Slide 1
STUDY OF STRATEGIES OFVs
Group 7NamesRoll noSumanjali Nune 93Abhay Nair91Ameya
khatu80Parth sagar101Bhavesh velkar113Rohit mistry 87
OBJECTIVE
SECONDARY DATA
Team OD(over drive),in his article, (Hyundai Elite i20 gets more
than 12,000 bookings in India), on 31 Aug 2014, narrates that how
their new products have increased its sales.
Chanchal Pal Chauhan, in his article,( Hyundai cuts exports,
launches Elite i20 starting at Rs 4.9 lakh(comparison),on Aug 12,
2014,at New Delhi, narrates about how its product is better than
its other competitors products.
PTI (press trust of India),in his article,(Hyundai launches
Elite i20, priced between 4.9 l and Rs 7.67 ), on August 11, 2014,
at New Delhi, narrates about the comparison with other companies
and market share.
PTI (press trust of India),in his article, (Hyundai eyes new
customer segments; Elite i20 launch next week ),on Aug 3, 2014,at
New Delhi, narrates that they are focusing on rural region
customer.
Review literature
Lijo Mathai, Five things we know about the 2015 Hyundai Elite
i20 in India", on 07 Aug 2014 , he narrates about the success of
i20 and its interior parts.
Sharmistha Mukherjee, Hyundai launches Elite i20 at Rs 4.9
lakh", on August 12, 2014, she narrates about the launch of i20 in
India.
Press Trust of India, "Hyundai eyes 8% growth in domestic
sales", on August 11, 2014 ,at New Delhi, he narrates about the
increase in domestic sale.
Sharmistha Mukherjee, Hyundai stops car exports to Europe from
India", on August 11, 2014, at New Delhi, she narrates about the
why they have stop exports to Europe and increase in market
share.
Press Trust of India, "Hyundai launches Elite i20, price starts
at Rs 4.9 lakh", on August 11, 2014, at New Delhi, he narrates
about the other competitors in automobile industry.
Nitesh Sharma, New Hyundai Elite i20 vs. old i20,on 03
August,2014, he narrates about the differences in old i20and the
new Elight i20.
TAGLINE
HISTORICAL BACKGROUND
Formed on 6th may 1996.
Indias 2nd largest car manufacturer & largest passenger car
exporter.
2 Manufacturing plants in India located at sriperumbudur of
Tamilnadu.
Both plants combined annual capacity of 6 lac units per
Annum.
346 Dealers with 805 service points across India.
Exports to more than 120 countries across Africa, Middle east,
Latin America and the Asia pacific.
Market share of 20%
Turn over approx us $ 1 billion.
HYUNDAI MOTORS INDIA LIMITED
SWOT ANALYSIS
Maruti SwiftParent Company Maruti Udyog Limited
MULCategoryHatchbackSectorAutomobilesTagline/ SloganYoure the
FuelUSPSmall luxury car which is suited for the urban nuclear
familySTPSegmentPeople who prefer value for money compact
carsTarget GroupMiddle class and upper-middle classPositioningA car
which is powered by the person driving the carSWOT
AnalysisStrengthOne of the most popular compact cars in Indian
marketGood advertising and high brand visibilityDiesel and petrol
variants availableColours, features, mileage and low maintenance
are its special featuresSafety and good car controlWeaknessLimited
market share in intensely competitive hatchback
segmentOpportunityFast growing automobile marketIncreasing
purchasing power parityUse the strong global brand presence
ThreatsIntense competitionGovernment regulations and increasing
fuel pricesImprovement in public transport
CompetitorsCompetitorsHyundai i20
Maruti Zen Estilo
Chevrolet Beat
Ford Figo
Hyundai i10
Nissan Micra
Maruti Alto
Maruti 800VARIANTSEX-SHOWROOMPRICEMaruti Suzuki Swift LDiDiesel,
Manual5.80 Lakhs - 5.95 LakhsMaruti Suzuki Swift LXiPetrol,
Manual4.72 Lakhs - 4.82 LakhsMaruti Suzuki Swift VDiDiesel,
Manual6.32 Lakhs - 6.65 LakhsMaruti Suzuki Swift VXiPetrol,
Manual5.17 Lakhs - 5.46 LakhsMaruti Suzuki Swift ZDiDiesel,
Manual7.28 Lakhs
Hyundai i20 Vs Maruti swift
Marketing Strategies
PARTICULARHYUNDAI I20MARUTI SWIFTPromotionLuxury
HatchbackAffordable HatchbackHighlightsComfort and FeaturesFuel
efficiency and priceTarget Audience
Upper Middle Class
Lower Middle Class
PRIMARY DATA
DEALERSHyundai i20 Borivali
Swift- Bandra west
Hyundai i20 -Santacruz west
Swift Andheri
Hyundai i20- kandivali west
GENDER
i20SwiftothersMale27306Female18154Total 454510
OCCUPATIONi20SwiftothersBusiness51725service12164students1191Total
284230
CONSUMER
PREFERANCEi20SwiftothersPrice5162Performance2095Promotion981Dealers
offers751Availability561Total 464410
MARKETING STRATEGIES
i20SwiftothersAds15172News741Friends15134Family762Others151Total
454510
Team OD(over drive),in his article, (Hyundai Elite i20 gets more
than 12,000 bookings in India), on 31 Aug 2014, narrates that how
their new products have increased its sales.
