Features Competitive and transparent quotes from ICICI

Bank treasury Transaction in a secure network Instantaneous deal confirmation

HDFC BANK

PERSONAL BANKING

ACCOUNTS AND DEPOSITSBanking should be effortless. With HDFC Bank, the efforts are rewarding. No matter what a customer's need and occupational status, we have a range of solutions that are second to none.Whether you're employed in a company and need a simple Savings account or run your own business and require a robust banking partner, HDFC Bank not only has the perfect solution for you, but also can recommend products that can augment your planning for the future

Savings AccountsThese Accounts are primarily meant to inculcate a sense of saving for the future, accumulating funds over a period of time. Whatever your occupation, we are confident that you will find the perfect banking solution.

Regular Retail Trust Kids Advantage

Pension Savings Family Savings

Current AccountsNow, with an HDFC Bank Current Account, experience the freedom of multi-city banking! You can have the power of multi-location access to your account from any of our 500 branches in 220 cities. Not only that, you can do most of your banking transactions from the comfort of your office or home without stepping out.

We make it our business, to help you with your business, by offering you a Current Account with all the benefits you need, to stay ahead of your competition.

At HDFC Bank, we understand that running a business requires time and money, also that your business needs are constantly evolving. That's where we come in. We provide you with a choice of Current Account options to exclusively suit your business - whatever the size or scope.

Plus Regular Trade Premium

Fixed DepositsLong-term investments form the chunk of everybody's future plans. An alternative to simply applying for loans, fixed deposits allow you to borrow

from your own funds for a limited period, thus fulfilling your needs as well as keeping your savings secure.

Regular fixed deposits Supersaver Sweep -In

LOANSHDFC Bank offers wide variety of Loans Products to suit your requirements.Coupled with convenience of networked branches/ ATMs and facility of E-channels like Internet and Mobile Banking, HDFC Bank brings banking at your doorstep.

PERSONAL LOANS

Features & Benefits: Borrow up to Rs 10,00,000 for any purpose

depending on your requirements Flexible Repayment options, ranging from 12 to

48 months Repay with easy EMIs One of the lowest interest rates. Hassle free loans - No

guarantor/security/collateral required. Speedy loan approval. Convenience of service at your doorstep. Customer privileges

If you are an HDFC Bank account holder, we have special rates for you.

If you are an existing Auto Loan customer with a clear repayment of 12 months or more from any of our approved financiers or us, you can get a hassle free personal loan (without income documentation).

If you are an existing HDFC Bank Personal Loan customer with a clear repayment of 12 months or more, we can Top-Up your personal loan.

HOME LOANS

Features & Benefits:Home Loan - We offer home loans for individuals to purchase (fresh / resale) or construct houses. Home loans can be applied for individually or jointly. HDFC finances up to 85% maximum of the cost of the property (Agreement value + Stamp duty + Registration charges).Home Improvement Loan - HIL facilitates internal and external repairs and other structural improvements like painting, waterproofing, plumbing and electric works, tiling and flooring, grills and aluminium windows. HDFC finances up to 85% of the cost of renovation (100% for existing customers).Home Extension Loan - HEL facilitates the extension of an existing dwelling unit. All the terms are the same as applicable to Home Loan.Land Purchase Loan - Be it land for a dream house, or just an investment for the future, HDFC Land Purchase Loan is a convenient loan facility to purchase land. HDFC finances up to 70% of the cost of the land (Conditions Apply). Repayment of the loan can be done over a maximum period of 10 years.

Flexible repayment options to suit your individual needs.Loan cover Term Assurance Plan - HDFC Standard Life Insurance Company Ltd. offers an insurance plan*, which is designed to ensure that life's uncertainties do not affect your family's interests and your precious home. LCTAP provides a lump-sum payment on the unfortunate demise of the life assured.

This pure risk plan is designed in a way that the cover decreases as you repay your home loan making it a low cost premium insurance plan. Automated Repayment of Home loan EMI - You can give us standing instructions to repay your Home Loan EMIs directly from your HDFC Bank Savings Account, thus, saving you the trouble of procuring, signing and tracking post-dated cheques.We also offer In-house scrutiny of Property documents for your complete peace of mind.Customer privileges - If you are an existing HDFC Bank Home Loan customer, you can avail of other loans (such as Personal Loans, Car Loans, Two-wheeler Loans and Loan against securities) at lower interest rates.

TWO WHEELER LOANS Flexible repayment options, ranging from 12 to

48 months available even at the point of purchase.

Repay through post-dated cheques with easy EMIs. Calculate your EMI.

Hassle free loans - No guarantor required Speedy loan approval.

Available for almost all models at attractive interest rates.

Free gifts from time to time on approval of your Two Wheeler Loan. (Watch this space for more details on the free gift promotion).

Special Schemes to suit your needs FastTrack - If a spot approval is what you

need, this highly flexible scheme gets you a loan of up to 70% with minimum interest rates.

EasyLoan - This great scheme gets you a loan of upto up to 85% with minimal documentation. All you need as a Surrogate Income proof is:

- A copy of credit card and credit card billing statement for the last 2 months OR - A repayment track record OR - Last 3 months bank statements.

CAR LOANFeatures & Benefits:

Covers the widest range of cars and multi-utility vehicles in India.

