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This season, HS makes Tokyo a focal point for inspiration; using the energy and creativity of the Japanese megalopolis as the scenery for the Fall/Winter 2015 collection. The quintessential point of this inspirational journey precisely resides in the capital city’s duality: structured society vs. endless entertainment and creativity.
Structure is indeed at the epicentre of the Fall/Winter 2015 collection in order to keep the ever-growing customer base happy. The idea is to fulfil the daily needs of the HS clientele while continuing to bring happiness and quality to every corner of the world.
Therefore this season sees the addition of several products: Wool socks, Dressed socksand Lounge pants; as well as a more clearly identifiable Main Collection, the essence andorigin of HS ' seasonal collections are now organised to fit a wide target group in all kindsof social or more personal occasions.
HS started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the HS collective of creators.
Today HS are sold in more than 70 countries and on every continent.
HS features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.
Fall/Winter 2015 was shot in Tokyo, Japan by Kento Mori and Katsuhide Morimoto.
"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD "
54
BRAND6-7
MAIN COLLECTION8-39
WOOL40-43
ATHLETIC44-53
DRESSED54-59
KIDS & BABY60-63
UNDERWEAR64-77
GIFT PACKS78-81
PRODUCT INFO82-83
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76
HOLIDAY CAMPAIGNSEvery year, HS brings in a talent and gives them Carte Blanche to share their vision of the Brand. HS has previously worked with Snoop Dogg in 2014, David LaChapelle in 2013 and Terry Richardson in 2012.
COLLABORATIONSHS develops and secures its image and brand presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of HS within the industry, maintaining its position as the leader of the segment. HS has collaborated in the past with Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels andBe@rbrick among others.
PRESSHS is very popular in press and has been written about in most major publications across the globe. HS has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international media, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager, HS is running a successful PR machine with local PR agencies to secure its presence in global publications both through blogs and social networks.
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The Fall/Winter 2015 Main Collection consists of the original and key HS product: the Combed Cotton socks. Unisex, these socks are available in a variety of designs, from solids to more advanced patterns and colors. Combed Cotton socks are made of the best quality material to ensure comfort and longevity.
This season, the main collection introduces new designs, alongside key refreshed best-sellers. Fall/Winter 2015 was inspired by nature and architecture.
Shot by:Kento Mori
9
1110
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
POWERED VISUAL STRONG
BW01-642C-430
BW01-703C-820
BW01-993C-039
BW01-905C-010
BW01-645C-464
BW01-999C-009
10
1312 13
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
CLASSIC STYLISH LIVELY
AR01-056C-080
AR01-067C-462
AR01-037C-035
AR01-081C-316
AR01-048C-213
AR01-693C-037
1514
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
WILD ADVENTUROUS FREE
BZ01-025C-689 BZ01-029C-038 BZ01-065C-421
14
SN01-029C-831 SN01-055C-511 SN01-099C-990
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
PRECIOUS WILD STRONG
1716
17
16
BC01-045C-013 BC01-068C-460 BC01-094C-042
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
COLORFUL GRAPHIC STYLISH
EC01-055C-511 EC01-068C-460 EC01-095C-038
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
CHARGED GRAPHIC DYNAMIC
17
1918
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC TIMELESS DETAILED
FD01-069C-012 FD01-095C-042 FD01-105C-460
CL01-055C-511 CL01-069C-411
Composition: 75% Combed Cotton, 23% Polyamide, 2% Elastane
Sizes: 36-40 & 41-46
BRIGHT WITTY NATURAL
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2120
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
UPDATED FUN FRESH
PC01-010C-102 PC01-095C-010 PC01-099C-018
21
SH01-021C-042SH01-972C-042 SH01-068C-411
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
FUN EXPRESSIVE STYLISH
2322
BD01-031C-035BD01-099C-001
BD01-055C-511BD01-605C-460 BD01-074C-320
BD01-608C-411
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
PLAYFUL VIVID STRONG
22
2524 24
SA01-045C-411
SA01-077C-314
SA01-054C-511
SA01-097C-041
SA01-068C-012
SA01-605C-459
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
FUN EXPRESSIVE STYLISH
25
2726
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
PLAYFUL VIVID DIFFERENT
