HP Project Moonshot · x86 , ARM, or Accelerator •Single-server = 45 servers per chassis •Quad-server =180 servers per chassis (future capability) Dual low-latency switches •HP

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Project Moonshot Market defining innovation & technology

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

HP Moonshot System

Designed for the data center, built for the planet

The world’s first software defined server accelerating innovation while delivering breakthrough efficiency and scale


A new style of IT is emerging…

Comprehensive solutions

…accelerating market growth and driven by HP technology

…opening new product and business opportunities

Hardware Software Services

Cloud

Mobility Big Data

Social


Growing Internet of Things (IoT)

Pervasive Connectivity

Explosion of Information

Today

400,710 ad requests

2000 lyrics played on Tunewiki

1,500 pings sent on PingMe

208,333 minutes Angry Birds played

23,148 apps downloaded

416,340 tweets

Smart Device Expansion

60 sec

2013

A new style of IT required for IoT solutions

30 Billion

By 2020

40 Trillion GB

… for 8 Billion

10 Million

DATA

(1)

(2)

(3)

Devices

Mobile Apps

(4)

(1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4) http://en.wikipedia.org

A new era of accelerated innovation Forever changing how consumers and businesses interact, enabling new opportunities


New style of IT required for IoT solutions Extreme scale and optimal efficiency needed for unique, differentiated IoT solutions

I T Specialized & unbound

IT Virtualized & predictable

Hundreds Support Thousands Devices/Users Business Apps

Millions Performance Billions Devices/Users Business Apps

Today’s Servers Per Year

$10-20 Billion Datacenter build costs

8 to 10 New power plants

2 Million US Homes of power used

(1) (2) (3)

Source: HP internal analysis


The world’s first software defined server A modern architecture engineered for the new style of IT

Software Defined Servers

HP Moonshot System

Moonshot Architecture

Software Defined Servers

Innovation Pace 3x Faster

8x Efficiency

8:1 Scaling *

*

*

*Source: HP internal analysis


Faster innovation and unprecedented efficiency Moonshot architecture - the essential foundation for the new style of IT

Scale 97% Less complexity

89% Less energy

77% Less cost

80% Less space

18,000 Less cars per year (CO2 equivalent)

$195M Infrastructure savings per year

Efficiency Max

work/watt

Managed as one

Integrated fabrics

Hundreds of servers

(2) (3)

(1)

Source: HP internal research


Servers tailored and tuned for specific workloads Delivering on the promise of software defined servers

Revolutionary cartridge design enabling business breakthroughs

Optimized

Advanced Dedicated Hosting Web Front End MemCache

Accelerators

Big Data

Desktop Infrastructure

And more…

Workloads

77% Lower TCO for dedicated hosting

(1)



Redefining customer and partner programs Moonshot delivers breakthrough innovation, solutions and support

HP Pathfinder Innovation Ecosystem

Moonshot Concierge Support

Customer Need

Analyze Application

Optimize Server

Launch Solutions

4x the Solutions

3x Faster Time to Innovation

Leading technology partnerships

HP Discovery Lab

Service & Consulting

Acquire on your terms $

Solution Builder program

Community

Expertise

Reference Architectures


Faster innovation unlocking new opportunities Upcoming software defined servers

Today Near future

Dedicated / Virtual Hosting

Web Front End

Analytics

Telco

Financial Services

FPGA

Future

Atom x86 1x2C/2GHz•8GB

Static web Hosting

Analytics NoSQL/NewSQL

Atom x86 1x8C/2.4GHz•32GB

Web & Hosting

Analytics

Big Data,

GPU/x86 4x4C/1.5GHz•8GB

Content delivery

Client & Gaming

Video processing

DSP/ARM32 4x4C/1 GHz•8GB

Voice recognition

VoIP/LTE

Seismic proc’ing

ARM32 4x4C/1.4GHz•4GB

Web & Hosting

Analytics

NoSQL/NewSQL


History of HP innovations with proven leadership Defining new markets and business opportunities

x86 Blade

x86 Rack 1st x86

SystemPro ProLiant BladeSystem

Proven HP engineering

Leading partnerships

Moonshot

Software Defined Server


HP Moonshot System Details



HP Moonshot System The world’s first software defined server

77% Less cost

80% Less space

97% Less complexity

89% Less energy

HP Moonshot 1500 Chassis Supports shared components including power, cooling, and management and fabric Software defined servers 45 individually serviceable hot-plug cartridges