Avail 100% finance on your favourite car. Flexible repayment options, ranging from 12 to

84 months. Borrow up to 3 times your annual salary (for

salaried professionals) and 6 times your annual income (for self employed professionals)*.

Speedy processing - within 48 hours. Repay with easy EMIs. Attractive car loan plans - To Fastrack your loan,

just choose the plan that is right for you. Attractive Interest rates Hassle-free documentation. Customer Privileges

If you are an HDFC Bank account holder, we have special rates for you.

If you have had a Preferred Account or a Corporate Salary Account with HDFC Bank for more than six months, you can get fast approvals on your loans with minimal documentation.

If you are an existing HDFC Bank Car Loan customer with a clear repayment of 12 months or more we can Top-Up your car loan to the extent of the original loan value.

LOAN AGAINST PROPERTYHDFC Bank brings to you Loan Against Property (LAP). We can now take a loan against your residential or commercial property, to expand your business, plan a dream wedding, fund your child's education and much more.

We can depend on us to meet all your business requirements even to purchase a new shop or office for your business. Loan to purchase Commercial Property (LCP) is a specially designed product to help you expand your business without reducing the capital from your business.

Features & Benefits:

Loans from Rs. 2 Lacs onwards depending on your needs.

Borrow up to 60% of market value of the property.

Flexibility to choose between an EMI based loan or an Overdraft - We also offer to you overdraft against your self-occupied residential or

commercial property and you save money by paying interest only on the amount utilized!

High tenure loans for ease of repayment. Attractive interest rates. Simple and speedy processing. Specially designed products for Self Employed.

CARDSHDFC Bank offers a variety of cards to suit your different transactional needs. Our range includes Credit Cards, Debit Cards and Prepaid cards. These cards offer you convenience for your financial transactions like cash withdrawal, shopping and travel. These cards are widely accepted both in India and abroad. CREDIT CARDS:If there's something you've always wanted, don't wait any longer to get it. Just apply for an HDFC Bank credit card. And make it happen today.You can pick one from many, each designed with a special purpose and person in mind. Let's find one which one suits you best:Silver Credit CardChoose Internationally accepted Silver Credit Card and enter a world of privileges and savings.Value Plus Credit CardA true value card that enables you to avail 5% cash back on all your purchases.Health Plus Credit CardCashless Mediclaim, discounts at participating hospitals, extra protection for your family. You can rest assured with the Health Plus Credit Card.Gold Credit Card

A card to match your lifestyle with features like International Business Travellers' Club (IBTC) membership, special offers on air tickets and rewards redemption for air milesTitanium Credit CardLimited Edition card with 24X7 concierge services, zero surcharge on fuel and accelerated two-tier rewards programme.

DEBIT CARDS:Debit Cards that not only let withdraw cash from ATMs but also let you shop cashless and hassle-free.

EasyShop International Debit Card Daily Limits: Rs. 15000 at ATM's and Rs. 25000

at merchant establishments Access your bank account at over 8,00,000

Visa/Maestro/Cirrus ATMs in India and abroad. 0 % petrol surcharge at select BPCL Petrol

pumps:As a Debit Card holder, no surcharge would be levied on you at the petrol pumps.

For purchases at 1,10,000 outlets in India 13 million worldwide. The amount is debited directly to your account.

Use card overseas. Account is debited in Rupees regardless of the currency in which spend.

Zero Liability on fraudulent usage on lost or stolen cards.

EasyShop International Gold Debit Card Daily Limits: Rs. 25000 at ATM's and Rs. 50000

at merchant establishments Cash Back: For every Rs. 100 that you will

spend, you will receive Re. 1 as cash back. This cash back is valid on all purchases made through the card, at all times of the year!!!

0 % petrol surcharge at select Petrol pumps: As a Gold Card holder, no surcharge would be levied on you at the petrol pumps.

Zero Liability of fraudulent usage on lost and stolen cards: If it's not your purchase you don't have to pay for it!! Your Debit Card is safer than ever!

Insurance cover: The following are included in the insurance covers:

• Death Cover by Air / Road - Sum assured Rs. 5,00,000

Fire & Burglary for the items purchased under Debit Card (upto 6 months) - Sum assured Rs. 50,000

Loss of Baggage Insurance - Sum assured Rs. 20,000

Exclusive offers and premium outlets : Special offers in association with program partner Visa only for our Easyshop Gold Debit Card customers

EasyShop Woman's Advantage Debit Card Cash Back of Re. 1 for every Rs. 200 spent: For

every Rs. 200 that you will spend , you will receive Re. 1 as cash back .This cash back is valid on all purchases made through the card, at all times of the year!!!

Specialised Services*: A unique service number will be available for Woman's Debit Card customers to avail information / booking for the services listed ahead . Just call , quote your card number and use any of the services. These services are subject to availability and rendered on a best effort basis.

Entertainment assistance : Dining Referral and Reservation

Assistance

Flower & Gift Delivery Movie Tickets

Home assistance: Financial Planning & Advisory

Services Assistance Electrical & Electronic Gadget Repair

Assistance Pest Control Assistance Home Cleaning Assistance

Wellness : Medical Check Up Packages Nursing Care Arrangement

50% discount on locker fee: You will be entitled to a 50% discount on locker fee for the 1st year. This waiver would be applicable for only one locker per card

Special discount on purchase of Gold Bars: Preferential pricing will be given to you on purchase of Woman's Advantage Bars . In order to avail of the special discount, pleas show your Woman's Advantage Debit Card at the branch.