Chanchal Pal Chauhan, in his article,( Hyundai cuts exports,
launches Elite i20 starting at Rs 4.9 lakh(comparison),on Aug 12,
2014,at New Delhi, narrates about how its product is better than
its other competitors products.
PTI (press trust of India),in his article,(Hyundai launches
Elite i20, priced between 4.9 l and Rs 7.67 ), on August 11, 2014,
at New Delhi, narrates about the comparison with other companies
and market share.
PTI (press trust of India),in his article, (Hyundai eyes new
customer segments; Elite i20 launch next week ),on Aug 3, 2014,at
New Delhi, narrates that they are focusing on rural region
customer.
Review literature
Lijo Mathai, Five things we know about the 2015 Hyundai Elite
i20 in India", on 07 Aug 2014 , he narrates about the success of
i20 and its interior parts.
Sharmistha Mukherjee, Hyundai launches Elite i20 at Rs 4.9
lakh", on August 12, 2014, she narrates about the launch of i20 in
India.
Press Trust of India, "Hyundai eyes 8% growth in domestic
sales", on August 11, 2014 ,at New Delhi, he narrates about the
increase in domestic sale.
Sharmistha Mukherjee, Hyundai stops car exports to Europe from
India", on August 11, 2014, at New Delhi, she narrates about the
why they have stop exports to Europe and increase in market
share.
Press Trust of India, "Hyundai launches Elite i20, price starts
at Rs 4.9 lakh", on August 11, 2014, at New Delhi, he narrates
about the other competitors in automobile industry.
Nitesh Sharma, New Hyundai Elite i20 vs. old i20,on 03
August,2014, he narrates about the differences in old i20and the
new Elight i20.
http://overdrive.in/news/hyundai-elite-i20-garners-more-than-12000-bookings-in-india/
http://articles.economictimes.indiatimes.com/2014-08-12/news/52687441_1_hyundai-motor-india-i20-rakesh-srivastava
http://businesstoday.intoday.in/story/hyundai-motor-india-elite-i20--managing-director-b-s-seo/1/209088.html
http://timesofindia.indiatimes.com/business/india-business/Hyundai-eyes-new-customer-segments-Elite-i20-launch-next-week/articleshow/39531752.cms
Webliography
http://overdrive.in/news/five-things-we-know-about-the-2015-hyundai-elite-i20-in-india/
http://www.business-standard.com/article/companies/hyundai-launches-elite-i20-at-rs-4-9-lakh-114081200016_1.html
http://www.business-standard.com/article/pti-stories/hyundai-eyes-8-growth-in-domestic-sales-launches-elite-i20-114081100555_1.html
http://www.business-standard.com/article/pti-stories/hyundai-stops-car-exports-to-europe-from-india-114081100536_1.html
http://www.business-standard.com/article/pti-stories/hyundai-launches-elite-i20-price-starts-at-rs-4-9-lakh-114081100282_1.html
http://www.motortrend.in/autonews/03082014/new-hyundai-elite-i20-vs-old-i20.htm#ixzz3C5ImkGGD
CONCLUSIONMarketing strategies adopted by both the companies
such as Well-defined target Deep contextual
understandingAppropriate points of contactAbility to scale helped
them to increase their respective product sales.
Customers' preferred Hyundai i20 for its Exceptional performance
; while others preferred Maruti Swift for its Affordable price.
Thank you