HP Moonshot 1500 Chassis front view The essential foundation for the new style of IT

45 hot-plug cartridges

Compute, Storage, or Combination x86 , ARM, or Accelerator

• Single-server = 45 servers per chassis • Quad-server =180 servers per chassis

(future capability)

Dual low-latency switches • HP Moonshot-45G Switch

Module (45 x1Gb downlinks) • HP Moonshot-180G Switch

Module (180 x1Gb downlinks) - future availability


HP Moonshot 1500 Chassis rear view The essential foundation for the new style of IT

Rear View

HP Common-Slot Power Supplies

5 serviceable, redundant, dual-rotor, hot-plug fan modules

Dual Network Uplinks • HP Moonshot-6SFP Uplink

Module (6 x10Gb Stackable Uplinks)

• HP Moonshot-4 QSFP Uplink Module (4 x 40Gb Stackable Uplinks) - future availability

HP Moonshot 1500 Chassis Management module


Supporting a range of current and future capabilities

Highly flexible fabrics

Traffic isolation and stacking for resiliency with dual low-latency switches

Economical and flexible storage with shared storage lanes

Multiple servers managed as one platform with dedicated iLO network

Integrated cluster fabric with point-to-point connectivity

$

8 Lanes


Fabric connectivity options Traffic isolation and stacking for resiliency with dual low-latency switches

Switch B

Switch A

Servers 1-45

Uplink module B

Uplink Module A

Single servers 45 ports

Quad servers (future availability) 180 ports

Switch B

Switch A

Servers 1-45

Uplink module B

Uplink Module A


Storage fabric Economical and flexible storage with shared storage lanes

$

Compute + Storage

Storage Compute

Local Storage Low Cost Boot & Logging Distributed Storage or RAID Creates multiple

“core to storage” for

different solutions

Various cartridge types

for different combination

Drive slicing reduces the cost of a boot drive 87%

Local HDD or flash storage 8-way drive slicing Storage expansion


Management fabric Multiple servers managed as one platform with dedicated iLO network

• HP Moonshot 1500 Chassis Management module aggregates all to a common set of management interfaces

• Single Ethernet port gateway

• IPMI and Serial Console for each server

• True out-of-band firmware update services

• SL-APM Rack Management spans rack or multiple racks

SC SC SC

SC SC

SC SC Mgmt. Hub

Switching Fabric

Management Port

Cooling Sub-system

Power Sub-system

Storage Backup or cartridge

HP Moonshot 1500 Chassis Management module

SC: Satellite Controller


Cluster fabric Integrated cluster fabric with point-to-point connectivity

• High-speed communication lanes between servers

• Ring fabric allows minimum and direct card to card communication path

• Suitable for applications where efficient localized traffic is beneficial

Ring fabric is SoC vendor specific, homogeneous and stays inside the chassis

16 x 10.3 GBaud Lanes

4 x 10 GBaud Lanes

Cartridges


Linux cluster tool available now on Moonshot (runs on cartridge or external head node)

HP Insight Cluster Management Utility (CMU)

Provision

Monitor

Control

Fast discovery and cloning, Tree Propagation, Scalable

At-a-glance and zoom in views, Light-weight and customizable

GUI and CLI options, easily find incorrect settings Available NOW!


