Huntsman International Sustainable Innovation - Lenzinglenzinginnovation.lenzing.com/...2012/...PM_Huntsman_International.pdf · Increased demand for garments with eco friendly manufacturing

Huntsman International

Sustainable Innovation

D. Craig White

January 16, 2012

TEXTILE EFFECTS2Texworld, New York – 1/16/12

Huntsman Corporation

� A US Fortune 500 Company

� One of the biggest global players in specialty chemicals

� Revenue in 2010 topped $9 billion

� Over 12,000 employees and operates from multiple locations worldwide.

� 5 divisions: Advanced Materials, Performance Products, Pigments, Polyurethanes and Textile Effects

� Leading Positions in Global Market

Textile Effects

The leading global provider of high-quality dyes and chemicals to the textile and related industries


Textile Effects

� #1 global textile chemicals and dyes business.

� Selling into more than 110 countries.

� Serving over 10,000 customers worldwide.

� 13 primary manufacturing facilities in seven countries (China, Thailand, India, Mexico, Switzerland, Germany, USA).


Mission For Textile Effects

We create effects to improve the quality of life

Color

Performance

Protection

Strength


•Sizing

•Bleaching products•Stabilizers•Optical brighteners

•Pigments•Print auxiliaries•Dyeing auxiliaries•UV Absorbers•Antimicrobials

•Fluorochemicals•Finishing softeners•Flame retardents•Resins•Coatings

•Acid dyes•Basic dyes•Disperse dyes•Reactive dyes•Vat dyes

R&D Technical Service QC

Fib

er

Pro

du

ction

Sp

inn

ing

Kn

itting

&

Wea

vin

g

Pre

trea

tmen

t

Dy

eing

or

Prin

ting

Fin

ishin

g

Ga

rm

ent o

r

En

d P

rod

uct

Ma

nu

factu

re

Reta

iler

Integrated Textile Solutions


International Brands

GarmentMills BrandsBuyers

Fabric Mills

Huntsman

Textile Effects

Retail Consumer

Materials & Effects

Textile Value Chain

Sell Dyes & Chemicals

Market Concepts

Huntsman TE supports customers through the value chain


Associated with Strong Partners

� Bluesign

� Founding member

� ETAD (Ecological and Toxicological Association of Dyes & Pigment Producers)

� Founding member

� NRDC

� Huntsman products conform to all relevant standards

� Oekotex

� GOTS

� Many RSLs


� One key areas of positioning for Huntsman TE is the platform of ‘Environmental Solution Provider’

� Key components to substantiate such a position is the technology associated to AVITERA SE & Gentle Power Bleach

� From pre-treatment to coloration: Huntsman TE is a leader in providing sustainable global solutions to the textile industry

HUNTSMAN TEXTILE EFFECTS


WATER SHORTAGE IN CHINA


INDUSTRY NEEDS IN KEY TEXTILES MARKETS

China� Government led industry targets – China Textile Invigorating Plan 2009-2011:

� Energy: 5% reduction per value-added unit per year for the whole industry

� Water consumption will be lowered by 7% per year

� Wastewater discharge will be lowered by 7% per year

India� Existing and foreseen water

shortages

Bangladesh� Gas shortages are prevalent

Retail & Brands� Increased demand for garments with eco friendly manufacturing footprint

Leading government - G 20� commitment to take drastic measures to improve the quality of the environment

Industry Needs

� Reduced water consumption

� Reduced energy consumption

� Reduced effluent discharge

� Improved ecological image


INNOVATIVE ‘GREEN’ TECHNOLOGY

Technology Features:

� highest diffusion speed

� high reactivity

� high fixation rate

� excellent leveling & combinability

Process Benefits:

� shorter exhaustion

� shorter fixation

� shorter washing off

� improved reproducibility

� reduced reprocessing

Generating Ecological and Economical Value:

� Reduced water and energy consumption

� Significant reduction of Carbon foot print

� Lower volume of waste water to be treated

� Reduced processing time (>25%)

� Significant productivity increase / production efficiency


ECO POSITIONING – WATER SAVINGS

� Considering the dyeing cycle only in average consuming

� 60 to 80 liters of water to dye 1 kg of cotton fabric (the calculation scheme takes into account the volume of water retained inside the material structure and transferred from one bath over the next).

