26
Brought to you by 1 www.icefonline.com ICEF Online 2.0 – an introduction for for Educators and Service providers ICEF Berlin Workshop 2008 2nd November

ICEF Online 2.0 – an introduction for for Educators and Service providers

  • Upload
    jihan

  • View
    52

  • Download
    0

Embed Size (px)

DESCRIPTION

ICEF Online 2.0 – an introduction for for Educators and Service providers. ICEF Berlin Workshop 2008 2nd November. What is ICEF Online ?. An online community of over 1,200 quality assured prospective business partners - PowerPoint PPT Presentation

Citation preview

Page 1: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

Brought to you by1 www.icefonline.com

ICEF Online 2.0 – an introduction for for Educators and Service providers

ICEF Berlin Workshop 20082nd November

Page 2: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

2 www.icefonline.com Brought to you by2

What is ICEF Online ?

• An online community of over 1,200 quality assured prospective business partners

• An internet platform enabling agents, education and service providers to work together more productively and intelligently

• Agents search & find education and service provider partners

• Providers search & find quality agents• Providers supply agents with downloadable

marketing materials eg. brochures, price lists, application forms etc.

• Discussion forums for agents and providers

Page 3: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

3 www.icefonline.com Brought to you by3

Memberships to date

• ICEF Online was launched at ICEF Berlin in November 2006

• Since then …

- 214 Education and service providers from 38 countries, and

- 1,026 Agents from 107 countries have joined

• Most are listed at http://www.icefonline.com/clients.html

Page 4: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

4 www.icefonline.com Brought to you by4

Usage statistics

From November 2006 to October 2008:

• 51,898 member profiles views occurred

• 38,952 messages were sent

• 24,162 relationship requests were made

• 1,012 provider supplied marketing documents and files were uploaded for agents to download and share with counselors and students

Page 5: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

5 www.icefonline.com Brought to you by5

Relationship management

• Search for and approach high quality pre-screened agency partners, as well as educators and service providers

• Be found by new agency, educator and service provider partners

• Establish agency, educator and service provider partnerships swiftly and easily

• Centralize communications with, and relationship management of, partners

Page 6: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

6 www.icefonline.com Brought to you by6

Quality assurance of agents

• What quality assurance of agents does ICEF Online offer to providers?

• All ICEF Online agents are pre-screened by ICEF’s agency department. Each agency must supply 4 provider referees, who are contacted to validate their support for the agency application

• Agents are encouraged to list contact details for their referees within their ICEF Online profiles

• Agents can be publicly and privately rated, according to their performance, by educators

Page 7: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

7 www.icefonline.com Brought to you by7

Agent marketing support

• Support your agents with up to date and approved marketing materials

• Supply large numbers of agents worldwide instantly

• Your material is stored in one central location, easily accessible to all agency staff

• Agents can download and distribute to prospective students

• Agents who have a relationship with you can order hard copies to be posted

Page 8: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

8 www.icefonline.com Brought to you by8

Educator Profile VIew

Page 9: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

9 www.icefonline.com Brought to you by

Page 10: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

10 www.icefonline.com Brought to you by

Provider resources to download / order

10

Page 11: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

11 www.icefonline.com Brought to you by11

Open networking area

• Read industry news and member announcements

• Discuss topics of interest with agents, educators and service providers

• Ask other providers for opinions about agents

• Promote special offers and new programs

• View profiles of commenting members and easily communicate with them

Page 12: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

12 www.icefonline.com Brought to you by

ICEF Online 2.0 – new features

• Search, contact and partner with educators and service providers, as well as with agents

• Control who can access your profile – by channel and by country (within channels)

• Receive and manage enquiries and enrolments directly, or channel via your preferred agents

• Multi-campus and multiple (linked) staff profiles per institution

• Rank agents and service providers according to their performance (public & private rankings)

12

Page 13: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

13 www.icefonline.com Brought to you by

Enquiry generation • Set which countries & how much you wish to pay

per enquiry (minimum bid 5 euro)

• How high company shows in search results will depend on score (bid cost x conversion rate)