Insurance cover: You will be entitled to Personal Accident insurance cover of 2 lacs.

Zero Liability: You will not have any liability to any fraudulent Point of Sale transactions on the debit card, which take place upto 30 days prior to reporting the card loss.

Free BillPay: You will not be charged for Bill Pay Service , chargeable at Rs. 100 p.a.

Daily Limits: Rs. 15,000 at ATM's and Rs. 25,000 at merchant establishments.

PREPAID CARDS:ForexPlus CardThe ForexPlus Travel Card is:

Accepted at over 13 million Visa Merchants worldwide

Can be used to withdraw cash at 24 hour VISA ATMs anywhere in the world

Reloadable anytime, anyplace Available in US Dollar, Euro and GBP Currencies Comes with a Personal Accident Insurance

Covers of Rs 2 lacs Includes Loss of Baggage & Passport

reconstruction insurance cover

Features: Protection against Foreign Exchange

fluctuation The basic denomination of this card is in US Dollars/Euros/GBP. But you can withdraw cash or use the card at POS in any currency, anywhere in the world. For withdrawals, which are in the card currency i.e. US Dollars / Euros / GBP, you don't lose out on foreign exchange due to fluctuating market rates. Safer and more secure This card is accepted at over 13 million Visa Merchants and 24 hour VISA ATMs worldwide. So no more carrying the bulk of cash or travellers' cheques. And no more hassle of chasing money changers, paying commissions and tracking expenses. Your Card is protected against misuse at ATMs with a PIN. In case your card gets lost or stolen, all you have to do is call HDFC Bank PhoneBAnking number at Mumbai (91-22-28561818) immediately and report the loss of your card. Reloadable anytime, anyplace Your HDFC Forexplus card is valid upto the last day of the month indicated on your card. Within this period you can use your card as often as you like. In case your money gets exhausted, this card offers the facility to reload even in the middle of your journey.

Available in US Dollar , Euro and GBP Currencies

Each of these currencies are accepted worldwide and can be changed into the currency of the country that you are in.

"Ease of tracking" Get online access to your card account and track your spends, check your balance, Change your IPIN and log an online request for PIN change. What more, we'll also send you a statement of account to your mailing address at the end of every month during which any card transaction takes place. Insurance Cover Enjoy a travel experience free of financial worries with card insurance covers such as Personal Accident cover of Rs.2,00,000, loss of baggage cover upto Rs.20,000 and passport reconstruction cover (cost of reconstruction).

GIFTPLUS CARDS More personal than cash Most often than not, we run short of time or ideas to gift … we then make do with gifting cash! This card with its occasion-based packaging is more personal than cash, as it reflects the thought and effort that has gone behind the gift. Freedom of choice While the card is more personal than cash, it also allows the cardholder (the beneficiary ) the freedom to choose their own gift. Shop , dine, party …the cardholder can use the card just the way he/she wants. This is the freedom this card gifts the user. Ease of usage Giftplus card is a Visa card and can hence be used at any Visa affiliated merchant outlet , both in India and

abroad. This gives worldwide usage access to over more then 13 million merchant establishments. Ease of tracking Giftplus card has an ATM PIN and also an IPIN in the card kit.

The ATM PIN allows the card holder the access to any HDFC Bank ATM for balance enquiry on the card. The IPIN gives further access even to the transaction history.

Kisan Gold Card The Kisan Gold Card is aimed at meeting the production and investment needs of the farming community. Production needs broadly cover crop production requirements, including funds for all related inputs to grow a crop. We also meet Post Harvest and Domestic consumption requirements.

The Card caters to investment needs such as purchase of agricultural related equipment/implements, irrigation requirements, construction of farm related buildings, and investment in agriculture related activities such as Dairy, Piggery, Beekeeping and the like.

The credit limit on the card, sanctioned for three years, is based on the production requirements of the farmer. The limit will be renewed every three years.

24-hour Banking Facility The Card can be used at any HDFC Bank ATM across the country and all Visa establishments worldwide. Personal Accident Insurance Cover of Rs. 2 Lakh,

free to all cardholders

Daily withdrawal limit through the card is Rs. 15,000 at ATMs and Rs. 25,000 for usage at merchant outlets.

The return on investments is the best in the industry.

The Debit Card is backed by line of credit.

Forex And Trade Service It helps to deal in foreign currency and keep tabs on exchange rates every now and then, transfer monies to India, make payments etc., HDFC Bank has a range of products and services that can choose from to transact smoothly, efficiently and in a timely manner.

The following are different methods of transacting in Foreign Exchange and remitting money.

Travellers Cheques Foreign Currency Cash Foreign Currency Drafts Cheque Deposits Remittances Cash to Master Trade Services Forex Services Branch Locator

PAYMENT SERVICESWith HDFC Bank's payment services, can bid goodbye to queues and paper work. Our range of payment options make it easy for you to pay for a variety of utilities and services.

Verified By Visa: shop securely online with your existing Visa Debit/Credit card.

NetSafe: shop online without revealing your HDFC Bank Credit Card number

Prepaid Refill

BillPay:Pay your telephone, electricity and mobile phone bills at your convenience. Through the Internet, ATMs, your mobile phone and telephone - with BillPay, our comprehensive bill payments solution.