BT01-068C-411 BT01-099C-018 BT01-703C-441
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MJ01-099C-018 MJ01-100C-009
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
LOVING FUN GRAPHIC
2928
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
LIVELY VIVID PARTY
PO01-010C-110 PO01-055C-520 PO01-099C-018
OF01-055C-511 OF01-081C-260 OF01-098C-039
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
BLURRY VIVID STRONG
29
3130
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
NATURAL LIVELY FLORID
DF01-055C-422DF01-055C-009 DF01-068C-424
PL01-608C-464 PL01-999C-009
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
FUN ELECTRIC FREE
30 31
3332
Composition: 64% Combed Cotton, 33% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
TRADITIONAL STYLISH CHIC
PA01-055C-520
PA01-098C-010
PA01-061C-465 PA01-068C-427
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3534
FO01-053C-316 FO01-068C-411
FO01-901C-041
FO01-073C-070
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC FITTED FUN
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3736
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC STYLISH DETAILED
MA01-505C-511 MA01-905C-009 MA01-935C-035
DT01-045C-411 DT01-055C-070
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DETAILED VISUAL STYLISH
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3938
GO01-045C-424GO01-903C-007 GO01-055C-316
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
ARTISTIC FREE EXPRESSIVE
SD01-066C-427 SD01-074C-070 SD01-999C-009
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
GRAPHIC LIVELY VIVID
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4140
TT22-029C-220
WB22-045C-610
TT22-075C-314 WB22-025C-080
Composition: 54% Cotton, 27% Wool, 18% Polyamide, 1% Elastane
Sizes: 36-40 & 41-46
EASY COMFORTING WARMING
Winters, may they be Scandinavian, Japanese, European or North American, call fortwo things: comfort and warmth. Therefore, HS releases various pairs of Wool socks forFall/Winter 2015. Made of a balanced blend of wool and cotton, they bring cosiness while keeping your feet warm at home or on the go. The comfort and practicality of this key winter item is coupled to a color-block design keeping -as always- everyone happy, even during the darker months of the year.
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4342
DO01-606C-427 DO01-909C-009DO01-906C-036
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DISCREET TIMELESS EASY
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FI01-034C-039 FI01-066C-411 FI01-098C-042
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
COLORFUL GRAPHIC DYNAMIC
OP01-606C-462 OP01-909C-009OP01-906C-036
Composition: 70% Combed Cotton, 27% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DISCREET TIMELESS EASY
43
SB01-606C-464 SB01-999C-009SB01-906C-036
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
DISCREET TIMELESS EASY
4544 45
Launched in Spring Summer 2015, Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.The core idea behind Athletic is that it should be a new canvas for customers to express themselves just as they do with the combed cotton socks but through a more active-friendly sock.Skate, shoot some hoops or simply walk down the street in the comfort of HS Athletic.
SPORTY EXPRESSIVE DYNAMIC
Shot by:Katsuhide Morimoto
474646 47
ATPO27-010C-110
ATPO27-099C-018
ATEC27-055C-511
ATEC27-068C-460
Composition: 70% Cotton, 14% Polyester, 9% Polyamide, 6% Rubber, 1% Elastane
Sizes: 36-40 & 41-46
SPORTY EXPRESSIVE DYNAMIC
ATMA27-505C-511
ATMA27-999C-009
4948
ATBD27-055C-511
ATSA27-068C-411
ATBD27-067C-411
ATSA27-097C-041
ATBD27-099C-007
ATSA27-098C-007
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5150
ATBW27-405C-103
ATBW27-999C-009
ATFO27-068C-411
ATFO27-901C-041
ATSH27-068C-411
ATSH27-081C-042
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5352
ATBT27-068C-460 ATBZ27-025C-689
ATBT27-099C-007 ATBZ27-065C-421
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555454
SMART SOPHISTICATED SLEEK
New for Fall/Winter 2015 is a range of more tailored socks. Referred to as Dressed, this line was conceived with business attire in mind. This series was created specifically for men and therefore sees its length increased, sitting higher on the leg.Design-wise, colours and patterns have been discreetly arranged for a more subtle rendering and the black label adds a final touch of sophistication. On the quality side, Dressed Socks are long-lasting products created with a distinguished approach directed to customers expecting high-quality socks wearable with formal attire. Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, pro-duced along the northern coastal valleys of Peru in unique growing conditions, makes these socks highly resistant yet incredibly soft and silky.
