HUMANITIES 006: POPULAR CULTURE - Thinking OF THE TRUE LOVE MYTH Where do you think they came from? Why are these such a prominent part of cultures around the world? Myths: •

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Text of HUMANITIES 006: POPULAR CULTURE - Thinking OF THE TRUE LOVE MYTH Where do you think they came from?...

  • W K 1 0 , D A Y 1 : M Y T H S C O N C E R N I N G A C O N S U M E R C U L T U R E

    HUMANITIES 006:

    POPULAR CULTURE

  • ORIGINS OF THE

    TRUE LOVE MYTH

    Where do you think they came from?

    Why are these such a prominent part of cultures around the world?

    Myths: True love is passionate and emotionally charged. True love is mind altering, causing people to do strange

    and extreme things. True love is instantaneous, striking in an instant. True love sweeps people off their feet. Everyone has a one true love. True love is everlasting.

  • TRUE LOVE MYTH

    Archetypal Myth

    Archetypes:

    Universal pattern; universal symbol

    Archetypal Myth:

    Myths that represent archetypal experiences; experiences common to people regardless of culture. Example: The Heros Journey Symbolic; metaphorical in nature.

  • TRUE LOVE

    Symbolic Meaning #1

    Integration of two sides of ourselves.

    Feminine & Masculine

  • TRUE LOVE

    Symbolic Meaning #2

    Do you recognize any of these poems?

  • TRUE LOVE

    Symbolic Meaning #2

    Let the lover be disgraceful, crazy,

    absentminded. Someone sober

    will worry about things going badly.

    Let the lover be.

  • TRUE LOVE

    Mewlana Jalaluddin Rumi

    Sufi Mystic/Poet

    (1207-1273)

    His experience of the Sacred; the Divine.

    True love myth = union with the Divine.

  • TRUE LOVE

    "Your task is not to seek for love, but merely to seek

    and find all the barriers within yourself that you have

    built against it. - Rumi

  • Psychological: Sensory Adaptation

    When sensory receptors respond less to unchanging stimuli

    Its good to feel good. But often dont last or lose their impact.

    TRUE LOVE

  • TRUE LOVE

    Re-Enchanting The World

  • TRUE LOVE

    Re-Enchanting The World

  • TRUE LOVE

    Re-Enchanting The World

  • TRUE LOVE

    Re-Enchanting The World

  • TRUE LOVE

    Maybe the myth is NOT about a search for something outside of oneself.

    Maybe the myth is about searching for (or the development of) the capacity to experience our ordinary world in a deeper, more extraordinary way.

    But why do we always think solutions are outside of ourselves?

  • LIST #1 GATHERING DUST

    Reflect on material items you have in your possession at home.

    Make a list of any that you really were excited to purchase, but now do not use much.

    Or a list of items that did not give you as much joy as you thought it would.

    In Groups:

    Discuss these items and list them on one sheet of paper. Now think, are there any artifacts of pop culture that

    may have perpetuated the myth that your life would improve with its purchase.

  • LIST #2 - OPEN TO ADS

    Groups:

    Last week I asked that you keep your eyes open to advertisements.

    Lets make a list of the advertisements you spotted and what they are telling us we need.

    What are they really selling us?

    Dreams, Meaning, Purpose Happiness

  • W K 1 0 , D A Y 2 : M Y T H S C O N C E R N I N G A C O N S U M E R C U L T U R E

    HUMANITIES 006:

    POPULAR CULTURE

  • ISSUES AND CONSUMERISM

    Two Lists

    1. Is our first list indicative of any issues faced by a consumer based society?

    2. Are they any potential issues we need to watch out for because of how advertisements inherently work?

    #1 Gathering Dust #2 Open to Ads

  • WHAT ISSUES?

    Trash and the Voluntary Simplicity Movement- By James Twitchell

    (English Professor, Pop Culture Scholar)

    Twitchell seemingly criticizes both the recycling movement and the voluntary simplicity movement.

    What are his main points about both?

  • WHAT ISSUES?

    Trash and the Voluntary Simplicity Movement- By James Twitchell

    From Page 216-17

    People who would never dream of telling you not to

    have children out of wedlock, or who would never

    criticize you for filing for bankruptcy, will express eye-

    rolling dismay if you use a plastic fork or get your

    smooth cardboard mixed in with your egg cartons.

  • WHAT ISSUES?

    Trash and the Voluntary Simplicity Movement- By James Twitchell

    From Page 218:

    Our concern about garbage is really, as the psychologists might say, a displaced concern about consumption.

