Hungarian Federation of Rural Hungarian Federation of Rural and Agrotourismand Agrotourism

Federation, goals, activities and futureFederation, goals, activities and future

2006.

                                                                                                             

               

Counties of HungaryCounties of Hungary

General information:General information:

Data on the FederationData on the Federation ::Name of the federation:Name of the federation: Hungarian Federation of Rural and Hungarian Federation of Rural and

AgrotourismAgrotourismNumber of members: Number of members: 19 county organisations, with 1300 19 county organisations, with 1300

guest housesguest housesAccommodation capacity: Accommodation capacity: 7000 classified guesthouses 7000 classified guesthouses

and 30,000 non classifiedand 30,000 non classified

• CountryCountry:: Hungary Hungary

• Area:Area: 93.000 square kilometre 93.000 square kilometre

• PopulationPopulation:: 10 10 millionmillion

Constitution objectivesConstitution objectives

• Improvement in the living conditions of the rural populationImprovement in the living conditions of the rural population

• Representation of the economic and legal rights of hosts Representation of the economic and legal rights of hosts

receiving touristsreceiving tourists

• Cooperation with organisations supporting and fostering Cooperation with organisations supporting and fostering

village and agrotourismvillage and agrotourism

• Continuous and comprehensive informations Continuous and comprehensive informations

• Building an image for village and agrotourismBuilding an image for village and agrotourism

• Developing the quality of supply and fostering salesDeveloping the quality of supply and fostering sales

The definition of village tourism The definition of village tourism

(according to our Federation)(according to our Federation)

• Hospitality activity in well-kept rural environment based on Hospitality activity in well-kept rural environment based on

local and regional attractionslocal and regional attractions

• Satisfies a wide range of needs for spending leisure timeSatisfies a wide range of needs for spending leisure time

• Provides accomodation, meals and programmes for Provides accomodation, meals and programmes for

domestic and overseas tourismdomestic and overseas tourism

• This activity fosters wide-scale cooperation between local This activity fosters wide-scale cooperation between local

organisers and hostsorganisers and hosts

• It is a commercial activityIt is a commercial activity

Attractions in our supplyAttractions in our supply

• Natural environment (thermal water, nature reserves, unique Natural environment (thermal water, nature reserves, unique

natural formations)natural formations)

• Traditional village life (customs, traditions, folk festivals, Traditional village life (customs, traditions, folk festivals,

handicrafts)handicrafts)

• Agricultural activity (ecological farming and husbandry, Agricultural activity (ecological farming and husbandry,

horticulture, raising small animals)horticulture, raising small animals)

• Gastronomy (local cuisine, specialities, wines)Gastronomy (local cuisine, specialities, wines)

• Culture, architecture (historic buildings and memorial places)Culture, architecture (historic buildings and memorial places)

Other attractionsOther attractions

• GastronomyGastronomy

• „„Hungaricum”(typical Hungarian products)Hungaricum”(typical Hungarian products)

• Ecoproducts Ecoproducts

• Safeguarding healthSafeguarding health, recreation, recreation

• Thermal waters, excursionsThermal waters, excursions

• Sports (riding, angling, carriage ride,water sports) Sports (riding, angling, carriage ride,water sports)

• Welcoming people with disabilities (wheelchair access)Welcoming people with disabilities (wheelchair access)

The complexity of rural tourism:The complexity of rural tourism:

Other sectors of tourism belong to rural tourism:Other sectors of tourism belong to rural tourism:

EcotourismEcotourism

AgrotourismAgrotourism

Equestrian tourismEquestrian tourism

Hunting tourismHunting tourism

Fishing tourismFishing tourism

Hiking tourismHiking tourism

CooperationCooperation

• The Federation maintains close ties with:The Federation maintains close ties with:

• State Institutions,Local governments,EnterpreneursState Institutions,Local governments,Enterpreneurs

• Non-profit specialist organisationsNon-profit specialist organisations • Association of Hungarian Wine RoadsAssociation of Hungarian Wine Roads

• Hungarian Equestrian Tourism AssociationHungarian Equestrian Tourism Association

• Hungarian Rambler’s Association „Friends of Nature”Hungarian Rambler’s Association „Friends of Nature”

• Association of Hungarian Folk ArtistsAssociation of Hungarian Folk Artists

• Federation of Bioculture Associations in HungaryFederation of Bioculture Associations in Hungary