Shot by:Katsuhide Morimoto
5756
MK34-055C-511
MK34-068C-687
MO34-095C-042
MO34-099C-012
BD34-905C-038
BD34-609C-422
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Composition:
DH34, GE34, HB34 : 75% Mercerized Pima Cotton 24% Polyamide 1% Elastane
MK34, MO34, BD34 : 62% Mercerized Pima Cotton 37% Polyamide 1% Elastane
Size: 41-46
SMART SOPHISTICATED SLEEK
5958
HB34-038C-687
HB34-065C-012
DH34-209C-017
DH34-602C-427
GE34-705C-019
GE34-055C-015
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6160 61
CUTE FREE HAPPY
HS offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright,pattern-driven aesthetic of HS adult line.
Shot by:Johnny Wohlin
6362
BAR02-056C-080
KAR02-056C-080
BAR02-066C-462
KAR02-066C-462
BSA02-065C-411
KSA02-065C-411
BSA02-098C-070
KSA02-098C-070
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 0-12 M, 12-24 M, 2-4 Y
B = 0-12 M & 12-24 M | K = 2-4 Y
VIVID FREE STYLISH
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BBD02-064C-080
KBD02-064C-080
BBD02-065C-460
KBD02-065C-460
BBC02-065C-460
KBC02-065C-460
BBC02-095C-042
KBC02-095C-042
BBT02-703C-441
KBT02-703C-441
BBT02-069C-411
KBT02-069C-411
BEC02-068C-460
KEC02-068C-460
BEC02-055C-511
KEC02-055C-511
BPA02-099C-009
KPA02-099C-009
BPA02-068C-411
KPA02-068C-411
BHA02-099C-007
KHA02-099C-007
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HS Underwear come in a variety of key patterns and colours. Bringing happiness and quality to every corner of your underwear drawer.
The HS Underwear collection holds women’s briefs, men’s boxer briefs and men’s boxers. All styles are available in a variety of successful HS designs -from Big Dot to Paisley- as well as new, seasonal patterns for Fall/Winter 2015.
COMFORTABLE GRAPHIC PLAYFUL
Shot by:Kento Mori
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6766
Composition: 95% Cotton, 5% ElastaneSizes: Small, Medium, Large, Extra Large
FITTED VISUAL PLAYFUL
67
MUWJB-BDO-099C-007
MUWJB-DOT-105C-107
MUWJB-BDO-504C-512
MUWJB-DOT-608C-412
MUWJB-BDO-604C-427
MUWJB-SPR-095C-020
6968
MUWJB-RTR-099C-007
MUWJB-RTR-068C-464
MUWJB-PLO-999C-009
MUWJB-PLO-608C-464
MUWJB-ECA-095C-038
MUWJB-OPT-105C-009
MUWJB-OPT-608C-460
MUWJB-PAI-098C-990MUWJB-PAI-055C-511
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7170
Composition: 100% CottonSizes: Small, Medium, Large, Extra Large
VIVID FREE STYLISH
70
MUWWB-BDO-099C-007
MUWWB-DOT-105C-107
MUWWB-BDO-504C-512
MUWWB-DOT-608C-412
MUWWB-BDO-604C-427
MUWWB-SPR-095C-095
7372 73
MUWWB-PAI-098C-990MUWWB-PAI-055C-511
MUWWB-OPT-608C-460
MUWWB-OPT-105C-009 MUWWB-RTR-099C-007
MUWWB-RTR-068C-464
MUWWB-PLO-999C-009
MUWWB-PLO-608C-464
MUWWB-ECA-095C-038
7574
Composition: 95% Cotton, 5% ElastaneSizes: Extra Small, Small, Medium, Large
COMFORTABLE FEMININE GRAPHIC
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WUWWB-BDO-099C-007
WUWWB-DOT-105C-107
WUWWB-BDO-504C-512
WUWWB-DOT-608C-412
WUWWB-BDO-604C-427
WUWWB-SPR-095C-020
7776 77
WUWWB-PAI-055C-511 WUWWB-PAI-098C-990
WUWWB-OPT-608C-460
WUWWB-OPT-105C-009 WUWWB-RTR-099C-007
WUWWB-RTR-068C-464
WUWWB-PLO-999C-009
WUWWB-PLO-608C-464
WUWWB-ECA-095C-038
7978
Sock Boxes
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
EASY SURPRISING FUN
XPA09-099C XPA09-099C
