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How to tell your story using Story Map apps ALLEN CARROLL BERN SZUKALSKI

How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

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Page 1: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

How to tell your storyusing Story Map appsALLEN CARROLL

BERN SZUKALSKI

Page 2: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Stories we love

1What are

Story Maps?The path

to successAvoiding

pitfallsWhat’s new and coming

Why it matters

2 3 4 5 6

Page 3: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What Are Story Maps?

1

Page 4: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Story Maps are simple web apps that combine interactive maps,

Page 5: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Story Maps are simple web apps that combine interactive maps, multimedia content,

Page 6: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Story Maps are simple web apps that combine interactive maps, multimedia content, and user experiences

>

>

>

>

Page 7: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Story Maps are simple web apps that combine interactive maps, multimedia content, and user experiencesto tell stories aboutthe world.

Page 8: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Most story maps arehosted by Esri in the cloud (but you can optto host them yourself).

Page 9: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Story Maps include a builder that enables you to author a sophisticated story with no GIS or web development skills.

Page 10: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Story Maps work equally well on PCs, tablets, and smartphones

Page 11: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Story Maps are open source. You’re free to download and customize them.

Page 12: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Story Maps include an array of apps that provide different ways to tell a story.

Page 13: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Story Maps

Sequential narratives

Comparing several maps

Scrolling through maps and multimedia

Presenting a series of points of interest

Enabling a “crowd” to participate in a story

Page 14: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What are Story Maps?

Story Maps

Journal

Series

Shortlist

Crowdsource

Cascade

Page 15: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Story Maps We Love

2

Page 16: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Stories that explain

Washington’s Ice Age Floods | Washington Geological Survey | LinkStory Maps We Love

Page 17: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Stories that Publicize

Downtown Reborn | City of Greenville, SC | LinkStory Maps We Love

Page 18: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Stories that summarize (annual reports)

Canal & River Trust Annual Report| Canal & River Trust, U.K. | LinkStory Maps We Love

Page 19: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Stories that entertain

The Rickshaw Run| Chris Counsell| LinkStory Maps We Love

Page 20: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Stories that inform

Sarayaku: In Defense of Territory| Amazon Conservation Team | LinkStory Maps We Love

Page 21: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Stories that teach

How to Smart Map | Esri | LinkStory Maps We Love

Page 22: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Stories that present

An Introduction to Story Maps | Esri | LinkStory Maps We Love

Page 23: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Stories that inspire

Fridays on the Farm | Natural Resources Conservation Servicee | LinkStory Maps We Love

Page 24: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

The Path to Success

3

Page 25: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

storymaps.arcgis.comThe Pathto Success

Page 26: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Story Map of the Month; featured galleryThe Pathto Success

Page 27: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Apps PageThe Pathto Success

Page 28: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Apps PageThe Pathto Success

Page 29: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

“Create a Story” wizardThe Pathto Success

Page 30: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Step-by-step tutorials for each appThe Pathto Success

Page 31: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Curated, filterable galleryThe Pathto Success

Page 32: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

ResourcesThe Pathto Success

Page 33: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

ResourcesThe Pathto Success

Page 34: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

My StoriesThe Pathto Success

Page 35: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Alternate workflow: ArcGIS OnlineThe Pathto Success

Page 36: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Alternate workflow: ArcGIS OnlineThe Pathto Success

Page 37: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Alternate workflow: ArcGIS OnlineThe Pathto Success

Page 38: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Avoiding Pitfalls

4

Page 39: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Woof!

AvoidingPitfalls

Pitfall: Poor or slow-performing maps

Page 40: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Tile layers buddied with feature layers

• Vector tile layers

• Smart mapping (Arcade)

• Custom symbols

• Scale dependencies

• Alternate layersAaarf!

AvoidingPitfalls

Page 41: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Unconfigured pop-ups

WHY ARE YOU YELLING AT ME?WHAT’S AN OBJECTID?

Page 42: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Hide unneeded fields

• Field aliases

• Custom pop-up displays

• Use of color

• Properly sized images with links

• Arcade

AvoidingPitfalls

Page 43: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Poor legends

Page 44: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Remove layers from legend

• Does your map really need one?

• Add custom legend as a graphic

• Style your own legend using html/CSS

• Use colored type within a text description

AvoidingPitfalls

Page 45: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Too much information

Page 46: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Keep descriptions to their essence

• Use links (if you really need to)

AvoidingPitfalls

Page 47: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Your story is a novel

Page 48: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Think about the essentials

• Divide and conquer

• Embed story maps in a “binder” story map*

* but don’t over do it

AvoidingPitfalls

Page 49: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Your story sounds boring

Page 50: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Add some excitement, lure your audience into your story

AvoidingPitfalls

Page 51: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Who are you?

Page 52: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Customize the header

• Use color branding

• Add your own links and logo

AvoidingPitfalls

Page 53: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Images not optimized for display

Page 54: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Load your local images into the story map builder

• Leverage Flickr

• Optimize your images for web use before hosting

AvoidingPitfalls

Page 55: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Apps and Story Maps in your story map

Page 56: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Apps and Story Maps in your story map

Page 57: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Apps and Story Maps in your story map

Page 58: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Only embed other apps when it adds to your story

• Minimize the header of the embedded apps

• Consider Minimalist and other map-focused apps

AvoidingPitfalls

Page 59: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Not enough breathing room

Page 60: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Minimize header

• Add “View larger map”

• Use links instead of live story map

AvoidingPitfalls

Page 61: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Side panel images too small

Page 62: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• Use View Larger button

AvoidingPitfalls

Page 63: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

AvoidingPitfalls

Pitfall: Map, image, or app does not fit

Page 64: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Solution

• User proper Position (default is usually best)

• Pay attention to map extent and sync

• Test on different monitors and resolutions

AvoidingPitfalls

Page 65: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

What’s New and Coming

5

Page 66: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Cascade enhancementsWhat’s New

Uncropped vertical images

Page 67: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Cascade enhancements | White type on black background themeWhat’s New

Page 68: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Cascade enhancements | Font choicesWhat’s New

Page 69: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Cascade enhancements | Alternate MediaWhat’s New

…and MP3 sound files!

Page 70: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Shortlist enhancements | Customize header colorWhat’s New

Page 71: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

“Places” app; new Map Tour | Coming later this yearWhat’s New

Page 72: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

New websiteWhat’s Coming

Page 73: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Why Does it Matter?

6

Page 74: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

Too much data is imprisoned within the organizations that own it

Why it Matters

1 Liberate Your Data

Page 75: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

1 Liberate Your Data

It will do more, and better, if it’s available to all

Part of the process is making your data a “good citizen”

Why it Matters

Page 76: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

2 Expand the GIS Spectrum

It’s more than just analysis

Analysis

Planning

Decision Support

Situational Awareness

Emergency Response

Storytelling

Cartography

Visualization

Communication

Why it Matters

Page 77: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

3 Share Your Work

If you’re a GIS professional… show what you’ve done

Why it Matters

Page 78: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

4 Spread the Word

Story maps can show people how special your place is

Why it Matters

Page 79: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

5 Rally People to Your Cause

Recruit, convince, inspire

Why it Matters

Page 80: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

6 Express Yourself!

Story maps are a creative medium whose potential has barely been tapped

Why it Matters

Page 81: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

7 Telling the Story of the Earth

In aggregate we can make a difference

Why it Matters

Page 82: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your
Page 83: How to Tell Your Story using Story Map Apps · How to Tell Your Story using Story Map Apps Author: Esri Subject: 2017 Esri User Conference--Presentation Keywords: How to Tell Your

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