How To Speed Up Your WordPress Website To Improve Search Engine Rankings

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Learn how to optimize your WordPress website to improve website performance, increase search engine rankings, and enhance the user experience for your website visitors. Analyzing, caching, and optimizing your WordPress site is something that anyone can do and this presentation shows you how.


  • 1. Speeding Up Your Website to improve search engine rankings
  • 2. Were Taking Notes
  • 3. Googles Need For Speed Speeding up websites is important not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. Google Webmaster Central, Dated: April 10, 2010
  • 4. Googles Need For Speed While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on at this point. Google Webmaster Central, Dated: April 10, 2010
  • 5. Our Goals Understand the WordPress environment Discover some analysis and caching tools Familiarize you with recommended actions
  • 6. Moving Parts Web Server WordPress External Visitors PLUGINS Sites DB
  • 7. Environment Hosting - shared, virtual private, or dedicated Plugins - quantity versus quality Caching - turning dynamic pages into static pages External script calls - plugins and widgets
  • 8. Analysis Tools Pagespeed Firefox Addon to analyze page speed YSlow Firefox Addon to recommend actions Google Webmaster Tools > Labs > Site Performance Debug Queries plugin to analyze database queries
  • 9. W3 Total Cache Plugin Sets Cache Control Headers Turn on Gzip Compression Adjust Minify Settings Enable Database Query Caching
  • 10. Recommended Actions Use W3 Total Cache or WP Super Cache Use le based code over inline code Hardcode values in theme instead of using code
  • 11. Recommended Actions Reduce the number of plugins you use to essentials Scrutinize plugins for efciency Optimize images using Smush.It plugin
  • 12. Recommended Actions Upgrade to a Virtual Private Server if necessary Use LiteSpeed or Nginx instead of Apache Avoid calls to external resources when possible
  • 13. Questions
  • 14. Thank you!
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