InstaPay: Pay your bills, make donations and subscribe to magazines without going through the hassles of any registration.

DirectPay:Shop or Pay bills online without cash or card. Debit your account directly with our DirectPay service!

SmartPay (with Credit Cards):With SmartPay, paying your electricity, telephone, mobile phone, water bills, gas and insurance premia payments becomes easy like never before.

NRI BANKING

ACCOUNTS AND DEPOSITSWe understand that as an NRI, you have specific banking needs. Which is why we offer a variety of Accounts & Deposits specially designed to suit precise need.

Rupee Savings AccountsNRE Savings Account :

Route investments on repatriable basis Maintain your savings in rupees Hold jointly with other NRIs No tax on funds or interest

NRO Savings Account: Open a Savings, Current Account or

Term Deposit in Indian Rupees Repatriate interest after payment of tax Route investments made out of Indian

funds

Special Resident Indian Savings Account

Available to Resident Family members of existing as well as new NRI customers.

Group your Savings account with the account of

the NRI you choose

Rupee Current Accounts

NRE Current Account

Route investments made on repatriable basis

Move your funds out of India, whenever you wish to

No tax on funds or interest

NRO Current Account

Joint Current Account that can be operated from India in Indian Rupees

Credit dividends from shares and other

legitimate local dues

Rupee Fixed Deposits

NRE Fixed Deposits

Route investments made on repatriable basis

No tax on entire deposit, principal and interest

Avail of a loan of up to 75% of the deposit amount

Hold jointly held with another NRI

NRO Fixed Deposits Can be held jointly with a Resident Indian

Avail of loans on up to 75% of the deposit

SuperSaver Account

Combine a Fixed Deposit and a Savings or Current Account

Get an overdraft facility of up to 90% of your Fixed Deposit funds without breaking the Fixed Deposit or losing interest.

Sweep-in Account

Link your Fixed Deposit to your NRI Savings or Current Account

Cover the deficit in your Savings or Current

Account by your Fixed Deposit, without disturbing the interest on the remainder.

Foreign Currency Deposits

FCNR Deposits

Park your funds in US Dollars, Pounds, Euro, Japanese Yen and get protection from exchange risk

No income tax on funds and interest

Super Saver facility - take an overdraft on your

Savings/Current Account against your FCNR Deposit.

Can be held jointly with other NRIs

Access funds whenever you need them, since both the principal and interest are repatriable.

Accounts for Returning IndiansRFC Savings Account

Hold your money in US Dollars, Pounds, Yen and the Euro

Avail of the spot exchange rate on conversion of your foreign currency to Indian Rupees when you access your funds

RFC Current Account

Hold your money in US Dollars, Pounds, Yen and the Euro

Avail of the spot exchange rate on conversion of

your foreign currency to Indian Rupees when you access your funds

INVESTMENTEquity Advice

HDFC Bank offers EquiAll, an equity advisory service to maximize the returns on your investments. It is an e-mail based advisory offering backed by intensive

research taken up by our seasoned research desk to provide solutions in line with your risk profile.Equity Advisory service addresses the problems faced by investors in the equity environment by:

Tracking the fundamental and technical analysis of companies

Undertaking stock selection as per risk profile Studying the impact of future uncertain market

situations Monitoring timing and stock valuation Addressing unbalanced portfolios Offering adequate information about the

companies invested Avoiding 'Herd or Mass Mentality'

EquiAll is our web-enabled equity advisory service that caters to conservative and aggressive risk profiles, suggests monthly model portfolio, undertakes onetime initial portfolio restructuring, offers continuous recommendations and provides a daily snapshot of financialmarket.

EquiAll is priced at Rs. 10,000 (inclusive of service tax and education cess). This fee is irrespective of the size of your portfolio and type of portfolio.

Mutual FundsMutual funds are funds that pool the money of several investors to invest in equity or debt markets. Mutual Funds could be Equity funds , Debt funds or balanced funds.

Funds are selected on quantitative parameters like volatality, FAMA Model, risk adjusted returns, rolling return coupled with a qualitative analysis of fund performance and investment styles through regular

interactions / due diligence processes with fund managers.

Advantages of Investing into a Mutual FundThe reason that mutual funds are so popular is that they offer the ability to easily invest in increasingly more complicated financial markets. A large part of the success of mutual funds is also the advantages they offer in terms of diversification, professional management and liquidity. Flexibilty - Mutual Fund investments also offers you a lot of flexibility with features such as systematic investment plans ,systematic withdrawal plans & dividend reinvestment. Affordability - They are available in units so this makes it very affordable. Because of the large corpus, even a small investor can benefit from its investment strategy. Liquidity - In open ended schemes ,you have the option of withdrawing or redeeming your money at any point of time at the current NAV Diversification - Risk is lowered with Mutual Funds as they invest across different industries & stocks. Professional Management - Expert Fund Managers of the Mutual Fund analyse all options based on experience & research Potential of return -The fund managers who take care of your Mutual Fund have access to information and statistics from leading economists and analysts around the world. Because of this, they are in a

better position than individual investors to identify opportunities for your investments to flourish. Low Costs - The benefits of scale in brokerage, custodial and other fees translate into lower costs for investors. Regulated for investor protection - The Mutual Funds sector is regulated to safeguard the investor's interests.

