Creating Your Own Website

Promoting Your Childcare Business &

Ericka O. Erickson, MPA

Workshop Overview

Introductions (15) What is marketing? (10) Messaging (10) Why a website? (5) Building a website: Basic Elements (30) Online Tools (10) Using a website builder: Step by Step (30) Closing & Feedback (10)

Introductions

Share with your buddy Your name The name of your business City Do you have a website?

What is Marketing?

Strategies to connect and develop a meaningful relationship with customers

What are some examples of promotional tools?

• Flyers• Magnets• Bumper Sticker• Newsletters• Business Cards• Ads• Signs• Banners• Postcards• Direct Mail• Door Hangers• Videos• Websites• Others

Messaging

The main objective of the marketing message is to create a positive image of your services.

Questions:

1) What qualities are clients looking for in childcare services?

2) What is unique about YOUR childcare?

Building Online PresenceSome options:

@ Directories – i.e. Marin Childcare Council, marin.org, etchttp://youtu.be/QKAS4h8GMtM

@ Navigation/Map Sites – i.e. MapQuest

@ Twitter - https://twitter.com/ezeldasdaycare

@ Facebook – i.e. Papermill Creek Children’s Center

@ News – Press Releases & Ads

@ Video sharing sites - http://youtu.be/kdI82MlVtDKnow Your Target

Audience

Why a Website?

The Basic Elements of Building a Website

Videohttp://youtu.be/t6plDs5a_Vo

Key Ingredients of an Effective Website1)Don’t sound boring- Be Unique 2)Highlight Unique Benefits3)Testimonials4)Offers w/ Deadline5)A Way For You to Track the

Effectiveness

• Vistaprint• Yahoo• Yola• Intuit• Others

Building Your Own: Tools

Other Resources http://krismurrayinsidercircle.com/ http://localchildcaremarketing.com/

Contact

Ericka O. Erickson, MPA – erickaoe@yahoo.com