Introducing HP ProLiant Moonshot Server Ideal for dedicated hosting

First software defined server based on Intel®

Atom Processor S1260

TM

Intel® Atom Processor S1260 2.0 GHz/2 core / 2.0GHz

TM

[Rear] 8GB DDR3 ECC 1333MHz memory

500GB or 1TB HDD or SSD, non-hot-plug, small form factor

x 45 hot-plug servers per chassis

iLO Satellite Controller

12.04

Enterprise Linux 6.4

Linux Enterprise Server 11 SP2


Maximize efficiency for light scale-out applications

Moonshot Application Suitability

Costs

Compute Intensive

Mainstream Workloads

Light Scale-Out

Power Space

Ideal for light scale-out applications

• Dedicated hosting & static web front end

• Simple content delivery

• No SQL/New SQL scale-out database



A new business model opportunity for dedicated hosting U

ser

Pri

ce

Dedicated 1U Rackmount

$$$

$

$$

Virtualized environment

Dedicated solution at a lower entry price

Future quad server cartridges ideal for cost saving opportunities for Cloud

HP ProLiant Moonshot Server

Coming Soon!


Moonshot in production at hp.com

Proxy/cache

Web

Database

Proxy/cache

Web

Database

Handling millions of Web hits per day Scale for the enterprise Web & beyond

12M hits per day

12% of hp.com browsing

80% less space

700K concurrent users

35K page views per second

89% less energy

Future Current


Growing library of application-optimized servers

• Multiple partners, workload focused

• Enables rapid development of servers

High density dynamic web

Dynamic web

Modular disk sharing

Web accelerator

Telco Desktop Inf

Web front end

Dedicated hosting

Memory caching

Simplified delivery of optimized solutions with software defined servers


HP Moonshot Program Details



Enabling a new style of IT Driving breakthrough efficiency and scale for customers

New ownership experience including Discovery Labs, expertise and on-demand capacity

HP Moonshot Concierge Support


HP Discovery Lab Service &

Consulting Acquire on your terms

$

Select technology partnerships focused on quicker, customer-driven innovation

Solution Builder Program

Leading Technology Partnerships

3x

Faster time to innovation


HP Pathfinder Innovation Ecosystem Select technology partnerships focused on quicker, customer-driven innovation

Leveraging pan-HP expertise to create new market opportunities

More to come…

Best of the best technology leaders

Driven by


3x faster time to innovation with 4x the solutions

Identify Market

Analyze Application

Optimize

Server

Launch Solutions

Virtuous innovation cycle enabled by an open, modular design

Accelerated time-to-market

Industry leading cadence

3x


HP Moonshot Concierge Support New ownership experience including Discovery Labs, support and financing programs

HP Discovery Lab

Moonshot Concierge Support

Support & Consulting

Access to HP and partners for comprehensive support,

anywhere, anytime

Confidential application investigation, testing, and

benchmarking

$

Acquire on Your Terms

Flexible financing and asset management solutions


HP Discovery Lab

• Provide access to production and pre-production level HW

• Provide on-site access for testing and development

• Provide secure remote access

• Knowledge capture, documentation and repository

Watch Discovery Lab video http://www.youtube.com/watch?v=ZuO-zcmjvgw

Email Discovery Lab ([email protected]) to find out more

http://www.youtube.com/watch?v=ZuO-zcmjvgw



mailto:[email protected]


Delivering on the Moonshot experience

Characteristics HP delivers

Support for this scale, optimized for total cost of ownership (TCO)

Extreme density & scale

Ease of routine maintenance

Fast access to specialized experts

Innovative platform

Onsite spares and HP Global Supply Chain

Hyperscale Center of Excellence (CoE)

Consulting expertise and flexible support framework

Specialized services

for a new ownership experience


HP Moonshot System Designed for the data center, built for the planet


HP Moonshot Concierge Support

HP Moonshot System

The world’s first software defined server

• Delivering unprecedented scale, efficiency and choice for customers

• Accelerating the pace of innovation with comprehensive programs by partnering with industry leaders to implement the new style of IT