INSURANCE

HDFC Bank offers you a world of choice in insurance.You can now avail of Life - Insurance plans from HDFC Standard Life Insurance & Non - Life Insurance plans from HDFC Chubb General Insurance through any of our Bank branches.

Life Insurance Non Life InsuranceFor your child:

Give your children a head start by growing your

Accident coverBuy a Personal Accident Plan and get financial

savings. Invest in HDFC Standard Life's Unit Linked Young Star Plan that has a double benefit.

assistance from injury arising out of an accident You can also provide for hospitalization expenses.

For retirementEarn a pension for life by maximizing your returns. Invest in HDFC Standard Life's Unit Linked Pension Plan.

Accident and Sickness coverKeep medical expenses at bay in the event of an accident or sickness. Buy a Tricare Policy.

For the long-termInvest in a savings plan with a long-term horizon and get life cover too. Invest in HDFC Standard Life's Unit Linked Endowment Plan

Automobile coverGet your vehicle insured in the event of a road accident and also get yourself & others covered. Apply for Auto Insurance.

Conventional Plans  

To realize your child's goalsMake your child's dreams come true by investing in a plan that fetches a lump sum amount at maturity. . Invest in HDFC Standard Life's Children's Plan.

 

LOANS

HOME LOANS Home Loans at attractive rates exclusively for NRIs. With over 25 years of experience, a dedicated team of experts and a complete package to meet all your housing finance needs, HDFC Ltd. - our parent company, helps you realize your dream

LOAN AGAINST SECURITY

With HDFC Bank's Loan against Securities, we can get an overdraft against your securities like Equity Shares, Mutual Fund Units, GOI Relief Bonds and LIC Policies, while still retaining ownership.

LOANS AGAINST DEPOSITSOur Loans against Securities offer you several advantages

Loans are available in USD, GBP, Euro and JPY The Loan limit is up to 90% of deposit value Flexible interest repayment options i.e. monthly

compounded interest can be charged quarterly or on maturity, as per instructions

Repayment can be effected by fresh remittances in foreign exchange or by adjustment of the deposit

Option of receiving funds either by way of a Foreign Currency TT or draft.

WHOLESALE BANKING

CORPORATECorporate Banking reflects HDFC Bank's strengths in providing our corporate clients in India, a wide array of commercial, transactional and electronic banking products. We achieve this through innovative product development and a well-integrated approach to relationship management.

Large CorporatesBlue chip companies in the India, a full range of client-focused corporate banking services, including working capital finance, trade and transactional services, foreign exchange and cash management, to name a few. The product offerings are suitably structured taking into account a client's risk profile and specific needs. Based on our superior product delivery, industry benchmark service levels and strong customer orientation, we have made significant inroads into the formal banking consortia of a number of Indian companies including multinationals, domestic business houses and prime public sector companies.

Funded Services Working Capital Finance Bill Discounting Export Credit Short Term Finance Structured Finance

Non Funded Services Letter of Credit Collection of Documents Bank Guarantes

Value Added Services Syndication Services Real Time Gross Settlement Cash Management Services Channel Financing Vendor Financing Corporate Salary Accounts Reimbursement Account

Internet Banking Supply Chain Management Corporate Internet Banking Payment Gateway Services

Agricultural LendingEveryone who is involved in agricultural industry knows that the business is not usual. Each agribusiness faces different challenges and has unique needs. From the fluctuating cash flows to the unpredictability of the weather, managing a successful agribusiness requires a distinctive approach.

That's why the HDFC Bank has solutions that are chiefly dedicated to agribusiness.

SMALL AND MEDIUM ENTERPRISESAt HDFC Bank understand how much of hard work goes into establishing a successful SME. It also understand that our business is anything but "small" and as demanding as ever. And as our business expands and enters new territories and markets, we need to keep pace with the growing requests that come in, which may lead to purchasing new, or updating existing plant and equipment, or employing new staff to cope with the demand. That's why HDFC Bank have assembled products, services, resources and expert advice to help ensure that our business excels. Our solutions are designed to meet your varying needs. The following links will help you identify your individual needs.

Funded ServicesFunded Services from HDFC Bank are meant to directly bolster the day-to-day working of a small and a medium business enterprise. From working capital finance to credit substitutes; from export credit to construction equipment loan - we cater to virtually every business requirement of an SME. Click on the services below that best define your needs

Working Capital Finance Construction Equipment Loan Bill Discounting Export Credit Real Estate Initiatives Commercial Vehicle finance Short Term Finance Credit Substitutes Structured Cash Flow Financing

Non-Funded ServicesUnder Non-Funded services HDFC Bank offers solutions that act as a catalyst to propel your business. Imagine a situation where you have a letter of credit and need finance against the same or you have a tender and you need to equip yourself with a guarantee in order to go ahead. This is exactly where we can help you so that you don't face any roadblocks when it comes to your business. The following are the services that will precisely tell you what we can do

Business Accounts Letters of Credit Collection of Documents Forex Desk Derivatives Desk Services to Cash SurplusCorporates Bankers to Rights/Public Issue

Specialised ServicesHDFC Bank is one of the most trusted entities when it comes to specialised services like selling of precious metals to customers. Under specialised services you can also avail customised control of your value chain through our internet banking platform.