• National Council of Wine CommunitiesNational Council of Wine Communities

• Hungarian Fishing Association (ongoing) Hungarian Fishing Association (ongoing)

• Tourism bureausTourism bureaus• Travel agenciesTravel agencies

The marketing activity of the Federation’s The marketing activity of the Federation’s Central Information OfficeCentral Information Office

• Giving information to hostst and coming guestsGiving information to hostst and coming guests

• Distribution of national and regional publications and Distribution of national and regional publications and

leafletsleaflets

• Publishing promotional materialsPublishing promotional materials

• Participation at professional’s meetingParticipation at professional’s meeting

• Organisation of conferences and workshopsOrganisation of conferences and workshops

• Maintaining ties with state and professional organisationsMaintaining ties with state and professional organisations

Finance of the Federation’ s activities

• Fees: - 2004: 7 % of the income- 2005: 3,3 % of the income

• Commission of the qualification• Subsidy of the National Tourist Office

- For marketing and training- 2005: 60% of the income

• National Civil FoundOperational support by applications(hire, stationery, equipments etc.)

Financial factors hampering factors hampering developmentdevelopment

• Fee is only 3,3% of the income»Danger of formation of a not self-

supported, not independent organization

• Support of the National Tourist Office is 60% of the income

»Taking over the state’ s tasks »Few in number of personnel »Cyclical support

• Long period to obtain the support of tenders, that results in financial insecurity and plus administration

Other factors hampering development

• Lack of compliance on the part of the Lack of compliance on the part of the hostshosts– Getting in statistical datas presents difficulty, Getting in statistical datas presents difficulty,

that’s why the trends are not easy to identifythat’s why the trends are not easy to identify

• Cooperation is not always working well, Cooperation is not always working well, lack of unity can be experiencedlack of unity can be experienced

Stucture of the organizationStucture of the organization

• Membership of the association of the counties is complex:– Hosts– Contractors– Local Governments and their Institutions

• Typical tendency:– Northern Hungary: increasing number of the

hosts– Transdanubia: stagnating number of the

hosts– Membership of local governments can be

marked in Transdanubia

Tendency of demand

• Guests are looking for more comfortable houses>>>

Houses with one sunflower disappear

• Increasing number of quality-orientated guests• Distribution of demand changed :

Domestic guests: 80% Foreign guests: 20%

• Composition of domestic guests:– From urban area– Intellectual– Families with children

Execution of short- and long-term plans

• Join to the priorities of rural development policy in the period 2007-2013

• Create real cooperation among the hosts >> Establish complex supply

• Direct sale, create „village shops” (local market for the local foods, drinks and handicraft’s products)

• Familiarization of „Hungaricums” • Initiation of law-changes and keep track of

their emergences

Further tasks in favour of Further tasks in favour of development on rural tourismdevelopment on rural tourism

• Closer cooperation with state organisations, local Closer cooperation with state organisations, local

governmentsgovernments

• Strengthening ties with professional organisationsStrengthening ties with professional organisations

• Developing complex supply-finding new target marketsDeveloping complex supply-finding new target markets

• Publishing a larger number of informational and Publishing a larger number of informational and

educational training materialseducational training materials

• Spreading the use of Internet Spreading the use of Internet

• Organising courses to train hosts and consultantsOrganising courses to train hosts and consultants

• Gathering and processing statistical dataGathering and processing statistical data

Change in number of hosts and bedplaces1998-2005

4893 5533 6109 6675 6806 7264 7434 7 341

2634029768

3350236884 38740

4196044365 44 453

30008000

1300018000230002800033000380004300048000

1998 1999 2000 2001 2002 2003 2004 2005

hosts bedplaces

Change in number of guests1998-2005

81081

104015109832

117486122109

131458 130000

153000

44104

6115369174 72141

82190

97906108000

117000

3697742862 40658 45345

3991933552

22000

36000

20000

50000

80000

110000

140000

1998 1999 2000 2001 2002 2003 2004 2005

fő

Total Domestic Foreign

Change in number of guestnights1998-2005

431272

530485 518488 528489575530 586529

496000568000

210603274541 297362 295679

360379398229 389000 397000

220669255944

221126 232810 215151 188300

107000171000

50000

150000

250000

350000

450000

550000

650000

1998 1999 2000 2001 2002 2003 2004 2005

db

Total Domestic Foreign

Thank you for your Thank you for your attention!attention!