    We want these objects (manufactured objects) and, if the price we have to pay is the ritual of sacramental separation, then so be it.

  • WHAT ISSUES?

    Trash and the Voluntary Simplicity Movement- By James Twitchell

    Questions:

    What point do you think he is trying to get across about our cultures relationship with recycling? The obsession with recycling is simply our overreaction to

    guilty feelings about our consumption habits.

    Is his point valid?

  • WHAT ISSUES?

    Trash and the Voluntary Simplicity Movement- By James Twitchell

    Regarding the Voluntary Simplicity (VS) Movement, Twitchellsays

    They have a passionate belief that we can live well with less if we buy and use the right stuff.

    VS says weve developed a Social Disease.

    VS claims that symptoms include Swollen expectations Shopping fever Chronic stress Broken-down families.

  • WHAT ISSUES?

    Trash and the Voluntary Simplicity Movement- By James Twitchell

    What is Twitchells criticism of this movement? That the solution is often the purchasing of self-help

    literature, tickets to workshops and seminars.

    Is this a fair criticism of the movement?

  • WHAT ISSUES?

    Trash and the Voluntary Simplicity Movement- By James Twitchell

    Twitchells response to both movements:

    We are continually being told our bloated consumption comes from greed, and that greed results from our making wants into needs, and then making false needs into real ones. pg 233

    I think there are no false needsFurthermore, I will contend that we are not too materialistic; if anything, we are not materialistic enough. pg 233

  • WHAT ISSUES?

    Trash and the Voluntary Simplicity Movement- By James Twitchell

    Twitchells response to both movements:We dont need social movements to address these issues

    Recycling: Just pick up after yourself.

    Voluntary Simplicity Movement: Dont buy what you cant afford.

    Do you have any issues with Twitchells response?

  • THIS WEEK

    Our goal this week will be to objectively explore myths

    perpetuated by pop culture artifacts pertaining to

    Material Goods

    Food and Drink

    Services & Experiences

    My goal is that we become more conscious of these

    myths and where they come from.

    You can be the judge of whether you want to use them or

    not.

  • COMPELLED TO PURCHASE

  • COMPELLED TO PURCHASE

  • COMPELLED TO PURCHASE

  • COMPELLED TO PURCHASE

    Why?

  • Need

    Drive

    Response

    Goal

    (need reduction)

    Model of Motivational Activities

    Internal deficiency

    Energized motivational state: hunger, thirstAction(s)

    TargetOf Motivations

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    Need for sex Need for affiliation Need for nurture Need for guidance Need for aggress Need to achieve Need to dominate Need for prominence

    Need for autonomy Need to escape Need to feel safe Need for aesthetic

    sensation

    Need to satisfy curiosity Other physiological

    needs

    Need for attention

    Advertising: 15 Basic AppealsBy Jib Fowles (Based on psychologist Henry A. Murray)

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    Ads That Make Sense?Proactive http://www.youtube.com/watch?v=dP3r3SPXgKs

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    Ads That Make Sense?Toyota http://www.youtube.com/watch?v=3EI0LrAumfE

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    Ads That Make Sense?Swiffer http://www.youtube.com/watch?v=zvxEtBE314A

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    Ads That Make Sense?Ipad http://www.youtube.com/watch?v=JP8wKtFA4Io

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    Ads That Make Sense?Sketchers http://www.youtube.com/watch?v=Xkuc0XHC29Y

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    Ads That Make Sense?Charmin http://www.youtube.com/watch?v=TFh1TItwRug&NR=1&feature=endscreen

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    Ads That Make Sense?Detergent http://www.youtube.com/watch?v=xhnPblfsIoY

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    But how does this make sense?Geiko http://www.youtube.com/watch?v=uP-mDvLqMJM&feature=player_embedded

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    But how does this make sense?Kia http://www.youtube.com/watch?v=o0B5vuAYk94

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    But how does this make sense?Chanel http://www.youtube.com/watch?v=mGs4CjeJiJQ&feature=player_embedded

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    But how does this make sense?Charmin http://www.youtube.com/watch?v=q6Z7FZ_rtw8

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    But how does this make sense?H & M http://www.youtube.com/watch?v=il21FZuIUY&feature=player_embedded# !

  • COMPELLED TO PURCHASE:

    MATERIAL GOODS

    But how does this make sense?Child of the 90s

    http://www.youtube.com/watch?feature=player_embedded&v=qkM6RJf15cg

  • Need