Internet BankingInternet banking is a revolutionary service under the banking sector and HDFC Bank is a forerunner in providing you with this service. We provide state-of-the-art payment gateway services to industries and companies in order to ease transaction processing. This in turn enhances the credibility of your business and makes banking extremely cost-efficient.

FINANCIAL INSTITUTIONS AND TRUSTS

BankHDFC Bank has put has cross-branch functionalities which enable on-line transfer of funds across all HDFC Bank locations. Along with customers, other co-operative, private and foreign banks could avail of our network and other products and services which have been engineered to suit the needs of the banking sector.

Clearing Sub-membership RTGS – Submembership Cheque Collection Trade Finance Services Forex Desk Custodial Service Corporate Salary Accounts Service to Employee Trusts Bankers to Rights/Public Issue

Financial InstitutionsInstitutions need a bank that uses its financial skills to streamline performance and build business. Therefore we at HDFC Bank focus on responding to the unique environments of each and every client, configuring our core capabilities to satisfy those needs within locations or sectors.

IndiaLink Services to Cash Surplus Corporates Bankers to Rights/Public Issue Money Market Desk Custodial Service

Mutual FundsWe are the leading banking service providers to public and private sector mutual fund clients and have kept pace with the revolutionary growth of the industry by evolving a range of services to meet the varied needs of fund groups.

Collection Services Payment Services Funds Transfer Money Market Desk Debt Market Services to Employee Trusts Services to Cash Surplus Corporates Tax Collection Bankers to Rights/Public Issue Payment Services

Stock BrokersWe are one of the few Bank's in India that can offer you the entire gamut of services in the Capital Market segment. HDFC Bank is the largest funds Clearing Bankers in India with services extending to the NSE, BSE, Delhi Stock Exchange,Ahmedabad Stock Exchange, Kolkata Stock Exchange, Hyderabad Stock Exchange, Over-the-Country Exchange of India (OTCEI) and The Inter-connected Stock Exchange (ISE).

Clearing Settlement Bankers on Equity & Derivatives Segment

Loan Against Securities Bank Guarantees Structured Working Capital Funding

Institutional Contract Funding NRI/OCB Services Loan against Govt. secs & other debt

instruments Client Service Desk Cash Management Services SGL Maintenance Corporate Salary Accounts Payment Gateway for e-Broking

Ventures Mutual Funds Service System Custodial Service

Insurance Companies The Insurance business is a key focus area for HDFC Bank. Our experience in this sector has created a benchmark in providing services to all institutions of this industry, namely, Life Insurance Corporation of India Ltd, National Insurance Company Limited, Oriental Insurance Co Ltd., New India Assurance Co. Ltd. and United India Insurance Ltd.

Collection services Forex Desk Money Market Desk Derivatives Desk Services to Employee Trusts Custodial Service Disbursement Services

Commodity Businesses HDFC Bank is the leading clearing bank for National Commodity & Derivative Exchange Ltd., (NCDEX), Multi Commodity Exchange of India Ltd., (MCX) and National Multi Commodity Exchange of India Ltd. (NMCE), offering a range of products and services in the Commodity Exchange Business.

Commodity Exchange Business Processors / Manufacturers Market Participants (Commodity Traders

& Brokers) Farmers / Agriculturists

Trusts The trust services at HDFC Bank provide you with the dual advantages of a secure depository and efficient administration of your securities. Through our solutions we help you maximize returns, meet fiduciary responsibilities, and improve operational efficiency. In other words HDFC Bank provides complete administrative and fiduciary support for a wide range of financing and investing structures.

SGL Maintenance Participation in RBI Auctions

PROMOTION

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ICICI bank

Promotion is a process of communicating involving information, persuasion, and influence. Therefore it is about companies communicating with customers. Various promotion techniques of ICICI bank are as follows;

PERSONAL SELLING

It implies a face to face contact between seller and buyer. ICICI bank employs salesman to give knowledge or sell their products and services through personal selling. It is the most important aspect of promotion for ICICI because there are much confusion in the minds of people regarding the loans and deposits. Moreover, the demand for there products and services vary from customer to customer. With the help of this queries of customers can be solved at that point of timeAnd customers can be convinced to purchase product or service. The biggest advantage of personal selling to customer is that they do not have to any branch to seek information or to purchase product or service.

ADVERTISING It is the paid form of non-personal communication of ideas or products in the prime media i.e. T.V, radio, magazines, etc. Advertising is intended to persuade and inform.Advertising of ICICI banking products and services is mainly seen through T.V, newspaper, billboards, internet and magazines. This helps to:

Create awareness and customer interest To boost sales To remind and reassure customers To build company or brand image To support sales force

ICICI Bank spends a reported Rs 68.68 crore ICICI Bank has once again decided to resort to the celebrity endorsement route to promote its brand. Almost two-and-a-half years since superstar Amitabh Bachchan endorsed the brand, the company has signed up Shah Rukh Khan as its global ambassador. The energy and innovation which Shahrukh Khan represents coupled with his popularity both in India and abroad make him the ideal choice for ICICI Bank, particularly as the Bank makes its global forays.

BANNER ADVERTISINGICICI bank does banner advertising at various places like yellow pages, bus stands, metro stations etc. This helps:

Over 100,000 business queries generates per month.

