AGENDA Our Thinking Our Vision Why we did it How we did it The
Result
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OUR THINKING
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The future is already here. Its just unevenly distributed.
William Gibson, quoted in The Economist 23 rd June 2000
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GLOBALISATION
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OUR VISION
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EMPOWERING A NATION WITH AN EQUALITY OF KNOWLEDGE
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To offer learners a positive, simple, flexible learning
experience that makes them want to learn.
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DEFINE DIGITAL LITERACY? EU COMMISION: 2006 The confident and
critical use of ICT for work, leisure, learning and communication
GLISTER 1997: .about mastering ideas, not keystrokes
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The differences Textual literacy is a well trodden path Textual
literacy is a lifeskill Textual literacy is something you learn to
do Digital literacy is a journey into the unknown Digital literacy
is a lifestyle Digital literacy is something you learn to be
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ADDING VALUE Employability Communication Collaboration Cost
Savings Convenience Confidence Contributing Safety Information is
Power
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ADVANTAGES Independent or blended classroom Train more people
Switched on 24/7 Automated test & tracking of hours Foundation
skill for other courses Positive introduction to online learning
Direct application to unemployment Teaches functional skills
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WHY DO IT?
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THE WORLD IS ONLINE DATENUMBER OF USERS % WORLD POPULATION
INFORMATION SOURCE December, 1995 16 millions0.4 %IDC December,
199636 millions0.9 %IDC December, 199770 millions1.7 %IDC December,
1998147 millions3.6 %C.I. Almanac December, 1999248 millions4.1
%Nua Ltd. March 20132,749 millions38.8 %Internet World Stats
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Why Digital Literacy? UK 29% of the UK population facing
literacy issues Last 10 years adults online has increased from 8.1
million to 33.4 million 17 million adults in England are ICT
illiterate 15% of adult population are both socially and digitally
excluded (6 million people) We have a digital divide. Those most at
risk are over 65s, socially excluded or with few or no
qualifications. 60% of over 65s have never used the internet ICT
literate are 25% more confident about finding a job than non
users.
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THE CHALLENGES UK 70% of learners lost at Entry Level or Level
1 Learners do not have access to broadband Disinterested in
learning The qualification framework remains complex There is a
link between digital exclusion and social exclusion Teaching of
basic ICT is not underpinned by clear pedagogy Poor e-learning
experiences Upskilling essential for Employability, Business
productivity and as a life skill.
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USA We live in an Internet Economy: $10 trillon online
transactions in 2008 Jobs related to the internet contributed $300
billion to the economy Digital Literacy is Necessary for Jobs: 62%
use internet at work 1998 - 2008 : 26% growth in IT jobs that is 4
times faster than US employment as a whole
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The Need for Training 28% do not use the internet at all: 2011
Estimated 60 Million people not on line 2012 Why: No need and or
access The digital divide: low income, disability, seniors,
minorities, less educated, unemployed. Literacy opens doors to
opportunity
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WHY DIGITAL SKILLS ARE VITAL? 25% more likely to get work with
web skills You will earn 10% more in the job 50% of low paid
workers identify lack of digital savvy as their most serious skills
gap
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USA: Todays Jobs 2009: Direct/Indirect Internet services jobs
employed 3Million. 1.2M of them have jobs that did not exist 20 yrs
ago Life has moved online: job application, education, healthcare,
government information, etc.
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THE FUTURE OPPORTUNITY Digital Global Economy $20 trillion
(estimate IDC in 2012) Next 5 years 23.5 million new jobs will be
created globally as the internet develops Global devices connected
to the internet will increase from 5 Billion in 2009 to 50 billion
in 2020 (Ericsson & Intel)
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WHY DO IT? To deliver an equality of knowledge Increase the
skill base Increase the capability of a nation Create international
competitiveness Success in a global economy A return on investment
in education
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HOW WE DID IT
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HOW? Relevant. Functional. Lifestyle Focus Set progressive
learning goals that deliver learning progression Created online
& blended option Developed training manuals for trainers Create
an appetite for life long learning
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Educational pathways Give access Remove fear Provide goals
Motivation Flexibility Smart Nation
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OUR REQUIREMENTS Remove the fear of technology Deliver a
complete skill set in digital literacy. To confidently progress
their computer skills to communicate share & learn
