How to use

Podcasts to get Free Publicity

Learn 3 Things

1. What is Podcasting?

2. Podcasting to get Free Publicity

3. Leads, Sales and Profits

What is Podcasting?

• A new way of downloading / playing Audio and Video files over the internet

• Subscribe feature

• Time-shifted, place-shifted Global delivery

• Narrow Casting

Why are People Listening?

• Dedicated to the Subject they’re Passionate About

• Small files and fast to download• Easy to upload to iPod or other portable player• Can listen to it anywhere, anytime, as many

times as you want to• Massive range of topics and subject available• Free!

Why Create Own Podcast?

• Positioning as Expert• Move the Free Line• Build Trust• Appeal to Senses - 38% auditory learners• Timing Perfect - Broadband• Pre-qualified traffic for your niche• Superb Marketing Tool• Very cheap to set up and run• Exposes you to a global market• Potential to build a subscriber base faster than any

newsletter you could ever imagine

If You Were to Create Own Podcast

• Know Your Objectives

• Record Audio as MP3– Audacity.com

• Create Podcast Feed– Wordpress.org

• Optimise Feed– Feedburner.com

• Publishing and Marketing– DummySoftware.com/rsssubmit.html

2. Podcasting to Get Free Publicity

• Blog on Main Site

• iTunes

• Podcast Directories

• Blog Directories

• Social Marketing

• Press Releases

Blog on Main Site• Build Readership /

Listenership based on trust - Positioning for you and your company

• Content is valuable to Search Engines

• Your Content will grow legs - RSS feed benefits

iTunes

Podcast Directories

Blog Directories

Social Marketing

• Instant Publicity as a result of your page being spidered and indexed in hours

– Post to your Blog – Snippet on Digg and Propeller– Bookmark the snippet pages on sites like

Delicious, Reddit and StumbleUpon– Ping the bookmark RSS feeds

Press Releases

Press Releases Cont..

3. Leads, Sales and Profits

• iTunes can = huge loyal traffic

• Can monetise with Advertising, Sponsorship etc…

– MommyCast.com - Dixie Cups $100k– Soccergirl – GoDaddy (SG1 for 10% off)

• But…. Most Profitable method for you….

Feed Your Existing Direct Response Marketing Sales

Funnel• Positioning and Sales

effect

• Moving from the Podcast to Sales

• Podfade

To Podcast or Not to

Podcast… That is the Question

Any Questions