Never ending business opportunities. Be a step ahead of your competitors. Attract right visitors to your site and get a fruitful

business.

RADIO ADVERTISINGICICI bank also does advertising of its products like loans, credit cards, debit cards etc. on radio which helps it in following ways:

Wider acess like in rural areas Can be understandable to those who are not

able to read

DIRECT MARKETING

Direct marketing is concerned with establishing an individual relationship between the business offering a product or a service and the final customer. It includes:

Direct mail Direct response on T.V. , radio Magazines inserts Telemarketing

A properly managed mailing database enables a business to:

Focus on the best prospective customers Cross-sell related products Launch new products to existing customers

PRICE

ICICI BANKPERSONAL LOANS

Description of Charges   Personal Loans

Loan Processing Charges / Renewal Charges

  2* % of loan amount

Prepayment Charges  5% on the principal outstanding

Charges for late payment (loans)

  2% per month

Cheque Swap Charges   Rs. 500/-

Cheque bounce charges   Rs. 200

CAR LOANS

TWO WHEELER LOANS

Description of Charges

  Two Wheeler Loans

Loan Processing Charges / Renewal Charges

 

2.50 % of loan amount (in select cities, it can be upto 5%) or Rs. 750/- whichever is higher

Prepayment Charges

 4% on the principal outstanding

Charges for late payment (loans)

  2% per month

Cheque Swap Charges

  Rs. 500/-

Cheque bounce charges

  Rs. 200

Description of Charges  Car Loans

Loan Processing Fees Charges / Renewal Charges

  Rs 650/-

Stamp Duty   Actuals

Prepayment Charges  5% on the principal outstanding

Charges for late payment (loans)

  2% per month

Cheque Swap Charges   Rs. 500/-Cheque bounce charges   Rs. 200

HDFC BANK

PERSONAL LOANS

Description of Charges Personal Loan

Loan Processing ChargesUpto a maximum 2% of the loan amount

Pre-payment chargesUpto 4% of the Principal Outstanding

No Due Certificate / No Objection Certificate (NOC)

Nil

Charges for late payment of EMI@ 24 % p.a on amount outstanding from date of default

Stamp Duty & other statutory charges

As per applicable laws of the state

Cheque swapping charges Upto Rs 500/- per event

Loan cancellation / re-booking charges / Re-scheduling

Upto Rs 1000/-

Bounce Cheque Charges Upto Rs 450/- per Bouncing

Statement Charges (per statement)/ Repayment Schedule

Upto Rs 500/-

Legal / incidental charges At actual

TWO WHEELER LOAN

Description of Charges

Two Wheeler Loans

Loan Processing Charges

2% or Rs 500/-, whichever is higher

Pre-payment charges 3%

No Due Certificate / No Objection Certificate (NOC)

Nil

Duplicate no due certificate / NOC

Rs 250/-

Charges for late payment of EMI

2.50 % per month on overdue principal

Stamp Duty & other As per applicable laws of the state

statutory charges

Credit assessment charges

Rs 100/-

Non standard repayment charges

Rs 250/-

Outstation clearing charges

Rs 25/- per cheque or as per actuals whichever is higher

Cheque swapping charges

Rs 500/-

Loan cancellation / re-booking charges Rs 1000/-

Bounce Cheque Charges

Rs 450/-

Statement Charges (per statement)

Rs 500/-

CAR LOANS

Description of charges

Car Loans

Cheque bouncing charges Rs. 450

FC Charges4 % of POS for preclosures with 1 year from 1st EMI

 3% of POS for preclosures after 1 year from 1st EMI

Stamp Duty At actuals

Late Payment Penalty 2% per month

Processing fees Rs. 400

Other Charges -

Valuation charges Used Cars - RS. 500 per case

Asset verification charges Car-n-Cash - RS. 350.00 per case

PLACE

HDFC

INTERNET BANKING

HDFC Bank's Internet Banking service provides up-to-the-second account information, Net Banking manage customers account from the comfort of mouse - anytime, anywhere. HDFC leading service provides a host of features at finger-tips:

View Account Balances & Statements Transfer Funds between accounts Create Fixed Deposits Online Request a Demand Draft Pay Bills Order a Cheque Book Request Stop Payment on a Cheque

Internet Banking is the most convenient and powerful way to manage account.

Net Banking is Real Time, giving up-to-the-second details on account.

It can be accessed anytime, from anywhere, giving you complete control over finances

There are no queues to stand in, or turns to wait for.

HDFC Bank's Net Banking service is secure. Using industry-standard technologies and infrastructures, HDFC service gives peace of mind.

PHONE BANKING

HDFC avail of the following services via Phone Banking: Check account balance - Get up-to-the-second details of Savings or Current Accounts and Fixed Deposits. One can also get the details of the last 9 transactions on account, or have a mini statement faxed across to customers. Enquire on the cheque status - Customers can use Phone Banking to check on the status of cheques issued or deposited from anywhere in India. Order a Cheque Book / Account Statement - Just call Phone Banking and get Cheque Book or latest Account Statement delivered at doorstep. Stop Payment - Stop payment of a single cheque or a series of cheques, 24 hours a day. Loan Related queries - Details of the outstanding loan amount, enquire about loan account, request for an interest certificate and repayment schedule, etc.