More Information

www.hp.com/go/moonshot www.hp.com/go/moonshot/videos


Thank You


Back-Up


HP Moonshot System

Relational databases

Email Desktop applications

CRM, SCM, ERP

Static & dynamic web

Data mining, analytics

Mobile Apps eCommerce, eBusiness

Online gaming Streaming media

Online sharing and

collaboration

The traditional enterprise supports business functions

The new style of IT drives business revenue

HP Moonshot System

Software defined servers 45 individually serviceable

hot-plug cartridges

Moonshot 1500 Chassis Supports shared

components including power, cooling, and

management and fabric


Servers tailored and tuned for specific workloads

• Significantly improved performance through specialization

• Dramatic reduction in power, cost, and space

• Multiple SoC partners bring unique solutions (e.g. GPU cores, DSP cores, FPGA)

SoC-based Server Motherboard

• General Purpose Processor

• Network, Memory, Management, and Storage Controller Chipsets Augment Processor

System on a Chip (Soc) Technology is unique for each server cartridge

Processor Specialized Logic

Network, Memory, Management and Storage Controller Chipsets on SoC Chip

General Purpose Server Motherboard


Switch and uplink modules

810 1GbE ports per rack (45/switch)

108 10GbE uplink ports per rack (6/switch)

Switch Uplink Moonshot 1500 Chassis (front) Moonshot 1500 Chassis (rear)

! Innovative design

for Moonshot 1500 Chassis Automated

configuration & management No license keys High density

Low power Low latency


Cartridge 1

Cartridge 2

Cartridge 45

Switch Module B

Uplink Module B

Switch Module A

Uplink Module A

Network fabric detail

• Total of 8 lanes from cartridges to switches

• 4 lanes to Switch Module A

• 4 lanes to Switch Module B

• Total of 16 lanes from Switch Module to Uplink Module


Switch & uplink modules block diagram

Management Module

P2020 CPU

16 Lanes

Downlink Ports

(To Servers)

45 Lanes SFP+

HP Moonshot-6SFP Uplink Module

Console Port Serial port for management

Broadcom PHY

SFP+

SFP+

SFP+

SFP+

SFP+

SFP+ Ports 10GbE or 1GbE transceivers supported

6 Lanes

Broadcom Trident+

Chassis Interconnect

HP Moonshot-45G Switch Module


HP Datacenter Care for environmental support, best level of expertise

HP Foundation Care & Collaborative support services

Expert design and migration to the new platform optimizing power & cooling

Assess workloads & suitability for scale, plan the transition

Services for a new ownership experience

Specialized services to plan, build, and operate

Plan

Build

Operate

For details, visit: www.hp.com/services/hyperscale

Support

Operate

Build

Plan


Structured implementation of the migration plan to production systems

Helping customers to cut costs and preserve the environment with energy & sustainability assessments, assistance & implementation services

Address your specific migration requirements, plan and design the right migration roadmap

Help you to discover, assess & advise on the suitability of workloads for scalable infrastructure

Experienced consulting addressing your needs

HP Technology Consulting Services for Moonshot

Plan

Build

Operate

Critical Facilities Energy Services

Implementation

Planning & design

Assessment


TS Support services for Moonshot

Environmental support optimized for TCO Enhanced Call Handling directly to the Hyperscale Center of Excellence

Datacenter Care

Product Structure Warranty Structure Care Pack Structure

1500 Chassis

Proliant Server

1500 System

HW Warranty 1-1-1

• Hardware only or Collaborative Support • Single Care Pack for Chassis and Servers • 3, 4 and 5 year • Service Levels: 9x5 NBD, 13x5 4H, 24x7 4H


Manage 72,000 SQL databases on a Moonshot System

HP Moonshot & NuoDB

Elastically-scalable, SQL database built for decentralized computing resources

72k Active Databases

70% Utilization Rates

Fully loaded system

consuming only 250W

NuoDB accessed Moonshot System

in HP’s Discovery Lab to validate database scalability

Database solution validated

within 1 week

Documents

HP Project Moonshot · x86 , ARM, or Accelerator •Single-server = 45 servers per chassis •Quad-server =180 servers per chassis (future capability) Dual low-latency switches •HP