� Today’s best available technologies (dyes, chemicals, dyeing equipment, productivity methods) help reducing the water usage to an average level of

� 30 to 40 liters per kg.

� AVITERA SE helps further squeeze the water utilization by another 50% to a level as low as

� 15 to 20 liters per kg of dyed cotton fabric.


Range positioning & Shade Intensity

Pale Light Medium Dark Deep Very Deep

FNFN

SS

SESE

Light fastness / Light fastness / levellinglevelling //

ReproducibilityReproducibilityWet Fastness / Washing offWet Fastness / Washing off

Re Re -- Processing costProcessing cost Recipe costRecipe cost

Wave I Wave IIWave III

ProcessProcess CostCost

Key technical

considerations

Key commercial

considerations

AVITERA SE - POSITIONING


PRETREATMENT

Low temperature bleaching with 50% of water saving and reduced CO2 emission!!

Highest process safety for the following dyeing process due to a neutral pH

Much better fabric appearance and natural soft

hot rinse 10 min 80°°°°C

neutralization 10 min 50°°°°C

peroxide elimination 10 min 50°°°°C

Warm rinse & 10 min 50°°°°C

peroxide elimination

Ready for Dyeing

65°°°°C

40 min

Gentle Power Bleach

neutral

Conventional

strongly alkaline

50 min

98°°°°C


DYEING PROCESS

dye addition exhaustion alkali dosing fixation

60°°°°C

SE

Conv.

- 10 - 10 - 10 - 20 min

50 min time saving compared to a conventional dyeing cycle !!

Saving :

20 30 40 50 min

10 20 30 30


WASHING OFF

rinse neutralization

LT-Clearing

soaping

neutralization

Saving: water consumption of 15 - 20 l/kg instead of 40 - 80 l/kg

at least 3 fresh water baths less

30%- 50% of time and energy and CO2

95°°°°C

soaping hot rinse rinse

60°°°°C


HOT DYES WARM DYES

COMODITIES BAT today AVITERA SE

75 %

WATERSAVING

DYE RANGES – WATER SAVINGS


MULTI-LEVEL COMMUNICATION

MILLSBRANDS

RETAILERS

LEGISLATORS

„ECOLOGICAL“CONSULTANT

MACHINERY PRODUCER

WATER TREATMENT & UTILITIES COMPANIES

INDUSTRY

ASSOCIATIONSOPINION BUILDERS


MESSAGE FOR THE MILLS

Achieve new levels of environmental performance whilst saving money and increasing your profit!

AVITERA™ SE and ERIOPON® LT

� Drastically reduce water and energy consumption

� Ensure highest reproducibility and shortest time

� Increase productivity without additional capital investment

� Minimize processing costs—raise profitability

� Exceed environmental legislation targets and differentiate

yourself from your competitors

THAT’S SERIOUS!


MESSAGE FOR THE BRANDS & RETAILERS

� Consumers throughout the world are increasingly demanding products produced more sustainable

� Cotton processing uses huge volumes of water and consequently energy

AVITERA™ SE and ERIOPON® LT

can reduce this by 50% whilst still

meeting all your existing demands for

performance

BE THE FIRST TO TAKE THE MESSAGE TO YOUR CUSTOMERS!


AVITERA SE SUMMARY

� is an innovative range of reactive dyes for the exhaust dyeing of cellulosic fibers with a very short washing off process at low temperature (60˚C)

� is a revolutionary offer in the context of sustainablereactive dyeing preserving the environment

� dyes are highly compatible leading to outstanding shade reproducibility (lab to bulk & batch to batch)

� exhibits good performance such as washing fastness at 60˚C, chlorine fastness and repeated washing

� Generates up to 50% savings in water and energy

Documents

Huntsman International Sustainable Innovation - Lenzinglenzinginnovation.lenzing.com/...2012/...PM_Huntsman_International.pdf · Increased demand for garments with eco friendly manufacturing