MOBILE BANKING

HDFC Mobile Banking service provides a host of features at finger-tips through SMS:

Get balance details Obtain last 3 transaction details Request a cheque book Stop a cheque payment Enquire cheque status Request an account statement Get Fixed Deposit details

Mobile Banking works through a set of text messages (SMS). With SMS one can perform a wide range of query-based transactions from your mobile phone, without even making a call.

ATM

Customers can enjoy the following benefits at any of HDFC 1054 ATM across India:

24-hour access to cash - Withdraw up to Rs.10,000/- per day on ATM Card and up to Rs. 15,000 on Debit Card. The fast cash option saves time by providing the cash in denominations of Rs.500/-. View Account Balances & Mini-statements - Details of the last 9 transactions on customers account with the mini-statement, along with balance. Order a Cheque Book / Account Statement Transfer Funds between accounts – Customers can also transfer money from one of accounts to another. Both accounts must be linked to ATM Card and Customer ID. A maximum of 5 Saving and 5 Current Accounts can be linked. Refill your Prepaid card - HDFC Bank Account holder and a prepaid customer can refill their prepaid card with HDFC Prepaid Refill service. Pay utility bills - Pay cellular, telephone and electricity bills through the ATM using BillPay, a comprehensive bill payments solution. Deposit cash or cheques - Customers can deposit cash or cheques into account and the ATM will immediately print a receipt for the same.

HDFC have also partnered with American Express to offer their domestic and international cardholders the benefits of cash advances from any of there ATMs.

ICICI BANKPHONE BANKING

Self Phone Banking (IVR) access Mechanisms are as follows:

For Deposits --The customer would need to key-in his ATM/Debit Card Number and its corresponding ATM PIN. For Credit Cards -The customer would need to key-in his 16 digit Card Number and its corresponding ATM PIN. For Demat Account Holders -The customer would need to key-in his 14 Digit Demat Account Number and its TPIN For Bond Account Holders -The customer would need to key in his Bonds holder Number only. Some of the services offered are listed below

Banks Functionalities:

Account Balance Mini Statement Cheque Book Request Cheque Status enquiry

Stop Cheque Payment Utility Bill Payment Internet Userid

Mobile banking Registration

Card Functionalities:

Outstanding Balance Details of Last Statement Details of Last Payment Last five Transactions Reward Points status

Demat Functionalities:

ISIN query Holding statement Transaction History Submitting Delivery Instructions Request for Instruction Booklet

Bonds Functionalities:

Information on Redemption Information on Interest Information on Despatch of Bonds certificates

Others:

Lost/Replacement card ATM pin re-issue Standing Instructions Complaints and suggestions

Inquire about any ICICI Bank product Register for Phone Banking

There is no phone banking registration which needs to be done for Banks /Cards /Bonds it is given to the customer by default .

For Demat we just have to fill the form and drop it at the nearest ICICI Bank Branch or ATM.

ATM

ICICI Bank's 24 Hour ATM network is one of the largest and most widespread ATM Network in India. ATMs are located in commercial areas, residential localities, major petrol pumps, airports, near railway stations and other places which are conveniently accessible to customers.

ICICI Bank ATMs features user-friendly graphic screens with easy to follow instructions. ICICI have introduced ATMs which interact with customers in their local language for increased convenience.

Following are the features available on ATMs, which can be accessed from anywhere at anytime.

Cash Withdrawal: Withdraw upto Rs. 25,000/- per day from your account (50,000 for HNI's). Fast Cash option provides the facility of withdrawing prefixed amounts. Ultra Fast Cash option allows to withdraw Rs.3000/- in one shot.

Balance Enquiry : Know ledger balance and available balance

Mini Statement : Get a printout of last 8 transactions and current balance.

Deposit Cash / Cheques : Available at all full function ATMs, Customers can deposit both cash and cheques. Cash deposited in ATMs will be credited to the account on the same day (provided cash is deposited before the clearing) and cheques are sent for clearing on the next working day.

Funds Transfer: Transfer funds from one account to another linked account in the same branch.

PIN Change : Change the Personal Identification Number (PIN) of ATM or Debit card.

Payments : The latest feature of our ATMs, this functionality can be used for payment of bills, making donations to temples / trusts, buying internet packs, airtime recharges for prepaid mobile phones and much more...

Others :Request for a checkbook from ATMs and concerned branch will dispatch it such that it reaches customers within 10 working days.

Charges: There is no charge levied on ICICI Bank customers for transacting on ICICI Bank's ATMs. However for customers not maintaining the minimum quarterly average balance in their savings account, first 6 transactions in the quarter will be free and Rs. 25 per transaction will be charged thereafter.

INTERNET BANKING

ICICI bank provides following internet services:

BILL PAYMENT

ICICI bank helps to pay bills for Utility Companies (Electricity and Telephone), ICICI Bank Credit Card, Mobile bills, Insurance Premiums and lot more.ICICI bank offersa free bill payment services through Internet Banking Account.

SHOPPING ICICI Bank facilitates to buy variety of products online from more than 75 shopping websites. Payment can be made conveniently using ICICI Bank Account.

RECHARGE MOBILE

Recharge Prepaid Mobile anytime, anywhere in just a few minutes by logging into Internet Banking on ICICIBank.com or by sending a simple SMS. The fastest & easiest way to recharge prepaid mobile.