XSA09-405C XSA09-405C
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Men's Boxer Boxes
Underwear Composition: 100% Cotton
Underwear Sizes: Small, Medium, Large, Extra Large
Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sock Size: 41-46
Men's Boxer Brief Boxes
Underwear Composition: 95% Cotton, 5% Elastane
Underwear Sizes: Small, Medium, Large, Extra Large
Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sock Size: 41-46
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XBT60-099AC-007: Small
XBT60-099BC-007: Medium
XBT60-099CC-007: Large
XBT60-099DC-007: X-Large
XPA60-068AC-615: Small
XPA60-068BC-615: Medium
XPA60-068CC-615: Large
XPA60-068DC-615: X-Large
8180
HS104997C-424 HS104997C-424
HS104999C-650 HS104999C-650
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 0-12 M
VIVID FREE STYLISH
80
HS104998C-019 HS104998C-019
HS105000C-670 HS105000C-670
81
8382
Art Direction:HS Creative Team
Photography:Kento Mori (Main Collection), Katsuhide Morimoto (Athletics/Dressed),Johnny Wohlin (SpecialSpecial/Kids), Darryl Richardson (BBC)
Production Manager:Akeem the Dream
Styling:Shino Suganuma
Models:Hiroshi Otaki, Mark Drew, Ta-1 (Koncos), Chabe, SKOLOCT, Elena D(Surge), Kaito Yamamoto, SARAMARY, Keivan Salehpour, Oda , Toyoyuki Yamada, JOHNNY, Mr. Tikini, Yuya Nara, Yu Akimoto, Kanami Fukushima, Ryu Goda, Emel Araita, Ryutaro, BeBe, Toshimi Watanabe, Tomoya Kageyama
Shot on location – Tokyo, Japan
Product photography:Johnny Wohlin
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SOCKSPRODUCT INFORMATION
Combed CottonColorful Fun Unisex
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in a variety of designs, from solids to more advanced patterns and colors.
SIZE GUIDEAdult Unisex Sizes
EUR 36-40 41-46UK M 4-7 7,5-11,½UK W 3,½-6,½ 7-11US M 4½-7½ 8-13US W 5½-9½ 10-12½JPN 21-24,½ 25-29
KIDSPRODUCT INFORMATION
Combed Cotton Colorful Fun Unisex
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.
Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more advanced patterns and colors.
ATHLETICPRODUCT INFORMATION
Light compression, Arch support and Cushioned soleSporty Expressive Dynamic
Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.
SIZE GUIDEAdult Unisex Sizes
EUR 36-40 41-46UK M 4-7 7,½-11,½UK W 3,½-6,½ 7-11US M 4½-7½ 8-13US W 5½-9½ 10-12½JPN 21-24,½ 25-29
DRESSEDPRODUCT INFORMATION
Pima CottonSmart Sophisticated Sleek
Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, produced along the northern coastal valleys of Peru in unique growing conditions, makes these HS highly resistant yet incredibly soft and silky.
UNDERWEARPRODUCT INFORMATION
HS underwear comes in a variety of key patterns and colors, bringing happi-ness and quality to every corner of your underwear drawer.
Women’s BriefComfortable Feminine Graphic
HS Briefs have a comfort fit, perfect for everyday.
Men’s Boxer BriefFitted Visual Playful
HS Boxer Briefs have a fitted silhouette for a slim look.
Men’s BoxerVivid Free Stylish
HS Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.
SIZE GUIDEWomens Sizes
Size XS S M L EUR 34 36 38 40 UK / AUS 6 8 10 2 US 2 4 6 8
Mens Sizes
Size S M L XL
United Legwear andUnderwear Company, LLC
48 West 38th Street, 3rd FloorNew York, NY 10018
212.391.4143