• Purchase extra enquiry generation credit

• Manage enquiry page and enquiry form which shows on HyperStudy.com when a student searches for a study level / programme type / location or combination of these which you offer

13

Page 14: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

14 www.icefonline.com Brought to you by

Enquiry generation

14

Page 15: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

15 www.icefonline.com Brought to you by

Enquiry page and form

15

Page 16: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

16 www.icefonline.com Brought to you by

Enquiry management (all users)

• Create ‘storage fields’ which enquiry generation and online form services can ‘feed’

• Search & export enquiry data using any criteria• Upload enquiry data from CSV files• Set up multiple auto-responder messages with

attachments to respond to enquiries• Manually and auto-forward enquiries from

different countries to partners or other contacts• View and update enquiry details at any time + add

notes or upload / attach files to an enquiry

16

Page 17: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

17 www.icefonline.com Brought to you by

Online enquiry collection

• For all users – due Nov 31, 2008

• Create 1 or multiple data capture forms for embedding on websites, with unlimited fields

• Specify which data storage fields enquiry data should go into

• Purchase form processing credits

17

Page 18: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

18 www.icefonline.com Brought to you by

Offline enquiry collection

• For all users – due Nov 31, 2008

• Create 1 or multiple offline data capture forms to use at student fairs (or similar events)

• Download forms and software onto 1 or multiple computers

• At the end of the fair export enquiry data to CSV for import into enquiry management system

• Purchase licences: eg. 1 week, 1 month, 1 year

18

Page 19: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

19 www.icefonline.com Brought to you by

Email broadcasting

• For all users – due Jan 31, 2009

• Send email broadcast messages to partners, or enquiry contacts, or subsets thereof based on various criteria) including members and non-members of ICEF Online

• Built in unsubscribe handling

• Select from pre-made templates or enter HTML

• Purchase send credits

19

Page 20: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

20 www.icefonline.com Brought to you by

Event calendar

• For all users - due Feb 28, 2009

• Publish upcoming marketing trips and notify partners in those countries

• Find events which may be of interest and book or find out more event information

• See which events your partners will be attending

• Search for potential partners based on the events they will attend, or have attended

20

Page 21: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

21 www.icefonline.com Brought to you by21

Pricing – virtual workshop

• One time account set-up fee: € 250

• Annual fee: € 995

• Total for first year : €1,245

Page 22: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

22 www.icefonline.com Brought to you by22

Special offer for ICEF Berlin

ICEF Berlin – Special Offer

• Pay € 795 for your first 12 months + € 000 set-up fee

• Discount of € 450

• To continue pay annual fee of €995

Page 23: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

23 www.icefonline.com Brought to you by23

Pricing – enquiry generation

400 EURO credit: approx. 80 enquiries 800 EURO credit (+ 5% volume bonus):

approx. 168 enquiries

1200 EURO credit (+ 10% volume bonus): approx. 264 enquiries

1600 EURO credit (+ 15% volume bonus): approx. 368 enquiries

2000 EURO credit (+ 20% volume bonus): approx. 440 enquiries

Page 24: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

24 www.icefonline.com Brought to you by24

What next ?

• Visit the ICEF Online / Internet Course Finders booth 18

• Email [email protected] with questions

• Apply to join ICEF Online

• Use ‘promotional code’ JDBERLIN or GHBERLIN to ensure you will only be invoiced for 795 euro

Page 25: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

25 www.icefonline.com Brought to you by25

Testimonials from educators for the Virtual workshop

“I have at least 50 new agents and have had 3 enrolments to date”Keith Pollard - Harrogate Tutorial College, UK

“I am very happy with the contacts made. I have tracked at least 5 enrollments through this service in a short amount of time and that has proven to be very successful for the little amount of time and effort I took to set up my profile and send out letters to prospective agents. “ Arlene Spencer - Fulton-Montgomery Community College State University of New York, USA

Page 26: ICEF  Online  2.0 – an introduction for for  Educators and Service providers

26 www.icefonline.com Brought to you by

THANK YOU